REALTOR® Association 2.0 “The next generation of association management.” By Doug Devitre

Note to the reader This whitepaper has been produced to encourage innovative thought in how REALTOR® Associations market, communicate, and advertise the services they provide their members. Although some may not be practical for every association, its purpose is to rethink the approach on how to save money, time, and energy for volunteers and staff who actively support the organization.

This whitepaper has been produced to encourage innovative thought in how REALTOR® Associations market, communicate, and advertise the services they provide their members. Although some may not be practical for every association, its purpose is to rethink the approach on how to save money, time, and energy for volunteers and staff who actively support the organization.

5 Core Objectives Save money Save time Save paper Communicate with members Recruit and train new leaders

Save money

Save time

Save paper

Communicate with members

Recruit and train new leaders

Save Money Printing costs Postage Magazines Transportation expenses Lodging expenses

Printing costs

Postage

Magazines

Transportation expenses

Lodging expenses

Save time Staff time Volunteer time Communication time Learning time Collaboration time

Staff time

Volunteer time

Communication time

Learning time

Collaboration time

Staff time Duplication wastes countless hours whether: Making copies Producing binders Saving files on hard drive Checking email on different software Locating correct document versions Typing from hand scripted notes

Duplication wastes countless hours whether:

Making copies

Producing binders

Saving files on hard drive

Checking email on different software

Locating correct document versions

Typing from hand scripted notes

Volunteer time Leadership team Board of directors Committee chairs Committee members Member volunteers

Leadership team

Board of directors

Committee chairs

Committee members

Member volunteers

Communication time Face to face Mail Telephone Email Website Text message

Face to face

Mail

Telephone

Email

Website

Text message

Learning time Knowledge Comprehension Application Analysis Synthesis Evaluation

Knowledge

Comprehension

Application

Analysis

Synthesis

Evaluation

Collaboration time Sharing Editing Reviewing Distribution

Sharing

Editing

Reviewing

Distribution

Save paper Classroom handouts Meeting minutes Meeting agendas Budgets Voting Flyers Newsletters Magazines

Classroom handouts

Meeting minutes

Meeting agendas

Budgets

Voting

Flyers

Newsletters

Magazines

Communicate with members Online presence Sharing resources Transparency of operations

Online presence

Sharing resources

Transparency of operations

Recruit and train new leaders Sharing Collaboration Voice Mentorship

Sharing

Collaboration

Voice

Mentorship

Solutions Alternative revenue sources Podcasting Social media Webinars Online conferences Online meetings Blogging Online calendars TV channel RSS Document sharing Email newsletters

Alternative revenue sources

Podcasting

Social media

Webinars

Online conferences

Online meetings

Blogging

Online calendars

TV channel

RSS

Document sharing

Email newsletters

Podcasting Create a podcast using: http://audacity.sourceforge.net http://www.hipcast.com Publish podcast to: iTunes Blog Social media Website Email newsletters

Create a podcast using:

http://audacity.sourceforge.net

http://www.hipcast.com

Publish podcast to:

iTunes

Blog

Social media

Website

Email newsletters

Social media Create groups or profiles for: http://www.LinkenIn.com http://www.Facebook.com http://www.MySpace.com http://www.Twitter.com Send email newsletter content via RSS to online social media Ask members to subscribe or participate in discussions, events, and broadcasts

Create groups or profiles for:

http://www.LinkenIn.com

http://www.Facebook.com

http://www.MySpace.com

http://www.Twitter.com

Send email newsletter content via RSS to online social media

Ask members to subscribe or participate in discussions, events, and broadcasts

Webinars Online education and distribution of information Allow for video production to access content after webinar is over Share slides, handouts, and notes Select experts or people with authority

Online education and distribution of information

Allow for video production to access content after webinar is over

Share slides, handouts, and notes

Select experts or people with authority

Online conferences Education Networking Meetings

Education

Networking

Meetings

Online meetings PowerPoint agendas posted online Minutes posted online Online voting Teleconference Audio recordings

PowerPoint agendas posted online

Minutes posted online

Online voting

Teleconference

Audio recordings

Blogging Online news Upcoming events Voice from membership Subscription Integration of online activities

Online news

Upcoming events

Voice from membership

Subscription

Integration of online activities

Online calendars Meetings Education Events

Meetings

Education

Events

TV channel Video testimonials Education classes How to videos Event recaps

Video testimonials

Education classes

How to videos

Event recaps

RSS Blogging Podcasting Calendar Status updates Document updates

Blogging

Podcasting

Calendar

Status updates

Document updates

Document sharing Memos Budgets Surveys Flyers Minutes Agendas Course writing

Memos

Budgets

Surveys

Flyers

Minutes

Agendas

Course writing

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