Facebook, Is It Worth My Time?

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Facebook, Is It Worth My Time?

  1. 1. Facebook, Is it Worth My Time? Is it Worth My Time? <ul><li>by Doug Devitre, CDEI </li></ul>
  2. 2. Our Special Friend <ul><li>Special Thanks to Dean Hartman </li></ul><ul><li>e </li></ul>
  3. 3. “ Facebook has 37.7 million users between 35 and 64 years old” <ul><li>Nielsen Online </li></ul><ul><li>http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf </li></ul>
  4. 4. Facebook added 100 million users in less than 9 months. <ul><li>United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-thin k / </li></ul>
  5. 5. If Facebook were a country it would be the world’s 4th largest, between the United States and Indonesia <ul><li>Facebook.com </li></ul><ul><li>http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think / </li></ul>
  6. 6. “ The fastest growing demographic on Facebook is females aged 55-65.” <ul><li>Inside Facebook Blog </li></ul><ul><li>http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think / </li></ul>
  7. 7. “ More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos) are shared on Facebook daily.” <ul><li>Facebook.com </li></ul><ul><li>http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think / </li></ul>
  8. 8. “Daily use of social media by adults rose from 8% in 2005 to 35% in 2009.” <ul><li> http://ateblog.com/social-media-for-realtors-should-you-really-care-about-it-absolutely-ye s / </li></ul>
  9. 9. Learning Objectives <ul><li>Identify the most common mistakes beginners make using Facebook </li></ul><ul><li>Differentiate how one can use Facebook for business vs. personal </li></ul><ul><li>Integrate multiple communication channels into Facebook using blogs, videos, and RSS. </li></ul>
  10. 10. Most Common Facebook Mistakes <ul><li>Differentiating between business/vs. personal use. </li></ul><ul><li>Participating in every activity. </li></ul><ul><li>Email notifications for every activity. </li></ul><ul><li>Not checking account frequently. </li></ul><ul><li>Synchronizing Twitter with account. </li></ul>
  11. 11. More Facebook Mistakes <ul><li>Not adding personal message when adding friends. </li></ul><ul><li>Consistent self-promotion. </li></ul><ul><li>Creating two Facebook profiles. </li></ul><ul><li>Commenting on comments. </li></ul><ul><li>Tagging inappropriate photos. </li></ul>
  12. 12. Facebook Manners and You
  13. 13. Facebook for Business <ul><li>Add clients, prospects, and friends you know like, trust and/or refer business. </li></ul><ul><li>Share relevant content </li></ul><ul><li>Create a Facebook Fan Page in addition to personal profile </li></ul><ul><li>Time management strategies </li></ul>
  14. 14. Adding Friends <ul><li>Add high school and college friends. </li></ul><ul><li>Add vendors, affiliates, and partners. </li></ul><ul><li>Add family members. </li></ul><ul><li>Add LOI (Local Officials of Influence). </li></ul><ul><li>Use the advance search. </li></ul><ul><li>Search groups, events, and fan pages. </li></ul>
  15. 15. Add the Competition?
  16. 16. Share Relevant Content <ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Comments </li></ul><ul><li>Blog entries </li></ul><ul><li>PowerPoint presentations </li></ul>
  17. 17. Next Webinar Oct. 20th, 2009 Oct. 20th, 2009 <ul><li>Blogging Effectively </li></ul><ul><li>Register Here! </li></ul>
  18. 18. Video Resource Library and Special Reports and Special Reports <ul><li>email [email_address] </li></ul><ul><li>to get the inside scoop . </li></ul>
  19. 19. Facebook Fan Page <ul><li>Differentiates business from personal profile. </li></ul><ul><li>You must create, not assistant. </li></ul><ul><li>Import FriendFeed RSS Feed. </li></ul><ul><li>Send out invites </li></ul>
  20. 20. Time Management <ul><li>Mobile phone updates </li></ul><ul><li>Reduce email notifications </li></ul><ul><li>Turn off mobile phone notifications </li></ul><ul><li>RSS integration </li></ul><ul><li>www.KeepMeOut.com </li></ul>
  21. 21. Facebook Applications <ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>SlideShare </li></ul><ul><li>Google Calendar </li></ul>
  22. 22. Thank you for Attending! <ul><li>www.DougDevitreDelivers.com </li></ul>

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