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Clean Tech & Green Tech Marketing

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How clean tech & green tech marketing is different than normal B2B....

How clean tech & green tech marketing is different than normal B2B.

Clean tech and green tech are on a long-term growth trajectory. But you can't market them exactly like any other B2B technology product or service.

A few thoughts from Velocity's London-based green tech / clean tech practice.

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  • remytennant Remy Tennant, Product Marketing Manager at Digital Air Strike Social media will play an increasingly important role in the successful commercialization of cleantech. Even more so than in other industries, social media can make or break cleantech brands. Smart Canada has done some exemplary work using social media to market their upcoming EV. Here’s a popular case study on the subject.

    http://www.cleantechms.com/2011/08/shockingly-steep-growth-curve-should-make-social-media-critics-cringe/
    1 year ago
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Clean Tech & Green Tech Marketing Clean Tech & Green Tech Marketing Presentation Transcript