Unleash Real Estate Brokerage Value

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This program was designed for brokers to get their value proposition online so that their agents and the public can learn more about what they do.

Published in: Real Estate, Technology
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  • Unleash Real Estate Brokerage Value

    1. 1. Unleashing BrokerageValue For Pennies onthe Dollar by Doug Devitre e-PRO, CRS, ABR, GRI @DougDevitre
    2. 2. When you update your website who knows about it?
    3. 3. What % ofyour email isSPAM ?
    4. 4. What % of your timeis spent on the phone/ email answering the same questions?
    5. 5. Why do Real Estate Brokerages Fail at Building Value?
    6. 6. Relevance
    7. 7. Make a List of the Top TenFrequently Asked Questions Answer by • Video • Blog posts • Pictures • PowerPoint • Bookmarks
    8. 8. Assessment• How often do you check your email?• How often do you use Facebook?• On which device do you watch YouTube videos?• If possible would you like an answer posted online vs. over the phone/face to face?
    9. 9. Information
    10. 10. http://bhgrealestateblog.com
    11. 11. Accessible
    12. 12. Ustream.TV
    13. 13. Ustream.tv on iPhone
    14. 14. Consistent• Blog post ____ per week• Video ____ per week• Tweet ____ per day• Facebook ____ per day• Pictures every event
    15. 15. What is the content?• Articles• Pictures• Videos• Favorite websites• Audio• PowerPoint presentations• Online documents• Status update 18
    16. 16. What is the right tool?• Blog• Flickr• YouTube• Delicious• Hipcast• SlideShare• Dropbox• Ping.fm
    17. 17. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
    18. 18. Communication Process
    19. 19. http://www.slideshare.net/dougdevitre/six-ways-to-build-your-online-brand-fo-REALTORS
    20. 20. Categories of Blog Posts• Company announcements• Agent resources• Office meetings• Consumer advocacy• Law and policy
    21. 21. Categories of YouTube Videos• Training videos• Market reports• Agent testimonials• Consumer testimonials• Event recaps• Video interviews• Video tutorials
    22. 22. YouTube Playlists
    23. 23. Consumer Knowledge Playlist
    24. 24. Skill sets
    25. 25. Know the WhyDelegate the How 30
    26. 26. Job Description• Software skill sets• Social media tools• Spelling/grammar• Database entry• Internet research and browsing
    27. 27. Where to find the HOW?• Craiglist• Young REALTOR® leaders• Colleges• High school• Facebook• Twitter• Linkedin 32
    28. 28. Software Skill Sets• Microsoft Word, Excel, PowerPoint• Video editing software• Audio editing software• Picture editing software• Self hosted WordPress Blog
    29. 29. Writing Articles
    30. 30. HTML Code
    31. 31. http://budurl.com/ delegatethehow
    32. 32. Experience• Specialized knowledge• Categorized for easy accessed• Segmented distribution• Shared easily with consumers
    33. 33. Access the Library to save you timehttp://Budurl.com/ DougsSecret
    34. 34. Staff time
    35. 35. Do you have time to blog?
    36. 36. How do you NOThave time to blog?
    37. 37. Multiple Authors• Broker officer• Broker manager• Marketing assistant• Relocation coordinator• Education coordinator• Team leaders
    38. 38. Equipment
    39. 39. http://www.techsmith.com/camtasia/
    40. 40. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
    41. 41. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
    42. 42. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
    43. 43. "You cannot pushanyone up theladder unless he iswilling to climbit himself.”Andrew Carnegie

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