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Video Marketing and Communication for Real Estate and Realtors
 

Video Marketing and Communication for Real Estate and Realtors

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Get more technology tips at http://365TechnologyTips.com...

Get more technology tips at http://365TechnologyTips.com
By the end of 2013, 90% of internet traffic will be video. If you don’t get on board now then chances are you will be left behind.
Video isn’t going away and if you are willing to stretch your mind, your expertise, and develop the skill set of speaking in front of a camera then you need to keep reading.
Which tools will you use?
Which software do you need?

How do you upload videos online to maximize your views and search engine optimization to BE FOUND ONLINE?

This presentation "Video Marketing Redefined: Search to Service" will show you how.

This program isn’t just another tech presentation.

This program doesn’t just tell you what’s available.

If you live, breathe, and sleep technology you will walk away with ideas you can implement in your business that integrate with your existing online communication strategy.

Consumers are looking for answers and you can now serve their needs from the search engine to using video to share your expertise.
As a result of attending this presentation you will be able to:

Create informational home buying and selling videos that help consumers make good decisions.
Create a video sales letter which convinces home buyers to save time by taking action now.
List the steps in positioning YouTube videos online using targeted keywords to help consumers find them online.
List the process of uploading videos online to YouTube and how to optimize for faster search for better customer experience.
Categorize YouTube videos to facilitate faster comprehension of home buying and selling processes.
Share password protected videos in a member’s area only section of your website.
Create screen capture videos to show consumers how to use buyer search and home valuation tools.
Build a frequently asked question video library to customers so they avoid making common mistakes in the transaction.

If you are serious about your real estate business then you need to take action now.

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Video Marketing and Communication for Real Estate and Realtors Video Marketing and Communication for Real Estate and Realtors Presentation Transcript

  • Search to Service Video Marketing Redefined Tweet with @DougDevitre
  • 90% of internettraffic will be videoby 2013…
  • 182 million U.S. Internet userswatched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). comScore
  • 4 billion daily globalonline video views, a 4 billion daily global online video 25% increase in the views, a 25% increase in the past eight past eight months. months. YouTube
  • What is stopping YOU from using video?
  • Where’s yourpicture?
  • Build a frequently asked question video library to customers avoid making common mistakes in the transaction.
  • List the steps in positioning YouTube videos online usingtargeted keywords to help consumers find them online.
  • YouTube Search Results
  • Search results for "columbus mls" • On Google… About 4,100,000 results • On YouTube… About 2,550 results
  • Wordtracker Keyword Tool
  • Keyword Optimization
  • Buying Videos to Create• Finding the right property• Understanding the process and steps• Arranging for financing• Saving for the down payment• Appraisal of the property• Help with the paperwork
  • Selling Videos to Create• Marketing to potential buyers• How to cope with a job relocation• How to handle the paperwork• How to price the property• Change in family situation
  • Niche Videos to Create• Rental• New construction• Commercial and investment• For Sale By Owners• Expireds
  • 2. Create informational1. home buying and 3.
  • Record• Digital camera• Logitech QuickCam• Camtasia• iStock Videos• Fiverr• GoAnimate http://www.amazon.com/iStabilizer-855434003017-Smartphone- Video-Stabilizer/dp/B0056C4W7E/ref=sr_1_2? s=electronics&ie=UTF8&qid=1332697436&sr=1-2
  • REALTOR® Magazine
  • http://www.amazon.com/Logitech-960-000111-QuickCam-Orbit-AF/dp/B000UY1OMY/ref=sr_1_1? s=electronics&ie=UTF8&qid=1332697560&sr=1-1
  • iStock Videos
  • Is Video Editing Worth Your Time?
  • Edit• Camtasia• iMovie• Final Cut Pro
  • Handbrake
  • Superstar video editor
  • Odesk
  • Fiverr
  • Publish• YouTube• BrightCove• Wistia• Amazon 3 with EasyVideo Player
  • http://brightcove.com
  • http://wistia.com
  • Record from iPad
  • Create screen capture videos to show
  • Sell with Camtasia• How to search the MLS• How to fill out paperwork• How to perform calculations• How to analyze the market• How to use your services
  • Creating a video salesletter which convinces Online Sales Presentation
  • Video Sales Letter Example
  • Create a Video Sales Letter• Write the script using a .txt file• Copy the text• Paste into PowerPoint or teleprompter• Adjust formatting• Record
  • Secrets of a Video Sales Letter• Auto-play• Hide the controls• Hide the call to action button• Create three different calls to action
  • Optimize Press Wordpress Plugin• Creates sales and membership pages• Use YouTube or Easy Video Player• Auto-play or not• Video play controller
  • Upload Videos to YouTube
  • Keyword Optimization
  • YouTube Title, Tags, and Description
  • Choosing a YouTube Title• Remove .mov, .mp4 file extensions from title• 60 characters or less• Refer to keyword analysis• Ok to use same keyword twice• Attention grabbing
  • YouTube Description• Include call to action hyperlink first• Refer to keyword analysis to Include keyword phrases in existing marketing copy• Copy/paste any marketing descriptions, phrases, or create your own• End with call to action hyperlink
  • YouTube Tags• Refer to keyword analysis• Include as many keywords using “_”• Use combinations of keywords• Can repeat from existing videos
  • Categorize YouTubevideos to facilitate
  • YouTube Playlist
  • Share passwordprotected videos in a
  • Protected Videos• Confidential• Video job descriptions• New agent training• Internal rate of return calculation
  • Amazon S3 Servers
  • Dropbox
  • Easy Video Player 2.0
  • Video Call to Action
  • There sure are a lot of sheep
  • How can you be the only one
  • http:// 365techn ologytips. comhttp://365TechnologyTips.com
  • Thank you
  • Video Job Descriptionshttp://surveymonkey.com/smaccountability
  • http://www.realtor.org/ toolkits/prop02
  • Hire Doug Devitre for your next event• http://dougdevitre.com/hire-doug• http://facebook.com/dougdevitredelivers• http://twitter.com/dougdevitre