Facebook 101 for Small-Medium Business

1,347 views
1,253 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,347
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
44
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook 101 for Small-Medium Business

  1. 1. Dead Simple Internet Marketing™ Series Facebook 101 for Professionals & Small Biz Presenter: Doug Hay, CEO
  2. 2. Presenter - Doug Hay • Early adopter of Internet marketing • 30 year marketing veteran • Sought after speaker presented at local, regional and national conferences • Lectured at two universities for the Sales & Marketing Executives program
  3. 3. Our Services For Small/Medium Biz • Website design & programming • Social Media consulting, implementation & training • Small business SEO – Search Engine Optimization: Keywords, link building & content creation. • Press release writing, optimization and reporting • Blog set up, strategy, and training • Email programs • Online reputation management • Video production & marketing • Staff training Ask about our Internet Marketing Analysis
  4. 4. More Leads? More Sales? Free Internet Marketing Analysis Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  5. 5. Agenda 1 Presentation 2 Q&A 3 Ask for Slides
  6. 6. Marketing
  7. 7. Integrated Marketing Strategy
  8. 8. Integrated Marketing Strategy Offline Marketing
  9. 9. Integrated Marketing Strategy Offline Marketing Email
  10. 10. Integrated Marketing Strategy Offline Marketing Email Referrals
  11. 11. Integrated Marketing Strategy Offline Marketing Email Web Site Referrals
  12. 12. Integrated Marketing Strategy Offline Marketing Blog & Content Email Web Site Referrals
  13. 13. Integrated Marketing Strategy Offline Marketing Email Web Site Blog & Content Referrals Social Media
  14. 14. Think Like a Publisher Web site Video White Papers Blogs Press Releases Emailed Newsletters Case Studies Audio Articles
  15. 15. [Image by JosephGilbert.org.]
  16. 16. Facebook Numbers
  17. 17. Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers, say 80% of companies. -Source: Sense Internet Study
  18. 18. Success
  19. 19. Social Media Stats: • Website: Ana White Homemaker • Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans • Twitter: 2,550 followers • YouTube: 30 videos Highlights: • Ana White’s blog draws nearly three million unique page views every month. • 90-95% of her Facebook content comes from fans, and she leaves it all public. • Pinterest is the #1 referring site to her blog, bringing 6,000 unique visitors a day. • In year two, the blog began bringing in enough advertising revenue to support her family. Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
  20. 20. “Do you have advice for other women who might aspire to a blog-to-book career like yours? I put 90% of my time into creating content and 10% into other stuff like answering emails, social media, and promoting posts. If I had started with the opposite, just 10% on content and 90% on promotion, I don’t think I would be here today. Try to create content that’s so valuable it shares itself, and then you can focus on doing what you love.” Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-anawhite-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
  21. 21. Partnership with Marie Forleo
  22. 22. Facebook Set-Up Steps
  23. 23. Set up biz account Complete profile Buy your product Click through to your website Network - get people to “like” you Interact Content creation
  24. 24. Facebook Business (Fan) Pages
  25. 25. Facebook business “pages” are like a storefront at the mall
  26. 26. Business Pages: • Have multiple administrators • Allow custom tabs • Event creation • Can add apps
  27. 27. Facebook allows you to create custom items for your business site. E.g. pix, special offers, coupons, contests, etc
  28. 28. Need a Personal Profile First
  29. 29. Facebook Admin Panel
  30. 30. Facebook Profile & Aps
  31. 31. Searched for “Seattle Dentists”
  32. 32. Facebook Vanity Name
  33. 33. Click Edit Page
  34. 34. Select your page name
  35. 35. Enter desired username
  36. 36. Check availability
  37. 37. New vanity name
  38. 38. Facebook Build Audience
  39. 39. To follow a Facebook fan (biz) page is called “LIKE”
  40. 40. Facebook Timeline
  41. 41. Facebook Engage
  42. 42. Facebook’s EdgeRank System • More engagement = your content stays longer in the news feed • Only post relative content • Post regularly around the same time, • Not just text - include videos, photos and links • Ask questions A system to determine how and where your post shows up in a user’s news feed.
  43. 43. Dedicate a Team Member
  44. 44. Page Management: Monitor your page • Jump in on comments • Post on wall • Deal with negative • Delete spam •
  45. 45. Watch the sales messages vs conversations
  46. 46. • Share tips • Post how-to videos • Free webinars
  47. 47. Respond to comments
  48. 48. Take note: • Follow Facebook’s established terms and conditions. There are lots of rules and the standards on Facebook are constantly changing. • Don’t use a personal profile for business.
  49. 49. Engaging Fans (Likes) great content – more characters vs 140 for Twitter •Fans post freely – text, photos, etc •Run contests, polls, etc •Create dynamic pages • Add
  50. 50. Just publishing?
  51. 51. http://hootsuite.com/
  52. 52. Promote Your Facebook Business Page
  53. 53. Links on Your Website
  54. 54. Links on Your Blog
  55. 55. Everything Print • • • • • • • Business Cards Letterhead Brochures Print ads Fliers Event invitations Placards
  56. 56. Ads For Your Facebook Business Pages
  57. 57. Place Facebook Ads
  58. 58. Facebook Advertising • For a smaller budget try out the Sponsored Stories and Promoted Posts. • These keep users on Facebook vs. linking to websites • Stay on the news feed longer
  59. 59. Metrics For Your Facebook Business Pages
  60. 60. Client name
  61. 61. Build business page Buy your product Click through to your website Get people to “Like” your page Interact & leave comments
  62. 62. Metrics (Stats) $ of Sales # Click throughs to your website # of “Likes” # of comments
  63. 63. New Marketing Brand Brand Brand Brand Brand Brand Brand Brand Brand
  64. 64. Takeaways Do your homework Creat business profile around keywords Create interesting content & publish Run contests, sweepstakes, etc Engage not just publish Cross promote on social sites, email, etc
  65. 65. Please Give us a Like on Facebook
  66. 66. More Leads? More Sales? Free Internet Marketing Analysis Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  67. 67. Copyright Notice All materials contained in these presentations are protected by Canadian and United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Doug Hay. The names of actual companies, products or images mentioned herein may be the copyright or trademarks of their respective owners.

×