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Power Prospecting And Renewing Referrals Using Social Media

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    Power Prospecting And Renewing Referrals Using Social Media - Presentation Transcript

    1.  
    2. Relationship Marketing
      • Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactions.
      • Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.
      http://en.wikipedia.org/wiki/Relationship_marketing
    3. Share not Sell
      • Share who you are
      • Share what you are doing
      • Share your life
      • Share your business
      • Share your thoughts
    4. Why Building Relationships Online?
      • FREE
      • Does not rely on email
      • Fully exposed profile
      • Searchable databases
      • Recommendations from past clients
      • View personal and professional info
    5.  
    6. Use of Social Network Web Sites by Age Source National Association of REALTORS® 2007 Profile of Home Buyers and Sellers All buyers 18-24 25-44 45-64 65 or older Every day or nearly every day 10% 28% 12% 4% 2% A few times a week 9 25 10 4 3 A few times a month 8 14 9 5 3 A few times a year 6 3 8 4 3 Never 68 30 60 82 89
    7.  
    8. http://news.cnet.com/8301-13577_3-10160850-36.html
    9. Why Social Media?
      • FREE
      • Be found on internet
      • Answer frequently asked questions
      • Growing numbers
      • Decision makers participate
      • Outsourced
    10.  
    11. Online Profiles to Create
      • www.Facebook.com
      • www.YouTube.com
      • www.LinkedIn.com
      • www.Flickr.com
      • www.Box.Net
      • www.SlideShare.net
      • www.Twitter.com
      • www.FriendFeed.com
      • www.Amazon.com
      • www.WidgetBox.com
      • www.Feedburner.com
      • http://Calendar.Google.com
      Email - Username -Password
    12. Creating Online Profiles
      • Create profile template
      • Visit website
      • Click join or sign up
      • Enter in username and create password
      • Add professional details
      • Check email for subscription link
      • Visit site and enter in username and password
      • Copy and paste from template into fields
    13. Social Media Template
    14. Social Online Networking
    15. www.LinkedIn.com
      • Professional social network
      • Links to favorite websites
      • Searchable database of contacts
      • Ask and answer questions and answers
      • Recommendations from past clients
      • Past work and education experience
    16. Create a Personal Profile
    17. Create LinkedIn Profile
      • Name, title, industry
      • Current position
      • Past employment
      • Education
      • Summary
      • Specialties
      • Public profile
      • Key word heavy
    18. Choose Websites
    19. Build the Database
    20. Add Connections
    21. Upload Contacts to LinkedIn
    22. Read Network Updates Using RSS
    23. Recommendations
    24. Group Discussions
    25. Q&A
    26. Add Applications
      • www.WordPress.com
      • www.Box.net
      • www.SlideShare.Net
      • www.Amazon.com
    27. www.Facebook.com
      • Largest online social network
      • Share videos
      • Share pictures
      • Share blog entries
      • Share what you are doing
    28. Create a Facebook Profile
    29. Facebook Status Updates
    30. Facebook Friends
    31. Facebook Photos
    32. Facebook Videos
    33. Facebook Wall
    34. Facebook Pages
    35. Facebook Comments
    36. Facebook RSS
    37. Scripted Dialogues
    38. Personalization Increases LinkedIn Conversion Rate
      • Add a contact you know
      • Add a contact you don’t know
      • Ask for recommendations
      • Someone joins your network
      • Someone comments on your discussion
      • You comment on someone else’s discussion
    39. Personalization Increases Facebook Conversion Rate
      • Add a friend you know
      • Add a friend you don’t know
      • Someone suggested you add a friend
      • Someone posted on your wall
      • Send someone a message with a hyperlink
      • Someone joins your group
      • Someone comments on your status update
    40. Prospecting
    41. Prospecting
      • Find people who are ready to move
      • Find people who will hire you
      • Find people who can refer you business
      • Find people who you can partner with
    42. Prospecting on LinkedIn
    43. Prospecting on Facebook
    44. Renewing Referrals 2.0
    45.  
    46. www.YouTube.com
      • Create profile
      • Design the Channel
      • Upload video
      • Marketing videos
      • Playlists
      • Favorites
      • Subscriptions
      • Custom video players
    47. Create YouTube Profile
      • Select username
      • Enter password
    48. Design the Channel
      • Channel info
      • Channel design
      • Organize videos
      • Performer info
    49. Upload Video
    50. Marketing videos
    51. Embed HTML Source Code Paste CTRL-V Source Code selected
    52. Create a Background
    53. Playlists
    54. Set Up Playlists
    55. Favorites
    56. Custom Video Players
    57. www.Flickr.com
      • Create a profile
      • Upload photos
      • Titles, descriptions, and tags
      • Photostream
      • Create photo sets
      • Batch and organize photos
    58. Create a Profile
    59. Upload Photos
    60. Titles, Descriptions, and Tags
      • Titles
      • Descriptions
      • Tags
    61. Photostream
    62. Create Photo Sets
      • Create sets of photos
      • Organize photos into sets
      • Each set has its own RSS feed
    63. Batch and Organize Photos
    64. www.Box.Net
      • Create a profile
      • Create folders
      • Upload files
      • Sharing documents by email and hyperlinks
      • Embed widget to blog or website
    65. Sharing Documents
    66. Embed Widget to a Blog or Website
      • <embed src=&quot;http://www.box.net/static/flash/box_explorer.swf?widgetHash=2t04hfpk40&cl=0&quot; width=&quot;460&quot; height=&quot;345&quot; wmode=&quot;transparent&quot; type=&quot;application/x-shockwave-flash&quot;></embed>
    67. www.SlideShare.net
      • Create a profile
      • Upload presentations
      • My Slideshows
      • Share presentations
      • Create a slideshow Presentation Pack
    68. Create a Profile
    69. Upload Presentations
    70. My Slideshows
    71. Share Presentations
    72. Create a Slideshow Presentation Pack
    73. www.Twitter.com
      • Create a Profile
      • Follow People
      • Followers
      • Twitter Feed
      • Publishing your Twitter feed
    74. Create a Profile
      • Name
      • Username
      • Picture
      • Website
      • Online bio
      • Location
      • Background
    75. Follow People
      • Find people on Twitter
      • Click on Follow
    76. Followers
    77. RSS Simplified
    78. Why RSS?
    79. Example RSS Feeds
      • Blog
      • Comments from blog
      • YouTube videos
      • LinkedIn network update
      • Twitter status update feed
      • Slideshare of new presentations
      • Flickr photostream of new photos
      • FriendFeed of status updates
      • Google Calendar of new events
      • Facebook status update
    80. Reader vs. Publisher
    81. Why Read Blogs?
      • Be the first in the know
      • Learn and analyze new statistics quickly
      • Make decisions faster than the competition
      • Respond to hot topics quickly
      • Receive information anywhere
    82. http://www.slideshare.net/dougdevitre/how‐to‐become‐thesourceof‐ the‐source‐presentation
    83. Ways to View RSS Feed
    84.  
    85. Learning Objectives
    86. Create account at www.FriendFeed.com
    87. Add Social Media Profiles
    88. Available Social Websites
      • Choose frequently used
    89. Add Personal Blog Feed
    90. Social Media Feeds on FriendFeed Profile Social Media Feeds
    91. Locate Personal FriendFeed Open feed on www.FriendFeed.com Copy Feed Location Link
    92. Social Media Widgets
    93. Example Widgets
    94. www.WidgetBox.com 1. 2. Choose Blog Feed Paste feed link location
    95. Edit Widget Box Properties Edit Layout 2. 1.
    96. Get Widget Box 1. 2. Publish feed to website using HTML source code
    97. Use HTML Source Code to Embed 1. 2. 3.
    98. Paste to Blog HTML Editor 4. 5. Open up Widgets Tab Paste HTML source code
    99. See Example at www.DougDevitre.com
    100. Social Media Plan of Action
    101. Social Media Time Management
      • Choose which networks have highest ROI
      • Decide personal vs. business
      • Set recurring appointments
      • Outsource
      • www.elance.com
      • Find a college intern
    102. Risks of Using Social Media
      • Immediacy of published content
      • Others may use content
      • Others tag you
      • Broker responsibility
      • Hijacked profile
      • Fair housing
      • MLS violations
      • Code of ethics
    103. Social Media Plan of Action
    104. Setup
      • Choose networks
      • Find help
      • Customize profiles
      • Create network of contacts
      • Automate RSS feeds
    105. Maintenance
      • Uploading content
      • Managing profiles and comments
      • Titles, tags, and descriptions
      • Status updates
      • Managing connections
    106.  
    107.  
    108.  
    109.  

    + Doug DevitreDoug Devitre, 8 months ago

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