Blogging for Business: The What, the Why, and the How

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A brief introduction into what blogging is, why it's important for business, and how to do it.

A brief introduction into what blogging is, why it's important for business, and how to do it.

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  • 1. The What, the Why, and the How
  • 2.  “Blogs are independent, web-based journals containing opinions about anything and everything.” – David Meerman Scott in The New Rules of Marketing and PR “A blog is really quite simple. It’s nothing more than a personal website with content displayed in reverse chronological order.” – Robert Scoble in Naked Conversations A Blog (web-log) is a Website The RSS Structure and Blog Posts
  • 3. Examples of Blogs on the Web
  • 4. One Word: EXPOSURESource: “Study Shows Business Blogging Leads to 55% more website visitors” via http://www.blog.hubspot.com
  • 5. 9 Blogging Benefits from John Jantsch in The Referral Engine1. Blogging makes me a better thinker2. Blogging makes me a better listener3. Blogging makes me a better writer4. Blogging makes me a better salesperson5. Blogging makes me a better speaker6. Blogging keeps me focused on learning7. Blogging allows me to test out ideas8. Blogging makes me a better networker9. Blogging allows me to create bigger ideas
  • 6. 3 Essential Questions to Ask Before You Start Blogging: 1. What are you going to blog about? 2. Why do you want to blog? 3. Who do you want to read your blog?
  • 7. Title Text Website Social Media Sharing Image Twitter feed TextHeader Text Facebook Page Header Google+ Page Text Social Media Sharing Author ProfileSocial Media Sharing Comments