Illinois Association of Realtors GRI Gratitude Seminar 2010

3 Programs•Social Media Shortcuts to More Sales, Security and Success•Taking the Tyrannosaurus Out of Technology•Email and Web Marketing on Steroids Illinois Association of REALTORS® GRI Gratitude Seminar by @DougDevitre http://DougDevitre.com

Social Media Shortcuts to More Sales, Security, and Success by @DougDevitre from St. Louis, Missouri

There are no shortcuts to building REAL relationships

http://Conduit.com

http://devitredelivers.ourtoolbar.com

Links vs. RSS Feeds

http://knowem.com/

http://budurl.com/ trackproﬁles

Every social mediaproﬁle creates a URL http://twitter.com/DougDevitre

Important Links• Bio• Download picture• Agreement• Seminars• Categories of blog posts• Media• Contact form

Blog Category Links• http://dougdevitre.com/category/event-recaps/• http://dougdevitre.com/category/agents/• http://dougdevitre.com/category/instructors/• http://dougdevitre.com/category/realtor-associations/• http://dougdevitre.com/category/brokers/ “Categories help you micro-niche your blog.”

Every social media proﬁle creates an RSS feed 1. http://www.youtube.com/rss/user/movewithdoug/videos.rss2. 3.

Example RSS Feeds• Blog• Category of blog posts• YouTube videos• SlideShare presentations• Podcast audio ﬁles• Favorite websites on Delicious• Twitter stream• Flickr photos

Example RSS Feeds• http://feeds.delicious.com/v2/rss/dougdevitre?count=15• http://www.slideshare.net/rss/user/dougdevitre/presentations• http://www.slideshare.net/rss/user/dougdevitre/favorites• http://www.youtube.com/rss/user/movewithdoug/videos.rss• http://twitter.com/statuses/user_timeline/8571172.rss• http://api.ﬂickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200• http://friendfeed.com/dougdevitre?format=atom

Blog Category RSS Feeds• http://dougdevitre.com/category/event-recaps/feed• http://dougdevitre.com/category/instructors/feed• http://dougdevitre.com/category/realtor-associations/feed• http://dougdevitre.com/category/agents/feed• http://dougdevitre.com/category/brokers/feed

Blog Post Event Recaps

http://BudURL.com/ DougsSecret

h$p://dougdevitre.com/2010/06/handouts‐go‐mobile/ • h$p://m.box.net/shared/xrsdab0p7c• h$p://m.facebook.com/DougDevitreDelivers• h$p://m.twi$er.com/dougdevitre• h$p://m.youtube.com/movewithdoug• h$p://m.ﬂickr.com/photos/dougdevitre/• h$p://m.linkedin.com/members/8651785/ proﬁle 20

http://www.komodomedia.com/download/#social-media-mini-iconpack

Example RSS Feeds• http://feeds.delicious.com/v2/rss/dougdevitre?count=15• http://www.slideshare.net/rss/user/dougdevitre/presentations• http://www.slideshare.net/rss/user/dougdevitre/favorites• http://www.youtube.com/rss/user/movewithdoug/videos.rss• http://twitter.com/statuses/user_timeline/8571172.rss• http://api.ﬂickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200• http://friendfeed.com/dougdevitre?format=atom

Google Applications• Choose frequently used applications instead of typing URL in the address bar.

Facebook Fan Page

Facebook Proﬁle

http://www.allfacebook.com/

Twitter

Hootsuite

Twitvid

http://Twazzup.com

TwitterCounter

http://www.youtube.com/ movewithdoug

YouTube Playlists• Screen capture videos• Video promos• Live events• Video testimonials• Mobile uploads• Personal

Playlist Views Grid View vs. Player Viewhttp://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/pEvery playlist is assigned its own hyperlink.

YouTube Favorites

SlideShare Search OptimizationThe Title goes in the 1st fewlines of the description and also in the tags. 44

http://www.slideshare.net/rss/user/dougdevitre/presentations

Delicious

Box.net

Online Documents

Taking the Tyrannosaurus Out of Technology by @DougDevitre

Special GuestAppearance Today Most Experienced Real Estate Agent Still Living

Terry the Tyrannosaurus

What is stopping YOU from using technology?

Common Excuses• Don’t have enough time to learn• Don’t have enough time to use• Don’t have the budget to spend• It won’t work in my market• Don’t see the value

Don’t Have Time to Learn?

YouTube• Search for video tutorials• Search for webinars and live presentations• Search for YouTube playlists• Subscribe to Expert’s channels

How Do You Subscribe?

SlideShare• Online PowerPoint presentations• Search for keyword and/ or topic• Click on embedded links• SlideShare Events

iTunes• Subscribe to Podcasts• Subscribe to Videocasts• iPhone/iPad apps• Publish to iTunes

Audible• Recommended Audiobooks • Blue Ocean Strategy • Inbound Marketing • What Would Google Do? • Trust Agents • Ultimate Sales Machine

Amazon• Recommended Audiobooks • Blue Ocean Strategy • Inbound Marketing • What Would Google Do? • Trust Agents • Ultimate Sales Machine

Google

Don’t have it inthe budget?

Copy PasteCTRL-C CTRL-V

YouTube Code

YouTube Video in Blog

Ustream.tv on iPhone

Example PowerPoint Presentations• 87 Things the REALTOR® Association does for your Dues Dollars• New Member Orientation• Building Membership Value with Low Cost Methods• 8 Reasons Why You Should Invest in RPAC

Upload Presentations

Insert Call to Action into the last slide with links to aspecial report and your blog.

SlideShare Code

Event Photos

www.Flickr.com• Create a proﬁle• Upload photos• Titles, descriptions, and tags• Photostream• Create photo sets• Batch and organize photos

Flickr SlideShow Share

• <object width="400" height="300"> <param name="flashvars" value="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to="></param> <param name="movie" value="http:// www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></ param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to=" width="400" height="300"></embed></ object>

Branding and Distribution• RSS• Facebook• Twitter• Notiﬁcations

YouTube Videos

Flickr Photos

Elimination• Contacts• Social media notiﬁcations• Rules and ﬁlters for email• Opt out of receiving SPAM• Unsubscribe

Don’t See the Value

Return on What?Return on Return on Time Investment

Website Grader

Google Analytics

Return on Time• Learning new software/equipment• Setting up technology• Daily use• Measuring results

Return on Investment • Cost of equipment • Cost of software • Cost of laborWhat is the payback period?

Homework Assignment• Prioritize activities• Dedicate time• Make a budget• Technology plan of action• Choose preferred asynchronous learning environment

Increase Proﬁts ViaWeb/Email Marketing by @DougDevitre

When you update your website who knows about it?

What % of your timeis spent on the phone/ email answering the same questions?

Communication Process

Frequently Asked Questions

Blog http://DougDevitre.com

12 Steps to Build a Blog

http://www.slideshare.net/dougdevitre/six-ways-to-build-your-online-brand-fo-REALTORS

7. RSS Feed

Where does it go?• RSS feed• RSS reader• Facebook• Linkedin• Twitter• Blog• Email• Friendfeed

Every Piece ofContent is a Hyperlink

Example Hyperlinks• Blog post• Category of blog posts CTRL + K• YouTube video• SlideShare presentation• Email subscription link Click Here• RSS feed

Kodak Zi8 Pocket Video Camera• HD 1080• SD Card• Mic jack• Still pictures http://store.kodak.com/store/ekconsus/en_US/pd/ Zi8_Pocket_Video_Camera/productID.156585800

Categories of Videos• Video tours• Neighborhood videos• Video testimonials• Live events• Video screen capture

http://www.youtube.com/ movewithdoug

YouTube Hyperlinks• YouTube channel• YouTube video outside channel• YouTube video inside channel• YouTube playlists• YouTube favorites• Grid view vs. normal view

YouTube Playlists• Neighborhood tour• Property tour• Video testimonials• Screen capture videos• Live events• Mobile uploads• Personal

Playlist Views Grid View vs. Player Viewhttp://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/pEvery playlist is assigned its own hyperlink.

YouTube Favorites

YouTube Search OptimizationThe Title goes in the 1st fewlines of the description and also in the tags. 122

PowerPoint

http://SlideShare.net

Types of Presentations List Process Presentation 22 Ways to 12 Steps to Maximize Your Renting a Investor Investment Multi-family 8 Steps to Get 56 Problems Pre-approved for BuyerInspectors Will Find a Home Loan

http://www.slideshare.net/paciﬁclots/why- relocate-to-costa-rica-an-expats-guide

http://www.slideshare.net/dougdevitre/presentations

SlideShare Search OptimizationThe Title goes in the 1st fewlines of the description and also in the tags. 128

Pictures

What Pictures to Take?• Tourism• Lifestyle• Neighborhoods• Activities• Community• Events

Kodak EasyShare M580 http://store.kodak.com/store/ekconsus/en_US/pd/ M580_Digital_Camera/productID.169771600

Flickr

Upload Photos

Photostream

SlideShow Share• Picture 9

http://animoto.com/ realestate

2. Online DocumentsOnline Documents

PDF Documents• Broker disclosure form• Buyer agreement• Sales contract• Buyer relocation package• Investment property guide Password• Loan approval documentation protect?

Excel Documents• Financing alternatives• Investment analysis• Rent vs. own analysis• Principle - Interest - Taxes - Insurance• Monthly budget for living in country

Categories of Clients• Buyers• Sellers• Investors• Land owners• Builders• Relocation

Do you ASK for permission before you send out email marketing?

Revised Email Signature • Name, company, licensed in __________. • Contact information • Hyperlinks to content • Hyperlinks to social media proﬁleshttp://dougdevitre.com/2010/06/revise-your-email-signature-for-social-media/

Which email software do you use?

http://MailChimp.com

Lists, Forms, and Code

Email Lists• Email newsletter• Past clients• Out of town agents• Interested buyers• Interested sellers

Enrollment Process

Sign Up Forms

MailChimp Pluginmade for Wordpressthat creates a widget

RSS Email Campaign• RSS feed• List• Subject line• Reply address• Tracking• HTML email• Plain text email

360 Analytics WordPress Plugin

MailChmp iPhone App

http://budurl.com/delegatethehow

Agent Responsibilities• Build relationships• Speak/consult• Write articles• Capture pictures• Capture videos• Bookmark sites• Produce PowerPoint/Keynote/Prezi

Admin Responsibilities• Create accounts• Optimize proﬁle• Create toolbar• Integrate RSS feeds• Edit raw content• Optimize and upload content

thanks

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Illinois Association of Realtors GRI Gratitude Seminar 2010

by Doug Devitre on Dec 05, 2010

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Illinois Association of Realtors GRI Gratitude Seminar 2010 — Presentation Transcript