Open For Business Presentation

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This presentation was designed for the Terre Haute Chamber of Commerce and West Cetnral Indiana Small Business Dev. Center. Local stats are for the greater Terre Haute area.

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Open For Business Presentation

  1. 2. What is this all about? How do you stay connected with customers and prospects? Building an online social media presences will extend far beyond your company website. Consumers want to interact and connect with the companies they are doing (or considering doing) business with. Thousands of local consumers are spending time on social media sites like facebook and twitter and using these sites to gain knowledge about local businesses.
  2. 3. What will you learn? • How to build a more valuable client and prospect database through social media. • A basic understanding of what social media is about and how big the local audience is. • Best practices in creating an online presence through social media sites like facebook, blogs, forums, twitter, etc. • An unbiased look at local media internet sites and how they can be used to grow your business.
  3. 4. The statistics can’t be ignored…
  4. 5. General Growth <ul><li>More than 250 million active users </li></ul><ul><li>More than 120 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul>
  5. 6. What are they doing?
  6. 7. What are they doing?
  7. 8. What can I find out?
  8. 9. What can I find out?
  9. 10. What can I find out?
  10. 11. What can I find out?
  11. 12. User Engagement <ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 5 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 30 million users update their statuses at least once each day </li></ul><ul><li>More than 8 million users become fans of Pages each day </li></ul>
  12. 13. User Engagement <ul><li>More than 1 billion photos uploaded to the site each month </li></ul><ul><li>More than 10 million videos uploaded each month </li></ul><ul><li>More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week </li></ul><ul><li>More than 2.5 million events created each month </li></ul><ul><li>More than 45 million active user groups exist on the site </li></ul>
  13. 14. How does it work for business?
  14. 15. Great Tool For Research
  15. 16. Great Tool For Building Awareness
  16. 17. Building Relationships
  17. 18. Events and Promotions
  18. 19. Finding New Customers
  19. 20. Advantages…highly targeted campaigns…
  20. 21. Local Audience Profile 21,200 people who live in the United States who live within 50 miles of Terre Haute, IN age 18 and older who are female 37,300 people who live in the United States who live within 50 miles of Terre Haute, IN age 18 and older 15,920 people who live in the United States who live within 50 miles of Terre Haute, IN age 18 and older who are male
  21. 22. Local Audience Profile 2,280 people who live in the United States who live within 50 miles of Terre Haute, IN who like colts 11,240 people who live in the United States who live within 50 miles of Terre Haute, IN who are married 1,620 people who live in the United States who live within 50 miles of Terre Haute, IN who are engaged 20,600 people who live in the United States who live within 50 miles of Terre Haute, IN between the ages of 25 and 54 inclusive
  22. 23. What is this thing called… What you are doing in 140 characters or less.
  23. 24. What are the business applications? Keeping your customers engaged and informed.
  24. 25. Advantages…improved search engine placement with integrated twitter… Keep people informed on your current homepage with twitter updates. Google views this as an update to your existing website and improves your search engine placement.
  25. 26. Here is an example of how one hospital is using twitter:
  26. 27. Media Consumption Poll
  27. 28. Local Media Websites Let’s take a look at a few of the sites: www.mywabashvalley.com www.wthitv.com www.tribstar.com www.1007mixfm.com www.hi99.com www.wbowfm.com
  28. 29. What we do… We take the guess work out of your Social Media marketing.
  29. 30. What we do… We manage social media content and online campaigns. We also offer training and support to manage the initiative internally if you have staff to dedicate to social media efforts.
  30. 31. You are in control even when you outsource the bulk of the work to us: We take your press releases, current advertising materials and other pre approved content and make it social media friendly. Any consumer posts that need responded to are done by your internal staff and/or can even be handled offline. Protecting you and us from legal concerns. We work in partnership with your current marketing staff to assure everything is handled in a legal and professional way.
  31. 32. What we Manage… We make sure your social media efforts stay fresh, informative, promotional and engaging.
  32. 33. Social Media is the fastest growing media available to promote a company… Let us help you get the results your looking for . Visit us online at www.goedgemarketing.com
  33. 34. Please visit us online: www.goedgemarketing.com www.twitter.com/dougedge70 www.facebook.com www.wvbusiness.net www.linkedin.com

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