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10 Proven Tips for Leveraging Slideshare

by Douglas Karr on Aug 16, 2012

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Slideshare continues to be a compelling visual medium for marketers everywhere, but people don't realize that there are tips and tricks to ensuring you're squeezing the most out of the presentations that you post on Slideshare. Learn how to get around the import limitations of Slideshare and how to even embed links in your presentations for maximum exposure. These are the top 10 proven tips for leveraging Slideshare that I've learned over the years and that have driven hundreds of leads to my clients.

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10 Proven Tips for Leveraging Slideshare Presentation Transcript

Tip #1. Design a KILLER Title Slide• BACKGROUND - Find a background image that is colorful, bright and captures attention.• FONT - Write your title with a font that’s easy to see, even if your presentation is viewed much smaller (as it is on Slideshare)• TITLE - Make your title so compelling that visitors must click on it.

Tip #2. Cheat Customizations• FONTS & SHADOWS – Will help make your presentation unique but will not import into Slideshare. Here’s how to cheat…• EXPORT – Set your fonts, adjust your shadows, then export the presentation with the file type set to images. Build a new presentation with the images as the slides or export as PDF and upload!

Tip #3 Fill in Your NotesNOTES – are the sectionsunder your slide inPowerPoint.If you fill them in,Slideshare will displaythem on Slideshare –providing your Slidesharepresentation page withadditional content that canattract search enginetraffic.

Tip #4 Insert Links• LINKS – are properly converted by the Slideshare system when you insert them!• SOCIAL – if you’re really good… you can even get your readers to from your Slideshare presentation! Click the Tweet button! (Thank @kmullett for that tip)

Tip #5 Go PRO• PRO – offers you advanced analytics and lead generation! That’s right… insert a form directly in your Slideshare presentation to capture leads. It’s only $19 a month!

Tip #6 Complete Your Profile

Tip #7 Use Words SPARINGLYVISUAL – Slideshare is a visual medium. Use onlyenough Words to get the point across!

Tip #8 OptimizePeople find presentations through search enginesand through Slideshare’s internal search… so utilizekeywords effectively in the Slideshare details:• TITLES• TAGS• DESCRIPTIONS

Tip #9 Add Slideshare to LinkedIn

Tip #10 Promote! Promote! Promote! So… it’s finally posted. You’re not done! Promote it on Twitter, Facebook, Google+, LinkedIn, your blog... EVERYWHERE! Pssst… And a few months later, promote it AGAIN!

Thanks!I’m Douglas Karr and my Agency, DKNew Media, helps large companiesleverage new media to drive inboundmarketing.Look us up at:http://www.dknewmedia.comAnd our blog at:http://www.marketingtechblog.com Follow me on Twitter @douglaskarr

Douglas Karr, CEO at DK New Media @contentequalsmoney Thanks! Much appreciated! 9 months ago

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Content Equals Money at Content Equals Money Rock on :) Helpful, concise, visually appealing...all the great things about Slideshare. 9 months ago

Douglas Karr, CEO at DK New Media @alexdrozdovsky Thanks! 9 months ago

Alex Drozdovsky, Creative Strategic Lead @ BBDO ★ MADPRESENTER Right stuff here, thnx! 9 months ago

Douglas Karr, CEO at DK New Media @MarcomProductions Thanks! Appreciate the kind words! 9 months ago

Douglas Karr, CEO at DK New Media @ah_livia it absolutely works as long as your content isn't out of date. Promoting previously popular content is a great strategy. 9 months ago

ah_livia Douglas, insightful presentation! I never thought of promoting older presentations again a few months after their debut? Interesting... :) 9 months ago

ah_livia Pro is only $19 a month! I didn't know that, I alway assumed Pro was super expensive. Thanks for sharing :) 9 months ago

Douglas Karr, CEO at DK New Media Thanks! 9 months ago

Marcom Productions at Marcom Productions Doug, those are great tips! 9 months ago