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Using Twitter in B2B Marketing

by Velocity Partners on Mar 09, 2009

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Seven ways to put Twitter to work today in any B2B market.

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Seven ways to put Twitter to work today in any B2B market.

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b2bmarketing socialmedia twitter b2b marketing velocity media social b2b social media twitter marketing twitter b2b alto media' eg social media b2b marketing follow presentation using 'social tech palo

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  • renepower Rene Power, agency marketer, writer of The Marketing Assassin Blog at Rene Power, agency marketer, writer of The Marketing Assassin Blog An oldie but still a goodie. Nice succinct deck, Doug. 1 year ago Reply
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  • guestcb3640 guestcb3640 Great insight here, but as a Twitter user and B2B marketer, time investment seems to be more and more of an excuse. Integrate your Twitter ID with your demand generation campaigns and create Google alerts to notify you every time your company name comes up. There is minimal time investment and no, you don't have to hire a new position to do this. Twitter is not a fad. It's here to stay. Use it or lose it. Be creative. Dust off traditional beliefs. I was that way for a while as well and can relate, but there is significant power here. Google B2B companies using social media and you will see real-world success stories everywhere. :-) 2 years ago Reply
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  • guestd3d5a7 guestd3d5a7 In my experience, to successfully manage Twitter, B2B marketers have to allocate resources and budget. With shrinking marketing budgets, B2B companies must use their budgets efficiently to expand market-share and drive revenue immediately. I think targeted sales and demand generation campaigns are much more critical at this time. After this recession ends and Twitter popularity continues to grow, it should be a great branding vehicle for B2B companies. 2 years ago Reply
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  • dougkessler Velocity Partners at Velocity Partners You might be right but It feels to me that Twitter won't go away as a B2B marketing medium. Second Life was too hard to get people up to speed in (though maybe it was just ahead of its time and virtual world meetings will come back). 2 years ago Reply
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  • guesta6e106 guesta6e106 Hmm. Definitely not convinced.

    It's great if you want to follow a celebrity (but note that they don't follow many others).

    So far, I think this is a fad which will fade. Just as people are having second thoughts about Second Life for B2B activity, and holding meetings.     2 years ago Reply
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  • dougkessler Velocity Partners at Velocity Partners Thanks. Good point on nofollow (slide 10). I still think there's backlink potential if followers pick it up and share in other places. But point taken. 2 years ago Reply
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  • guest0aa85c guest0aa85c Re: Slide 10. I think I'm right in saying that currently Twitter has 'nofollow' on all links, so sadly no link juice - yet. @Shortlisted 2 years ago Reply
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  • guest8cd4f97 guest8cd4f97 excellent insights 2 years ago Reply
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