Business Growth Summit  The Dangers of   SEO and How  to Implement a      Flawless      Strategy   Douglas Karr     DK New...
The Problem                SEO is a math problem.              Search is a people problem.
The Signs              Volume               Rank              Visitors            Conversions
The Rules            Do what   says.
The Hierarchy                Do what        says.                          1.    Simple Hierarchy                         ...
The Page Structure                     Do what        says.                               1.  Page Title                  ...
Go Often           Do what   says.
Go Social            Do what      says.                      1. Integrate Social                         Sharing          ...
Go Mobile                              Do what                       says.• Global mobile data traffic grew 70 percent in ...
Go Local           Do what   says.                     1.Page Title                     2.URL                     3.Headin...
Stop           Don’t do what                         tells you not to!       Selling links (or entire advertorial pages wi...
Shareable Relevant Content
Contact Us             DK New Media             120 E Market St, Suite 940             Indianapolis, IN 46204             ...
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The Dangers of SEO and How to Implement a Flawless Strategy

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This is my presentation on SEO as part of an overall inbound marketing strategy and how many in the industry utilize poor practices that may put your brand at risk.

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The Dangers of SEO and How to Implement a Flawless Strategy

  1. 1. Business Growth Summit The Dangers of SEO and How to Implement a Flawless Strategy Douglas Karr DK New Media
  2. 2. The Problem SEO is a math problem. Search is a people problem.
  3. 3. The Signs Volume Rank Visitors Conversions
  4. 4. The Rules Do what says.
  5. 5. The Hierarchy Do what says. 1. Simple Hierarchy 2. Most to Least Important 3. Easy to Navigate 4. Breadcrumbs 5. Sitemaps
  6. 6. The Page Structure Do what says. 1. Page Title 2. URL and Slug 3. H1, H2, H3 4. Social Sharing 5. Imagery/Alt 6. Content/Keywords Bold/Italic 7. Authorship 8. Comments 9. Call To Action 10. Related Topics
  7. 7. Go Often Do what says.
  8. 8. Go Social Do what says. 1. Integrate Social Sharing 2. Join Google+ 3. Add a Business Page 4. Contributor To 5. Update Often (Hootsuite)
  9. 9. Go Mobile Do what says.• Global mobile data traffic grew 70 percent in 2012.• Last years mobile data traffic was nearly twelve times the size of the entire global Internet in 2000.• Mobile video traffic exceeded 50 percent for the first time in 2012.• Mobile network connection speeds more than doubled in 2012.• Average smartphone usage grew 81 percent in 2012.• In 2012, the number of mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone.
  10. 10. Go Local Do what says. 1.Page Title 2.URL 3.Heading 4.Social Sharing 5.Map 6.KML 7.Address 8.Images 9.Geographic Terms 10.Mobile
  11. 11. Stop Don’t do what tells you not to! Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.
  12. 12. Shareable Relevant Content
  13. 13. Contact Us DK New Media 120 E Market St, Suite 940 Indianapolis, IN 46204 317.456.2564 info@dknewmedia.com Marketing Tech Blog http://www.marketingtechblog.com

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