http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
What is stopping YOU from   using technology?
Common Excuses• Don’t have enough time to learn• Don’t have enough time to use• Don’t have the budget to spend• It won’t w...
Communication Process
Preferred Methods of Receiving    Digital Communication• Email• RSS reader• Facebook• Twitter• Linkedin• Text message
Assessment Toolshttp://Docs.Google.com   http://wufoo.comhttp://SurveyMonkey.com
SurveyMonkey
What is the Content?• Blog posts• Videos• Pictures• PowerPoint• Favorite websites• Status update
What is the Tool?• Wordpress• YouTube• Flickr• Slideshare• Delicious• Ping.fm
Where does it go?• Email• RSS reader• Facebook• Twitter• Linkedin• Text message
Links vs. RSS Feeds
Example RSS Feeds•   Blog•   Category of blog posts•   YouTube videos•   SlideShare presentations•   Podcast audio files•  ...
Database Management• Blog subscribers by email• Facebook friends• Linkedin connections• Twitter followers• YouTube subscri...
Advanced Linkedin Search
Linkedin Positions• Relocation director• Human resources• Asset manager• Builder/developer• Divorce attorney• Financial pl...
Email Best Practices• Email signature• Lead generation on website• Offer a special report• Auto-responders• Include links ...
Share, Don’t SellShare your experiencesShare your expertiseShare your photosShare your videosShare your businessShare your...
Facebook Fan Page
Search for Pages
Communicating on Facebook• Status update• Poke• Post to wall• Share multimedia• Facebook email message• Comment on photos ...
Facebook as aListening Tool
De#ine
common
language
speci#ic
to
Twitter,
Facebook,
Linkedin
and
YouTube
that
a
broker
must
know
what
to
look
for
when
m...
Twitter Twang• RT = I am sharing someone else’s tweet• @YourName = I want you and world to know• #realtor = I want to upda...
Hootsuite
Tweet Creation
Create
online
listening
hubs
that
notify
the
broker
when
positive
or
negative
statements
are
made
about
the
company.
Google Alerts
www.SocialMention.com
www.Twazzup.com
Tweetbeep
Agent Responsibilities• Build relationships• Listing appointments• Buyer counseling• Negotiate contracts• Write articles• ...
Admin Responsibilities• Create accounts• Optimize profile• Create toolbar• Integrate RSS feeds• Edit raw content• Optimize ...
Don’t Have Time       to Learn?
How Do You Subscribe?
YouTube• Search for video tutorials• Search for webinars and  live presentations• Search for YouTube playlists• Subscribe ...
How Do You Subscribe?
SlideShare• Online PowerPoint  presentations• Search for keyword and/  or topic• Click on embedded links• SlideShare Events
iTunes• Subscribe to Podcasts• Subscribe to Videocasts• iPhone/iPad apps• Publish to iTunes
http://budurl.com/delegatethehow
http://Budurl.com/        DougsSecret    Mobile enabled resource library   Find PowerPoint for presentation Save time findi...
NAR Profile of Home Buyers and Sellers
Video
YouTube Search
Types of Videos• Video testimonials• Property tour• Neighborhood videos• Screen capture tutorials• Live streaming videos
Kodak Playtouch
Join.me
Screen Capture Video• Camtasia• Jing• Screenr
Share on YouTube
2. Online DocumentsOnline Documents
DropBox
PDF Documents•   Broker disclosure form•   Buyer agreement•   Sales contract•   Buyer relocation package•   Investment pro...
Excel Documents• Financing alternatives• Investment analysis• Rent vs. own analysis• Principle - Interest - Taxes - Insura...
Categories of Clients• Buyers• Sellers• Investors• Land owners• Builders• Relocation
Links and Folders• Every document is a link• Every folder is a link• Links and folders can be public• Links and folders ca...
http://SlideShare.net
Types of Presentations      List              Process          Presentation  22 Ways to         11 Steps to Buy a Maximize...
SlideShare ZipCast
SlideShare ZipCast
http://www.slideshare.net/pacificlots/why-  relocate-to-costa-rica-an-expats-guide
http://www.slideshare.net/dougdevitre/presentations
12 Step Program
http://www.slideshare.net/dougdevitre/six-ways-   to-build-your-online-brand-fo-REALTORS
Choose Calls to Action• Fill out this form• Subscribe to RSS• Search for homes• Download special report• Contact us• Expir...
Theme Selection• http://WooThemes.com• http://StudioPress.com• http://ThemeForest.net• http://iThemes.com
Page Architecture• IDX search• About me• Neighborhood profiles• Contact me• Special reports or offers
Author Selection• Lead agent• Listing agent• Buyer agent• Assistant• Lender• Title company
Categories Selection• Sections of newspaper• Neighborhoods• Micro-niches• Random thoughts
MailChimp
RSS Email Campaign• RSS feed• List• Subject line• Reply address• Tracking• HTML email• Plain text email
Campaign Builder
RSS Merge Tags
Feedburner
EyeJot
Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on  YouTube
Access to REALTOR® Content
Access to REALTOR® Content
http:/REassociations.OurToolbar.com
Bookmarks• Blog• YouTube• Slideshare• Special reports• FAQ links
Blog• Every blog post is a link• Every category of blog post is a link• Subscribe by RSS• Domain forwarding
YouTube• YouTube channel is a link• Every video is a link• Every playlist is a link• Social media shortcuts
YouTube Playlists• Screen capture videos• Video promos• Live events• Video testimonials• Mobile uploads• Personal
Playlist Views    Grid View             vs.      Player Viewhttp://www.youtube.com/         http://www.youtube.com/   move...
YouTube Favorites
What are QR Codes/Tags?• Quick response code• Picture scanned to a hyperlink• Must have Smartphone• Must download QR scann...
QR Code vs Taghttp://www.flyteblog.com/flyte/2011/05/mobile-marketing-         advice-qr-codes-or-microsoft-tags.html
112
113
Goo.gl
115
116
117
118
119
Placement of QR Codes• Business cards• Yard signs• Listing flyers• Brochures• Magazines
Return on What?Return on    Return on  Time      Investment
Website Grader
Klout
Analytics Reports
Google Analytics
Return on Time• Learning new  software/equipment• Setting up technology• Daily use• Measuring results
Return on Investment • Cost of equipment • Cost of software • Cost of laborWhat is the payback period?
Homework Assignment• Prioritize activities• Dedicate time• Make a budget• Technology plan of action• Choose preferred asyn...
http://knowem.com/
http://budurl.com/   trackprofiles
thanks
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
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REALTOR Social Media and Technology Resources 2011

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Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.

Published in: Real Estate, Technology, Business
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  • REALTOR Social Media and Technology Resources 2011

    1. 1. http://Budurl.com/ DougsSecret Mobile enabled resource library Find PowerPoint for presentation Save time finding the right resourcesModel best practices using the right tools
    2. 2. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
    3. 3. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
    4. 4. What is stopping YOU from using technology?
    5. 5. Common Excuses• Don’t have enough time to learn• Don’t have enough time to use• Don’t have the budget to spend• It won’t work in my market• Don’t see the value
    6. 6. Communication Process
    7. 7. Preferred Methods of Receiving Digital Communication• Email• RSS reader• Facebook• Twitter• Linkedin• Text message
    8. 8. Assessment Toolshttp://Docs.Google.com http://wufoo.comhttp://SurveyMonkey.com
    9. 9. SurveyMonkey
    10. 10. What is the Content?• Blog posts• Videos• Pictures• PowerPoint• Favorite websites• Status update
    11. 11. What is the Tool?• Wordpress• YouTube• Flickr• Slideshare• Delicious• Ping.fm
    12. 12. Where does it go?• Email• RSS reader• Facebook• Twitter• Linkedin• Text message
    13. 13. Links vs. RSS Feeds
    14. 14. Example RSS Feeds• Blog• Category of blog posts• YouTube videos• SlideShare presentations• Podcast audio files• Favorite websites on Delicious• Twitter stream• Flickr photos
    15. 15. Database Management• Blog subscribers by email• Facebook friends• Linkedin connections• Twitter followers• YouTube subscribers
    16. 16. Advanced Linkedin Search
    17. 17. Linkedin Positions• Relocation director• Human resources• Asset manager• Builder/developer• Divorce attorney• Financial planner• REALTOR
    18. 18. Email Best Practices• Email signature• Lead generation on website• Offer a special report• Auto-responders• Include links to multimedia
    19. 19. Share, Don’t SellShare your experiencesShare your expertiseShare your photosShare your videosShare your businessShare your personal life
    20. 20. Facebook Fan Page
    21. 21. Search for Pages
    22. 22. Communicating on Facebook• Status update• Poke• Post to wall• Share multimedia• Facebook email message• Comment on photos & videos
    23. 23. Facebook as aListening Tool
    24. 24. De#ine
common
language
speci#ic
to
Twitter,
Facebook,
Linkedin
and
YouTube
that
a
broker
must
know
what
to
look
for
when
managing
social
media
efforts.
    25. 25. Twitter Twang• RT = I am sharing someone else’s tweet• @YourName = I want you and world to know• #realtor = I want to update realtor talk• Link = directs people to more content• Text = description of link and notice
    26. 26. Hootsuite
    27. 27. Tweet Creation
    28. 28. Create
online
listening
hubs
that
notify
the
broker
when
positive
or
negative
statements
are
made
about
the
company.
    29. 29. Google Alerts
    30. 30. www.SocialMention.com
    31. 31. www.Twazzup.com
    32. 32. Tweetbeep
    33. 33. Agent Responsibilities• Build relationships• Listing appointments• Buyer counseling• Negotiate contracts• Write articles• Capture pictures• Capture videos
    34. 34. Admin Responsibilities• Create accounts• Optimize profile• Create toolbar• Integrate RSS feeds• Edit raw content• Optimize and upload content
    35. 35. Don’t Have Time to Learn?
    36. 36. How Do You Subscribe?
    37. 37. YouTube• Search for video tutorials• Search for webinars and live presentations• Search for YouTube playlists• Subscribe to Expert’s channels
    38. 38. How Do You Subscribe?
    39. 39. SlideShare• Online PowerPoint presentations• Search for keyword and/ or topic• Click on embedded links• SlideShare Events
    40. 40. iTunes• Subscribe to Podcasts• Subscribe to Videocasts• iPhone/iPad apps• Publish to iTunes
    41. 41. http://budurl.com/delegatethehow
    42. 42. http://Budurl.com/ DougsSecret Mobile enabled resource library Find PowerPoint for presentation Save time finding the right resourcesModel best practices using the right tools
    43. 43. NAR Profile of Home Buyers and Sellers
    44. 44. Video
    45. 45. YouTube Search
    46. 46. Types of Videos• Video testimonials• Property tour• Neighborhood videos• Screen capture tutorials• Live streaming videos
    47. 47. Kodak Playtouch
    48. 48. Join.me
    49. 49. Screen Capture Video• Camtasia• Jing• Screenr
    50. 50. Share on YouTube
    51. 51. 2. Online DocumentsOnline Documents
    52. 52. DropBox
    53. 53. PDF Documents• Broker disclosure form• Buyer agreement• Sales contract• Buyer relocation package• Investment property guide Password• Loan approval documentation protect?
    54. 54. Excel Documents• Financing alternatives• Investment analysis• Rent vs. own analysis• Principle - Interest - Taxes - Insurance• Monthly budget for living in country
    55. 55. Categories of Clients• Buyers• Sellers• Investors• Land owners• Builders• Relocation
    56. 56. Links and Folders• Every document is a link• Every folder is a link• Links and folders can be public• Links and folders can be private
    57. 57. http://SlideShare.net
    58. 58. Types of Presentations List Process Presentation 22 Ways to 11 Steps to Buy a Maximize Your Property Using Investor Investment Your IRA 8 Steps to Get 56 Problems Pre-approved for BuyerInspectors Will Find a Home Loan
    59. 59. SlideShare ZipCast
    60. 60. SlideShare ZipCast
    61. 61. http://www.slideshare.net/pacificlots/why- relocate-to-costa-rica-an-expats-guide
    62. 62. http://www.slideshare.net/dougdevitre/presentations
    63. 63. 12 Step Program
    64. 64. http://www.slideshare.net/dougdevitre/six-ways- to-build-your-online-brand-fo-REALTORS
    65. 65. Choose Calls to Action• Fill out this form• Subscribe to RSS• Search for homes• Download special report• Contact us• Expiring offer
    66. 66. Theme Selection• http://WooThemes.com• http://StudioPress.com• http://ThemeForest.net• http://iThemes.com
    67. 67. Page Architecture• IDX search• About me• Neighborhood profiles• Contact me• Special reports or offers
    68. 68. Author Selection• Lead agent• Listing agent• Buyer agent• Assistant• Lender• Title company
    69. 69. Categories Selection• Sections of newspaper• Neighborhoods• Micro-niches• Random thoughts
    70. 70. MailChimp
    71. 71. RSS Email Campaign• RSS feed• List• Subject line• Reply address• Tracking• HTML email• Plain text email
    72. 72. Campaign Builder
    73. 73. RSS Merge Tags
    74. 74. Feedburner
    75. 75. EyeJot
    76. 76. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
    77. 77. Access to REALTOR® Content
    78. 78. Access to REALTOR® Content
    79. 79. http:/REassociations.OurToolbar.com
    80. 80. Bookmarks• Blog• YouTube• Slideshare• Special reports• FAQ links
    81. 81. Blog• Every blog post is a link• Every category of blog post is a link• Subscribe by RSS• Domain forwarding
    82. 82. YouTube• YouTube channel is a link• Every video is a link• Every playlist is a link• Social media shortcuts
    83. 83. YouTube Playlists• Screen capture videos• Video promos• Live events• Video testimonials• Mobile uploads• Personal
    84. 84. Playlist Views Grid View vs. Player Viewhttp://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/pEvery playlist is assigned its own hyperlink.
    85. 85. YouTube Favorites
    86. 86. What are QR Codes/Tags?• Quick response code• Picture scanned to a hyperlink• Must have Smartphone• Must download QR scanner application• Must have Internet connection
    87. 87. QR Code vs Taghttp://www.flyteblog.com/flyte/2011/05/mobile-marketing- advice-qr-codes-or-microsoft-tags.html
    88. 88. 112
    89. 89. 113
    90. 90. Goo.gl
    91. 91. 115
    92. 92. 116
    93. 93. 117
    94. 94. 118
    95. 95. 119
    96. 96. Placement of QR Codes• Business cards• Yard signs• Listing flyers• Brochures• Magazines
    97. 97. Return on What?Return on Return on Time Investment
    98. 98. Website Grader
    99. 99. Klout
    100. 100. Analytics Reports
    101. 101. Google Analytics
    102. 102. Return on Time• Learning new software/equipment• Setting up technology• Daily use• Measuring results
    103. 103. Return on Investment • Cost of equipment • Cost of software • Cost of laborWhat is the payback period?
    104. 104. Homework Assignment• Prioritize activities• Dedicate time• Make a budget• Technology plan of action• Choose preferred asynchronous learning environment
    105. 105. http://knowem.com/
    106. 106. http://budurl.com/ trackprofiles
    107. 107. thanks

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