REALTOR Association Executive Institute (AEI) - Build Organization Value

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Save money, save time, and add value to your organization in minutes. This high-energy, high-tech session will help you market association activities and member benefits, and create excitement using inexpensive (and in some instances free) technologies. Learn what free tools can boost your association’s exposure and enhance your member communications. Take it a step further and retool your leadership with user-friendly, cutting-edge technology. Not only will these tools help your association run more efficiently, but they may be a source of nondues revenue as well.

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  • You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space.

    Upload videos to your account in a few simple steps:

    Choose upload on the upper right side of the screen.
    Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.
    Choose upload video
    While the video is loading add additional information about the video.
    Title must clearly identify the purpose of the video and include key words when people search for the video.
    Write a description that defines the purpose of the video and why others should watch it.
    Add tags or keywords to each video that define the purpose of the video

    Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.



  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.

    URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.

    After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
    On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.





  • SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter.

    SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.


  • Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile.

    Here are the steps:

    At the top middle of the screen click the Upload link
    Browse your computer for



  • Please read Appendix G Photos for Social Media before beginning this module

    Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice.

    There are many different ways to use Flickr included below but not limited to the following:
    Create profile that people can get to know you and your style of photos that you upload online.
    Upload photos into one convenient online location.
    Add titles, tags and descriptions so that photos can be found quicker online.
    Batch and organize photos into groups quickly.
    Create photo sets or albums to share with others.
    Share photos with other social media sites using RSS feed for photos sets.

























  • REALTOR Association Executive Institute (AEI) - Build Organization Value

    1. 1. Build Organizational Value Using Low Cost Methods @DougDevitre Flickr.com/DougDevitre DougDevitreDelivers.com Delicious.com/DougDevitre Slideshare.Net/DougDevitre YouTube.com/user/MoveWithDoug Facebook.com/DougDevitreDelivers
    2. 2. 15% of employees feel that their leaders are skilled at engaging the workforce. ASTD Employee Engagement Report
    3. 3. http://BudURL.com/aei2010
    4. 4. When you update your website who knows about it?
    5. 5. What % of your email is SPAM ?
    6. 6. What % of staff time is spent on the phone/ email answering the same questions?
    7. 7. 2009 Survey • 43% of respondents receive their Chicago A.R. News through weekly E-blasts, such as the Connection, • 32% rely on the ChicagoREALTOR.com Web site for news. • 52% use their association's website for upcoming educational opportunities. • 82% of members were not aware that their association had a blog. • 11% check it at least once a month. • 28% of members are fans of the association Facebook page. • 58% of members are concerned about developing a stronger web presence. • 48% of members respond that Online Courses suit their CE needs.
    8. 8. The downturn of the real estate market has caused CAAR to reevaluate our role in bringing members together. We were so busy embracing the Internet, social media, and e-mail, we allowed this "old fashion" core mission to fade. Social media helps members connect, but is not a substitute for face-to-face interactions. David Phillips, CEO/EVP Charlottesville Area Association of REALTORS® http://www.caar.com
    9. 9. http://Docs.Google.com
    10. 10. Assessments Using Google Docs
    11. 11. Use Existing Templates http://documents.google.com/templates?q=REALTOR® +Association+Staff+Social+Media+Strategy+Assessment+By+Doug +Devitre&sort=hottest&view=public
    12. 12. 100% Customizable
    13. 13. Answers With Charts
    14. 14. Spreadsheet of Answers • Publish result to web in real time • Report to Board of Directors for action • Import into email marketing software • Import into Gmail/ Twitter
    15. 15. Summary of Responses
    16. 16. Assessment Production
    17. 17. Question Types • Text • Paragraph text • Multiple choice • Choose from list • Scale • Grid
    18. 18. How much are YOU worth per hour?
    19. 19. 23
    20. 20. Where to find the HOW? • Craiglist • Young REALTOR® leaders • Colleges • High school • Facebook • Twitter • Linkedin 24
    21. 21. Recruiting, Retaining, and Reviving Young Leadership 2:15-3:15pm Today
    22. 22. 26
    23. 23. Know the Why Delegate the How 27
    24. 24. Job Description • Software skill sets • Social media tools • Spelling/grammar • Database entry • Internet research and browsing
    25. 25. Software Skill Sets • Microsoft Word, Excel, PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog
    26. 26. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 31
    27. 27. “The Houston Association of REALTORS® offers over 80 technology tools to its members including a client experience rating system that allows clients to rate their experience with their REALTOR® and allows the REALTOR® to share that feedback with other consumers.” Bob Hale CEO, Houston Association of REALTORS® Houston, TX http://members.har.com/Realtor-Rating-Program/
    28. 28. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm
    29. 29. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
    30. 30. “Write your information in a simple blog. Short and to the point is ideal and then push the blog out via Twitter, Facebook etc.” Use Ping.fm for single entry of your information. Rohn Goldstein CEO/EVP South Metro Denver Association of REALTORS® http://rohn1.wordpress.com/
    31. 31. Why REALTOR® Associations Fail at Building Value
    32. 32. RSS
    33. 33. What the heck is a RSS reader?
    34. 34. RSS Readers
    35. 35. www.FeedBurner.com
    36. 36. Why Blog? FREE Become the industry leader Member relationships Internal collaboration Knowledge management Recruitment Test ideas or products Rank high in search engines.
    37. 37. Steps to Creating Blog Select blog name Design Template Create blog settings Choose authors Set schedule for Categories Handling comments Creating entries entries Favorite Links Adding Widgets Managing risk Marketing the blog
    38. 38. WordPress
    39. 39. Writing Articles
    40. 40. HTML Code
    41. 41. Do you have time to blog?
    42. 42. Multiple Authors • Executive officer • Staff department heads • Board of Directors • State instructors • Young leaders • Attorney
    43. 43. Handling Blog Comments
    44. 44. "You cannot push anyone up the ladder unless he is willing to climb it himself.” Andrew Carnegie
    45. 45. Copy Paste CTRL-C CTRL-V
    46. 46. http://www.YouTube.com/HarTV
    47. 47. The #1thing the Minneapolis Area Association of REALTORS® has done over the past few years to improve the lives of Twin Cities' Realtors is to produce a rich array of regional market reporting tools that focus on the local market! Mark Allen, RCE, CIPS, CRS Chief Executive Officer Minneapolis Area Association of REALTORS® www.10kresearch.com
    48. 48. Categories of YouTube Videos • Education • Government Affairs • MLS • Legal update • Code of Ethics • Member services
    49. 49. YouTube Playlists
    50. 50. Upload Video
    51. 51. Title, Tags, and Description
    52. 52. Consumer Knowledge Playlist
    53. 53. YouTube Player Embedded in Website
    54. 54. Marketing Videos • Email video link to clients • Embed video into blog • Post video to Twitter • Post video to Facebook
    55. 55. YouTube Code
    56. 56. YouTube Code
    57. 57. YouTube Video in Blog
    58. 58. Ustream.tv on iPhone
    59. 59. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
    60. 60. Example PowerPoint Presentations • 87 Things the REALTOR® Association does for your Dues Dollars • New Member Orientation • Building Membership Value with Low Cost Methods • 8 Reasons Why You Should Invest in RPAC
    61. 61. Insert Call to Action into the last slide with links to a special report and your blog.
    62. 62. Upload Presentations
    63. 63. SlideShare Code
    64. 64. SlideShare Code
    65. 65. Event Photos
    66. 66. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
    67. 67. Flickr SlideShow Share
    68. 68. Flickr SlideShow Share
    69. 69. • <object width="400" height="300"> <param name="flashvars" value="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to="></param> <param name="movie" value="http:// www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></ param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to=" width="400" height="300"></embed></ object>
    70. 70. Twitter Chat Code
    71. 71. Branding and Distribution • RSS • Facebook • Twitter • Notifications
    72. 72. YouTube Videos
    73. 73. Flickr Photos
    74. 74. Setup and Maintenance • Who is responsible? • What is the task? • Has it been completed? • How often? • How long does it take?
    75. 75. Community Building Contests • Best video testimonial • Best marketing idea • Best LinkedIn discussion • Best Flickr photos • Best audio interview • Best blog post
    76. 76. Contest Pays for... • Marketing expenses • Time invested in creating content • Interaction among members • Feedback
    77. 77. Create Branded Email Addresses • Facebook@YourAssociation.com • Twitter@YourAssociation.com • YouTube@YourAssociation.com • SlideShare@YourAssociation.com • Flickr@YourAssociation.com • Linkedin@YourAssociation.com
    78. 78. "Leadership: the art of getting someone else to do something that you want done because he wants to do it." Dwight D. Eisenhower
    79. 79. Cost/Responsibility • Purpose • Vendor • Cost • Activity • Responsible member
    80. 80. The Member who sees no value
    81. 81. http://BudURL.com/aei2010
    82. 82. http://BudURL.com/aei2010 • Social Media Performance Guide for REALTOR® Associations • Association Executive Insight • PowerPoint presentations • Assessments

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