Volcanic Video Ideas To Make Your Message Go


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Doug Devitre Presents Volcanic Video Ideas To Make Your Message Go Viral.
1. Identify different types of video to produce to market, communicate, or advertise your real estate.
2. List hardware and software needed to produce marketing videos.
3. Select which video hosting sites to use to deliver live vs. asynchronous videos.

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  • Share videos with the world.  Create your own television channel for FREE with a username, password, and email address.  Add video tours of neighborhoods, listings, and attractions.  Produce videos that generate interest that members will want to subscribe to on a regular basis.  These may include live conferences, testimonials from members, or classroom instruction.
  • Create a YouTube profile with a username and password.
  • Each YouTube user has their own television like channel that can be personalized to showcase your own videos and those of others. For example the URL will look like http://www.youtube.com/MoveWithDoug. Each channel Channel info – Name the title of your videos that will appear on your page. The example here is Doug Devitre’s videos. Also, add a brief description that you can pull from the Template in Appendix A to complete this section. Add tags or keywords that will quickly identify your channel if people were going to search YouTube by channel. Allow everyone to comment as long as they have approval to display comments Channel design – Customize a color theme, add playlists, and select the videos that you want to appear on your home page. You can also upload an image to serve as the background instead of choosing a default or available colors.Organize videos – YouTube gives you the ability to choose up to 9 videos to be displayed on your home page. Here set favorite videos to stay and leave a few spaces blank for other videos. Blank spots will automatically populate any new video to the channel’s home page.Performer info – Add additional resume like information to this section. Keep this short and simple.
  • You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps:Choose upload on the upper right side of the screen.Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.Choose upload videoWhile the video is loading add additional information about the video.Title must clearly identify the purpose of the video and include key words when people search for the video.Write a description that defines the purpose of the video and why others should watch it.Add tags or keywords to each video that define the purpose of the videoNote the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • A much better alternative to marketing videos is to embed them into a blog or website.Embed – Each video will give you the embed HTML source code to insert into your website or blog. If the website or blog does not allow you to access the HTML source code then you will have to email it to your website provider. Here are the steps to insert the video into your blog:Open up your blog softwareCreate a new entryChoose HTML or Source Code EditorView the web page in YouTube for the individual video and copy the embed code from the YouTube video to the clipboard (CTRL-C)Go back to blog entry and choose the source editor button. The entry will turn the HTML source code and then paste the code from the clipboard into the HTML source code area.Press the HTML source code button and the video will appear in your blog.Example embed code is:<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/XneiT8JM85Q&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XneiT8JM85Q&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Note that you don’t have to know anything about embed code. If you can copy and paste you can blog with video.
  • Some YouTube channels have a customized background from a royalty free photo, a picture of the person, or an image that was created using a graphic design program. Also, one can adjust the color of the text, background color, link color, transparency of the boxes, etc. To create your own customized background please follow these steps:Login to your YouTube accountChoose yellow Edit ChannelChoose the second option, Channel DesignBrowse for the Advanced Design CustomizationChoose next to Background Image, select BrowseSelect the photo you want to use as the background for your YouTube ChannelSelect OKChoose whether you want the image to repeat in the backgroundChoose the transparency level of how the text and boxes will appear over the background image.At the bottom of the screen choose update channel
  • Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
  • To create a playlist and add videos to that playlist here are the steps:At the top of the screen where your username is click on the drop down arrow to the right and select My Videos.The most recent videos will appear toward the top and older videos will appear towards the bottom or can be seen by selecting the next option.Create a Playlist. If you have not created a playlist yet then choose New, Playlist, and begin to add the title, description, and the tags that will make this playlist appear towards the top of the YouTube search. Each playlist has its own Link which can be added to email marketing or embed code to add to a blog or website. Follow the Embed HTML Source code page. If you have created a new playlist make sure on the left hand side you are viewing the uploaded videos tab instead of the playlists tab.Check the boxes of the videos you want to add to your playlist. More videos can be viewed by choosing next on the page.Select Add to, Playlist in the middle of the screen and then the videos will be added to the playlist.
  • When you browse YouTube you will see videos that are you like and want to share with others. Marking videos as your favorites are a quick way to be able to save videos to your profile that you can go back to and view in the future. These videos will be included on your home page until you have decided to remove them.People that view your profile can also see these videos. Choose your favorites carefully as they may reflect the way you do business.
  • You can subscribe to your favorite YouTube movie producers by visiting their YouTube Channel or profile online and then selecting the subscribe button at the top left of the page. Once you choose subscribe three things will happen:The producer of the videos will be notified by email that you have subscribed to their videos.On your YouTube channel, the icon of the person and their channel will appear in the subscriptions box.Periodically you will receive an email from YouTube that containing the titles and links from the YouTube channels that you have subscribed.
  • Adding videos one by one onto a page result in a long string of videos which the person has to click on individually. Instead add multiple videos into your website or blog by using a Custom Video Player in YouTube. There are 3 options to select which videos will appear in your Custom Video PlayerChosen FavoritesCreated a PlaylistAll of My VideosHere is how to add the custom video player into your website:At the top of the screen underneath your profile name click the dropdown arrow to the right, scroll down, and choose more…Next, the My Account, Overview page will display. On the 3rd column of links under More choose Custom Video PlayersAt the top left of the window choose Create Custom PlayerAdd the Player NameAdd a description for the Custom YouTube PlayerSelect a theme color for the playerChoose between a single video or multiple video layoutChoose which category of videos you want to include in your Custom YouTube Player: My Videos, My Favorites, or PlaylistsClick SelectGenerate CodeRepeat steps in Embed HTML Source Code into Blog to insert the Custom Video Player into your blog or website
  • Volcanic Video Ideas To Make Your Message Go

    1. 1. Volcanic Video Ideas to Make Your Message Go Viral<br />By Doug Devitre<br />
    2. 2. Learning Objectives<br /> 1.  Identify different types of video to produce to market, communicate, or advertise your real estate. 2.  List hardware and software needed to produce marketing videos. 3.  Select which video hosting sites to use to deliver live vs. asynchronous videos. <br />
    3. 3. 3 DimensionalIdeas<br />
    4. 4. Online Home Buyer Seminars<br />Online registration<br />PowerPoint presentation<br />Synchronous learning<br /><ul><li>Digital handouts</li></ul>Online survey<br />
    5. 5. http://dougdevitredelivers.com/?p=1095<br />
    6. 6. Online Registration<br />Attendees register online<br />Qualify the prospect<br />Prepare for anticipated questions<br />Assess demographics<br />Track statistics<br />http://Docs.Google.com<br />
    7. 7. PowerPoint Presentation<br />Shared with viewers live<br />Shared with viewers following seminar<br />Discuss key points with attendees<br />www.Microsoft.com<br />
    8. 8. Synchronous Learning<br />Must be present at scheduled date and time<br />Speaker can answer questions immediately<br />Live discussion of complex subjects<br />www.Ustream.TV<br />
    9. 9. Digital Handouts<br />Buyer presentation<br />Loan application<br />Relocation guide<br />Amortization table<br />Copy of sample contract and other documents<br />Excel spreadsheets<br />www.Box.net<br />
    10. 10. Online Survey<br />Receive feedback immediately<br />Results tracked by spreadsheet<br />Analyze frequently asked questions<br />Prepare future topics from results<br />http://Docs.Google.com<br />
    11. 11. Live Streaming Updates<br />Synchronous learning<br />Digital handouts<br />Recorded for future playback<br />Focused on presenter<br />www.Ustream.TV<br />
    12. 12. Synchronous Learning<br />Focused on live discussion<br />Current analysis of market<br />Topics include<br />New listings<br />Current sales<br />Law changes<br />Municipal ordinances<br />www.Ustream.TV<br />
    13. 13. Digital Handouts<br />Local demographics and statistics<br />Job market effects on housing<br />Competitive market analysis<br />Reasons why homes don’t sell<br />Answers to pricing objections<br />Links to related websites<br />Inventory report<br />www.Box.net<br />
    14. 14. Recorded for Future Playback<br />Video posted to website<br />Posted to blog<br />www.WordPress.com<br />
    15. 15. Focused on Presenter<br />Personality of presenter determines success<br />Explains concepts with emotion and words<br />Positions presenter as the expert<br />Humor is suggested<br />
    16. 16. Virtual Open Houses<br />Showcase listing features live<br />Digital flyers and brochures<br />www.Ustream.TV<br />
    17. 17. Qik.com<br />http://www.qik.com/info/supported_phones<br />
    18. 18. Showcase Listing Features Live<br />Live walkthroughs of property<br />Show materials, colors, and layout displayed<br />Broadcasted on website<br />Text and email for feedback<br />www.Ustream.TV<br />
    19. 19. Digital Flyers and Brochures<br />Listing flyer<br />Tax records<br />Disclosures<br />Floor plan<br />List of upgrades<br />Subdivision indentures<br />Rent vs. own analysis<br />www.Box.net<br />
    20. 20. Next Webinar<br />Thursday September 10th, 2009 10am EST<br />Facebook, Is it Worth My Time?<br />Sponsored by Dean Hartman<br />https://www2.gotomeeting.com/register/286922426<br />
    21. 21. Video Recording Devices<br />Flip Video<br />Logitech Quick Cam<br />Sanyo Xacti<br />
    22. 22. Flip Video<br />www.TheFlip.com<br />
    23. 23. Logitech Quick Cam Pro<br />http://www.logitech.com/<br />
    24. 24. Sanyo Xacti<br />
    25. 25. Video Editing Software<br />Windows Movie Maker<br />Adobe Visual Communicator<br />iMovie<br />Adobe Final Cut Pro<br />
    26. 26. Asynchronous vs. Synchronous<br />
    27. 27. www.YouTube.com <br />Create profile<br />Design the Channel<br />Upload video<br />Marketing videos<br />Playlists<br />Favorites<br />Subscriptions<br />Custom video players<br />
    28. 28. Create a YouTube profile<br />Select username<br />Enter password<br />
    29. 29. Design the Channel<br />Channel info<br />Channel design<br />Organize videos<br />Performer info<br />
    30. 30. Upload Video<br />
    31. 31. Marketing videos<br />
    32. 32. Embed HTML Source Code<br />Source Code selected<br />Paste CTRL-V<br />
    33. 33. Create a Background<br />
    34. 34. Playlists<br />
    35. 35. Set Up Playlists<br />
    36. 36. Favorites<br />
    37. 37. Subscriptions<br />
    38. 38. Custom Video Players<br />
    39. 39. Ustream.TV<br />
    40. 40. Tube Mogul<br />
    41. 41. Tube Mogul Syndication<br />YouTube<br />DailyMotion<br />Yahoo<br />MySpace<br />Metacafe<br />Blip.tv<br />Veoh<br />Revver<br />Brightcove<br />Viddler<br />Vimeo<br />Sevenload<br />Imeem<br />Break<br />eBaums World<br />StupidVideos<br />Sclippo<br />Howcast<br />5min<br />Graspr<br />i2TV<br />GrindTV<br />StreetFire<br />Twitter<br />
    42. 42. Tube Mogul Tutorials<br />
    43. 43. Thank you!<br />Please thank Dean Hartman of Continental Home Loans for sponsoring this webinar!<br />www.DeanHartman.com<br />dhartman@cccmtg.com<br />Thank you for participating!<br />
    44. 44. How do you do this all?<br />Search www.DougDevitre.com<br />