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Evolve from Market Share to Mind Share for REALTOR Associations - NAR Convention 2011

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This program was created for the National Association of REALTORS 2011 Convention in Anaheim California Communication Directors Networking Workshop. …

This program was created for the National Association of REALTORS 2011 Convention in Anaheim California Communication Directors Networking Workshop.

When you update your website who knows about it, just YOU? If staff, leaders, and members are not sharing your message online then chances are you are working much harder than necessary. The new age of social learning, sharing, and collaboration can amplify your communication strategy that mirrors what your members want, not just what you think they want. Reinvent your association by developing the new skill sets, systems that cost little money and focus on the strategic objectives of your REALTOR® Association.

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Transcript

  • 1. Evolve from Market Share to Mind Share @DougDevitrewww.ItsEitherNowOrNever.com
  • 2. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  • 3. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  • 4. You Member
  • 5. Accountability Planhttp://surveymonkey.com/s/smaccountability 1 of 15 assessments
  • 6. Share Videos• Funny• Video testimonials• Special events• Screen capture video• Video tutorials
  • 7. Skype Video• Video call• iPhone video calls• Video screen share• Video interviews on YouTube
  • 8. http://www.slideshare.net/dougdevitre/5-things-you-didnt-know-about-skype-and- why-they-are-costing-you-money
  • 9. Share Photos• Happy people• Call to actions• Special events• Screen capture• Things to do
  • 10. Tech Tool Box• Kodak Playtouch or EasyShare• Camtasia, Jing, or Screenr• Snag-it, Picnik, Photoshop• iMovie, Windows Movie Maker• iPhone, Android, Blackberry• Logitech web cam
  • 11. http://reassociations.ourtoolbar.com/
  • 12. Mobile Communications• App vs. mobile site• e-Commerce• Text message auto-responders• QR code
  • 13. iPhone Apps• Box.net/Dropbox • Yelp• Twittelator Pro • TripAdvisor• AudioMemos • BeatTheTraffic• Dragon • Instagram• Skype • UBroadcaster• FeeddlerRSS • NAR Express
  • 14. Ask Questions• How can I make your day better?• What is the best takeaway?• What are you doing this weekend?• What would you change about the MLS?• Why do you invest in RPAC?
  • 15. Calls to Action• What do you want them to do?• Appear on landing page with images• Links to content, forms, etc.• Specific actions stated with benefit in mind• Remind to share on social media
  • 16. Make it About the Members• Photos of them• Videos of them• Twitter mentions• Retweet their tweets• Member of the day
  • 17. Digg Digg
  • 18. Roadblocks• Association Executive• Board of Directors• Unskilled team members• Lack of strategy• Lack of focus
  • 19. Association Executives
  • 20. Board of Directors
  • 21. LMGTFY
  • 22. http://ItsEitherNowOrNever.com Now MEMBERS  DO  THE It’s  Either MARKETING  FOR  YOU SAVE  MONEY  AND  TIME or DO  MORE  WITH  LESSAs  a  result  of  this  book  we  guarantee  your  organization  will: Perform  a  situation  analysis  that  identifies  opportunities  that  correspond   with  the  organization’s  strategic  objectives. Clarify  roles  and  responsibilities  of  those  needed  to  participate  to  arrive   NEVER at  expected  outcomes. Reinvent  your  strategic  online  communication plan  to  remain  relevant Create  a  customized  action  plan  that  serves  as  the  road  map  for  future   success. For  associations,  organizations,  and  companiesIncluded  in  this  book: Assessments  to  identify  opportunities Video  tutorials  to  explain  advance  concepts PowerPoint  presentations  to  demonstrate  processes Templates  to  save  time Doug  Devitre  has  helped  many  REALTOR®  Associations   improve  their  communications  to  members  using  the  latest   technology.  Affordable,  flexible,  and  easy  to  implement   solutions  are  prescribed  from  an  in  depth  needs  assess-­ ment  of  existing  resources,  skill  sets,  and  availability  of   time  by  those  who  participate. By  Doug  Devitre Digital  Communications  Architect