Using Twitter in B2B Marketing

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7 comments

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+ guestcb3640 8 months ago
Great insight here, but as a Twitter user and B2B marketer, time investment seems to be more and more of an excuse. Integrate your Twitter ID with your demand generation campaigns and create Google alerts to notify you every time your company name comes up. There is minimal time investment and no, you don’t have to hire a new position to do this. Twitter is not a fad. It’s here to stay. Use it or lose it. Be creative. Dust off traditional beliefs. I was that way for a while as well and can relate, but there is significant power here. Google B2B companies using social media and you will see real-world success stories everywhere. :-)
+ guestd3d5a7 8 months ago
In my experience, to successfully manage Twitter, B2B marketers have to allocate resources and budget. With shrinking marketing budgets, B2B companies must use their budgets efficiently to expand market-share and drive revenue immediately. I think targeted sales and demand generation campaigns are much more critical at this time. After this recession ends and Twitter popularity continues to grow, it should be a great branding vehicle for B2B companies.
+ Doug Kessler 8 months ago
You might be right but It feels to me that Twitter won’t go away as a B2B marketing medium. Second Life was too hard to get people up to speed in (though maybe it was just ahead of its time and virtual world meetings will come back).
+ guesta6e106 8 months ago
Hmm. Definitely not convinced.

It’s great if you want to follow a celebrity (but note that they don’t follow many others).

So far, I think this is a fad which will fade. Just as people are having second thoughts about Second Life for B2B activity, and holding meetings.
+ Doug Kessler 8 months ago
Thanks. Good point on nofollow (slide 10). I still think there’s backlink potential if followers pick it up and share in other places. But point taken.
+ guest0aa85c 8 months ago
Re: Slide 10. I think I’m right in saying that currently Twitter has ’nofollow’ on all links, so sadly no link juice - yet. @Shortlisted
+ guest8cd4f97 8 months ago
excellent insights

Notes on slide 1

25 Favorites & 2 Groups

Paolo Montanari, Marketing & Communication Manager at -, favorited this 2 weeks ago
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Using Twitter in B2B Marketing - Presentation Transcript

Twitter for B2B Marketing Fad or Function? 9 March 2009
The Twitter bandwagon
What’s it for? And how can you put it to work?
7 ways to use twitter today
Use twitter to listen. 1 Hear the conversations of your most relevant communities
Use twitter to ‘pimp’ your content. 2 • Let your followers know • Ask for Re-tweets • Invite feedback
Use twitter to ask questions 3 Quick insights from knowledgeable people.
Use twitter to extend your network. 4 New prospects, job candidates, partners, referrers…
Use twitter to fertilize your existing network. 5 Keep in touch Re-tweet their tweets Reply and comment
Use twitter to spread ‘Link Love’. 6 Every little backlink helps…
Use twitter to help your clients do all of the above. 7 Listen, pimp content, ask questions, and network on their behalf.
Do you follow? listen pimp link network help socialize extend ask promote
About us Velocity is a B2B marketing agency with a fresh spin on digital marketing, including social media, online pr, demand generation, lead nurturing and any new things that come along that can help tech companies break through, get heard, generate leads and win business.
www.velocitypartners.co.uk