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This webinar offers case studies of how companies have either successfully or unsuccessfully established their values as enduring principles that direct the management activities of the company. I also discuss how successful interventions often include realigning senior leaders\' behaviors with newly reaffirmed values, and outline the major elements of Sirota\'s 5-step Values Realignment Process that:
• Focuses on Leader Alignment and the Day-to-Day Animation of the Values
• Distinguishes Enduring Principles and Situation-Dependent Practices (or Habits)
• Ensures the Process Is Driven by the CEO (and Enabled by HR) - Not the Other Way Around
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