Facebook 101 for Small-Medium Business

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  • 1. Dead Simple Internet Marketing™ Series Facebook 101 for Professionals & Small Biz Presenter: Doug Hay, CEO
  • 2. Presenter - Doug Hay • Early adopter of Internet marketing • 30 year marketing veteran • Sought after speaker presented at local, regional and national conferences • Lectured at two universities for the Sales & Marketing Executives program
  • 3. Our Services For Small/Medium Biz • Website design & programming • Social Media consulting, implementation & training • Small business SEO – Search Engine Optimization: Keywords, link building & content creation. • Press release writing, optimization and reporting • Blog set up, strategy, and training • Email programs • Online reputation management • Video production & marketing • Staff training Ask about our Internet Marketing Analysis
  • 4. More Leads? More Sales? Free Internet Marketing Analysis Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  • 5. Agenda 1 Presentation 2 Q&A 3 Ask for Slides
  • 6. Marketing
  • 7. Integrated Marketing Strategy
  • 8. Integrated Marketing Strategy Offline Marketing
  • 9. Integrated Marketing Strategy Offline Marketing Email
  • 10. Integrated Marketing Strategy Offline Marketing Email Referrals
  • 11. Integrated Marketing Strategy Offline Marketing Email Web Site Referrals
  • 12. Integrated Marketing Strategy Offline Marketing Blog & Content Email Web Site Referrals
  • 13. Integrated Marketing Strategy Offline Marketing Email Web Site Blog & Content Referrals Social Media
  • 14. Think Like a Publisher Web site Video White Papers Blogs Press Releases Emailed Newsletters Case Studies Audio Articles
  • 15. [Image by JosephGilbert.org.]
  • 16. Facebook Numbers
  • 17. Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers, say 80% of companies. -Source: Sense Internet Study
  • 18. Success
  • 19. Social Media Stats: • Website: Ana White Homemaker • Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans • Twitter: 2,550 followers • YouTube: 30 videos Highlights: • Ana White’s blog draws nearly three million unique page views every month. • 90-95% of her Facebook content comes from fans, and she leaves it all public. • Pinterest is the #1 referring site to her blog, bringing 6,000 unique visitors a day. • In year two, the blog began bringing in enough advertising revenue to support her family. Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
  • 20. “Do you have advice for other women who might aspire to a blog-to-book career like yours? I put 90% of my time into creating content and 10% into other stuff like answering emails, social media, and promoting posts. If I had started with the opposite, just 10% on content and 90% on promotion, I don’t think I would be here today. Try to create content that’s so valuable it shares itself, and then you can focus on doing what you love.” Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-anawhite-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
  • 21. Partnership with Marie Forleo
  • 22. Facebook Set-Up Steps
  • 23. Set up biz account Complete profile Buy your product Click through to your website Network - get people to “like” you Interact Content creation
  • 24. Facebook Business (Fan) Pages
  • 25. Facebook business “pages” are like a storefront at the mall
  • 26. Business Pages: • Have multiple administrators • Allow custom tabs • Event creation • Can add apps
  • 27. Facebook allows you to create custom items for your business site. E.g. pix, special offers, coupons, contests, etc
  • 28. Need a Personal Profile First
  • 29. Facebook Admin Panel
  • 30. Facebook Profile & Aps
  • 31. Searched for “Seattle Dentists”
  • 32. Facebook Vanity Name
  • 33. Click Edit Page
  • 34. Select your page name
  • 35. Enter desired username
  • 36. Check availability
  • 37. New vanity name
  • 38. Facebook Build Audience
  • 39. To follow a Facebook fan (biz) page is called “LIKE”
  • 40. Facebook Timeline
  • 41. Facebook Engage
  • 42. Facebook’s EdgeRank System • More engagement = your content stays longer in the news feed • Only post relative content • Post regularly around the same time, • Not just text - include videos, photos and links • Ask questions A system to determine how and where your post shows up in a user’s news feed.
  • 43. Dedicate a Team Member
  • 44. Page Management: Monitor your page • Jump in on comments • Post on wall • Deal with negative • Delete spam •
  • 45. Watch the sales messages vs conversations
  • 46. • Share tips • Post how-to videos • Free webinars
  • 47. Respond to comments
  • 48. Take note: • Follow Facebook’s established terms and conditions. There are lots of rules and the standards on Facebook are constantly changing. • Don’t use a personal profile for business.
  • 49. Engaging Fans (Likes) great content – more characters vs 140 for Twitter •Fans post freely – text, photos, etc •Run contests, polls, etc •Create dynamic pages • Add
  • 50. Just publishing?
  • 51. http://hootsuite.com/
  • 52. Promote Your Facebook Business Page
  • 53. Links on Your Website
  • 54. Links on Your Blog
  • 55. Everything Print • • • • • • • Business Cards Letterhead Brochures Print ads Fliers Event invitations Placards
  • 56. Ads For Your Facebook Business Pages
  • 57. Place Facebook Ads
  • 58. Facebook Advertising • For a smaller budget try out the Sponsored Stories and Promoted Posts. • These keep users on Facebook vs. linking to websites • Stay on the news feed longer
  • 59. Metrics For Your Facebook Business Pages
  • 60. Client name
  • 61. Build business page Buy your product Click through to your website Get people to “Like” your page Interact & leave comments
  • 62. Metrics (Stats) $ of Sales # Click throughs to your website # of “Likes” # of comments
  • 63. New Marketing Brand Brand Brand Brand Brand Brand Brand Brand Brand
  • 64. Takeaways Do your homework Creat business profile around keywords Create interesting content & publish Run contests, sweepstakes, etc Engage not just publish Cross promote on social sites, email, etc
  • 65. Please Give us a Like on Facebook
  • 66. More Leads? More Sales? Free Internet Marketing Analysis Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  • 67. Copyright Notice All materials contained in these presentations are protected by Canadian and United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Doug Hay. The names of actual companies, products or images mentioned herein may be the copyright or trademarks of their respective owners.