Recruiting, Retaining, and Reviving Young Leadership


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Think you’ve tried everything to attract young REALTORS® into leadership positions at your association? Think again. If you use the right communication tools to market to young members, you can attract and develop a team of new leaders to participate in a collaborative environment. Learn how to assign responsibilities based on strengths, skills, and personalities, so young REALTORS® are satisfied with their volunteer experience and keep coming back for more.

This PowerPoint can be used with your leadership team for your REALTOR Association and YPN (Young Professional Network).

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  • Recruiting, Retaining, and Reviving Young Leadership

    1. 1. Recruiting, Retaining, and Reviving Young Leadership @DougDevitre Slideshare.Net/DougDevitre
    2. 2. “Remember that age is not a factor in professional maturity.” Melody Tang
    3. 3. Definition of Young • Fresh mind set • Innovative • Un-tapped • Unique perspective • Ambitious
    4. 4. Managing the Millennials
    5. 5. “Young people know the score. They understand that their employability and career is their complete responsibility. They recognize that a key to their success is... constant learning.” Tony DiRomualdo
    6. 6. “One of the core fundamentals of our group is to give back.” Toys for Tots Holiday BarCamp is giving all leftover cash to local charity.  Raising the REALTOR® brand in our community. Nobu Hata Minneapolis, MN Minneapolis Yo Pro
    7. 7. The 3Rs of Relevancy • Recruiting young leaders • Retaining existing volunteers • Reviving participation
    8. 8. 3 Ways to Recruit Talent • Create/Improve YPN chapter • Survey individuals • Discuss challenges
    9. 9. “Recruiting gets a whole lot easier when you have a Reputation for being a great place to work.” Joanna Meiseles
    10. 10. Create/Reinvent a YPN Chapter
    11. 11. National Association of REALTORS® YPN “Just two years ago we had 0 chapters, now we are in 30 states!” Shannon Williams King San Diego, CA NAR YPN founding member
    12. 12. Colorado Association of REALTORS® YPN “Membership is more than doubling every month and we are thrilled to be a growing and thriving group!” Amanda Divito Arvada, CO Colorado YPN
    13. 13. Young REALTOR® Survey Template
    14. 14. Challenges to Creating Young Leadership Groups • Excluding older members • Attendance at events • Finding quality volunteers • Conflicting schedules • Mentors availability • Smaller associations
    15. 15. Challenges to Opportunities Creating Young Leadership Groups • Excluding older members • Attendance at events • Finding quality volunteers • Conflicting schedules • Mentors availability • Smaller associations
    16. 16. I belonged to NVAR and GCAAR so it made sense to foster mutual cooperation with a couple local boards Since many REALTORS® in the area have more than one license. We brought in GCAAR, NVAR and FCAR. James Nellis II Alexandria,VA Washington D.C. Metro Chapter
    17. 17. Our Young Professionals are creating the “Association of the Future” •New members participate weekly •Create their own leadership path •Community service oriented   David B. Bennett, CAE St. Petersburg, FL Pinellas Realtor Organization
    18. 18. Calgary Real Estate Board Young Leaders Group • Meet once per quarter • Survey with social media as focus • Waiting list to participate • Future Board of Directors
    19. 19. Your next steps: • Start your own YPN chapter • Join regional YPN groups • Host a young member forum • Send out a survey • Create a task force • Use social media to recruit and promote
    20. 20. Task Force Survey Template Retain
    21. 21. “If we're going to create the best business climate to create higher paying jobs and retain our young people, we're going to have to build a workforce prepared for the opportunities of the future.” John Hoeven
    22. 22. 3 Ways to Retain Volunteers •New responsibilities • Leadership training • Education
    23. 23. New Responsibilities • Uploading content to the right tool • Bookmarking favorite sites • Status updates • Writing articles • Taking pictures • Recording videos
    24. 24. Saskatoon Regional Association of REALTORS®
    25. 25. Distributing the Workload 4 Sub-committees, 5-7 members each - Technology - Social media - Communications - Educations
    26. 26. Leadership Training
    27. 27. Leadership Training • State Association Leadership Academy • National Association of REALTORS® Leadership Academy
    28. 28. 83 Graduates 37 Board Presidents 6 MLS Presidents 55 have served as State Directors 49 on state committees 14 of those became chairmen 13 on Strategic Action Committee 7 on MAR’s Executive Committee 7 RPAC Trustees 5 CENTER Trustees 1 WCR Governor 1 WCR State President 1 CRS State President 1 MAR Officer Steve Strawn, 2010 Chair Missouri Association of REALTORS® Leadership Academy Steering Committee
    29. 29. NAR Leadership Academy We learn continuously how to improve ourselves and how to give back to REALTOR® associations at the local, state and national levels. The program and interaction inspire and motivate me to continue to grow and develop as a community leader, REALTOR® leader and business leader! I love this experience and am most grateful to NAR for having such an awesome and enriching program in place! Mark Palace Palace Properties International, Inc. Indian Harbour Beach, FL
    30. 30. NAR Leadership Academy The best part of the NAR Leadership Academy was rediscovering that I can accomplish anything I put my mind to as long as I stay true myself while building on the principles learned there. Jan Ellingson Bellingham, WA Better Homes and Gardens Real Estate
    31. 31. National Association of REALTORS® Leadership Academy
    32. 32. YPN Academic Advising 101 Program YPN Nashville went "Back to School" and tossed back to the collegiate academic counseling, college fair and advising model.  More than 50 real estate professionals showed up to learn, discuss and interact about every designation from CCIM to CRS. Brian Copeland Nashville and Beyond Tennessee YPN Chapter
    33. 33. Reviving Participation • Live networking events • Create online network • Community service
    34. 34. “3 out of 4 young professionals under the age of 28 place more importance on the quality of the community than the availability of jobs.” Next Generation Consulting
    35. 35. Over 45 people for socials/ happy hours throughout last year. Over 70 #realtors signed up for our 4-part social media series. Dawn Miller Virginia Beach,Virginia Hampton Roads YPN Chapter
    36. 36. Volunteer Mixer Idea Board to host a volunteer “mixer” • Current and past Board volunteers and prospective volunteers • Meet, mingle, and learn about the various committees. • Held prior to the call for volunteers being sent out.  
    37. 37. Online Networking • Tweetups • Twitter hashtags • Facebook Events • Foursquare • Pegshot •
    38. 38. TweetUp • Screen shot 2010-04-05 at 9.57.51 AM 2.png
    39. 39. #Hashtags
    40. 40. “We are proud of our community service projects!” Rebuild Houston Clothing drive for the Big Brothers Big Sisters Top Producers Panel, featuring REALTORS® under 40 Courtney Johnson-Rose Houston, TX NextGen REALTOR® Group
    41. 41. Facebook Tips • Assign admins • Comment on comments • Promote events • Embed fan Box on website
    42. 42. Foursquare • REALTOR® members can check in during events • Post updates about events • Mayor Contest
    43. 43. FourSquare Example
    44. 44.
    45. 45. Thanking Others for Sharing Tweets
    46. 46. ReTweeting Member Statements
    47. 47. Featuring Members in Tweets
    48. 48. ReTweeting Local News
    49. 49. Surveying Members
    50. 50. Pennsylvania YPN uses social media to announce, discuss, and interact with Government Affairs topics and state legislation. Christopher S. Beadling Pennsylvania YPN
    51. 51. "When I started in the real estate industry, I was just 18, and there was definitely a lack of 'youth inspired' organizations in the field. Since joining YPN and attending networking events, it has definitely been an energy boost for my career. Sharing ideas and stories and networking with other young professionals has helped me in my career path and given my business a definite edge." Kate Koplinka Long Island, New York Coldwell Banker M&D Good Life
    52. 52. The 3Rs of Relevancy • Recruiting young leaders • Retaining existing volunteers • Reviving participation
    53. 53. • Social Media Performance Guide for REALTOR® Associations • Association Executive Insight • PowerPoint presentations • Assessments
    54. 54. “The old ways, the pecking order, strict hierarchy, slow promotional tracks, and short life spans that kept one generational cohort isolated from other generational cohorts no longer exist.” Ron Zemke