Your SlideShare is downloading. ×
Social media for salespeople
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social media for salespeople

466
views

Published on

How salespeople can use social media to build relationships and nurture leads through the sales process.

How salespeople can use social media to build relationships and nurture leads through the sales process.

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
466
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By Douglas E RiceFor YSU’s “Professional Selling Course” Fall 2012 Instructor: Ron Emery
  • 2. Perceptions on Sales What do you think of when you think of sales as a profession? Sales vs. Marketing B2B sales vs. B2C sales Sales as relationship-building
  • 3. Perceptions on Social Media What do you think of when you think of social media/networking? Personal vs. business use of social media B2B vs. B2C social media Social Media Marketing vs. Engagement
  • 4. The Social Sales Process 1. Find target customers 2. Connect with target customers 3. Nurture relationships 4. Meet with target customers 5. Acquire the accountsCatchyAcronym
  • 5. Find Target Customers Finding is about research—building a list of customers that your company can help. Search for Prospects on LinkedIn Divide Prospects into Lists on Twitter
  • 6. Connect with Target Customers Connecting is about initiating conversation—reaching out to prospects on the list you’ve built.1. Twitter: Reply to tweets from the accounts on your list.2. Blogosphere: Follow and comment on blogs by accounts on your list
  • 7. Connect with Target Customers(Cont.) Leaving an @reply on Leaving a comment Twitter… on a blog
  • 8. Nurturing Nurturing is about staying on a prospect’s radar and consistently demonstrating value.#1) ***START A BLOG!*** The Marcus Sheridan Story
  • 9. Nurturing (Cont.)#2)Tweet Chats #3) Groups #4) Answers
  • 10. Nurturing (Cont.) #5) Facebook Page #6) YouTube Video Tutorials
  • 11. Meet with Target Customers Meeting with target customers is about getting together to discuss working together. Webinars Meeting IRL—an absolute necessity.
  • 12. Acquire the Accounts Acquiring the account is about moving a prospect into your current customer base. “The relationship is the customer.” – Charles Green Staying in Touch… Email Marketing Surveys/Feedback Data Analytics
  • 13. Concluding Remarks The future of sales? Sales has always been and will always be about relationships.
  • 14. Resources…on sales …on social media The Sales  Social Media Blog, http://www.thesalesblog.com Examiner, http://www.socialmediaexaminer.c Dan om Waldschmidt, http://www.danwaldschmidt.  Jeff Bullas com Blog, http://www.jeffbullas.com The Sales  Hubspot Inbound Hunter, http://www.thesaleshunter.com Marketing, http://www.blog.hubspot.com Fearless  Content Marketing Selling, http://www.fearless- Institute, http://www.contentmarketinginstit selling.ca/blog ute.com Score More  The Sales Sales, http://www.scoremoresales.com Lion, http://www.thesaleslion.com Sales  Spin Playbook, http://www.paulcastain.com Sucks, http://www.spinsucks.com Partners in  Chris Excellence, http://www.partnersinexcellence Brogan, http://www.chrisbrogan.com
  • 15. Information for Douglas E Rice Douglas E Rice, Small Business Storyteller LLC http://www.douglaserice.com http://www.facebook.com/smbizstoryteller http://www.twitter.com/douglaserice http://www.linkedin.com/in/douglaserice http://www.youtube.com/smbizstoryteller