SlideShare a Scribd company logo
1 of 65
Download to read offline
Whatmakesgreatcontentmarketinggreat.
We’vebeenthinkingalotabout
whatmakesgreatmarketing
ingeneralandgreatcontent
marketing,specifically.
Lousymarketingtendstofallinto
justafewbigBadBuckets:
Ignoranceoftheaudience.
Anempathybypass.
Cliché.
Totallackofcraft.
(Alloftheabove.)
Butgreatmarketingis
ahugelydiversechurch.
Isthereanysinglethingthatconnects
somethinglikeDumbWaystoDie
to‘EatBeef,YouBastards’
tothelovelyPathsofFlightvideo
totheoutrageouslybrilliant
‘FollowtheFrog’video?
They’renotallfunny.
Onegreatpieceofcontent
mayshout,anothermaywhisper.
Someisbeautifullycrafted,
othersarerough-edged
andimmediate.
Soisthereacommondimensionthat
allgreatmarketingcontentshares?
Some thatwe
canalllearntoapplytomakeourown
contentbetter?
The Other C Word: What makes great content marketing great
There’sonequalitythatyou’llfindin
greatpieceofcontent.
Andonethat’slackinginalmostall
badcontent.
It’sthesamequalitythatwelovein
ourfavoritenovelsoressaysorpoems.
It’swhatmakesus
giveourselvesover
togreatmovies
insteadofresisting
theirpullforthewhole
ninetyminutes.
It’saqualityweloveinallart.
Andmaybeeveninthe
welikeandadmiremost.
Thequalitythatmakes
allmarketinggreatis
averysimplething.
Themagicingredientofgreatmarketingis
Confidencesays,
“IknowwhatI’mtalkingabout
andIpassionatelybelieveit’s
importantandtrue.”
Nomatterwhattheactualcontent
ofamessagemaybe,communicating
itwithconfidencetrebles,quadruples
oreven itschance
ofbeingwellreceived.
Confidencetellsus
we’reinreallygood
handswiththisauthor
ordirectororpoet
orbrand.
Confidencetellsusthatwe’llbegoingon
thejourneythatthisperson
wantsustogoon.
Itmaynotbeapleasantjourney.
Butit’stheintended journey,
ledbyanexpertguide.
Whenyouthinkaboutit,
that’s what
we’relookingforwhenwe
seekoutartandnovels
andmoviesandeven
brandedcontent.
Wewanttobetakenplaces
byexpertstorytellers.
Conversely,messagesandstoriesand
contentthatlack confidencerepelus.
Theyloseusinthefirstpageorscene.
Theymakesusthink,
“Ifyoudon’tbelieveinthiswhyshouldI?”
Or,
“You’renotverygoodatthissoIwon’tinvestmytime.”
Greatcontentmarketingisalways
confidentcontentmarketing.
Always.
Noexceptions.
Ifconfidenceistheonlythingyou
communicatetoyouraudience,
you’vegotashotatareturnvisit.
Andifyoucombineconfidence
withasmart,compellingstory...
you’reontheinsidelaneofthe
fasttracktotheshortlist.
Unfortunately,
thevastmajorityof
contentmarketingtotally
lacksconfidence.
Mostofitiscareful.
Andprofessional.
Andintelligentenough
forthetaskathand.
Butvery,verylittleofitis
trulyconfident.
Soit’sbland.Andmuddy.
Andeye-wateringlyboring.
It’sabrownZune.
There’saseriousdisconnecthere.
Whenyoumeetmanyofthepeoplein
thecompaniesdoingthisblandmarketing,
they’reactuallyfullofpassionandbelief
andcommitment.
Theylovewhattheydo.
Theygivethemselves
toit100%andachieve
amazingthings.
But,somewherealongthecontent
marketingassemblyline,thatpassion
andbeliefisdrainedawaybeforeit
reachesaprospect.
Orpeckedawaybyathousandwell-meaningdetail-geese.
Orburiedunderahundred-weightoftechno-dung.
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
thatifweshowtheworldthat
wereallycareaboutthisstuff,
we’llbelaughedat.
Orifwetalklikearealpersoninsteadof
amarketer,someonehigher-paidthanus
willfrownandsay,
“Thatdoesn’tlookandsoundlikeall
themarketingI’vegrownusedto.”
Orthatifweactuallysaywhatwemean
andhavefundoingit,theskywillfall.
Let’sfaceit,fearsucks.
Andincontentmarketing,
itsuckssomuchitborders
ontragedy.
Soherearewaysnottosuck:
Whatdoesconfidentcontentlooklike?
Herearesevenprinciples:
Insecurepeoplefilleverypause
withnervousbabble.
Andinsecurecontentmarketersfilleverybit
ofwhitespacewith‘benefits’.
Youendupshillinglikeaginsuknifesalesman.
Itsmellsofdesperationanddesperationdoesn’t
smellgood.
1.Sayless.
Thebeststoriesaresimple.
Theydon’tneeddozensofcorollariesorproof-points.
Havetheconfidencetosaywhatyouneedtosay,
thenshutup.
Peoplewhodon’treallybelieveintheir
offersfeelcompelledtodressthemup
infancyjargon.
2.Speaklikeahuman.
Peoplewhobelieveintheiroffers
justsaywhattheymean.
Confidentmarketingusesplainlanguage.
Funisthemostmagneticforce
inhumanrelations.
Ifconfidenceisthenucleusoftheatom,
funisthezippylittleelectron.
3.Havefun.
Butmostcontentmarketing
readsasifitwerewrittenduring
ahigh-schooldetention.
Confidentcontentisfuntocreate.
Thatdoesn’tmeanit’salaugh-riot.
Justthatsomeoneenjoyedmakingit.
Toomuchcontentreadslikebarbecue
assemblyinstructions.
There’snopassion.Nobeliefthatthisstuffmatters.
4.Giveadamn.
Ifitdoesn’tmatter,
don’twriteit.
Ifitdoesmatter,
giveitthepassionitdeserves.
Thisdoesn’tmeanusingbreathless
proseorinsanehyperbole.
Itmeanssharingyoursincereconviction.
Crappycontentsendsoutsignalsin
ageneraldirectiontowardsafuzzy,
indistinctaudience.
5.Look‘emintheeye.
Greatcontentalwayshas
alaser-focusonthetarget.
Whenyoureadit,youknoweveryword
hasbeenwrittenforyou.
Startwithactualempathy,
thencommunicatethatempathy
earlyandoften.
Theonly‘birdsbees’talkIevergot
frommywonderfulfatherwasatwo-
sentenceinstruction:
6.Exposeyouragenda.
“Sexissomethingyoudo
with agirlnotto her.
Benice.”
Well,sellingissomethingyou
dowith aprospect,notto her.
Weakcontentcomesacrossasslightly
dishonestbecauseit’snotreally
comfortablewithitssellingrole.
Ifyoubelieveinyouroffer,
youwantpeopletohaveit.
Thatmeanssellingto
themisnotadirtything,
it’safriendlyone.
Beopenaboutyoursellingagenda.
Evenverygoodcontentoften
fizzlesoutonceit’smadeitspoint.
7.Askfortheorder.
Greatcontentknowsit’sthereto
getyoutodosomethinganddoesn’t
shyawayfromaskingyoutodoit.
Greatcontentearnstherighttoaskfortheorder.
Sohere’swhat
I’murgingyoutodo:
Aimhigh.
Sayless.
Sayitplainly.
Betrueto
anindividual
visionnota
teamconsensus.
Haveaball.
Giveashit.
Saywhatyoureally,reallywant
tosayinsteadofwhatyoufeel
you say.
Sayitwithallthepassion,beliefand
confidenceyoureallyhaveinside.
Andifyoucan’tfindanybelieforpassion
orconfidenceinsideaboutthetopicor
issueathand...
Gofindanotherjobwhere
youwill findthesethings.
Lifeisshort.
Don’twastepeople’stime.
Don’tcrankitoutlikepasta.
Goforthandcreatewithfull,brilliant,
blinding,magnetic,joyfulconfidence.
Thankyou.
VelocityisaB2Bcontentmarketingagency
thatspecialisesinconfidence.
velocitypartners.com

More Related Content

What's hot

Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download TodayGary Vaynerchuk
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of AnythingGary Vaynerchuk
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from OgilvyOgilvyOne Worldwide
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
 
Storytelling in business
Storytelling in businessStorytelling in business
Storytelling in businessBrandon Hoe
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolThe Planning Lab
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsEugene Cheng
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
 
Steal this presentation
Steal this presentationSteal this presentation
Steal this presentationScott Hoag
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup NameTommaso Di Bartolo
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
 

What's hot (20)

Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation Techniques
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download Today
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from Ogilvy
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
 
Storytelling in business
Storytelling in businessStorytelling in business
Storytelling in business
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 
Steal this presentation
Steal this presentationSteal this presentation
Steal this presentation
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup Name
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
 

Viewers also liked

A Simple Content Marketing Org Chart
A Simple Content Marketing Org ChartA Simple Content Marketing Org Chart
A Simple Content Marketing Org ChartAnn Handley
 
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftSEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftRand Fishkin
 
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 20137 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013Joe Pulizzi
 
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18Michael Brenner
 
60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing InstituteContent Marketing Institute
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
 
Craft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social NetworksCraft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
 
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)Ethos3
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
Digital Marketing Trends 2015
Digital Marketing Trends 2015Digital Marketing Trends 2015
Digital Marketing Trends 2015Dave Chaffey
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content StrategyJonathon Colman
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
 
7 Tips to Beautiful PowerPoint by @itseugenec
7 Tips to Beautiful PowerPoint by @itseugenec7 Tips to Beautiful PowerPoint by @itseugenec
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
 
Jenny and the Chicken
Jenny and the ChickenJenny and the Chicken
Jenny and the ChickenMash+Studio
 
Insane Honesty in Content Marketing
Insane Honesty in Content MarketingInsane Honesty in Content Marketing
Insane Honesty in Content MarketingVelocity Partners
 
Why What & How of the Internet of Things
Why What & How of the Internet of Things Why What & How of the Internet of Things
Why What & How of the Internet of Things THINK Interactive, inc.
 

Viewers also liked (20)

A Simple Content Marketing Org Chart
A Simple Content Marketing Org ChartA Simple Content Marketing Org Chart
A Simple Content Marketing Org Chart
 
29 Content Marketing Secrets e-book
29 Content Marketing Secrets e-book29 Content Marketing Secrets e-book
29 Content Marketing Secrets e-book
 
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftSEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
 
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 20137 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
 
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
 
60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
 
Craft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social NetworksCraft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social Networks
 
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
 
Build. Better. Content!
Build. Better. Content!Build. Better. Content!
Build. Better. Content!
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
Digital Marketing Trends 2015
Digital Marketing Trends 2015Digital Marketing Trends 2015
Digital Marketing Trends 2015
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
7 Tips to Beautiful PowerPoint by @itseugenec
7 Tips to Beautiful PowerPoint by @itseugenec7 Tips to Beautiful PowerPoint by @itseugenec
7 Tips to Beautiful PowerPoint by @itseugenec
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
Jenny and the Chicken
Jenny and the ChickenJenny and the Chicken
Jenny and the Chicken
 
Insane Honesty in Content Marketing
Insane Honesty in Content MarketingInsane Honesty in Content Marketing
Insane Honesty in Content Marketing
 
Why What & How of the Internet of Things
Why What & How of the Internet of Things Why What & How of the Internet of Things
Why What & How of the Internet of Things
 
50 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 201450 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 2014
 

Similar to The Other C Word: What makes great content marketing great

Get More of the Right People Reading Your Content
Get More of the Right People Reading Your ContentGet More of the Right People Reading Your Content
Get More of the Right People Reading Your ContentLoudDoor LLC
 
What Old School Hip Hop Teaches us About Content Marketing
What Old School Hip Hop Teaches us About Content MarketingWhat Old School Hip Hop Teaches us About Content Marketing
What Old School Hip Hop Teaches us About Content MarketingAptify
 
Joe Vitale- Marketing the secret
Joe Vitale- Marketing the secretJoe Vitale- Marketing the secret
Joe Vitale- Marketing the secretBarryLee2016
 
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014Alyssa Vitrano
 
Socialize: Monetizing Social Media - Grant Crowell
Socialize: Monetizing Social Media - Grant CrowellSocialize: Monetizing Social Media - Grant Crowell
Socialize: Monetizing Social Media - Grant CrowellMediabistro
 
Lou Weiss' Presentation at Mumbrella's B2B Marketing Summit
Lou Weiss' Presentation at Mumbrella's B2B Marketing SummitLou Weiss' Presentation at Mumbrella's B2B Marketing Summit
Lou Weiss' Presentation at Mumbrella's B2B Marketing SummitMaurizio Zanotti
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social MediaBizzy Indonesia
 
Een social media roi van deel0
Een social media roi van deel0Een social media roi van deel0
Een social media roi van deel0Jaap Trum
 
Injecting digital into your brand’s DNA.
Injecting digital into your brand’s DNA.Injecting digital into your brand’s DNA.
Injecting digital into your brand’s DNA.Manoj Kandasamy
 
20 Tips for Social Media Savvy's to get found on the web
20 Tips for Social Media Savvy's to get found on the web20 Tips for Social Media Savvy's to get found on the web
20 Tips for Social Media Savvy's to get found on the webFlutterbyBarb
 
Spinning Top Media- Pitch Deck
Spinning Top Media- Pitch DeckSpinning Top Media- Pitch Deck
Spinning Top Media- Pitch DeckKashyap Oberoi
 
Online Advertising Master Class - Workshop on Advertising
Online Advertising Master Class - Workshop on AdvertisingOnline Advertising Master Class - Workshop on Advertising
Online Advertising Master Class - Workshop on AdvertisingReach China Holdings Limited
 
Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014
Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014
Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014Brian Barthelt
 
Cat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting ContentCat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting ContentHana Abaza
 
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013David Naylor
 

Similar to The Other C Word: What makes great content marketing great (20)

Get More of the Right People Reading Your Content
Get More of the Right People Reading Your ContentGet More of the Right People Reading Your Content
Get More of the Right People Reading Your Content
 
What Old School Hip Hop Teaches us About Content Marketing
What Old School Hip Hop Teaches us About Content MarketingWhat Old School Hip Hop Teaches us About Content Marketing
What Old School Hip Hop Teaches us About Content Marketing
 
Joe Vitale- Marketing the secret
Joe Vitale- Marketing the secretJoe Vitale- Marketing the secret
Joe Vitale- Marketing the secret
 
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014
 
Being Viral
Being ViralBeing Viral
Being Viral
 
Being Viral
Being ViralBeing Viral
Being Viral
 
Socialize: Monetizing Social Media - Grant Crowell
Socialize: Monetizing Social Media - Grant CrowellSocialize: Monetizing Social Media - Grant Crowell
Socialize: Monetizing Social Media - Grant Crowell
 
Lou Weiss' Presentation at Mumbrella's B2B Marketing Summit
Lou Weiss' Presentation at Mumbrella's B2B Marketing SummitLou Weiss' Presentation at Mumbrella's B2B Marketing Summit
Lou Weiss' Presentation at Mumbrella's B2B Marketing Summit
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social Media
 
Content Marketing.pptx
Content Marketing.pptxContent Marketing.pptx
Content Marketing.pptx
 
Een social media roi van deel0
Een social media roi van deel0Een social media roi van deel0
Een social media roi van deel0
 
Injecting digital into your brand’s DNA.
Injecting digital into your brand’s DNA.Injecting digital into your brand’s DNA.
Injecting digital into your brand’s DNA.
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
 
Law Of Selling
Law Of SellingLaw Of Selling
Law Of Selling
 
20 Tips for Social Media Savvy's to get found on the web
20 Tips for Social Media Savvy's to get found on the web20 Tips for Social Media Savvy's to get found on the web
20 Tips for Social Media Savvy's to get found on the web
 
Spinning Top Media- Pitch Deck
Spinning Top Media- Pitch DeckSpinning Top Media- Pitch Deck
Spinning Top Media- Pitch Deck
 
Online Advertising Master Class - Workshop on Advertising
Online Advertising Master Class - Workshop on AdvertisingOnline Advertising Master Class - Workshop on Advertising
Online Advertising Master Class - Workshop on Advertising
 
Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014
Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014
Motley Crue, Moore's Law & Meh, U of I Digital Bootcamp Kenote Speech 2014
 
Cat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting ContentCat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting Content
 
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
 

More from Velocity Partners

Irresistible content for immovable prospects
Irresistible content for immovable prospectsIrresistible content for immovable prospects
Irresistible content for immovable prospectsVelocity Partners
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingVelocity Partners
 
Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors Velocity Partners
 
Velocity's CMI Orange Awards entry 2012
Velocity's CMI Orange Awards entry 2012Velocity's CMI Orange Awards entry 2012
Velocity's CMI Orange Awards entry 2012Velocity Partners
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so BoringVelocity Partners
 
The B2B Content Marketing Workbook
The B2B Content Marketing WorkbookThe B2B Content Marketing Workbook
The B2B Content Marketing WorkbookVelocity Partners
 
The Velocity B2B Marketing Tube Map
The Velocity B2B Marketing Tube MapThe Velocity B2B Marketing Tube Map
The Velocity B2B Marketing Tube MapVelocity Partners
 
Clean Tech & Green Tech Marketing
Clean Tech & Green Tech MarketingClean Tech & Green Tech Marketing
Clean Tech & Green Tech MarketingVelocity Partners
 
Using Twitter in B2B Marketing
Using Twitter in B2B MarketingUsing Twitter in B2B Marketing
Using Twitter in B2B MarketingVelocity Partners
 

More from Velocity Partners (12)

Strong but wrong
Strong but wrongStrong but wrong
Strong but wrong
 
Irresistible content for immovable prospects
Irresistible content for immovable prospectsIrresistible content for immovable prospects
Irresistible content for immovable prospects
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors
 
Velocity's CMI Orange Awards entry 2012
Velocity's CMI Orange Awards entry 2012Velocity's CMI Orange Awards entry 2012
Velocity's CMI Orange Awards entry 2012
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so Boring
 
Memories
MemoriesMemories
Memories
 
The B2B Content Marketing Workbook
The B2B Content Marketing WorkbookThe B2B Content Marketing Workbook
The B2B Content Marketing Workbook
 
The Velocity B2B Marketing Tube Map
The Velocity B2B Marketing Tube MapThe Velocity B2B Marketing Tube Map
The Velocity B2B Marketing Tube Map
 
Clean Tech & Green Tech Marketing
Clean Tech & Green Tech MarketingClean Tech & Green Tech Marketing
Clean Tech & Green Tech Marketing
 
Extreme B2B Marketing
Extreme B2B MarketingExtreme B2B Marketing
Extreme B2B Marketing
 
Using Twitter in B2B Marketing
Using Twitter in B2B MarketingUsing Twitter in B2B Marketing
Using Twitter in B2B Marketing
 

Recently uploaded

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 

Recently uploaded (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 

The Other C Word: What makes great content marketing great