• Save
 

Like this? Share it with your network

Share

REALTOR Social Media and Technology Resources 2011

on

  • 1,705 views

Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.

Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.

Statistics

Views

Total Views
1,705
Views on SlideShare
1,677
Embed Views
28

Actions

Likes
2
Downloads
0
Comments
0

6 Embeds 28

http://dougdevitre.com 22
http://paper.li 2
http://carstateconvention.zerista.com 1
http://www.slideshare.net 1
http://nsastl.com 1
http://socialmediaeduk2.tumblr.com 1

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

REALTOR Social Media and Technology Resources 2011 Presentation Transcript

  • 1. http://Budurl.com/ DougsSecret Mobile enabled resource library Find PowerPoint for presentation Save time finding the right resourcesModel best practices using the right tools
  • 2. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  • 3. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  • 4. What is stopping YOU from using technology?
  • 5. Common Excuses• Don’t have enough time to learn• Don’t have enough time to use• Don’t have the budget to spend• It won’t work in my market• Don’t see the value
  • 6. Communication Process
  • 7. Preferred Methods of Receiving Digital Communication• Email• RSS reader• Facebook• Twitter• Linkedin• Text message
  • 8. Assessment Toolshttp://Docs.Google.com http://wufoo.comhttp://SurveyMonkey.com
  • 9. SurveyMonkey
  • 10. What is the Content?• Blog posts• Videos• Pictures• PowerPoint• Favorite websites• Status update
  • 11. What is the Tool?• Wordpress• YouTube• Flickr• Slideshare• Delicious• Ping.fm
  • 12. Where does it go?• Email• RSS reader• Facebook• Twitter• Linkedin• Text message
  • 13. Links vs. RSS Feeds
  • 14. Example RSS Feeds• Blog• Category of blog posts• YouTube videos• SlideShare presentations• Podcast audio files• Favorite websites on Delicious• Twitter stream• Flickr photos
  • 15. Database Management• Blog subscribers by email• Facebook friends• Linkedin connections• Twitter followers• YouTube subscribers
  • 16. Advanced Linkedin Search
  • 17. Linkedin Positions• Relocation director• Human resources• Asset manager• Builder/developer• Divorce attorney• Financial planner• REALTOR
  • 18. Email Best Practices• Email signature• Lead generation on website• Offer a special report• Auto-responders• Include links to multimedia
  • 19. Share, Don’t SellShare your experiencesShare your expertiseShare your photosShare your videosShare your businessShare your personal life
  • 20. Facebook Fan Page
  • 21. Search for Pages
  • 22. Communicating on Facebook• Status update• Poke• Post to wall• Share multimedia• Facebook email message• Comment on photos & videos
  • 23. Facebook as aListening Tool
  • 24. De#ine
common
language
speci#ic
to
Twitter,
Facebook,
Linkedin
and
YouTube
that
a
broker
must
know
what
to
look
for
when
managing
social
media
efforts.
  • 25. Twitter Twang• RT = I am sharing someone else’s tweet• @YourName = I want you and world to know• #realtor = I want to update realtor talk• Link = directs people to more content• Text = description of link and notice
  • 26. Hootsuite
  • 27. Tweet Creation
  • 28. Create
online
listening
hubs
that
notify
the
broker
when
positive
or
negative
statements
are
made
about
the
company.
  • 29. Google Alerts
  • 30. www.SocialMention.com
  • 31. www.Twazzup.com
  • 32. Tweetbeep
  • 33. Agent Responsibilities• Build relationships• Listing appointments• Buyer counseling• Negotiate contracts• Write articles• Capture pictures• Capture videos
  • 34. Admin Responsibilities• Create accounts• Optimize profile• Create toolbar• Integrate RSS feeds• Edit raw content• Optimize and upload content
  • 35. Don’t Have Time to Learn?
  • 36. How Do You Subscribe?
  • 37. YouTube• Search for video tutorials• Search for webinars and live presentations• Search for YouTube playlists• Subscribe to Expert’s channels
  • 38. How Do You Subscribe?
  • 39. SlideShare• Online PowerPoint presentations• Search for keyword and/ or topic• Click on embedded links• SlideShare Events
  • 40. iTunes• Subscribe to Podcasts• Subscribe to Videocasts• iPhone/iPad apps• Publish to iTunes
  • 41. http://budurl.com/delegatethehow
  • 42. http://Budurl.com/ DougsSecret Mobile enabled resource library Find PowerPoint for presentation Save time finding the right resourcesModel best practices using the right tools
  • 43. NAR Profile of Home Buyers and Sellers
  • 44. Video
  • 45. YouTube Search
  • 46. Types of Videos• Video testimonials• Property tour• Neighborhood videos• Screen capture tutorials• Live streaming videos
  • 47. Kodak Playtouch
  • 48. Join.me
  • 49. Screen Capture Video• Camtasia• Jing• Screenr
  • 50. Share on YouTube
  • 51. 2. Online DocumentsOnline Documents
  • 52. DropBox
  • 53. PDF Documents• Broker disclosure form• Buyer agreement• Sales contract• Buyer relocation package• Investment property guide Password• Loan approval documentation protect?
  • 54. Excel Documents• Financing alternatives• Investment analysis• Rent vs. own analysis• Principle - Interest - Taxes - Insurance• Monthly budget for living in country
  • 55. Categories of Clients• Buyers• Sellers• Investors• Land owners• Builders• Relocation
  • 56. Links and Folders• Every document is a link• Every folder is a link• Links and folders can be public• Links and folders can be private
  • 57. http://SlideShare.net
  • 58. Types of Presentations List Process Presentation 22 Ways to 11 Steps to Buy a Maximize Your Property Using Investor Investment Your IRA 8 Steps to Get 56 Problems Pre-approved for BuyerInspectors Will Find a Home Loan
  • 59. SlideShare ZipCast
  • 60. SlideShare ZipCast
  • 61. http://www.slideshare.net/pacificlots/why- relocate-to-costa-rica-an-expats-guide
  • 62. http://www.slideshare.net/dougdevitre/presentations
  • 63. 12 Step Program
  • 64. http://www.slideshare.net/dougdevitre/six-ways- to-build-your-online-brand-fo-REALTORS
  • 65. Choose Calls to Action• Fill out this form• Subscribe to RSS• Search for homes• Download special report• Contact us• Expiring offer
  • 66. Theme Selection• http://WooThemes.com• http://StudioPress.com• http://ThemeForest.net• http://iThemes.com
  • 67. Page Architecture• IDX search• About me• Neighborhood profiles• Contact me• Special reports or offers
  • 68. Author Selection• Lead agent• Listing agent• Buyer agent• Assistant• Lender• Title company
  • 69. Categories Selection• Sections of newspaper• Neighborhoods• Micro-niches• Random thoughts
  • 70. MailChimp
  • 71. RSS Email Campaign• RSS feed• List• Subject line• Reply address• Tracking• HTML email• Plain text email
  • 72. Campaign Builder
  • 73. RSS Merge Tags
  • 74. Feedburner
  • 75. EyeJot
  • 76. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
  • 77. Access to REALTOR® Content
  • 78. Access to REALTOR® Content
  • 79. http:/REassociations.OurToolbar.com
  • 80. Bookmarks• Blog• YouTube• Slideshare• Special reports• FAQ links
  • 81. Blog• Every blog post is a link• Every category of blog post is a link• Subscribe by RSS• Domain forwarding
  • 82. YouTube• YouTube channel is a link• Every video is a link• Every playlist is a link• Social media shortcuts
  • 83. YouTube Playlists• Screen capture videos• Video promos• Live events• Video testimonials• Mobile uploads• Personal
  • 84. Playlist Views Grid View vs. Player Viewhttp://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/pEvery playlist is assigned its own hyperlink.
  • 85. YouTube Favorites
  • 86. What are QR Codes/Tags?• Quick response code• Picture scanned to a hyperlink• Must have Smartphone• Must download QR scanner application• Must have Internet connection
  • 87. QR Code vs Taghttp://www.flyteblog.com/flyte/2011/05/mobile-marketing- advice-qr-codes-or-microsoft-tags.html
  • 88. 112
  • 89. 113
  • 90. Goo.gl
  • 91. 115
  • 92. 116
  • 93. 117
  • 94. 118
  • 95. 119
  • 96. Placement of QR Codes• Business cards• Yard signs• Listing flyers• Brochures• Magazines
  • 97. Return on What?Return on Return on Time Investment
  • 98. Website Grader
  • 99. Klout
  • 100. Analytics Reports
  • 101. Google Analytics
  • 102. Return on Time• Learning new software/equipment• Setting up technology• Daily use• Measuring results
  • 103. Return on Investment • Cost of equipment • Cost of software • Cost of laborWhat is the payback period?
  • 104. Homework Assignment• Prioritize activities• Dedicate time• Make a budget• Technology plan of action• Choose preferred asynchronous learning environment
  • 105. http://knowem.com/
  • 106. http://budurl.com/ trackprofiles
  • 107. thanks