Dead Simple Internet Marketing™ Series

Facebook 101 for Professionals & Small Biz
Presenter: Doug Hay, CEO
Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker presented at...
Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Sm...
More
Leads?

More
Sales?
Free
Internet
Marketing
Analysis

Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: ...
Agenda
1

Presentation

2

Q&A

3

Ask for Slides
Marketing
Integrated
Marketing
Strategy
Integrated
Marketing
Strategy

Offline
Marketing
Integrated
Marketing
Strategy

Offline
Marketing

Email
Integrated
Marketing
Strategy

Offline
Marketing

Email

Referrals
Integrated
Marketing
Strategy

Offline
Marketing

Email

Web
Site
Referrals
Integrated
Marketing
Strategy

Offline
Marketing

Blog &
Content

Email

Web
Site
Referrals
Integrated
Marketing
Strategy

Offline
Marketing

Email

Web
Site

Blog &
Content

Referrals

Social
Media
Think Like a Publisher
Web site

Video

White
Papers

Blogs

Press
Releases

Emailed
Newsletters

Case
Studies

Audio

Art...
[Image by JosephGilbert.org.]
Facebook
Numbers
Facebook is the most
effective social
networking platform
for brands to get their
marketing messages
across to consumers,
...
Success
Social Media Stats:
• Website: Ana White Homemaker
• Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans
• Twitter: 2,5...
“Do you have advice for other women who
might aspire to a blog-to-book career like
yours?
I put 90% of my time into creati...
Partnership with Marie Forleo
Facebook
Set-Up Steps
Set up biz
account
Complete
profile

Buy your
product

Click through
to your
website

Network - get
people to
“like” you

...
Facebook

Business
(Fan)
Pages
Facebook business “pages”
are like a storefront at the mall
Business
Pages:
• Have multiple
administrators
• Allow custom tabs
• Event creation
• Can add apps
Facebook allows you to create custom
items for your business site. E.g. pix,
special offers, coupons, contests, etc
Need a Personal Profile First
Facebook

Admin
Panel
Facebook

Profile
& Aps
Searched for “Seattle Dentists”
Facebook

Vanity
Name
Click
Edit
Page
Select your
page
name
Enter
desired
username
Check
availability
New
vanity
name
Facebook

Build
Audience
To follow a Facebook fan (biz)
page is called “LIKE”
Facebook

Timeline
Facebook

Engage
Facebook’s EdgeRank System
• More engagement = your
content stays longer in the
news feed
• Only post relative content
• P...
Dedicate
a Team
Member
Page Management:
Monitor your page
• Jump in on comments
• Post on wall
• Deal with negative
• Delete spam
•
Watch the
sales
messages vs
conversations
• Share tips
• Post how-to
videos
• Free webinars
Respond to comments
Take note:
• Follow Facebook’s established terms and conditions. There
are lots of rules and the standards on Facebook are...
Engaging Fans (Likes)
great content – more
characters vs 140 for Twitter
•Fans post freely – text, photos, etc
•Run contes...
Just publishing?
http://hootsuite.com/
Promote
Your

Facebook

Business
Page
Links on Your Website
Links on Your Blog
Everything Print
•
•
•
•
•
•
•

Business Cards
Letterhead
Brochures
Print ads
Fliers
Event invitations
Placards
Ads
For Your

Facebook

Business
Pages
Place Facebook Ads
Facebook Advertising
• For a smaller budget try
out the Sponsored
Stories and Promoted
Posts.

• These keep users on
Faceb...
Metrics
For Your

Facebook

Business
Pages
Client name
Build
business
page

Buy your
product

Click through
to your
website

Get people to
“Like” your
page

Interact &
leave
com...
Metrics
(Stats)

$ of Sales

# Click
throughs to
your website

# of “Likes”

# of
comments
New Marketing
Brand
Brand

Brand

Brand

Brand

Brand

Brand

Brand
Brand
Takeaways
Do your homework
Creat business profile around keywords
Create interesting content & publish

Run contests, swee...
Please
Give us a
Like on
Facebook
More
Leads?

More
Sales?
Free
Internet
Marketing
Analysis

Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: ...
Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law ...
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
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Facebook 101 for Small-Medium Business

  1. 1. Dead Simple Internet Marketing™ Series Facebook 101 for Professionals & Small Biz Presenter: Doug Hay, CEO
  2. 2. Presenter - Doug Hay • Early adopter of Internet marketing • 30 year marketing veteran • Sought after speaker presented at local, regional and national conferences • Lectured at two universities for the Sales & Marketing Executives program
  3. 3. Our Services For Small/Medium Biz • Website design & programming • Social Media consulting, implementation & training • Small business SEO – Search Engine Optimization: Keywords, link building & content creation. • Press release writing, optimization and reporting • Blog set up, strategy, and training • Email programs • Online reputation management • Video production & marketing • Staff training Ask about our Internet Marketing Analysis
  4. 4. More Leads? More Sales? Free Internet Marketing Analysis Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  5. 5. Agenda 1 Presentation 2 Q&A 3 Ask for Slides
  6. 6. Marketing
  7. 7. Integrated Marketing Strategy
  8. 8. Integrated Marketing Strategy Offline Marketing
  9. 9. Integrated Marketing Strategy Offline Marketing Email
  10. 10. Integrated Marketing Strategy Offline Marketing Email Referrals
  11. 11. Integrated Marketing Strategy Offline Marketing Email Web Site Referrals
  12. 12. Integrated Marketing Strategy Offline Marketing Blog & Content Email Web Site Referrals
  13. 13. Integrated Marketing Strategy Offline Marketing Email Web Site Blog & Content Referrals Social Media
  14. 14. Think Like a Publisher Web site Video White Papers Blogs Press Releases Emailed Newsletters Case Studies Audio Articles
  15. 15. [Image by JosephGilbert.org.]
  16. 16. Facebook Numbers
  17. 17. Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers, say 80% of companies. -Source: Sense Internet Study
  18. 18. Success
  19. 19. Social Media Stats: • Website: Ana White Homemaker • Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans • Twitter: 2,550 followers • YouTube: 30 videos Highlights: • Ana White’s blog draws nearly three million unique page views every month. • 90-95% of her Facebook content comes from fans, and she leaves it all public. • Pinterest is the #1 referring site to her blog, bringing 6,000 unique visitors a day. • In year two, the blog began bringing in enough advertising revenue to support her family. Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
  20. 20. “Do you have advice for other women who might aspire to a blog-to-book career like yours? I put 90% of my time into creating content and 10% into other stuff like answering emails, social media, and promoting posts. If I had started with the opposite, just 10% on content and 90% on promotion, I don’t think I would be here today. Try to create content that’s so valuable it shares itself, and then you can focus on doing what you love.” Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-anawhite-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
  21. 21. Partnership with Marie Forleo
  22. 22. Facebook Set-Up Steps
  23. 23. Set up biz account Complete profile Buy your product Click through to your website Network - get people to “like” you Interact Content creation
  24. 24. Facebook Business (Fan) Pages
  25. 25. Facebook business “pages” are like a storefront at the mall
  26. 26. Business Pages: • Have multiple administrators • Allow custom tabs • Event creation • Can add apps
  27. 27. Facebook allows you to create custom items for your business site. E.g. pix, special offers, coupons, contests, etc
  28. 28. Need a Personal Profile First
  29. 29. Facebook Admin Panel
  30. 30. Facebook Profile & Aps
  31. 31. Searched for “Seattle Dentists”
  32. 32. Facebook Vanity Name
  33. 33. Click Edit Page
  34. 34. Select your page name
  35. 35. Enter desired username
  36. 36. Check availability
  37. 37. New vanity name
  38. 38. Facebook Build Audience
  39. 39. To follow a Facebook fan (biz) page is called “LIKE”
  40. 40. Facebook Timeline
  41. 41. Facebook Engage
  42. 42. Facebook’s EdgeRank System • More engagement = your content stays longer in the news feed • Only post relative content • Post regularly around the same time, • Not just text - include videos, photos and links • Ask questions A system to determine how and where your post shows up in a user’s news feed.
  43. 43. Dedicate a Team Member
  44. 44. Page Management: Monitor your page • Jump in on comments • Post on wall • Deal with negative • Delete spam •
  45. 45. Watch the sales messages vs conversations
  46. 46. • Share tips • Post how-to videos • Free webinars
  47. 47. Respond to comments
  48. 48. Take note: • Follow Facebook’s established terms and conditions. There are lots of rules and the standards on Facebook are constantly changing. • Don’t use a personal profile for business.
  49. 49. Engaging Fans (Likes) great content – more characters vs 140 for Twitter •Fans post freely – text, photos, etc •Run contests, polls, etc •Create dynamic pages • Add
  50. 50. Just publishing?
  51. 51. http://hootsuite.com/
  52. 52. Promote Your Facebook Business Page
  53. 53. Links on Your Website
  54. 54. Links on Your Blog
  55. 55. Everything Print • • • • • • • Business Cards Letterhead Brochures Print ads Fliers Event invitations Placards
  56. 56. Ads For Your Facebook Business Pages
  57. 57. Place Facebook Ads
  58. 58. Facebook Advertising • For a smaller budget try out the Sponsored Stories and Promoted Posts. • These keep users on Facebook vs. linking to websites • Stay on the news feed longer
  59. 59. Metrics For Your Facebook Business Pages
  60. 60. Client name
  61. 61. Build business page Buy your product Click through to your website Get people to “Like” your page Interact & leave comments
  62. 62. Metrics (Stats) $ of Sales # Click throughs to your website # of “Likes” # of comments
  63. 63. New Marketing Brand Brand Brand Brand Brand Brand Brand Brand Brand
  64. 64. Takeaways Do your homework Creat business profile around keywords Create interesting content & publish Run contests, sweepstakes, etc Engage not just publish Cross promote on social sites, email, etc
  65. 65. Please Give us a Like on Facebook
  66. 66. More Leads? More Sales? Free Internet Marketing Analysis Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  67. 67. Copyright Notice All materials contained in these presentations are protected by Canadian and United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Doug Hay. The names of actual companies, products or images mentioned herein may be the copyright or trademarks of their respective owners.
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