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Realtor Association 2.0
 

Realtor Association 2.0

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This presentation is designed to provoke thought among how REALTOR associations communicate, market, and advertise their services

This presentation is designed to provoke thought among how REALTOR associations communicate, market, and advertise their services

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Realtor Association 2.0 Realtor Association 2.0 Presentation Transcript

  • REALTOR® Association 2.0 “The next generation of association management.” By Doug Devitre
  • Note to the reader
    • This whitepaper has been produced to encourage innovative thought in how REALTOR® Associations market, communicate, and advertise the services they provide their members. Although some may not be practical for every association, its purpose is to rethink the approach on how to save money, time, and energy for volunteers and staff who actively support the organization.
  • 5 Core Objectives
    • Save money
    • Save time
    • Save paper
    • Communicate with members
    • Recruit and train new leaders
  • Save Money
    • Printing costs
    • Postage
    • Magazines
    • Transportation expenses
    • Lodging expenses
  • Save time
    • Staff time
    • Volunteer time
    • Communication time
    • Learning time
    • Collaboration time
  • Staff time
    • Duplication wastes countless hours whether:
      • Making copies
      • Producing binders
      • Saving files on hard drive
      • Checking email on different software
      • Locating correct document versions
      • Typing from hand scripted notes
  • Volunteer time
    • Leadership team
    • Board of directors
    • Committee chairs
    • Committee members
    • Member volunteers
  • Communication time
    • Face to face
    • Mail
    • Telephone
    • Email
    • Website
    • Text message
  • Learning time
    • Knowledge
    • Comprehension
    • Application
    • Analysis
    • Synthesis
    • Evaluation
  • Collaboration time
    • Sharing
    • Editing
    • Reviewing
    • Distribution
  • Save paper
    • Classroom handouts
    • Meeting minutes
    • Meeting agendas
    • Budgets
    • Voting
    • Flyers
    • Newsletters
    • Magazines
  • Communicate with members
    • Online presence
    • Sharing resources
    • Transparency of operations
  • Recruit and train new leaders
    • Sharing
    • Collaboration
    • Voice
    • Mentorship
  • Solutions
    • Alternative revenue sources
    • Podcasting
    • Social media
    • Webinars
    • Online conferences
    • Online meetings
    • Blogging
    • Online calendars
    • TV channel
    • RSS
    • Document sharing
    • Email newsletters
  • Podcasting
    • Create a podcast using:
      • http://audacity.sourceforge.net
      • http://www.hipcast.com
    • Publish podcast to:
      • iTunes
      • Blog
      • Social media
      • Website
      • Email newsletters
  • Social media
    • Create groups or profiles for:
      • http://www.LinkenIn.com
      • http://www.Facebook.com
      • http://www.MySpace.com
      • http://www.Twitter.com
    • Send email newsletter content via RSS to online social media
    • Ask members to subscribe or participate in discussions, events, and broadcasts
  • Webinars
    • Online education and distribution of information
    • Allow for video production to access content after webinar is over
    • Share slides, handouts, and notes
    • Select experts or people with authority
  • Online conferences
    • Education
    • Networking
    • Meetings
  • Online meetings
    • PowerPoint agendas posted online
    • Minutes posted online
    • Online voting
    • Teleconference
    • Audio recordings
  • Blogging
    • Online news
    • Upcoming events
    • Voice from membership
    • Subscription
    • Integration of online activities
  • Online calendars
    • Meetings
    • Education
    • Events
  • TV channel
    • Video testimonials
    • Education classes
    • How to videos
    • Event recaps
  • RSS
    • Blogging
    • Podcasting
    • Calendar
    • Status updates
    • Document updates
  • Document sharing
    • Memos
    • Budgets
    • Surveys
    • Flyers
    • Minutes
    • Agendas
    • Course writing
  • Feedback
    • Please click here to give feedback