Web 2.0 For Business

For Business

A Brief History Static HTML Email Forums Chat Low Bandwidth Limited Hardware Dynamic HTML, Wikis Really Simple Syndication, Blogging, Podcasting, Video Podcasting Social Networking Micro-Blogging Video High Bandwidth Cloud Computing Web 1.0 Web 2.0 AOL Keywords, Portals, Favorites, Bookmarks Search Engine Dominance, Social Bookmarking

Static HTML

Email

Forums

Chat

Low Bandwidth

Limited Hardware

Dynamic HTML, Wikis

Really Simple Syndication, Blogging, Podcasting, Video Podcasting

Social Networking

Micro-Blogging

Video

High Bandwidth

Cloud Computing

Pagerank Search + Popularity Pyramid 7 6 6 4 8 2 2 1 1 1 1 1 1 4 4 6 2 3 3 3

Search + Popularity

Pyramid

Search Engine Food Permalinks and Post Slugs: http://mykeywordsite/keyword1/keyword2 Anchor text: <a href=’link.html’ title=’keyword’>Keyword and Phrase</a> Headings: <h1>Keyword and Phrase</h1>, h2, h3... Structure: Top of page ? Freshness: Pings, Sitemaps Connectivity: Blogroll, Trackbacks = Blogosphere

Permalinks and Post Slugs: http://mykeywordsite/keyword1/keyword2

Anchor text: <a href=’link.html’ title=’keyword’>Keyword and Phrase</a>

Headings: <h1>Keyword and Phrase</h1>, h2, h3...

Structure: Top of page ?

Freshness: Pings, Sitemaps

Connectivity: Blogroll, Trackbacks = Blogosphere

Why Should You? Why Website? Brochure, organized material Why Blog? Authority, thought leadership, visibility, transparency, personality, search engine optimization, user-generated content Why Network? Find and connect with people Why Social Bookmark? Organize knowledge, promote links Why Micro-blog? Follow people, request help, announce news Why Wiki? Share knowledge, collaborate Why? Low cost, public relations, ease of use, popularity, expectation

Why Website? Brochure, organized material

Why Blog? Authority, thought leadership, visibility, transparency, personality, search engine optimization, user-generated content

Why Network? Find and connect with people

Why Social Bookmark? Organize knowledge, promote links

Why Micro-blog? Follow people, request help, announce news

Why Wiki? Share knowledge, collaborate

Why? Low cost, public relations, ease of use, popularity, expectation

Doing it Right Transparent - not a brochure site, prospects and clients want to know YOU Consistent - fulfill people’s expectations for content and periodicity Passionate - find resources who love it Participate - commenting and networking drives traffic and rank Committee - share strategies and goals to provide direction Coordination - brochure site, email marketing Measurement - analytics integration, actions and goals

Transparent - not a brochure site, prospects and clients want to know YOU

Consistent - fulfill people’s expectations for content and periodicity

Passionate - find resources who love it

Participate - commenting and networking drives traffic and rank

Committee - share strategies and goals to provide direction

Coordination - brochure site, email marketing

Measurement - analytics integration, actions and goals

My Favorites Search Engine Optimization: Bitwise Solutions, Seomoz.org Copy Writing: Copyblogger.com Social Networking: SmallerIndiana.com, LinkedIn.com, Plaxo.com, Friendfeed.com Social Bookmarking: Del.icio.us, StumbleUpon.com, Mixx.com, Ma.gnolia.com Micro-blogging: Twitter.com, Jaiku.com, Pownce.com Video: Qik.com, Seesmic.com, YouTube.com, Cantaloupe.tv, Utterz.com Business Blogging: CompendiumBlogware.com Blogging: Wordpress.org, Wordpress.com, Blogger.com, Vox.com, Typepad.com

Search Engine Optimization: Bitwise Solutions, Seomoz.org

Copy Writing: Copyblogger.com

Social Networking: SmallerIndiana.com, LinkedIn.com, Plaxo.com, Friendfeed.com

Social Bookmarking: Del.icio.us, StumbleUpon.com, Mixx.com, Ma.gnolia.com

Micro-blogging: Twitter.com, Jaiku.com, Pownce.com

Video: Qik.com, Seesmic.com, YouTube.com, Cantaloupe.tv, Utterz.com

Business Blogging: CompendiumBlogware.com

Blogging: Wordpress.org, Wordpress.com, Blogger.com, Vox.com, Typepad.com

Questions Douglas Karr E mail: d [email_address] 3 17.412.5660

Douglas Karr

E mail: d [email_address]

3 17.412.5660