Facebook: The Largest Marketplace on Earth


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Facebooks footprint and continued growth can no longer be ignored. Facebook is no longer just a large peer to peer network... business to business and business to consumer interaction is growing on a daily basis. Marketers must implement strategies to engage with their audience within Facebook.

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Facebook: The Largest Marketplace on Earth

  1. 1. Facebook<br />The Largest Marketplace in the World<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  2. 2. There are 500,000,000 active users.<br />That’s approximately 1 in every 13 <br />people on Earth.<br />Half log onto Facebook every day<br />Resource: https://www.facebook.com/press/info.php?statistics<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  3. 3. They spend<br />700 billion<br />minutes per month<br />Interacting with an average 80 pages, groups and events<br />Resource: https://www.facebook.com/press/info.php?statistics<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  4. 4. The average user has 130 friends<br />And creates <br />90 pieces <br />of content per month.<br />That’s 30 billion pieces of content per month<br />Resource: https://www.facebook.com/press/info.php?statistics<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  5. 5. Ages 18 to 24 grew 74% in One Year<br />Of Young Americans<br />48% said<br />Facebook is their news resource<br />Resource: https://www.facebook.com/press/info.php?statistics<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  6. 6. Of 18 to 24 Year Olds<br />48% check<br />Facebook when they wake up<br />28% BEFORE they get out of bed<br />Resource: https://www.facebook.com/press/info.php?statistics<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  7. 7. 206.2 Million Americans on the Internet<br />That means<br />71.2% are on<br />Facebook<br />30% of Facebook Users are from the US<br />Resource: https://www.facebook.com/press/info.php?statistics<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  8. 8. Online Engagement is Changing<br />Traditional<br />Engagement<br />Tradigital<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  9. 9. Marketing is Changing<br />©2011 DK New Media, LLC<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  10. 10. Marketing Feeds Intent<br />Email Marketing<br />Whitepaper<br />Lead Nurturing<br />Case Studies<br />Search<br />Public Relations<br />Web Site<br />Ratings & Reviews<br />Blogging<br />Mobile Marketing<br />Social Media<br />Discounts<br />Impulse<br />Considering<br />©2011 DK New Media, LLC<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  11. 11. What Motivates Facebook Users to “Like” Companies?<br />40% - to receive discounts<br />39% - to show support<br />36% - to get a “freebie”<br />34% - to stay informed<br />33% - to get updates on future products<br />30% - to get updates on upcoming sales<br />29% - for fun and entertainment<br />25% - to get access to exclusive content<br />22% - someone recommended it to me<br />21% - to learn more about the company<br />13% - for education about company topics<br />13% - to interact (share ideas, provide feedback)<br />Source: ExactTarget<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  12. 12. Conclusions<br />Biggest and fastest growing community on Earth<br />Active interaction with businesses<br />From research to discounts, they “like”<br />Is your company on Facebook?<br />Results: It is the largest marketplace on Earth<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />
  13. 13. About<br />Douglas Karr<br />@douglaskarr<br />http://about.me/douglaskarr<br />CEO, DK New Media<br />Author, Corporate Blogging for Dummies<br />Founder, The Marketing Technology Blog<br />@dknewmedia<br />http://www.dknewmedia.com<br />DK New Media<br />