Power Prospecting and Renewing Referrals Using Social Media
by Doug Devitre on Dec 11, 2009
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This high energy session is supplemented with the PowerPoint action plan for real estate professionals to use in their business.
This high energy session is supplemented with the PowerPoint action plan for real estate professionals to use in their business.
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Here are some suggestions
Name, title, industry should stand out among the rest among others in your profession but also not confuse the consumer. Instead of typing real estate agent, perhaps try REALTOR®, CRS, ABR®, GRI Specializing in Foreclosures in St. Louis
Current position should include the dates that you have been working at the company, brief description of the responsibilities and a bulleted list. Long paragraphs are harder to read than bulleted or spaced lines.
Past employment should include responsibilities and results. State in terms of sales volume, production, and tasks completed.
Education from past colleges or other schools can be added to your profile. In addition state some of the coursework involved, activities, honors, or achievements as a result from receiving your certification or degree.
The summary is a combination of your current and past work experiences.
LinkedIn provides you with a unique website or Public Profile that will individuals can use to locate the profile. In the box underneath the websites choose to edit the public profile Link. Now type in your first and last name with no space and save profile. For example my link is http://www.linkedin.com/in/dougdevitre
To ensure your profile can be found in the search box write your profile Key word heavy. Write down a list of 25 or more words that describe you, your business, and all of the different services provided. In the profile make sure that you have stated one of those words at least once. Avoid using the same word over and over again which can confuse readers.
Build your database by downloading the LinkedIn Toolbar to your Outlook or uploading the .csv file and invite people to join your network who already participate in LinkedIn. Add a personal message instead of using the “I would like you to join my network”. Say instead, “I am excited to see you are using LinkedIn as a tool to communicate with like minded business professionals. I was hoping we could share some ideas that will help one another in our business. Please add me to your network so we can begin our relationship online.”
Some of the applications I have used are:
www.WordPress.com – Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there.
www.Box.net – Add PDF files, Microsoft Word documents, Excel files, and pictures to your Box.net profile and they will automatically appear in your LinkedIn profile if you have added the application.
www.SlideShare.Net – Professional Microsoft PowerPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically.
www.Amazon.com – Share your favorite books with others by creating an account at www.Amazon.com, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
Here are some examples of status updates:
I just taught a class in Orlando, Florida last week.
To see the recap of the Orlando, Florida seminar on Marketing see http://tinyurl.com/558uvx
I am writing a course entailed “Blogging for Beginners”
Did you ever read the book “Four Hour Work Week”? If you did what did you think?
Is anyone going to the Midyear Conference in Washington D.C. in 2009?
New blog post to complete your family tree http://dougdevitredelivers.com/?p=1028
Friends of friends. Introductions from friends definitely speed of the process online as they do in person. In MySpace, LinkedIn, and Facebook you can see who your friends’ friends are and ask them to join your network. Purely the association of a friend can say this person matches similar interest, hobbies and business activites.
Work in the same industry. You may be able to tell their job by their picture or description that is attached to the profile. If you are looking to grow your network of associated professionals than sure why not add them as friends. Every time you become a friend of someone it is like slapping a business card on their profile. Friends of your friend can see your entire resume, area of expertise, and niche that you serve. The worst that can happen is they say no. Again this is similar to real life situations.
Have similar interests. Think of your favorite things to do. Is is walking in the park, playing golf, or snowboarding in the mountains. People like to share their experiences on their profiles with pictures, videos, or statements that express their opinion on the subject. Add friends that share similar experiences so that you can learn from them as you share what you know.
Send them a private message. If you just sent a generic message that says, “Hi, _____ wants to be your friend on Facebook”, or “Hi, ____ would like you to join their network on LinkedIn”, it has no personal touch and will reduce the likelihood of them adding you to their network. Take a few seconds to introduce yourself or create a templated message that differs from the standard greeting.
Here some ways you can use photos:
Upload a professional picture to your main profile. This picture will now appear with every comment you make, note that you write someone else, and on every page within your own profile.
Post photos of live events
Post photos of happy clients
Tag photos by clicking on the link, drawing a rectangle around the person, and the type name of the person that appears in each of the pictures. Next, the person who was tagged in the photo will receive a notification, and appear in both status updates and an item will be posted to both walls.
Another way to post photos to your profile is using Flickr which we will cover in a future discussion.
Instructors can use this to:
Upload pictures of their classes
Upload pictures of their students
Upload pictures of examples used in class
Here are some ideas for instructors to use videos:
Produce video testimonials for students that attend classes
Record video a demonstration of your website
Produce a video explanation of the current market
Record a live session from one of your classes.
Videos from www.YouTube.com can also be posted to Facebook in the status updates
Here are the following ways you can set up your profile and communication preferences:
Account. Choose your real name, username, email, time zone, website, one line bio, location and language preference.
Set up your password with twit1234 as an example but choose your own more carefully.
If you wish to receive updates via your mobile phone you can add the 10 digit number, turn updates on, and in the future update your profile by sending a text message to 40404 and then in the message type the message 140 characters or less.
Notices will send you emails when some is following you or you receive a new direct message.
Insert a professional picture
Choose a background, color theme or create your own by uploading an image. If you upload an image you can choose whether you want it to tile across the page.
Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice.
There are many different ways to use Flickr included below but not limited to the following:
Create profile that people can get to know you and your style of photos that you upload online.
Upload photos into one convenient online location.
Add titles, tags and descriptions so that photos can be found quicker online.
Batch and organize photos into groups quickly.
Create photo sets or albums to share with others.
Share photos with other social media sites using RSS feed for photos sets.
Upload videos to your account in a few simple steps:
Choose upload on the upper right side of the screen.
Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.
Choose upload video
While the video is loading add additional information about the video.
Title must clearly identify the purpose of the video and include key words when people search for the video.
Write a description that defines the purpose of the video and why others should watch it.
Add tags or keywords to each video that define the purpose of the video
Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.
After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
Here are the steps:
At the top middle of the screen click the Upload link
Browse your computer for
Name of presentation
Author
When presentation was uploaded
How many have viewed
Number of comments
Tags
My Slideshows is a good place to track online activity and see which presentations were the most favorite.
You can start uploading documents immediately. These can include and not limited to the following:
.pdf (portable file document)
.doc or .docx (Microsoft Word)
.xls or .xlsx (Microsoft Excel)
.ppt. or pptx (Microsoft PowerPoint)
.jpg, .jpeg, .gif or any other type of picture files
Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
In the actions menu you can:
Download the file
Upload a new version of the file
Rename the file
On the shared menu you can:
Share file by email
Share file by creating a hyperlink. For an example open this document http://www.box.net/shared/xungdrk721
Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
Notice that the HTML source code contains the characters width="460" height="345“. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the Box.net widget fit the right size exactly in your blog.
If you can copy and paste then you can embed this widget into your blog or website.