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Web 2.0 for Business

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This is a presentation I did for SharpMinds in Indianapolis hosted by Bitwise Solutions

This is a presentation I did for SharpMinds in Indianapolis hosted by Bitwise Solutions

Published in: Business, Technology
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Transcript

  • 1. Web 2.0
    • For Business
  • 2. A Brief History
    • Static HTML
    • Email
    • Forums
    • Chat
    • Low Bandwidth
    • Limited Hardware
    • Dynamic HTML, Wikis
    • Really Simple Syndication, Blogging, Podcasting, Video Podcasting
    • Social Networking
    • Micro-Blogging
    • Video
    • High Bandwidth
    • Cloud Computing
    Web 1.0 Web 2.0 AOL Keywords, Portals, Favorites, Bookmarks Search Engine Dominance, Social Bookmarking
  • 3. Pagerank
    • Search + Popularity
    • Pyramid
    7 6 6 4 8 2 2 1 1 1 1 1 1 4 4 6 2 3 3 3
  • 4. Search Engine Food
    • Permalinks and Post Slugs: http://mykeywordsite/keyword1/keyword2
    • Anchor text: <a href=’link.html’ title=’keyword’>Keyword and Phrase</a>
    • Headings: <h1>Keyword and Phrase</h1>, h2, h3...
    • Structure: Top of page ?
    • Freshness: Pings, Sitemaps
    • Connectivity: Blogroll, Trackbacks = Blogosphere
  • 5. Why Should You?
    • Why Website? Brochure, organized material
    • Why Blog? Authority, thought leadership, visibility, transparency, personality, search engine optimization, user-generated content
    • Why Network? Find and connect with people
    • Why Social Bookmark? Organize knowledge, promote links
    • Why Micro-blog? Follow people, request help, announce news
    • Why Wiki? Share knowledge, collaborate
    • Why? Low cost, public relations, ease of use, popularity, expectation
  • 6. Doing it Right
    • Transparent - not a brochure site, prospects and clients want to know YOU
    • Consistent - fulfill people’s expectations for content and periodicity
    • Passionate - find resources who love it
    • Participate - commenting and networking drives traffic and rank
    • Committee - share strategies and goals to provide direction
    • Coordination - brochure site, email marketing
    • Measurement - analytics integration, actions and goals
  • 7. My Favorites
    • Search Engine Optimization: Bitwise Solutions, Seomoz.org
    • Copy Writing: Copyblogger.com
    • Social Networking: SmallerIndiana.com, LinkedIn.com, Plaxo.com, Friendfeed.com
    • Social Bookmarking: Del.icio.us, StumbleUpon.com, Mixx.com, Ma.gnolia.com
    • Micro-blogging: Twitter.com, Jaiku.com, Pownce.com
    • Video: Qik.com, Seesmic.com, YouTube.com, Cantaloupe.tv, Utterz.com
    • Business Blogging: CompendiumBlogware.com
    • Blogging: Wordpress.org, Wordpress.com, Blogger.com, Vox.com, Typepad.com
  • 8. Questions
    • Douglas Karr
    • E mail: d [email_address]
    • 3 17.412.5660

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