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Better Tech For Better Communications
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Better Tech For Better Communications

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A talk at the Weimar Summer University, 3 July 2009

A talk at the Weimar Summer University, 3 July 2009

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Better Tech For Better Communications Better Tech For Better Communications Presentation Transcript

  • w w w dl e. net w . or Be t t e r t e c hnol ogy f or be t t e r c o m uni c at i ons m W m Sum er U ver si t y, 3 Jul y 2009 ei ar m ni Dougl a s Ar e l l a ne s , M a D edi evel opment Loan Fund/ Cent er f or Advanced M a, Pr ague edi M c z Fl o r , R i edakt i on und Al l t ag, B l i n er
  • The B g Pi ct ur e i Fl i ckr : Et han H n ei
  • The B g Pi ct ur e i Technol ogy i s Cheaper M e w despr ead or i M e adopt ed or M e com i cat ed? or pl Fl i ckr : Et han H n ei
  • Set t i ng cl ear goal s f or your t ech C m m st akes om on i How t o com uni cat e w t h m i t echi es Pr act i cal advi ce Fl i ckr : I t sgr eg
  • Tug of War Coor di nat i on  Secr ecy and and pr i vacy Fl i ckr : Quasar sgl ow
  • Tug of War Mass  Tar get ed audi ence audi ence Fl i ckr : Quasar sgl ow
  • Tug of War  Pr i ce  Per f or mance Fl i ckr : Quasar sgl ow
  • Tug of War  G t i ng i t et  G t i ng i t et per f ect out on t i m e Fl i ckr : Quasar sgl ow
  • H ow t o com uni cat m e w t h your i t echi es Fl i ckr : G ant M t chel r i
  • How t o com uni cat e m w t h your t echi es i  Lear n about w hat t he t echi es ar e doi ng f or you Dougl as Ar el l anes
  • How t o com uni cat e m w t h your t echi es i  Focus on what you w , ant not how you get i t Fl i ckr : C i s O ensl hr w
  • How t o com uni cat e m w t h your t echi es i  B consi st ent w t h your e i r equi r em s ent Fl i ckr : Jon W son at
  • How t o com uni cat e m w t h your t echi es i  Changi ng t he r equi r em s ent changes t he pr i ce Fl i ckr : Al ast ai r Thompso
  • How t o com uni cat e m w t h your t echi es i  Make a speci f i cat i on and st i ck t o i t Fl i ckr : D i ne23 ef
  • How t o com uni cat e m w t h your t echi es i  I dent i f y “ nt er pr et er s” you i can com uni cat e w t h ( and m i Fl i ckr : Pet t er i Sul on
  • How t o com uni cat e m w t h your t echi es i  Agr ee on cl ear del i ver abl es  Agr ee on a t i m i ne and t i e el del i ver y t o f ul l payment  Under st and t hei r m i vat i ons ot  Ar e your t echi es “ er cenar i es” or m “ r ue bel i ever s?” t  G a second opi ni on et  And maybe a t hi r d  Don' t be i nt i m dat ed i  I t ' s your pr oj ect
  • W hat m akes t echnol ogy pr oj ect s f ai l ? Fl i ckr : Rebecca Lade
  • W hat m akes t echnol ogy pr oj ect s f ai l ?  N com i t m o m ent  Too am t i ous bi Fl i ckr : Rebecca Lade
  • W hat m akes t echnol ogy pr oj ect s f ai l ?  O sour ci ng ut ever yt hi ng  “ ot i nvent ed N her e” syndr om e Fl i ckr : Rebecca Lade
  • W hat m akes t echnol ogy pr oj ect s f ai l ?  “ i ssi on M cr eep”  “Abandonw e” ar Fl i ckr : Rebecca Lade
  • W hat m akes t echnol ogy pr oj ect s f ai l ?  N pl anni ng o past t he l aunch  N pl anni ng o f or cont i ngenci es Fl i ckr : Rebecca Lade
  • W hat m akes t echnol ogy pr oj ect s f ai l ?  Put t i ng ever yt hi ng i n one st af f er ’s hands Fl i ckr : Rebecca Lade
  • R nvent i ng t he w ei heel !
  • Acci dent s w l l happen. Pl an f or i t hem. Fl i ckr : G avest one r
  • Cont i ngency pl anni ng  B l d cont i ngenci es i nt o t he ui pl an B udget  Ti me  I dent i f y pot ent i al w kar ounds or  Set cl ear pr i or i t i es What i s “ ust have” and w m hat i s “ ce t o have” ni ?
  • Managi ng a t eam i n m t i pl e l ocat i ons ul  C m cat i ons t ool s om uni  W ki ng pr ocesses and r ul es or  Regul ar f ace- t o- f ace m i ngs eet
  • C m cat i ons t ool s om uni  Skype  Encr ypt ed C hat  Fi l e shar i ng  M l i ng l i st s ai G oogl e Docum s ent Good coor di nat i on t ool s  W ki i
  • W ki ng pr ocesses and or r ul es  Deadl i nes  St r i ct , but r eal i st i c  Payment  Based on del i ver y, not sal ar y  Docum at i on ent  W i t e dow w k pr ocesses r n or  Shar e t hem onl i ne  St i ck t o t hem
  • C oss- cul t ur al r m sunder st andi ngs i  Pr epar e t i m t o m at e e edi bet ween di f f er ent cul t ur es  Assum peopl e m e ean w l el
  • Cost - ef f ect i ve sol ut i ons  Pi r acy i s a secur i t y t hr eat  Vi r uses and m w e al ar  Pr et ext f or gover nm ent har assm ent  Donor s don' t l i ke i t  B l egal e  Consi der f r ee and open sour ce al t er nat i ves
  • F Flickr: Stefano Corsa (pensiero)
  • Flickr: Wetwater
  • C y or Doct or ow
  • “Your w k or needs t o be easi l y copi ed, t o anyw eher w hence i t m ght f i nd i i t s w i nt o ay t he r i ght hands.
  • That means t hat t he ni m e t ext - f i l e, H L f i l e, bl TM and PD ( t he pr ef er r ed t r i um r at e of f or m s) shoul d be F vi at di st r i but ed w t hout i Flickr: Haribote
  • no l ogi ns, no e- m l addr ess ai col l ect i ons and w t h a l i cense t hat al l ow your f ans t o i s r epr oduce t he w k on t hei r ow i n or der t o shar e or n Flickr: SLDownard
  • R em , em ber copyi ng i s a cost - cent er i nsi st i ng t hat al l copi es must be dow oaded f r om your si t e nl and onl y your si t e i s i nsi st i ng t hat you — and onl y you — w l l bear t he cost i of m ng t hose copi es. aki Flickr: Jared_Cherup
  • Sur e, havi ng a si ngl e, cent r al r eposi t or y f or your w ks m or akes i t easi er t o count copi es and f i gur e out w e t hey' r e goi ng, but r em ber : her em dandel i ons don' t keep t r ack of t hei r seeds. Flickr: Fotos by Dee
  • O nce you get past t he vani t y of know ng exact l y how m i any copi es have been m ade, and f i nd t he zen of know ng t hat i t he copyi ng w l l t ake i car e of i t sel f , you' l l at t ai n dandel i onesque cont ent m . ent Flickr:Óli Jón
  • Once your w k get s i nt o t he r i ght hands, or t her e needs t o be an easy w t o ay consum at e t he m r el at i onshi p. Flickr:wetwater
  • A f r i end w r uns a sm l pr ess r ecent l y ho al w ot e t o m t o ask i f I t hought he shoul d r e r el ease hi s next book as a C eat i ve C m r om ons f r ee dow oad nl i n advance of t he publ i cat i on, i n or der t o dr um up som e publ i ci t y Flickr:wetwater
  • I expl ai ned t hat I t hought t hi s w d be a r eal l y bad i dea. oul I nt er net user s have shor t at t ent i on spans. Flickr:Bob Au Buchon
  • m ent w om hen a r eader di scover s your book onl i ne, st ar t s t o r ead i t , and t hi nks, huh, I shoul d buy a copy of t hi s book — is ver y br i ef Flickr: Private Custard
  • at ' s because I shoul d buy a copy of t hi s book” s i nevi t abl y f ol l ow by ed Flickr:wetwater
  • “ oah, a yout ube of a m put t i ng a W an l emon i n hi s nose! ”
  • and t he m ent , om as t hey say, is gone. Flickr:blog.jmc.bz
  • But how does t hi s r el at e t o news? Flickr: marcelgermain Flickr:blog.jmc.bz
  • Od m l odel Flickr: gruntzooki
  • New model
  • D i ni ng “ adi o” ef r
  • D i ni ng “ el evi si on” ef t
  • The deat h of t he schedul e When t her e w e onl y a f ew er st at i ons, t he schedul e w as ki ng New t echnol ogi es m ake t he schedul e i r r el evant Audi o on dem and Podcast i ng and audi obl oggi ng N cat chi ng ( r adi os t hat et r ecor d) M l e phones obi
  • Schedul ed vs. unschedul ed Schedul ed Unschedul ed Sat el l i t e Audi o on r adi o dem and H r adi o D Podcast i ng St r eam ng i N cat chi ng et Low Pow FM - er “ i scover y D Ter r est r i al ser vi ces” r adi o l i ke Pandor a and Last . f m
  • Embeddi ng cont ent YouTube i s a ' dest i nat i on' w ebsi t e But YouTube cont ent i s al so e m ddabl e i n ot her si t es be M t i m a can be st or ed on ul edi one si t e and t ext on anot her B h com t oget her on one ot e page Embeddi ng i s one of t he
  • W em hy beddi ng i s i m t ant por Cost s go t o zer o ( or near - zer o) f or host i ng M t i m a get s t o user s ul edi f ast er on one of t he bi g pr ovi der s Reaches l ar ger audi ence w hen cont ent can be em bedded O d t hi nki ng: C l ont r ol l i ng cont ent
  • O her di st r i but i on m hods t et
  • Podcast i ng and audi obl oggi ng W de r ange i Tr adi t i onal sour ces N i onal br oadcast er s at B C W l d Ser vi ce B or Eur opean nat i onal br oadcast er s N i onal Publ i c R at adi o New sour ces B ogger s l Fr eel ance r adi o pr oducer s M ci ans usi Adver t i ser s
  • Tool s f or Audi o Audaci t y Excel l ent sound edi t or w t h i m t i - t r acker ul Vegas, Audi t i on equi val ent Ar dour Pr of essi onal sound m er i ng ast syst em Pr oTool s equi val ent Wavosaur W ndow onl y si m e audi o i s pl edi t or
  • Podcast exam es pl B C W l d Ser vi ce “ i gi t al B or D Pl anet ” D sneyl and Podcast i L G adi o ( Li nux U LU R ser s' G oup) r
  • R i x, r euse, r ecycl e em C eat i ve C m r om ons l i censes Legal f r am or k f or cont ent use ew Cont ent can be used under t he t er m you set s “ e r i ght s r eser ved” Som Shar e- al i ke Non- com er ci al m At t r i but i on C m ci al user s m om er ust st i l l pay O f or a D t o use your song i n K J hi s m x t ape, but Pepsi has t o i pay f or i t
  • Busi ness model s f or “consum at i on” m Adver t i si ng i nser t ed i nsi de f i l es Banner s and ot her vi sual ads Pai d subscr i pt i ons Sponsor ed pr ogr am s Donat i ons f r om l i st ener s PayPal , et c.
  • I s t r adi t i onal r adi o dead? N o. H an i nt el l i gence um Hands- f r ee oper at i on Econom cal ( f r ee or near - i f r ee)
  • Concl usi ons Fr eedom t o exper i ment i s now gr eat er t han ever bef or e Low cost , easy access t o t echnol ogy Many ef f ect i ve di st r i but i on m hods et Fr agm at i on of m ket s ent ar l eads t o new oppor t uni t i es Adver t i ser s st i l l want audi ences “ al l i s t he new bi g” Sm
  • Concl usi ons Spr ead m a w ever edi her possi bl e B pr epar ed t o “ ose t he e cl deal ” What happens af t er t hey see your cont ent ? Make i t easy t o access your m a edi Make i t easy t o shar e your m a edi
  • Open sour ce advant ages  Fr ee – Fr ee as i n f r ee speech – Fr ee as i n f r ee beer  You can change t he t ool s – O you can hi r e som r eone  Fut ur e- pr oof – Upgr ades ar e f r ee  C m ty om uni  Local i zat i on  Run on W ndow M or Li nux i s, ac
  • Open sour ce advant ages  Fr ee – Fr ee as i n f r ee speech – Fr ee as i n f r ee beer  You can change t he t ool s – O you can hi r e som r eone  Fut ur e- pr oof – Upgr ades ar e f r ee C m t y om uni  Local i zat i on
  • Open sour ce al t er nat i ves  Web  C psi t e am  W dpr ess or  Joom a/ M bo l am  D upal r  Pl one/ Pl umi
  • Open sour ce al t er nat i ves Radi o  C pcast er am  Audaci t y  Ar dour
  • Open sour ce al t er nat i ves  O f i ce f O penO f i ce f  M aW ki edi i U bunt u B asebox
  • “ ut e cat t heor y” C ( Et han Zucker man)  W 1. 0 w m eb as ade by physi ci st s t o exchange sci ent i f i c paper s  W 2. 0 w m eb as ade so t hat you can send f unny pi ct ur es of cat s  I f you can use a ser vi ce t o send a f unny cat pi ct ur e, you can use i t f or onl i ne act i vi sm
  • “ ut e cat t heor y” C  Vi deos: YouTube, Vi m eo, Li vest at i on M essagi ng: Tw t t er , i Facebook, U shahi di  Phot os: Fl i ckr , Pi casa M appi ng: G oogl e Maps/ Ear t h, OpenM apsW kii
  • Sof t w e as a ser vi ce ar Googl e Apps f or Busi ness  M l f or your dom n ai ai G oogl e Docum s ent  W d pr ocessi ng or  Spr eadsheet  C endar i ng al  Pr esent at i ons  W ki i  Phot o host i ng  Pi casa  Fl i ckr
  • Sof t w e as a ser vi ce ar Vi deo  W t ness H i ub f or hum r i ght s an- r el at ed vi deo  YouTube  Vi m eo  Local al t er nat i ves Q ki M ogul us W kf l ow / Shar ed or docum s ent  Appr over . com B ox. net  PB i ki w
  • Low cost har dw e - ar  M e’ l aw oor s  N ber of t r ansi st or s on a um chi p doubl es ever y 18 m hs ont  C put er pow doubl es f or t he om er pr i ce ever y 1 8 m hs ont  H dw e pr i ces ar e com ng ar ar i dow Fast . n.
  • M ng m aki oney  Adver t i si ng OpenX ad ser ver Googl e Adsense  D r ect Sal es i  Amazon. com  eBay  M LF D gi t al K osk D i i K agi . com  Fundr ai si ng dr i ves and di r ect donat i ons
  • Host i ng and hacker s Host i ng  Fast est m not be cl osest ay U i m pt e  Pr i ce  Al t er nat i ves t o l ocal host i ng Amazon W Ser vi ces eb  B t Tor r ent i Response and r ecover y Desi gn and pl anni ng
  • Open sour ce t ool s w m e ake Cam i t e ps Cont ent management syst em Cam as t e r pc Radi o aut om i on/ pl ayout syst em at Cr e am CRM C M f or m a R edi Dr e am Pr i nt di st r i but i on management
  • Cam i t e ps  Cont e nt Manage m nt Sy s t e m e By j o ur na l i s t s , f o r j o ur na l i s t s  Or gani z e d l i ke a ne ws pa pe r Publ i c a t i o n I s s ue Se c t i o n Ar t i c l e  Eas y t o us e
  • How Ca m i t e c a n be us e d ps
  • How Ca m i t e c a n be us e d ps
  • Ec onom e s o f s c a l e i  Se r ve r adm ni s t r at i o n i  Bandwi dt h  Pr ogr am i ng m  De s i gne r s  Te m at e m pl aki ng
  • Gr oup v s . i ndi v i dua l i z e d  Gr oup Te c hni c a l t a s ks  I ndi vi dual i z e d St r a t e g y De s i g n Co nt e nt
  • M di a On Web e  3- ye ar pr ogr am 2004- 2007 Fo r m r Yug o s l a v i a e I nde pe nde nt m di a e M s t l y ne ws pape r s o 45 ne ws s i t e s 3 s e r v e r s Po we r e d by Ca m i t e ps
  • Zor an Ži vkovi ć M di a On W b e e Be l gr ade , Se r bi a
  • C m Publ i shi ng Pl at f or m om on 2007- 2010 B ar us el I ndependent m a edi Secur i t y C r cum i vent i on Low pr of i l e
  • Sum e r CAM 2005 m P De ve l ope r s ' Conf e r e nc e Pr ague , Cz e c h Re publ i c
  • How t o r each us M LF: w w m f . or g D w . dl C pw e: w w cam ar e. or g am ar w. pw Dougl as Ar el l anes: dougl as. ar el l anes@m f . or g dl Skype: dougi egyr o M cz Fl or : i f l or @ edakt i onundal l t ag. de r
  • Thi s pr esent at i on i s onl i ne ht t p: / / w w box. net / shar ed/ v2gr bbpw w. s4
  • Thi s pr esent at i on i s r el eased under a C eat i ve r C m om ons l i cense W t h t he f ol l ow ng condi t i ons: i i At t r i but i on Non- com er ci al m Shar e Al i ke