12 Paths to Creative Content Generation


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As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.

This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.

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12 Paths to Creative Content Generation

  1. 1. 12 Paths to Creative ContentGenerationDouglas Karr @douglaskarr Text MKTG to 71813 to Subscribe to our Newsletter
  2. 2. 1. Understand Visitor IntentNot everyone visits your site to make a purchase, so there needs to be multiple strategies deployed that are developed based on the intent of the visitor.
  3. 3. 2. Stop Selling • Provide Value • Capture Attention • Build AuthorityContent should provide the information, trust and authority someone needs to lead them to a sale… but shouldn’t be selling.
  4. 4. 3. Find Out What THEY Want! While you were working on a …they just wanted an email new site… or a deal! http://mkt.gs/zoomerangworldsurvey2011Don’t guess about what your customers or prospects want in the way of content or how you present it… ask. Create a Zoomerang Poll or Survey!
  5. 5. 4. Feed their Senses • Text • Audio • Video • KinestheticMany people don’t read. Is your messaging paralleled in audio? Video? Are you providing some interactive tools?
  6. 6. 5. Make Surveys a Content StrategyAside from providing you with ideas with content, surveys and polls are interactive AND provide you with content when you start and after you analyze the results.
  7. 7. 6. Same Message, New Mediums Don’t reinvent the wheel! Turn • Survey results into a whitepaper • Whitepaper into an Infographic • Whitepaper into a presentation • Presentation into a blog post • Blog posts into a webinar • Webinar into a survey • Start over…Different mediums provide different opportunities to explain yourself.
  8. 8. 7. Cross-Promote the Mediums Same content: Whitepaper, presentation, pressrelease, infographic, webinar… all started with a Survey!
  9. 9. 8. Start a Content Fire! Infographics are HOT! • Aesthetically Pleasing • Informational • Unique • Resources • Easy to ShareExample: http://www.marketingtechblog.com/infographics Infographics provide a unique medium to easily share information. Use them and watch the fire take off!
  10. 10. 9. Enable and Encourage Sharing And offsite sharing is HUGE when it comes to driving traffic... second only to search (while impacting search). Use social sharing buttons!
  11. 11. 10. Be Vigilante: Hunt New Audiences! Promote, Promote, Promote: • Press Releases • Social Monitoring • Landing Page • Tracking and Analytics • Pitch InfluencersIt doesn’t stop when you click Publish! You must be vigilant and spread the word.
  12. 12. 11. Measure Results and Use What Works!You may not use some of the tools, but others do. Measure which ones work with your audience!
  13. 13. 12. Re-Use Content! New Time, New Audience • Press Releases • Social Monitoring • Landing Page • Tracking and Analytics • Pitch InfluencersMost content doesn’t have a shelf-life. Areyou killing your old content or finding newways to promote it? Avoid “dating” content that is timeless.
  14. 14. Thanks! Our Sponsors:doug@dknewmedia.com@douglaskarr @dknewmedia@corpblogging @mktgtechbloghttp://www.dknewmedia.comhttp://www.marketingtechblog.comhttp://www.corporatebloggingtips.comhttp://www.facebook.com/dknewmedia.indyhttp://www.facebook.com/corporateblogginghttp://www.facebook.com/marketingtech We help companies reach their marketing potential. Text MKTG to 71813 to Subscribe to our Newsletter