Regional REALTOR®
Association
Technology
Upgrade
U d
By Doug Devitre
y g
314.496.5973
www.DougDevitre.com

The Week
Day One • Association Staff and Management
Day Two • Instructors
Day Three • Managing Brokers
Day Four
y • Sales Professionals

Topics Per Category
Association Staff • Build Value Using Low Cost High Impact Technologies
and Management • Innovative Ways to Fill Seats in the Classroom
• PowerPoint and Video Magic in the Classroom
Instructors • Creative Communication Beyond the Classroom
Managing • Six Ways to Build your Brand Online
Brokers • Blogging Effectively
Sales • Email and Web Marketing on Steroids
Professionals • Power Prospecting and Referrals with Social Media

Association Staff and Management
• Identify h
Id if the cost b benefit between traditional f
fi b di i l forms vs. online f
li forms of
f
marketing, communication, and advertising.
• Develop your own education online syndicated newspaper column to
advertise upcoming classes and events using blogging.
• Produce your own real estate education radio show to interview instructor
cadre and make available online using podcasting.
• List the steps to create websites from marketing materials, flyers,
registration forms, online presentations to be shared online.
• Expose your entire education calendar by category online and syndicate to
social media websites.
• Produce your own television show online by recording, editing, and
producing videos and sharing them with your members.
• Define online social networking for education and how to integrate websites
like LinkedIn, Facebook, MySpace, and Twitter.
• Syndicate social media websites to save money and time for staff entering
in new education topics and events.

Association Staff and Management
• Introduce video, blogging, podcasting, social networking, photo-sharing as
ways to market your organization to your members.
• Define alternatives in communicating events, announcements, and classes
to members using FREE to low cost technologies
technologies.
• List ways Google Docs can be used to create meeting agendas, meeting
minutes, budgets, and surveys for members.
• Define online social bookmarking and how it can be helpful for members to
view important websites for the organization.
• List the most common online social networking sites and how to create
online profiles used in p
p participation
p
• Define RSS and how it can be used to deliver information to membership
without relying on email marketing.
• Identify sponsorship opportunities and how they can be used to raise money
for chapter events and member benefits.

Instructors
• List steps to create a blog from scratch to answer frequently asked questions
and position yourself as the expert in your subject matter.
• Identify which online social networks to participate and define the advantage of
• participation.
• Implement free websites, training materials, and marketing messages with
Google Docs.
• Distinguish the cost benefit of traditional forms of marketing and communication.
g g
• Produce your own education television show for pennies.
• Define online social bookmarking and list the benefits of participation.
• Create free online surveys using Google Docs that p
y g g post automatically to web
y
pages.
• Publish your live classroom calendar on your website, blog, and other online
web pages.
• Define the steps to allow students to subscribe to receiving your events and
updates.

Instructors
• Recognize common mistakes made when delivering Microsoft PowerPoint
presentations.
• Identify differences between PowerPoint 2007, 2003, and earlier versions.
• Implement shortcuts when creating PowerPoint and presenting information.
• Identify steps to insert pictures, videos, and music into PowerPoint to add special
effects enhancing learning and entertainment of the presentation.
• Recognize the differences between royalty free photos and music and how to
acquire them to avoid intellectual property disputes
disputes.
• Recite steps to add animation to slides, text, pictures, and videos.
• Create note pages for PowerPoint presentations saving time re-creating
materials.
materials
• List the steps needed to create a self running PowerPoint presentation to either
play at a kiosk or burn to a CD-Rom.
• Recognize add o p og a s to PowerPoint including S ag t, Camtasia,
ecog e on programs o e o t c ud g Snag-It, Ca tas a,
PowerPlugs to add special effects, graphics, and WOW factors to PowerPoint
presentations.

Managing Brokers
• Implement an online syndicated real estate newspaper that
automatically distribute to your readers by blogging.
• Produce your own real estate radio show to share with the world using
y g
podcasting and social media.
• Create websites, online presentations, and forms using Google Docs.
• Explore website such as LinkedIn Facebook MySpace and Twitter and
LinkedIn, Facebook,
list reasons why they can be used for enhancing relationships, and
prospecting for business.
• Syndicate social media sites to work harmoniously together save both
money and time using RSS feeds.
• Produce your own television station share videos with your customers,
clients,
clients and company
company.

Managing Brokers
• Differentiate between a blog, website and define other useful blogging terms
to understand what makes up a blog.
• Structure knowledge base in organized format within blog to receive useful
feedback from customers.
• Create t i by l ti titl
C t entries b selecting titles, choosing t i
h i topics, and h
d how t h dl
to handle
comments from readers.
• Define intangible characteristics of a blog including voice, personality, links,
conversations,
conversations frequency and how to use RSS feeds feeds.
• Categorize blog entries and favorite links to include so consumers have
additional resources to the blog and can find information faster.
• Insert tags in blog entries for relevant topics specific to entries.
g g p p
• Avoid common risks when blogging including copyright infringement,
misinterpretation, and abandonment.
• Discuss ethical issues, how to embrace diversity, fair housing, avoid
stereotypes, and follow the code of ethics.
• List the steps to embed pictures, video, and other multimedia into their blogs.

Sales Professionals
• Recognize the common d ’ and d ’ of email marketing.
R i h do’s d don’ts f il ki
• Create an effective email signature to drive consumers to your
websites.
• List the steps used to create an effective email marketing campaign
campaign.
• Recite the steps to send a text message from an email account.
• Rank the order of most commonly used websites for real estate by
search to decide where to deploy resources for generating more
online traffic.
li t ffi
• Define online forms and how they can be used to generate leads.
• Track online visitors using Google Analytics and other reporting
systems to identify trends and online behavior on your website
website.
• List the 10 key ingredients to creating a website that sells.
• Differentiate between website service providers between cost vs.
value that meet your budget.

Sales Professionals
• Define relationship marketing and its impact on consumer choices both online and
offline.
• Discover most trafficked real estate and popular websites consumers visit most.
• Explain benefits of LinkedIn Facebook Twitter and other forms of social media
LinkedIn, Facebook, Twitter, media.
• List steps how to create the perfect profiles using bulleted lists, recommendations,
and other applications.
• Build a strong referral database of LinkedIn connections q
g quickly using easy to
y g y
implement shortcuts.
• Script dialogue of messages to use when communicating with prospects,
connections, and recommendations.
• Define
D fi RSS and h d how it can b used t di t ib t i f
be d to distribute information f
ti from one source t to
thousands of channels.
• Identify other social media widgets and applications that work together saving time
and money
money.
• Implement a social media plan of action as part of prospecting and marketing plan.

How do we manage the risk?
• T k turns hosting class
Take t h ti l
South Metro Jefferson
Denver Board County
• Shared revenue
of Association of
REALTORS® REALTORS®
• Shared advertising
expenses
Douglas
Denver Board
• Local sponsors
Elbert
of
Association of
A i ti f
REALTORS® • Register on one main site
REALTORS®

Local Sponsors
MLS
• Association Staff and Management
= $500
CE provider
• Instructors
= $500
Mortgage company
• Managing Brokers
= $500
Title company
• Sales Professionals
= $500

Shared Revenue
Group Revenue
Association
• 20 x $99 = $1980
Staff and
Management Association $1980
Instructors $2980
• 20 x $149 = $2980
Instructors
Brokers $4950
Managing Sales agent $7900
• 50 x $99 = $4950
Brokers
Sponsors $2000
Sales
• 100 x $79 = $7900 Total $14,860
,
Professionals

Marketing Included
• Social media campaign
• Email campaign
• Video campaign
• Flyers
• postcards

Do you want more
information?
Call 314.496.5973
314 496 5973
www.DougDevitre.com