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Volcanic Video Ideas To Make Your Message Go

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Doug Devitre Presents Volcanic Video Ideas To Make Your Message Go Viral. …

Doug Devitre Presents Volcanic Video Ideas To Make Your Message Go Viral.
1. Identify different types of video to produce to market, communicate, or advertise your real estate.
2. List hardware and software needed to produce marketing videos.
3. Select which video hosting sites to use to deliver live vs. asynchronous videos.

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  • Share videos with the world.  Create your own television channel for FREE with a username, password, and email address.  Add video tours of neighborhoods, listings, and attractions.  Produce videos that generate interest that members will want to subscribe to on a regular basis.  These may include live conferences, testimonials from members, or classroom instruction.
  • Create a YouTube profile with a username and password.
  • Each YouTube user has their own television like channel that can be personalized to showcase your own videos and those of others. For example the URL will look like http://www.youtube.com/MoveWithDoug. Each channel Channel info – Name the title of your videos that will appear on your page. The example here is Doug Devitre’s videos. Also, add a brief description that you can pull from the Template in Appendix A to complete this section. Add tags or keywords that will quickly identify your channel if people were going to search YouTube by channel. Allow everyone to comment as long as they have approval to display comments Channel design – Customize a color theme, add playlists, and select the videos that you want to appear on your home page. You can also upload an image to serve as the background instead of choosing a default or available colors.Organize videos – YouTube gives you the ability to choose up to 9 videos to be displayed on your home page. Here set favorite videos to stay and leave a few spaces blank for other videos. Blank spots will automatically populate any new video to the channel’s home page.Performer info – Add additional resume like information to this section. Keep this short and simple.
  • You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps:Choose upload on the upper right side of the screen.Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.Choose upload videoWhile the video is loading add additional information about the video.Title must clearly identify the purpose of the video and include key words when people search for the video.Write a description that defines the purpose of the video and why others should watch it.Add tags or keywords to each video that define the purpose of the videoNote the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • A much better alternative to marketing videos is to embed them into a blog or website.Embed – Each video will give you the embed HTML source code to insert into your website or blog. If the website or blog does not allow you to access the HTML source code then you will have to email it to your website provider. Here are the steps to insert the video into your blog:Open up your blog softwareCreate a new entryChoose HTML or Source Code EditorView the web page in YouTube for the individual video and copy the embed code from the YouTube video to the clipboard (CTRL-C)Go back to blog entry and choose the source editor button. The entry will turn the HTML source code and then paste the code from the clipboard into the HTML source code area.Press the HTML source code button and the video will appear in your blog.Example embed code is:<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/XneiT8JM85Q&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XneiT8JM85Q&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Note that you don’t have to know anything about embed code. If you can copy and paste you can blog with video.
  • Some YouTube channels have a customized background from a royalty free photo, a picture of the person, or an image that was created using a graphic design program. Also, one can adjust the color of the text, background color, link color, transparency of the boxes, etc. To create your own customized background please follow these steps:Login to your YouTube accountChoose yellow Edit ChannelChoose the second option, Channel DesignBrowse for the Advanced Design CustomizationChoose next to Background Image, select BrowseSelect the photo you want to use as the background for your YouTube ChannelSelect OKChoose whether you want the image to repeat in the backgroundChoose the transparency level of how the text and boxes will appear over the background image.At the bottom of the screen choose update channel
  • Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
  • To create a playlist and add videos to that playlist here are the steps:At the top of the screen where your username is click on the drop down arrow to the right and select My Videos.The most recent videos will appear toward the top and older videos will appear towards the bottom or can be seen by selecting the next option.Create a Playlist. If you have not created a playlist yet then choose New, Playlist, and begin to add the title, description, and the tags that will make this playlist appear towards the top of the YouTube search. Each playlist has its own Link which can be added to email marketing or embed code to add to a blog or website. Follow the Embed HTML Source code page. If you have created a new playlist make sure on the left hand side you are viewing the uploaded videos tab instead of the playlists tab.Check the boxes of the videos you want to add to your playlist. More videos can be viewed by choosing next on the page.Select Add to, Playlist in the middle of the screen and then the videos will be added to the playlist.
  • When you browse YouTube you will see videos that are you like and want to share with others. Marking videos as your favorites are a quick way to be able to save videos to your profile that you can go back to and view in the future. These videos will be included on your home page until you have decided to remove them.People that view your profile can also see these videos. Choose your favorites carefully as they may reflect the way you do business.
  • You can subscribe to your favorite YouTube movie producers by visiting their YouTube Channel or profile online and then selecting the subscribe button at the top left of the page. Once you choose subscribe three things will happen:The producer of the videos will be notified by email that you have subscribed to their videos.On your YouTube channel, the icon of the person and their channel will appear in the subscriptions box.Periodically you will receive an email from YouTube that containing the titles and links from the YouTube channels that you have subscribed.
  • Adding videos one by one onto a page result in a long string of videos which the person has to click on individually. Instead add multiple videos into your website or blog by using a Custom Video Player in YouTube. There are 3 options to select which videos will appear in your Custom Video PlayerChosen FavoritesCreated a PlaylistAll of My VideosHere is how to add the custom video player into your website:At the top of the screen underneath your profile name click the dropdown arrow to the right, scroll down, and choose more…Next, the My Account, Overview page will display. On the 3rd column of links under More choose Custom Video PlayersAt the top left of the window choose Create Custom PlayerAdd the Player NameAdd a description for the Custom YouTube PlayerSelect a theme color for the playerChoose between a single video or multiple video layoutChoose which category of videos you want to include in your Custom YouTube Player: My Videos, My Favorites, or PlaylistsClick SelectGenerate CodeRepeat steps in Embed HTML Source Code into Blog to insert the Custom Video Player into your blog or website
  • Transcript

    • 1. Volcanic Video Ideas to Make Your Message Go Viral
      By Doug Devitre
    • 2. Learning Objectives
      1.  Identify different types of video to produce to market, communicate, or advertise your real estate. 2.  List hardware and software needed to produce marketing videos. 3.  Select which video hosting sites to use to deliver live vs. asynchronous videos.
    • 3. 3 DimensionalIdeas
    • 4. Online Home Buyer Seminars
      Online registration
      PowerPoint presentation
      Synchronous learning
      • Digital handouts
      Online survey
    • 5. http://dougdevitredelivers.com/?p=1095
    • 6. Online Registration
      Attendees register online
      Qualify the prospect
      Prepare for anticipated questions
      Assess demographics
      Track statistics
      http://Docs.Google.com
    • 7. PowerPoint Presentation
      Shared with viewers live
      Shared with viewers following seminar
      Discuss key points with attendees
      www.Microsoft.com
    • 8. Synchronous Learning
      Must be present at scheduled date and time
      Speaker can answer questions immediately
      Live discussion of complex subjects
      www.Ustream.TV
    • 9. Digital Handouts
      Buyer presentation
      Loan application
      Relocation guide
      Amortization table
      Copy of sample contract and other documents
      Excel spreadsheets
      www.Box.net
    • 10. Online Survey
      Receive feedback immediately
      Results tracked by spreadsheet
      Analyze frequently asked questions
      Prepare future topics from results
      http://Docs.Google.com
    • 11. Live Streaming Updates
      Synchronous learning
      Digital handouts
      Recorded for future playback
      Focused on presenter
      www.Ustream.TV
    • 12. Synchronous Learning
      Focused on live discussion
      Current analysis of market
      Topics include
      New listings
      Current sales
      Law changes
      Municipal ordinances
      www.Ustream.TV
    • 13. Digital Handouts
      Local demographics and statistics
      Job market effects on housing
      Competitive market analysis
      Reasons why homes don’t sell
      Answers to pricing objections
      Links to related websites
      Inventory report
      www.Box.net
    • 14. Recorded for Future Playback
      Video posted to website
      Posted to blog
      www.WordPress.com
    • 15. Focused on Presenter
      Personality of presenter determines success
      Explains concepts with emotion and words
      Positions presenter as the expert
      Humor is suggested
    • 16. Virtual Open Houses
      Showcase listing features live
      Digital flyers and brochures
      www.Ustream.TV
    • 17. Qik.com
      http://www.qik.com/info/supported_phones
    • 18. Showcase Listing Features Live
      Live walkthroughs of property
      Show materials, colors, and layout displayed
      Broadcasted on website
      Text and email for feedback
      www.Ustream.TV
    • 19. Digital Flyers and Brochures
      Listing flyer
      Tax records
      Disclosures
      Floor plan
      List of upgrades
      Subdivision indentures
      Rent vs. own analysis
      www.Box.net
    • 20. Next Webinar
      Thursday September 10th, 2009 10am EST
      Facebook, Is it Worth My Time?
      Sponsored by Dean Hartman
      https://www2.gotomeeting.com/register/286922426
    • 21. Video Recording Devices
      Flip Video
      Logitech Quick Cam
      Sanyo Xacti
    • 22. Flip Video
      www.TheFlip.com
    • 23. Logitech Quick Cam Pro
      http://www.logitech.com/
    • 24. Sanyo Xacti
    • 25. Video Editing Software
      Windows Movie Maker
      Adobe Visual Communicator
      iMovie
      Adobe Final Cut Pro
    • 26. Asynchronous vs. Synchronous
    • 27. www.YouTube.com
      Create profile
      Design the Channel
      Upload video
      Marketing videos
      Playlists
      Favorites
      Subscriptions
      Custom video players
    • 28. Create a YouTube profile
      Select username
      Enter password
    • 29. Design the Channel
      Channel info
      Channel design
      Organize videos
      Performer info
    • 30. Upload Video
    • 31. Marketing videos
    • 32. Embed HTML Source Code
      Source Code selected
      Paste CTRL-V
    • 33. Create a Background
    • 34. Playlists
    • 35. Set Up Playlists
    • 36. Favorites
    • 37. Subscriptions
    • 38. Custom Video Players
    • 39. Ustream.TV
    • 40. Tube Mogul
    • 41. Tube Mogul Syndication
      YouTube
      DailyMotion
      Yahoo
      MySpace
      Metacafe
      Blip.tv
      Veoh
      Revver
      Brightcove
      Viddler
      Vimeo
      Sevenload
      Imeem
      Break
      eBaums World
      StupidVideos
      Sclippo
      Howcast
      5min
      Graspr
      i2TV
      GrindTV
      StreetFire
      Twitter
    • 42. Tube Mogul Tutorials
    • 43. Thank you!
      Please thank Dean Hartman of Continental Home Loans for sponsoring this webinar!
      www.DeanHartman.com
      dhartman@cccmtg.com
      Thank you for participating!
    • 44. How do you do this all?
      Search www.DougDevitre.com

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