by Doug Devitre, CDEI
Serving Your Clients
Through Effective Emails
1

60 Minutes
• Do’s and don’ts of email marketing
• Steps to creating effective email
marketing campaigns.
• High quality content shared by
hyperlinks
• Email templates
• Tracking System
• Multimedia shared in email messages
2

What stops email from being
received?

Problem #1 Junk Email
[34,543,345]

Problem #2 Email Messages We
Send

Problem #2 Email Messages We
Send
To: YourMember@YourMember.com
Subject: Sign up Today!
Blogging Effectively
Tuition $69 members, $79 non-members
Register Online at www.YourAssociation.com
Next Month, 2009 – 9 am to 4pm
Your Association of REALTORS®
123 Main Street
City, State, Zip Code
Sign up today for our next class at our
association because we are lonely and like
warm bodies. You do have to pay but we will
keep you entertained while Doug will dance
on his head for warm smiles.

Problem #3 Email Server
Email Server Email Server
Email Software Email Software
Outlook Gmail Outlook Gmail

Problem #3 Email Server
Email Server Email Server
1.Server says
Email Software Email Software
SPAM
2.Wrong email
address
Outlook Gmail Outlook Gmail
3.Server time out

Problem #3 Email Server
Email Server Email Server
1.Server says
Email Software Email Software
SPAM 1.Software says SPAM
2.Wrong email 2.Filtered to junk
address mail Outlook
Outlook Gmail Gmail
3.Server time out 3.User never opened

Problem #4 Too Many Emails
(45,323,534,322,243)

Problem #5 Unsubscribe

How Old is Your Delivery Method?
9

Email Signature
www.DougDevitreDelivers.com
Doug@DougDevitre.com
3144965973@txt.att.net
314.496.5973 cell
314.754.8302 fax
1213 Oakleaf Drive
St. Louis, MO 63119
Join my network on LinkedIn: http://www.linkedin.com/in/dougdevitre
Be my friend on Facebook http://www.Facebook.com/dougdevitre
Follow me on Twitter http://twitter.com/dougdevitre
10

Steps to Creating an Email Sig
• Start on a Microsoft
Word document
• Adjust formating
• Insert hyperlinks
• Copy to clipboard
• Paste into email
software
11

Multiple Email Signatures
• Thank you for contacting me
• Should I follow up with you?
• Thanks for visiting my open
house
• Personal
• Representing another
organization
• Email signature with vCard
12

Email Campaigns by Category
Client Type Transaction Type
• Met at open house • Expired listing
• 1st time home buyer • Investment property
• Investor • Condo
• Sphere of influence • New construction
• Past client • Short sale
• Email Newsletter • Foreclosure
13

1st Time Home Buyer
• Day 0 - Thanks for visiting my website
• Day 3 - Download special report
• Day 7 - Avoid common mistakes
• Day 14 - Here are questions to ask your...
• Day 21 - Have you searched Google Earth?
• Day 28 - Online resources in our market
• Day 45 - How to detect motivated sellers
at open houses
14

9 Steps to Email Marketing

9 Steps to Email Marketing
Create market
Build database Create messages
segments
Surveys Auto-responders Send messages
Track sent
Re-evaluate Send messages.
messages

High Quality Links
• Link to website blog
• Link to blog entry
• Subscribe to blog RSS feed
• Link to PowerPoint
presentation
• Link to online documents
• Link social media accounts
• Link to call to action.
16

Tracking Email
• How many sent
messages?
• How many
opens?
• How many clicks?
• How many
forwards?
• How many
unsubscribes?
17

Email Templates
• Thank you for
signing up for
our eBook
• Auto-responder
campaigns
• Survey template
• Email signature
18

What to put into your email
• Articles
• Videos
• PowerPoint
presentations
• Online documents
19

Articles = Blog Posts by Email
• Every post is its own
web page
• Web pages can be
inserted as hyperlinks
• Video, audio,
PowerPoint, pictures,
and forms
• Receive updates by RSS
reader or email.

Marketing videos

Link to Email Message
Link to http://
www.youtube.com/
watch?v=pT7XslW5F8s

Add PDF to
Email

http://sourceforge.net/projects/
pdfcreator/
1.
2.

Print Document as PDF
1.
2.
3.

www.Box.net

Make Hyperlink
1.
2.

Add PowerPoint
Presentations to
Email

Upload Presentations
1.
2.
3.

Share PowerPoint
1. 3.
2.

PowerPoint Hyperlink
Copy
Hyperlink
http://www.slideshare.net/dougdevitre/improving-
the-transparency-of-realtor-associations-
presentation

The Ultimate Email Marketing Piece
YouTube video
PDF Download
Hyperlink
Blog post

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$19.95/
month VIP Membership $199/
year
•5 videos weekly that explain how to use tools you already own
specific to real estate.
•Weekly Downloadable PowerPoint presentation to edit,
share, and use to present in your office, association, or workshops.
•Monthly Webinar that explains advance concepts in real time
allowing for question and answer specific to individual needs and
video/audio archive of entire session.
•Recent Blog Posts reminders of new thoughts, ideas, and concerns
on the impact technology has on real estate.
•Updates on Event Recaps of live sessions Doug Devitre presents
at conventions, workshops, and seminars that include video, pictures,
viewable PowerPoint presentations, handouts, etc.
36