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Unleash Real Estate Brokerage Value

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This program was designed for brokers to get their value proposition online so that their agents and the public can learn more about what they do.

This program was designed for brokers to get their value proposition online so that their agents and the public can learn more about what they do.

More in: Real Estate , Technology
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Transcript

  • 1. Unleashing BrokerageValue For Pennies onthe Dollar by Doug Devitre e-PRO, CRS, ABR, GRI @DougDevitre
  • 2. When you update your website who knows about it?
  • 3. What % ofyour email isSPAM ?
  • 4. What % of your timeis spent on the phone/ email answering the same questions?
  • 5. Why do Real Estate Brokerages Fail at Building Value?
  • 6. Relevance
  • 7. Make a List of the Top TenFrequently Asked Questions Answer by • Video • Blog posts • Pictures • PowerPoint • Bookmarks
  • 8. Assessment• How often do you check your email?• How often do you use Facebook?• On which device do you watch YouTube videos?• If possible would you like an answer posted online vs. over the phone/face to face?
  • 9. Information
  • 10. http://bhgrealestateblog.com
  • 11. Accessible
  • 12. Ustream.TV
  • 13. Ustream.tv on iPhone
  • 14. Consistent• Blog post ____ per week• Video ____ per week• Tweet ____ per day• Facebook ____ per day• Pictures every event
  • 15. What is the content?• Articles• Pictures• Videos• Favorite websites• Audio• PowerPoint presentations• Online documents• Status update 18
  • 16. What is the right tool?• Blog• Flickr• YouTube• Delicious• Hipcast• SlideShare• Dropbox• Ping.fm
  • 17. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
  • 18. Communication Process
  • 19. http://www.slideshare.net/dougdevitre/six-ways-to-build-your-online-brand-fo-REALTORS
  • 20. Categories of Blog Posts• Company announcements• Agent resources• Office meetings• Consumer advocacy• Law and policy
  • 21. Categories of YouTube Videos• Training videos• Market reports• Agent testimonials• Consumer testimonials• Event recaps• Video interviews• Video tutorials
  • 22. YouTube Playlists
  • 23. Consumer Knowledge Playlist
  • 24. Skill sets
  • 25. Know the WhyDelegate the How 30
  • 26. Job Description• Software skill sets• Social media tools• Spelling/grammar• Database entry• Internet research and browsing
  • 27. Where to find the HOW?• Craiglist• Young REALTOR® leaders• Colleges• High school• Facebook• Twitter• Linkedin 32
  • 28. Software Skill Sets• Microsoft Word, Excel, PowerPoint• Video editing software• Audio editing software• Picture editing software• Self hosted WordPress Blog
  • 29. Writing Articles
  • 30. HTML Code
  • 31. http://budurl.com/ delegatethehow
  • 32. Experience• Specialized knowledge• Categorized for easy accessed• Segmented distribution• Shared easily with consumers
  • 33. Access the Library to save you timehttp://Budurl.com/ DougsSecret
  • 34. Staff time
  • 35. Do you have time to blog?
  • 36. How do you NOThave time to blog?
  • 37. Multiple Authors• Broker officer• Broker manager• Marketing assistant• Relocation coordinator• Education coordinator• Team leaders
  • 38. Equipment
  • 39. http://www.techsmith.com/camtasia/
  • 40. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
  • 41. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
  • 42. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
  • 43. "You cannot pushanyone up theladder unless he iswilling to climbit himself.”Andrew Carnegie