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10 reasons your online prospecting doesn’t work

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Top 10 reasons your online prospecting doesn't work.

Top 10 reasons your online prospecting doesn't work.

Published in: Real Estate

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  • 1. 10 Reasons YOUR OnlineProspecting Isn’t Working. Doug Garner CENTURY 21 Garner Properties Independence, KY
  • 2. Top 10 Reasons YOUR Online Prospecting Doesn’t Work 1. Google doesn’t know who you are
  • 3. Google Profiles
  • 4. Set Your Home Page to iGoogle
  • 5. Fill your Profile with Keywords
  • 6. Top 10 Reasons YOUR Online Prospecting Doesn’t Work2. You don’t have a complete profile with a current photo.
  • 7. About.me
  • 8. Top 10 Reasons YOUR Online Prospecting Doesn’t Work3. You place ads online that lead back to the main page of your website and you have no way to capture them.. Google AdWords
  • 9. Top 10 Reasons YOUR Online Prospecting Doesn’t Work4. You haven’t defined what effective online marketing means for you.
  • 10. Google Everything• Gmail• Maps – (google places, street scenes, directions, embed on flyers)• Google Docs – upload flyer 1 time - send many times, files too large for email, blank offers and forms,• Google Reader – RSS all the blogs you like to read in 1 spot.• Calendar – Share with team, family, etc• Picasa – PicNic• Google Places• Google Local
  • 11. Top 10 Reasons YOUR Online Prospecting Doesn’t Work 5. You have a twitter presence but you spend all your time following other agents.• It’s not quantity, it’s quality.• Follow Local by searching local• Follow a local list by searching “nashville”• Syndicate your facebook post, picasaweb, blog post to Your twitter account• Set your @Replies and DM (Direct messages) to be emailed to you – always respond.• Engage every chance you get (once a day 5 minutes)
  • 12. Thing You Probably Already Know• Of all the ways people interact digitally. Facebook controls 25% of the market. The next closest method is email with 12% share.• 50% of users login every day• Facebook is today’s “word of mouth”• Average user has 130 friends and “fans” 2 pages per month• 90% of US population has a facebook account• Facebook has a 21% loyalty rate, compared to Google, Bing and Twitter at about 12%• Avg Facebook user spends 7 Hours a month on facebook. More then Google, Yahoo, Youtube, Microsoft, Wikipedia, and Amazon COMBINED.• More than 700,000 businesses have pages- 5.3B fans• 100 Million people access facebook from a mobile device
  • 13. Top 10 Reasons YOUR Online Prospecting Doesn’t Work 6. You are lurking on Facebook. Use the 5 to 1 rule – Comment on 5 other people status updates for every 1 of your status updates
  • 14. Everyone in real Football team Always Public VisibleEstate should Girl Scouts Multiple Adminshave a personal Agents Group AnalyticsProfile. Local Clubs Pages Allow Custom PagesNOT for business ? Updates to Fans – Like mass emailStuff. ? Ads can be created for FB Pages
  • 15. Pages If you have an existing page
  • 16. Facebook Business Page Optimized Photos. Send email to DougGar@gmail.com SUBJECT: and the link will be emailed to you immediately180 Pixels Wide (fixed) X 540 Pixels Tall (max)
  • 17. Pagemodo.com
  • 18. Send email to DougGar@gmail.com SUBJECT: pagemodo picsAnd the pics will be emailed to you immediately
  • 19. Facebook Ads
  • 20. Top 10 Reasons YOUR Online Prospecting Doesn’t Work 8. Your Online Marketing is all about YOU
  • 21. Top 10 Reasons YOUR Online Prospecting Doesn’t Work 9. Your website gives the same information as everyone else’s.
  • 22. Simple Blog Ideas• Photos Only – find a kid from your area, with a eye for photography, and offer them a buck for each photo you use up to 365 for photos.• Or, create multiple blogs for multiple areas, think hyperlocal.• Re-Blog… http://blog.century21.com• Blog Personal Interest Stuff• .• .
  • 23. Top 10 Reasons YOUR Online Prospecting Doesn’t Work• You aren’t calling/email people back.• You don’t have follow up systems in place.
  • 24. This Presentation available• Send and email to• DougGarner@gmail.com• SUBJECT: Top 10 Reasons• A copy will be sent to you immediately.