What’s a “Green” or Sustainable Business?
The “Doux Commerce” Principle: no transparency, no business deal - it’s in your best self-interest to act in a transparent way.
Adam Smith explaining the Dutch superior trading skills.
Smith postulated that Reputation is extremely important in Business.
Jane Jacobs, a top American anthropologist (1992) stated on Humans: either we steal, or we trade to make a living (51-53).