Lessons learned when utilizing the Lean Startup methodology for creating products that provide value to your customers.

1. MinimumViable
Product
Doug Henderson - FrostHub

2. Lessons Learned
• Difficult to figure out MVP
• We have built some functionality that is not
valuable to the users
• Shorten the build-measure-learn cycle

3. Lessons Learned
• Test with people you didn’t know before
• Users will always think they need
something more
• Finding the right early adopters
• Continuing the conversations

4. Don’t build this

5. Build

6. Sketching

7. Concept Rev. 1

8. Concept Rev. 2

9. Detailed Design Rev. 1

10. Detailed Design Rev. 4

11. Build

12. Next Steps
• Test with 10 companies
• Measure value
• Learn - tweak existing, add another feature

13. Tools
• Lean Launch Lab
• Lean Startup Machine
• www.startuplessonslearned.com
• www.theleanstartup.com