Web 2.0 <ul><li>For Business </li></ul>
A Brief History <ul><li>Static HTML </li></ul><ul><li>Email </li></ul><ul><li>Forums </li></ul><ul><li>Chat </li></ul><ul>...
Pagerank <ul><li>Search + Popularity </li></ul><ul><li>Pyramid </li></ul>7 6 6 4 8 2 2 1 1 1 1 1 1 4 4 6 2 3 3 3
Search Engine Food <ul><li>Permalinks and Post Slugs: http://mykeywordsite/keyword1/keyword2 </li></ul><ul><li>Anchor text...
Why Should You? <ul><li>Why Website? Brochure, organized material </li></ul><ul><li>Why Blog? Authority, thought leadershi...
Doing it Right <ul><li>Transparent - not a brochure site, prospects and clients want to know YOU </li></ul><ul><li>Consist...
My Favorites <ul><li>Search Engine Optimization: Bitwise Solutions, Seomoz.org </li></ul><ul><li>Copy Writing: Copyblogger...
Questions <ul><li>Douglas Karr </li></ul><ul><li>E mail: d [email_address] </li></ul><ul><li>3 17.412.5660 </li></ul>
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Web 2.0 for Business

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This is a presentation I did for SharpMinds in Indianapolis hosted by Bitwise Solutions

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Web 2.0 for Business

  1. 1. Web 2.0 <ul><li>For Business </li></ul>
  2. 2. A Brief History <ul><li>Static HTML </li></ul><ul><li>Email </li></ul><ul><li>Forums </li></ul><ul><li>Chat </li></ul><ul><li>Low Bandwidth </li></ul><ul><li>Limited Hardware </li></ul><ul><li>Dynamic HTML, Wikis </li></ul><ul><li>Really Simple Syndication, Blogging, Podcasting, Video Podcasting </li></ul><ul><li>Social Networking </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Video </li></ul><ul><li>High Bandwidth </li></ul><ul><li>Cloud Computing </li></ul>Web 1.0 Web 2.0 AOL Keywords, Portals, Favorites, Bookmarks Search Engine Dominance, Social Bookmarking
  3. 3. Pagerank <ul><li>Search + Popularity </li></ul><ul><li>Pyramid </li></ul>7 6 6 4 8 2 2 1 1 1 1 1 1 4 4 6 2 3 3 3
  4. 4. Search Engine Food <ul><li>Permalinks and Post Slugs: http://mykeywordsite/keyword1/keyword2 </li></ul><ul><li>Anchor text: <a href=’link.html’ title=’keyword’>Keyword and Phrase</a> </li></ul><ul><li>Headings: <h1>Keyword and Phrase</h1>, h2, h3... </li></ul><ul><li>Structure: Top of page ? </li></ul><ul><li>Freshness: Pings, Sitemaps </li></ul><ul><li>Connectivity: Blogroll, Trackbacks = Blogosphere </li></ul>
  5. 5. Why Should You? <ul><li>Why Website? Brochure, organized material </li></ul><ul><li>Why Blog? Authority, thought leadership, visibility, transparency, personality, search engine optimization, user-generated content </li></ul><ul><li>Why Network? Find and connect with people </li></ul><ul><li>Why Social Bookmark? Organize knowledge, promote links </li></ul><ul><li>Why Micro-blog? Follow people, request help, announce news </li></ul><ul><li>Why Wiki? Share knowledge, collaborate </li></ul><ul><li>Why? Low cost, public relations, ease of use, popularity, expectation </li></ul>
  6. 6. Doing it Right <ul><li>Transparent - not a brochure site, prospects and clients want to know YOU </li></ul><ul><li>Consistent - fulfill people’s expectations for content and periodicity </li></ul><ul><li>Passionate - find resources who love it </li></ul><ul><li>Participate - commenting and networking drives traffic and rank </li></ul><ul><li>Committee - share strategies and goals to provide direction </li></ul><ul><li>Coordination - brochure site, email marketing </li></ul><ul><li>Measurement - analytics integration, actions and goals </li></ul>
  7. 7. My Favorites <ul><li>Search Engine Optimization: Bitwise Solutions, Seomoz.org </li></ul><ul><li>Copy Writing: Copyblogger.com </li></ul><ul><li>Social Networking: SmallerIndiana.com, LinkedIn.com, Plaxo.com, Friendfeed.com </li></ul><ul><li>Social Bookmarking: Del.icio.us, StumbleUpon.com, Mixx.com, Ma.gnolia.com </li></ul><ul><li>Micro-blogging: Twitter.com, Jaiku.com, Pownce.com </li></ul><ul><li>Video: Qik.com, Seesmic.com, YouTube.com, Cantaloupe.tv, Utterz.com </li></ul><ul><li>Business Blogging: CompendiumBlogware.com </li></ul><ul><li>Blogging: Wordpress.org, Wordpress.com, Blogger.com, Vox.com, Typepad.com </li></ul>
  8. 8. Questions <ul><li>Douglas Karr </li></ul><ul><li>E mail: d [email_address] </li></ul><ul><li>3 17.412.5660 </li></ul>
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