Search to Service  Video Marketing Redefined    Tweet with @DougDevitre
90% of internettraffic will be videoby 2013…
182 million U.S. Internet userswatched online video content in December 2011 for an average of 23.2 hours per viewer (over...
4 billion daily globalonline video views, a      4 billion daily   global online video 25% increase in the  views, a 25% i...
What is stopping YOU from       using video?
Where’s  yourpicture?
Build a frequently asked question video library  to customers avoid    making common     mistakes in the      transaction.
List the steps in positioning YouTube  videos online usingtargeted keywords to help consumers find      them online.
YouTube Search Results
Search results for "columbus mls" • On Google… About 4,100,000 results • On YouTube… About 2,550 results
Wordtracker Keyword       Tool
Keyword Optimization
Buying Videos to Create• Finding the right property• Understanding the process and steps• Arranging for financing• Saving f...
Selling Videos to Create• Marketing to potential buyers• How to cope with a job relocation• How to handle the paperwork• H...
Niche Videos to Create• Rental• New construction• Commercial and investment• For Sale By Owners• Expireds
2.  Create      informational1.   home buying and     3.
Record• Digital camera• Logitech QuickCam• Camtasia• iStock Videos• Fiverr• GoAnimate      http://www.amazon.com/iStabiliz...
REALTOR® Magazine
http://www.amazon.com/Logitech-960-000111-QuickCam-Orbit-AF/dp/B000UY1OMY/ref=sr_1_1? s=electronics&ie=UTF8&qid=1332697560...
iStock Videos
Is Video Editing Worth Your Time?
Edit• Camtasia• iMovie• Final Cut Pro
Handbrake
Superstar video editor
Odesk
Fiverr
Publish• YouTube• BrightCove• Wistia• Amazon 3 with  EasyVideo Player
http://brightcove.com
http://wistia.com
Record from iPad
Create screen capture   videos to show
Sell with Camtasia• How to search the MLS• How to fill out paperwork• How to perform calculations• How to analyze the marke...
Creating a video salesletter which convinces   Online Sales Presentation
Video Sales Letter    Example
Create a Video    Sales Letter• Write the script using  a .txt file• Copy the text• Paste into PowerPoint  or teleprompter•...
Secrets of a Video   Sales Letter• Auto-play• Hide the controls• Hide the call to  action button• Create three  different ...
Optimize Press Wordpress Plugin• Creates sales and  membership pages• Use YouTube or Easy  Video Player• Auto-play or not•...
Upload Videos to    YouTube
Keyword Optimization
YouTube Title, Tags, and     Description
Choosing a YouTube Title• Remove .mov, .mp4 file  extensions from title• 60 characters or less• Refer to keyword analysis• ...
YouTube Description• Include call to action hyperlink first• Refer to keyword analysis to Include  keyword phrases in exist...
YouTube Tags• Refer to keyword analysis• Include as many  keywords using “_”• Use combinations of  keywords• Can repeat fr...
Categorize YouTubevideos to facilitate
YouTube Playlist
Share passwordprotected videos in a
Protected Videos• Confidential• Video job  descriptions• New agent training• Internal rate of  return calculation
Amazon S3 Servers
Dropbox
Easy Video Player 2.0
Video Call to Action
There sure are a lot of        sheep
How can you be the    only one
http://    365techn    ologytips.       comhttp://365TechnologyTips.com
Thank you
Video Job Descriptionshttp://surveymonkey.com/smaccountability
http://www.realtor.org/    toolkits/prop02
Hire Doug Devitre for   your next event• http://dougdevitre.com/hire-doug• http://facebook.com/dougdevitredelivers• http:/...
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Video Marketing and Communication for Real Estate and Realtors

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Get more technology tips at http://365TechnologyTips.com
By the end of 2013, 90% of internet traffic will be video. If you don’t get on board now then chances are you will be left behind.
Video isn’t going away and if you are willing to stretch your mind, your expertise, and develop the skill set of speaking in front of a camera then you need to keep reading.
Which tools will you use?
Which software do you need?

How do you upload videos online to maximize your views and search engine optimization to BE FOUND ONLINE?

This presentation "Video Marketing Redefined: Search to Service" will show you how.

This program isn’t just another tech presentation.

This program doesn’t just tell you what’s available.

If you live, breathe, and sleep technology you will walk away with ideas you can implement in your business that integrate with your existing online communication strategy.

Consumers are looking for answers and you can now serve their needs from the search engine to using video to share your expertise.
As a result of attending this presentation you will be able to:

Create informational home buying and selling videos that help consumers make good decisions.
Create a video sales letter which convinces home buyers to save time by taking action now.
List the steps in positioning YouTube videos online using targeted keywords to help consumers find them online.
List the process of uploading videos online to YouTube and how to optimize for faster search for better customer experience.
Categorize YouTube videos to facilitate faster comprehension of home buying and selling processes.
Share password protected videos in a member’s area only section of your website.
Create screen capture videos to show consumers how to use buyer search and home valuation tools.
Build a frequently asked question video library to customers so they avoid making common mistakes in the transaction.

If you are serious about your real estate business then you need to take action now.

Published in: Real Estate, Technology, Business
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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • great presentation!
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  • Transcript of "Video Marketing and Communication for Real Estate and Realtors"

    1. 1. Search to Service Video Marketing Redefined Tweet with @DougDevitre
    2. 2. 90% of internettraffic will be videoby 2013…
    3. 3. 182 million U.S. Internet userswatched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). comScore
    4. 4. 4 billion daily globalonline video views, a 4 billion daily global online video 25% increase in the views, a 25% increase in the past eight past eight months. months. YouTube
    5. 5. What is stopping YOU from using video?
    6. 6. Where’s yourpicture?
    7. 7. Build a frequently asked question video library to customers avoid making common mistakes in the transaction.
    8. 8. List the steps in positioning YouTube videos online usingtargeted keywords to help consumers find them online.
    9. 9. YouTube Search Results
    10. 10. Search results for "columbus mls" • On Google… About 4,100,000 results • On YouTube… About 2,550 results
    11. 11. Wordtracker Keyword Tool
    12. 12. Keyword Optimization
    13. 13. Buying Videos to Create• Finding the right property• Understanding the process and steps• Arranging for financing• Saving for the down payment• Appraisal of the property• Help with the paperwork
    14. 14. Selling Videos to Create• Marketing to potential buyers• How to cope with a job relocation• How to handle the paperwork• How to price the property• Change in family situation
    15. 15. Niche Videos to Create• Rental• New construction• Commercial and investment• For Sale By Owners• Expireds
    16. 16. 2. Create informational1. home buying and 3.
    17. 17. Record• Digital camera• Logitech QuickCam• Camtasia• iStock Videos• Fiverr• GoAnimate http://www.amazon.com/iStabilizer-855434003017-Smartphone- Video-Stabilizer/dp/B0056C4W7E/ref=sr_1_2? s=electronics&ie=UTF8&qid=1332697436&sr=1-2
    18. 18. REALTOR® Magazine
    19. 19. http://www.amazon.com/Logitech-960-000111-QuickCam-Orbit-AF/dp/B000UY1OMY/ref=sr_1_1? s=electronics&ie=UTF8&qid=1332697560&sr=1-1
    20. 20. iStock Videos
    21. 21. Is Video Editing Worth Your Time?
    22. 22. Edit• Camtasia• iMovie• Final Cut Pro
    23. 23. Handbrake
    24. 24. Superstar video editor
    25. 25. Odesk
    26. 26. Fiverr
    27. 27. Publish• YouTube• BrightCove• Wistia• Amazon 3 with EasyVideo Player
    28. 28. http://brightcove.com
    29. 29. http://wistia.com
    30. 30. Record from iPad
    31. 31. Create screen capture videos to show
    32. 32. Sell with Camtasia• How to search the MLS• How to fill out paperwork• How to perform calculations• How to analyze the market• How to use your services
    33. 33. Creating a video salesletter which convinces Online Sales Presentation
    34. 34. Video Sales Letter Example
    35. 35. Create a Video Sales Letter• Write the script using a .txt file• Copy the text• Paste into PowerPoint or teleprompter• Adjust formatting• Record
    36. 36. Secrets of a Video Sales Letter• Auto-play• Hide the controls• Hide the call to action button• Create three different calls to action
    37. 37. Optimize Press Wordpress Plugin• Creates sales and membership pages• Use YouTube or Easy Video Player• Auto-play or not• Video play controller
    38. 38. Upload Videos to YouTube
    39. 39. Keyword Optimization
    40. 40. YouTube Title, Tags, and Description
    41. 41. Choosing a YouTube Title• Remove .mov, .mp4 file extensions from title• 60 characters or less• Refer to keyword analysis• Ok to use same keyword twice• Attention grabbing
    42. 42. YouTube Description• Include call to action hyperlink first• Refer to keyword analysis to Include keyword phrases in existing marketing copy• Copy/paste any marketing descriptions, phrases, or create your own• End with call to action hyperlink
    43. 43. YouTube Tags• Refer to keyword analysis• Include as many keywords using “_”• Use combinations of keywords• Can repeat from existing videos
    44. 44. Categorize YouTubevideos to facilitate
    45. 45. YouTube Playlist
    46. 46. Share passwordprotected videos in a
    47. 47. Protected Videos• Confidential• Video job descriptions• New agent training• Internal rate of return calculation
    48. 48. Amazon S3 Servers
    49. 49. Dropbox
    50. 50. Easy Video Player 2.0
    51. 51. Video Call to Action
    52. 52. There sure are a lot of sheep
    53. 53. How can you be the only one
    54. 54. http:// 365techn ologytips. comhttp://365TechnologyTips.com
    55. 55. Thank you
    56. 56. Video Job Descriptionshttp://surveymonkey.com/smaccountability
    57. 57. http://www.realtor.org/ toolkits/prop02
    58. 58. Hire Doug Devitre for your next event• http://dougdevitre.com/hire-doug• http://facebook.com/dougdevitredelivers• http://twitter.com/dougdevitre

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