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Going Social: Business and Social Media

by Douglas Karr on Jul 17, 2012

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Supporting documentation on the execution, stages and measurement of a successful social media strategy for your business.

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Going Social: Business and Social Media Presentation Transcript

Supporting documentation on the execution,stages and measurement of a successful socialmedia strategy for your business.

What Does Social Media Accomplish?• Building Advocacy• Building Credibility• Building Audience• Building Community

83% Of marketers believeDoes It Work? Facebook is critical to their business. 67% Of B2C marketers have gotten a customer from Facebook 41% Of B2B marketers have gotten a customer from Facebook

Credit: http://www.exacttarget.com/subscribers-fans-followers/index.aspx

But Isn’t Blogging Dead? • Yes, we call it Content Marketing now. • 2/3rds of marketers say their company blog is critical or important to their business. • 57% of companies report getting a customer through their blog.

What Does it Cost?• Time• Research• Content• Tools 62% LESS than Outbound Marketing

How is it Different? • Inbound Marketing • Bi-Directional Communication • Compete on Merits not Money • People over PPPs • Trust, Authority and CredibilityImage Credit: http://www.orbitalalliance.com/inbound-marketing/what-is-inbound-marketing.html

Understand Intent Lead Nurturing

How to Start?1. Have a policy! http://socialmediagovernance.com2. Monitor Social Media3. Set Measurable Goals4. Don’t Fake It5. Protect Your Brand6. Provide Value

Utilizing keywords in your social engagements still matters. Example: Cat Breading versus Cat Breeding

Path to EngagementFind Read Click Contact Buy CRM/Subscribe Email

SO LO MOcial cal bile

Stages of Social MediaAdvocacy CredibilityListen AudienceRespond Educate CommunityMeet Share Grow Introduce Promote Advocacy Entertain Promote Collaborate

Social Media Metrics• Mentions• Sentiment• Engagement• Growth• Amplification• Advertising

Analytics Challenges• Browsers versus Applications• Google Analytics Social – Conversions – Referrals – Sharing

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Text MKTG to 71813 to Subscribe Douglas Karr @douglaskarr http://about.me/douglaskarr http://www.dknewmedia.com http://www.marketingtechblog.com http://www.corporatebloggingtips.com CEO, DK New Media Author, Corporate Blogging for Dummies Founder, The Marketing Technology Blog We help companies reach their online marketing potential.