Extreme B2B Marketing

Extreme B2B Tech Marketing adding some Velocity to your life

Most tech marketing sucks because it’s boring.

It’s boring because it’s a chore.
… all passion is drained out of it

It’s a chore because it takes too long.

It takes too long because it’s made by a committee.

It’s made by a committee because everyone is frightened.

Everyone is frightened because they don’t want to fail.

The result is a lot of professional, credible, well-made turds.

Tech marketing needs a kick in the head.

Tech marketing needs Velocity.

The five rules of Marketing Velocity
No one can be more passionate about your company than you are
You set the ceiling, do you want an underground car park or the Sistine Chapel?
Consensus kills, speed thrills
Getting nine people to agree wastes time. Marketers have to do much more, much faster.
Failure is to be eagerly sought out
Every flop is a war medal. Your job is to collect so many you need a new uniform to display them.
Too much process murders passion
If you need a chart to track it, maybe you shouldn’t be doing it.
Get the budget on the screen
Hit the market with something new every week

Velocity marketing is
Fast
Short
Simple
Passionate
Easy to produce
Timely
Energetic

The V team
A small team of ideas people
Super-creative, multi-disciplinary
Their job: engage with client and generate ideas
A crack team of producers
Young, fast, digital natives
Their job: produce things and get them into the market
A disciplined team of tacticians
Experienced marketing campaigners
Their job: drive people to the new content and vice versa

Velocitize your marketing in 14 days
Day One: Boil the Ocean Workshop
Where we learn everything we need to know about you
Our side: Creative Director, Strategy Director, Digital Guru, Chef
Your side: Marketing guy, Sales guy, Techie
Day Two: We go away and play
Develop 15-20 new ways to look at your story
Morning: two customer calls; Afternoon: work
Day Three: We come back and bury you
And decide on five things we can do in the next ten days
The Next Ten Days
We produce the five things.
Day 14: we go live

When can we start? [email_address] partners.co.uk

Extreme B2B Marketing

by Velocity Partners on Mar 27, 2009

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