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Using Twitter in B2B Marketing

by Velocity Partners

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Seven ways to put Twitter to work today in any B2B market.

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Using Twitter in B2B Marketing Presentation Transcript

Twitter for B2B Marketing Fad or Function? 9 March 2009

The Twitter bandwagon

What’s it for? And how can you put it to work?

7 ways to use twitter today

Use twitter to listen. 1 Hear the conversations of your most relevant communities

Use twitter to ‘pimp’ your content. 2 • Let your followers know • Ask for Re-tweets • Invite feedback

Use twitter to ask questions 3 Quick insights from knowledgeable people.

Use twitter to extend your network. 4 New prospects, job candidates, partners, referrers…

Use twitter to fertilize your existing network. 5 Keep in touch Re-tweet their tweets Reply and comment

Use twitter to spread ‘Link Love’. 6 Every little backlink helps…

Use twitter to help your clients do all of the above. 7 Listen, pimp content, ask questions, and network on their behalf.

Do you follow? listen pimp link network help socialize extend ask promote

About us Velocity is a B2B marketing agency with a fresh spin on digital marketing, including social media, online pr, demand generation, lead nurturing and any new things that come along that can help tech companies break through, get heard, generate leads and win business.

www.velocitypartners.co.uk

Rene Power, agency marketer, writer of The Marketing Assassin Blog at Rene Power, agency marketer, writer of The Marketing Assassin Blog An oldie but still a goodie. Nice succinct deck, Doug. 2 years ago

Are you sure you want to

Velocity Partners at Velocity Partners You might be right but It feels to me that Twitter won't go away as a B2B marketing medium. Second Life was too hard to get people up to speed in (though maybe it was just ahead of its time and virtual world meetings will come back). 4 years ago

Velocity Partners at Velocity Partners Thanks. Good point on nofollow (slide 10). I still think there's backlink potential if followers pick it up and share in other places. But point taken. 4 years ago