Facebook Pages for REALTOR® Associations By Doug Devitre http://www.DougDevitre.com

Why Use Facebook for Association? FREE Works with email, instant messaging, and RSS 10% of agents using FB as communication tool Multimedia and extra applications available Marketing and advertising member benefits Increase the transparency of association Young leader participation in association

FREE

Works with email, instant messaging, and RSS

10% of agents using FB as communication tool

Multimedia and extra applications available

Marketing and advertising member benefits

Increase the transparency of association

Young leader participation in association

Facebook Page vs. Group Facebook Page Members join as fans Fan pages are visible to unregistered people Better for long term relationships Add extra applications Visitor statistics Message delivered to status update, not emails Unlimited number of fans Facebook Group Members join as members Better for group discussions Officers to facilitate and regulate discussion Cannot add extra applications Limited to 3,000 members No visitor statistics Message delivered to FB message inbox

Facebook Page

Members join as fans

Fan pages are visible to unregistered people

Better for long term relationships

Add extra applications

Visitor statistics

Message delivered to status update, not emails

Unlimited number of fans

Facebook Group

Members join as members

Better for group discussions

Officers to facilitate and regulate discussion

Cannot add extra applications

Limited to 3,000 members

No visitor statistics

Message delivered to FB message inbox

Create a Facebook Page Choose applications at bottom left Select Ads and Pages Create Page

Choose applications at bottom left

Select Ads and Pages

Create Page

Create a Facebook Page Choose Professional Service Create Page

Choose Professional Service

Create Page

Edit Page Profile picture Basic info Detailed info Discussion Boards Events Notes Photos Videos Wall More applications Settings Set up preferences for each section

Profile picture

Basic info

Detailed info

Discussion Boards

Events

Notes

Photos

Videos

Wall

More applications

Settings

Facebook Page Tools Information Event Calendar Discussions Wall Reviews Videos Notes Photos

Profile Picture Upload picture Thumbnail is smaller logo Brands the association with page

Upload picture

Thumbnail is smaller logo

Brands the association with page

Basic Info Enter business address Set hours of operation

Enter business address

Set hours of operation

Detailed info Enter website Enter blog Enter other social media sites Copy and paste mission statement into general information

Enter website

Enter blog

Enter other social media sites

Copy and paste mission statement into general information

Benefits of Discussion Boards Encourage dialogue between staff, members and leadership Answer hot topics Share new ideas Member participation

Encourage dialogue between staff, members and leadership

Answer hot topics

Share new ideas

Member participation

Discussion Boards Start new topic Reply to topic Delete topic Reply to post Delete post Edit post

Start new topic

Reply to topic

Delete topic

Reply to post

Delete post

Edit post

Benefits of Events Advertise upcoming schedule Promote registration website See who is vs. who’s not attending Share photos, videos, notes, and links of upcoming events

Advertise upcoming schedule

Promote registration website

See who is vs. who’s not attending

Share photos, videos, notes, and links of upcoming events

Events: Step 1 Event Info Event Name Tagline Event type Description Start and end time Location provides map Contact information

Event Name

Tagline

Event type

Description

Start and end time

Location provides map

Contact information

Events: Step 2 Customize Class Picture for event Bring friends? Show guest list? Enable Wall Photo settings Video settings Posted items? Publicize in search

Picture for event

Bring friends?

Show guest list?

Enable Wall

Photo settings

Video settings

Posted items?

Publicize in search

Events: Step 3 Guest List Invite from: Outlook Palm Desktop .csv LinkedIn

Invite from:

Outlook

Palm Desktop

.csv

LinkedIn

Benefits of Notes Post links from other websites Import RSS feeds into Facebook Status updates automatic

Post links from other websites

Import RSS feeds into Facebook

Status updates automatic

Notes Write a new note HTML capable Import a blog using RSS RSS feed for Posted Notes

Write a new note

HTML capable

Import a blog using RSS

RSS feed for Posted Notes

Write a New Note Title Body Photo Format note Publish Preview Save draft Discard Format note

Title

Body

Photo

Format note

Publish

Preview

Save draft

Discard

HTML Capable Tags <b>bold</b> = bold <i>italics</i> - italics Start tags <b> <i> End tags </b> </i>

Tags

<b>bold</b> = bold

<i>italics</i> - italics

Start tags

<b>

<i>

End tags

</b>

</i>

Import a Blog Using RSS Blog feed Google Calendar feed Twitter feed Each entry appears on status updates Links back to content site (blog, calendar, etc.) Insert blog feed

Blog feed

Google Calendar feed

Twitter feed

Each entry appears on status updates

Links back to content site

(blog, calendar, etc.)

RSS feed for Posted Notes Users can subscribe to any posted Facebook notes using published RSS feed.

Users can subscribe to any posted Facebook notes using published RSS feed.

Benefits of Photos Pictures demonstrate emotion Tag other friends who appear Create albums of events

Pictures demonstrate emotion

Tag other friends who appear

Create albums of events

Photo Settings

Manage Photo Album Create a photo album Edit photo descriptions Organize photos Add more photos Share album Post album to profile

Create a photo album

Edit photo descriptions

Organize photos

Add more photos

Share album

Post album to profile

Organize Photos Post captions Tag friends Make album cover Delete photo

Post captions

Tag friends

Make album cover

Delete photo

Add More Photos Organize order of appearance

Benefits of Videos Videos have sound Tag friends who appear Shared on status update

Videos have sound

Tag friends who appear

Shared on status update

Videos

Benefits of Wall Everyone can see Direct link to contributor’s profile Time and date stamped

Everyone can see

Direct link to contributor’s profile

Time and date stamped

Wall Features: Post to Wall Link to name Time and date stamped Included links

Features:

Post to Wall

Link to name

Time and date stamped

Included links

Benefits of More Applications Synchronize existing online profiles with Facebook Fan Page Save time by posting to Facebook without login Viewers see all activities posted on Mini-Feed

Synchronize existing online profiles with Facebook Fan Page

Save time by posting to Facebook without login

Viewers see all activities posted on Mini-Feed

More Applications SlideShare YouTube Video Box My Google Calendar My Flickr Twitter StumbleUpon Visual Bookshelf

SlideShare

YouTube Video Box

My Google Calendar

My Flickr

Twitter

StumbleUpon

Visual Bookshelf

Questions to Ask Are we going to set up a Facebook Group or Page? Who is to become an admin of the page? Do I want members to share their photos, videos, notes, and discuss items? What is the liability of the association if a member posts information that is not acceptable? Which included and extra applications will we use? What are the rules of engagement?

Are we going to set up a Facebook Group or Page?

Who is to become an admin of the page?

Do I want members to share their photos, videos, notes, and discuss items?

What is the liability of the association if a member posts information that is not acceptable?

Which included and extra applications will we use?

What are the rules of engagement?

Can You Convert a Group to a Page? Yes Contact Facebook Support http://www.facebook.com/help/contact_generic.php

Yes

Contact Facebook Support

http://www.facebook.com/help/contact_generic.php

For more information… www.DougDevitreDelivers.com www.DougDevitre.TV http://DevitreDelivers.OurToolBar.com [email_address] Call me 314.496.5973

www.DougDevitreDelivers.com

www.DougDevitre.TV

http://DevitreDelivers.OurToolBar.com

[email_address]

Call me 314.496.5973