Texas Association of REALTORS® Low-Cost, High-Impact Technologies


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Affordable, flexible, and easy-to-implement technologies. Slash your budget and make more impact. Enhance client perception by offering higher-quality service.

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  • Position yourself as the thought leader of your business
    Become the source of information
    Give people another reason for doing business with you.
  • Keep in touch with past clients
    Answer frequently asked questions
    Build trust among your subscribers.
  • Latest gossip
    Source of the source
    Hot topics discussed.
  • Everyone is helping one another sharing information
    Problems or mistakes corrected quickly
    Level playing field for contributors.
  • Entries are organized chronologically
    Entries categorized
    Entries have their own permanent link.
  • Become an industry leader
    Promote company philosophy
    Highlight satisfied agents with testimonials
    Advertise recruiting bonuses.
  • Save money using the blog to test the idea
    Save time reaching target audiences
    Consumers will help distinguish good vs. bad ideas.
  • Search engines reward sites that are updated often
    Inbound link
    Outbound link
    Reciprocal link.
  • Please read Appendix G Photos for Social Media before beginning this module

    Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice.

    There are many different ways to use Flickr included below but not limited to the following:
    Create profile that people can get to know you and your style of photos that you upload online.
    Upload photos into one convenient online location.
    Add titles, tags and descriptions so that photos can be found quicker online.
    Batch and organize photos into groups quickly.
    Create photo sets or albums to share with others.
    Share photos with other social media sites using RSS feed for photos sets.
  • Create your online profile in minutes by visiting www.Flickr.com and entering your username and password. Follow the steps as indicated in Creating Online Social Profiles located in Appendix A.

    Once you have created a profile you will want to see the user ID that Flickr has assigned to you.

    For example if your profile link is http://www.flickr.com/photos/28116669@N03/ then your Flickr ID is 28116669. You will need this number to add Flickr to some of your other online social networking profiles.
  • To upload photos to your Flickr profile you follow these steps:

    Start from the home page
    Click upload photos on the right side of the page
    A list of steps will now be displayed
    Click under step 1 Choose Photos
    A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage.
    Once the photos have been selected choose the privacy settings and select Upload Photos
    At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
  • Each photo can have up to 3 different ways to search for photos online. The more detail and time added to these photos the faster that they will appear in the Flickr search.

    Titles are retrieved automatically from the name of the photo file. The consist of key words that identify where the picture was taken, who is in the photo, and what is happening in the photo.

    Descriptions are a few sentences that describe the picture in detail.

    Tags are the key words that help the picture become found quicker in internet searches.

    If you want to maximize the search engine optimization of the photos on Flickr, make sure that the title in in the tags and in the first few lines of the description. This is true for other sites like YouTube and Slideshare.
  • The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.
  • Share videos with the world.  Create your own television channel for FREE with a username, password, and email address.  Add video tours of neighborhoods, listings, and attractions.  Produce videos that generate interest that members will want to subscribe to on a regular basis.  These may include live conferences, testimonials from members, or classroom instruction.
  • Create a YouTube profile with a username and password.
  • Each YouTube user has their own television like channel that can be personalized to showcase your own videos and those of others. For example the URL will look like http://www.youtube.com/MoveWithDoug. Each channel

    Channel info – Name the title of your videos that will appear on your page. The example here is Doug Devitre’s videos. Also, add a brief description that you can pull from the Template in Appendix A to complete this section. Add tags or keywords that will quickly identify your channel if people were going to search YouTube by channel. Allow everyone to comment as long as they have approval to display comments

    Channel design – Customize a color theme, add playlists, and select the videos that you want to appear on your home page. You can also upload an image to serve as the background instead of choosing a default or available colors.

    Organize videos – YouTube gives you the ability to choose up to 9 videos to be displayed on your home page. Here set favorite videos to stay and leave a few spaces blank for other videos. Blank spots will automatically populate any new video to the channel’s home page.

    Performer info – Add additional resume like information to this section. Keep this short and simple.
  • You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space.

    Upload videos to your account in a few simple steps:

    Choose upload on the upper right side of the screen.
    Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.
    Choose upload video
    While the video is loading add additional information about the video.
    Title must clearly identify the purpose of the video and include key words when people search for the video.
    Write a description that defines the purpose of the video and why others should watch it.
    Add tags or keywords to each video that define the purpose of the video

    Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.

    URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.

    After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
    On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • Some YouTube channels have a customized background from a royalty free photo, a picture of the person, or an image that was created using a graphic design program. Also, one can adjust the color of the text, background color, link color, transparency of the boxes, etc. To create your own customized background please follow these steps:

    Login to your YouTube account
    Choose yellow Edit Channel
    Choose the second option, Channel Design
    Browse for the Advanced Design Customization
    Choose next to Background Image, select Browse
    Select the photo you want to use as the background for your YouTube Channel
    Select OK
    Choose whether you want the image to repeat in the background
    Choose the transparency level of how the text and boxes will appear over the background image.
    At the bottom of the screen choose update channel
  • Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
  • Adding videos one by one onto a page result in a long string of videos which the person has to click on individually. Instead add multiple videos into your website or blog by using a Custom Video Player in YouTube.

    There are 3 options to select which videos will appear in your Custom Video Player
    Chosen Favorites
    Created a Playlist
    All of My Videos

    Here is how to add the custom video player into your website:

    At the top of the screen underneath your profile name click the dropdown arrow to the right, scroll down, and choose more…
    Next, the My Account, Overview page will display. On the 3rd column of links under More choose Custom Video Players
    At the top left of the window choose Create Custom Player
    Add the Player Name
    Add a description for the Custom YouTube Player
    Select a theme color for the player
    Choose between a single video or multiple video layout
    Choose which category of videos you want to include in your Custom YouTube Player: My Videos, My Favorites, or Playlists
    Click Select
    Generate Code
    Repeat steps in Embed HTML Source Code into Blog to insert the Custom Video Player into your blog or website
  • SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter.

    SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
  • A profile in Slide is very similar to other profiles that you have created previously. Use the Template in Appendix A to copy and paste information to save more time.
  • Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile.

    Here are the steps:

    At the top middle of the screen click the Upload link
    Browse your computer for
  • Each slideshow or document that you upload to Slideshare can be reviewed under My Slideshows. Here you can quickly see the following:

    Name of presentation
    When presentation was uploaded
    How many have viewed
    Number of comments

    My Slideshows is a good place to track online activity and see which presentations were the most favorite.
  • Once you view one of your presentations that you have already uploaded click on the title of the presentation on the My Slideshows screen and it will open up to the screen shown above.

    Now you have the ability to share your presentation with the preferred method of communication of your audience. Here are some options:

    Share by email.
    Mark as favorite so others can see which is the best. In addition add more tags to the favorite show to make it come up in the search quicker.
    Request download from the author. This option is available only if the author did not make download available to the public.
    Share on other social media
    Share on Facebook
    Post to Twitter
    Post to Blogger
    Share on MySpace
    Bookmark on Del.icio.us
    Embed in website
    Embed in WordPress
  • A Presentation Pack is a series of slideshow presentations or marked as My Favorite slideshows that can be embedded into a blog or a website.

    To embed a Slideshow Presentation Pack into your website or blog here are the steps:

    On the home page on the right side of the screen click on the widgets link.
    Next, you will be able to create the widget using either My Slideshows or My Favorite Slideshows under where it says Customize your Presentation Pack.
    At the bottom give your widget a title that represents who you are and how you want people to remember these presentations.
    At the bottom of the screen will display how the Presentation Pack will be viewed depending on your preferences.
    To the right of the Customize your Presentation Pack is the HTML source code that you will want to be able to copy and paste into your blog or website.
  • Share documents online without having to contact your website provider using a service called Box.net. Visit www.Box.net and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents.

    You can start uploading documents immediately. These can include and not limited to the following:
    .pdf (portable file document)
    .doc or .docx (Microsoft Word)
    .xls or .xlsx (Microsoft Excel)
    .ppt. or pptx (Microsoft PowerPoint)
    .jpg, .jpeg, .gif or any other type of picture files

    Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
  • Once each file is uploaded it can be organized into folders which help you find files quicker and share them with others. Create and add new folders like you would with paper files at your desk. Box.net can serve as an additional backup to the documents you need away from your computer and be able to download them from anywhere with an internet connection. To the right of each file there are three options: actions, shared, and comments.

    In the actions menu you can:
    Download the file
    Upload a new version of the file
    Rename the file

    On the shared menu you can:
    Share file by email
    Share file by creating a hyperlink. For an example open this document http://www.box.net/shared/xungdrk721

    Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
  • In order to make your files accessible on your website or blog you will want to create a widget from Box.net that your can embed using the HTML source code. This requires you to follow the same directions as Embed HTML Source Code into Blog but I recommend inserting this widget into one of the columns that appear on your blog. Check with your blog software to see how to embed widgets in the blog so that every page displays the Box.net information.

    Notice that the HTML source code contains the characters width="460" height="345“. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the Box.net widget fit the right size exactly in your blog.

    If you can copy and paste then you can embed this widget into your blog or website.
  • Texas Association of REALTORS® Low-Cost, High-Impact Technologies

    1. 1. Low Cost High Impact Technologies by Doug Devitre, CDEI
    2. 2. Technology Is Not... • A replacement of skill • A replacement of knowledge • A priority in selecting an agent • 100% reliable and accurate • Good as displaying emotion
    3. 3. Sample of Email Reply Please do not. Call me.
    4. 4. Technology Will... • Save you time • Save you money • Make life easier • Allow you to work from anywhere • Higher customer service
    5. 5. Follow on Twitter Texas Association of REALTORS® @TXrealtors
    6. 6. Share Your Favorite Technology Tweet #trcon
    7. 7. Social Media Strategy • What is the content? • What is the right tool? • Where does it go? 7
    8. 8. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 8
    9. 9. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 9
    10. 10. What is a Blog? • A website on steroids • Involves committed writers to post articles on a regular basis • Most frequent entries appear at the top • Categorized • Easy to use
    11. 11. Why Blog? FREE Become the industry leader Member relationships Internal collaboration Knowledge management Recruitment Test ideas or products Rank high in search engines.
    12. 12. Become the Market Leader
    13. 13. Build Customer Relationships
    14. 14. Media Relations
    15. 15. Internal Collaboration
    16. 16. Knowledge Management
    17. 17. Recruiting
    18. 18. Recruiting
    19. 19. Test Ideas or Products
    20. 20. Rank High in Search Engines
    21. 21. Blog Example
    22. 22. Features of Blogs •Title •RSS Feeds •Post •Widgets •Page •Categories •Comments •Plugins •Permanent •Membership links
    23. 23. Do you have time to blog?
    24. 24. Steps to Creating Blog Create blog Select blog name Design Template Choose authors settings Handling Set schedule for Categories Creating entries comments entries Marketing the Favorite Links Adding Widgets Managing risk blog
    25. 25. Why www.WordPress.com • Create self hosted blog • 100% customizable • Embeddable widgets and IDX feed • Built in RSS feed • Pages, posts, and multimedia • Authorized users upload content • Easy to use
    26. 26. Feedburner www.FeedBurner.com
    27. 27. Advantages of FeedBurner • Readers subscribe to feed by email • Readers subscribe in RSS reader • Track subscriber count • Track multiple feeds within profile • Optimize feed using other social media sites
    28. 28. Integrate RSS Feeds • Every blog post automatically updates: • Facebook • Linkedin profile • Twitter • Plaxo • FriendFeed
    29. 29. Online Forms • Must offer consideration of value • Auto-responder campaign for follow up • www.iContact.com • cForms WordPress plugin
    30. 30. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 29
    31. 31. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
    32. 32. Create a Profile
    33. 33. Upload Photos
    34. 34. Titles, Descriptions, and Tags • Titles • Descriptions • Tags
    35. 35. Photostream
    36. 36. SlideShow Share • Picture 9
    37. 37. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 36
    38. 38. www.YouTube.com •Create profile •Design the Channel •Upload video •Marketing videos •Playlists •Favorites •Subscriptions •Custom video players
    39. 39. Create YouTube Profile •Select username •Enter password
    40. 40. Design the Channel
    41. 41. Upload Video
    42. 42. Title, Tags, and Description
    43. 43. Marketing videos
    44. 44. Create a Background
    45. 45. Create a Background
    46. 46. Playlists
    47. 47. Playlists and Custom Players
    48. 48. Custom Video Players
    49. 49. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 47
    50. 50. www.Delicious.com
    51. 51. Delicious - Firefox Add On
    52. 52. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 50
    53. 53. www.HipCast.com
    54. 54. www.FreeConferenceCall.com
    55. 55. USB Microphone
    56. 56. iTunes
    57. 57. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 55
    58. 58. www.SlideShare.net •Create a profile •Upload presentations •My Slideshows •Share presentations •Create a slideshow Presentation Pack
    59. 59. Create a Profile
    60. 60. Upload Presentations
    61. 61. My Slideshows
    62. 62. Share Presentations
    63. 63. Create a Slideshow Presentation Pack
    64. 64. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 62
    65. 65. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
    66. 66. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy manual Buyer presentation Listing contract Postcard templates Referral agreements Buyer agency Listing presentation PowerPoint Training exercises agreement Homeowner templates Company roster Loan application warranty Business card Company logos Sample sales contract Condo supplement template Press releases Homeowner warranty MLS listing sheet Social media Sellers forwarding Lock box template address authorization List of suppliers Title and survey Flood letter Signs and riders authorization Moving checklist Custom design Inspection notice Utility transfer Moving checklist Vendor list Utility transfer Relocation package Vendor list Relocation package
    67. 67. Box.net Folders • Share documents by hyperlink • Share folders by hyperlink
    68. 68. Sharing Documents
    69. 69. Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/flash/ box_explorer.swf? widgetHash=2t04hfpk40& cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
    70. 70. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 68
    71. 71. http://Ping.fm
    72. 72. http://Ping.fm
    73. 73. Where does it go? • Facebook • Linkedin • Blog • Website • Email • RSS reader • Friendfeed • Widgetbox 71
    74. 74. www.FriendFeed.com
    75. 75. Add Social Media Profiles
    76. 76. Available Social Websites Choose frequently used
    77. 77. Friend Feed RSS Feed
    78. 78. Free Tools
    79. 79. www.PrintWhatYouLike.com
    80. 80. www.Pipl.com
    81. 81. www.Pipl.com
    82. 82. TweetDeck
    83. 83. TweetDeck
    84. 84. • RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice
    85. 85. www.Ustream.TV
    86. 86. www.Posterous.com
    87. 87. http://Bit.ly
    88. 88. www.EyeJot.com
    89. 89. www.Xobni.com
    90. 90. www.FireFox.com
    91. 91. Search Cloudlet
    92. 92. www.Conduit.com
    93. 93. www.docstoc.com/documents/real-estate
    94. 94. My Front Steps
    95. 95. www.BubbleTweet.com
    96. 96. www.Issuu.com
    97. 97. www.Tabbloid.com
    98. 98. Image Resizer
    99. 99. BrightKite
    100. 100. Low Cost Tools
    101. 101. www.CallPod.com
    102. 102. Digital Video Camera
    103. 103. www.Logitech.com
    104. 104. www.UserTesting.com
    105. 105. www.Animoto.com/RealEstate
    106. 106. Snag-It
    107. 107. Camtasia
    108. 108. www.Screenr.com
    109. 109. Fujitsu ScanSnap
    110. 110. Adobe Acrobat Professional
    111. 111. Self-Hosted WordPress blog
    112. 112. joby.com/gorillamobile
    113. 113. Auto-Stitch iPhone App
    114. 114. TwitVid
    115. 115. TweetDeck
    116. 116. Facebook
    117. 117. Linkedin
    118. 118. Bump
    119. 119. Yelp
    120. 120. BrightKite
    121. 121. Weather Channel
    122. 122. Trulia
    123. 123. Zillow
    124. 124. Pandora
    125. 125. TripIt
    126. 126. Box.net
    127. 127. Digital Cameras
    128. 128. Pick Ten Tools You Will Use 1. _________________ 6. _________________ 2. _________________ 7. _________________ 3. _________________ 8. _________________ 4. _________________ 9. _________________ 5. _________________ 10._________________ Otherwise You Will be Overwhelmed.
    129. 129. Share Your Favorite Technology Tweet #trcon
    130. 130. Do you want me to come home with you? 129
    131. 131. $19.95/ month VIP Membership $199/ year •5 videos weekly that explain how to use tools you already own specific to real estate. •Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. •Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. •Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. •Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 130