Unleash Real Estate Brokerage Value

Unleashing BrokerageValue For Pennies onthe Dollar by Doug Devitre e-PRO, CRS, ABR, GRI @DougDevitre

When you update your website who knows about it?

What % ofyour email isSPAM ?

What % of your timeis spent on the phone/ email answering the same questions?

Why do Real Estate Brokerages Fail at Building Value?

Relevance

Make a List of the Top TenFrequently Asked Questions Answer by • Video • Blog posts • Pictures • PowerPoint • Bookmarks

Assessment• How often do you check your email?• How often do you use Facebook?• On which device do you watch YouTube videos?• If possible would you like an answer posted online vs. over the phone/face to face?

Information

http://bhgrealestateblog.com

Accessible

Ustream.TV

Ustream.tv on iPhone

Consistent• Blog post ____ per week• Video ____ per week• Tweet ____ per day• Facebook ____ per day• Pictures every event

What is the content?• Articles• Pictures• Videos• Favorite websites• Audio• PowerPoint presentations• Online documents• Status update 18

What is the right tool?• Blog• Flickr• YouTube• Delicious• Hipcast• SlideShare• Dropbox• Ping.fm

Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader

Communication Process

http://www.slideshare.net/dougdevitre/six-ways-to-build-your-online-brand-fo-REALTORS

Categories of Blog Posts• Company announcements• Agent resources• Ofﬁce meetings• Consumer advocacy• Law and policy

Categories of YouTube Videos• Training videos• Market reports• Agent testimonials• Consumer testimonials• Event recaps• Video interviews• Video tutorials

YouTube Playlists

Consumer Knowledge Playlist

Skill sets

Know the WhyDelegate the How 30

Job Description• Software skill sets• Social media tools• Spelling/grammar• Database entry• Internet research and browsing

Where to ﬁnd the HOW?• Craiglist• Young REALTOR® leaders• Colleges• High school• Facebook• Twitter• Linkedin 32

Software Skill Sets• Microsoft Word, Excel, PowerPoint• Video editing software• Audio editing software• Picture editing software• Self hosted WordPress Blog

Writing Articles

HTML Code

http://budurl.com/ delegatethehow

Experience• Specialized knowledge• Categorized for easy accessed• Segmented distribution• Shared easily with consumers

Access the Library to save you timehttp://Budurl.com/ DougsSecret

Staff time

Do you have time to blog?

How do you NOThave time to blog?

Multiple Authors• Broker ofﬁcer• Broker manager• Marketing assistant• Relocation coordinator• Education coordinator• Team leaders

Equipment

http://www.techsmith.com/camtasia/

Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube

"You cannot pushanyone up theladder unless he iswilling to climbit himself.”Andrew Carnegie

Unleash Real Estate Brokerage Value

by Doug Devitre on Sep 06, 2011

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Unleash Real Estate Brokerage Value — Presentation Transcript

http://carstateconvention.zerista.com	7
http://dougdevitre.com	6
http://www.slideshare.net	1