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The Search for Meaning in B2B Marketing

by on Jan 31, 2014

  • 32,803 views

B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?

B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?

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  • JeffWiebe Jeff Wiebe You have articulated what I think and feel. Hats off, sir. 5 days ago
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  • TheRealSJR Stewart Rogers, Head of Product at Salesformics Awesome content, presented beautifully. Great job... 1 month ago
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  • gstok Gordana Stok, Content Bridge at Gordana Stok, Content Bridge Thanks for reminding me of what drives me in B2B marketing! 1 month ago
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  • teedubya Travis Wright, Chief Growth Officer & Engageineer. at MediaThinkLabs This was great. Introspective with a positive messages... work on cool stuff for companies that are doing good things in the world.

    Good stuff. :-D
    1 month ago
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  • holisticinternetmarketing Holistic InternetMarketing, Denver, Colorado Internet Marketing Consultant at Holistic Internet Marketing This is fantastic! While it is true that probably only a handful of people can truly understand the meaning behind this, but also understand B2B marketing in a world which seems devoted to B2C marketing. You reminded me why I do B2B marketing. Not for the money, or the fame, but the satisfaction in making something that is typically harder work and work well. And the quote is very true: 'When you were a kid, you never said, 'I want to be a B2B marketer when I grow up.'' 1 month ago
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  • DebWalker1 QUAC Agency at QUAC Agency I loved this slideshow because it told such a powerful story that has applications for many things outside of B2B Marketing. I am focussed on experience - Client & Employee and these were super to see and adored the honest and simple presentation. Just lovely! 2 months ago
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  • Canvassco Canvassco at Canvassco Simple and well explained. Very Inspiring. 2 months ago
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  • CraigLindberg SparkB2B Marketing at SparkB2B Marketing A tad unnerving when someone else has seemingly peered into your work soul and spelled out what it's like to be a B2B marketer. But so reassuring to know I'm not the only one with the same voices in my head :-) Another world class piece from the folks at VP. 2 months ago
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  • judihays Java Judi Studio at Java Judi Studio Great presentation. What type of program/template was used to create this 'journal' look? 2 months ago
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  • JonFranko Jon Franko Unreal. So powerful and true. From one B2B marketer to another, kudos on such a great piece! 2 months ago
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