Increase Profits Via
Web/Email Marketing
     by @DougDevitre
When you update
 your website
 who knows
   about it?
What % of your time
is spent on the phone/
  email answering the
 same questions?
4
Communication Process
Frequently Asked Questions
Blog http://DougDevitre.com
12 Steps to Build a Blog
http://www.slideshare.net/dougdevitre/six-
ways-to-build-your-online-brand-fo-REALTORS
7. RSS Feed
Where does it go?
• RSS feed
• RSS reader
• Facebook
• Linkedin
• Twitter
• Blog
• Email
• Friendfeed
Every Piece of
Content is a Hyperlink
Example Hyperlinks
• Blog post
• Category of blog posts CTRL + K
• YouTube video
• SlideShare presentation
• Email subscri...
Video
Kodak Zi8 Pocket
 Video Camera
• HD 1080
• SD Card
• Mic jack
• Still pictures
   http://store.kodak.com/store/ekconsus/en...
Categories of Videos

• Video tours
• Neighborhood videos
• Video testimonials
• Live events
• Video screen capture
http://www.youtube.com/
      movewithdoug
YouTube Hyperlinks
• YouTube channel
• YouTube video outside channel
• YouTube video inside channel
• YouTube playlists
• ...
YouTube Playlists
• Neighborhood tour
• Property tour
• Video testimonials
• Screen capture videos
• Live events
• Mobile ...
Playlist Views
    Grid View             vs.      Player View
http://www.youtube.com/         http://www.youtube.com/
   m...
YouTube Favorites
YouTube Search
      Optimization

The Title goes in the 1st few
lines of the description and
       also in the tags.
   ...
PowerPoint
http://SlideShare.net
Types of Presentations

      List             Process          Presentation

  22 Ways to            12 Steps to
 Maximiz...
http://www.slideshare.net/pacificlots/why-
  relocate-to-costa-rica-an-expats-guide
http://www.slideshare.net/
dougdevitre/presentations
SlideShare Search
       Optimization

The Title goes in the 1st few
lines of the description and
       also in the tags....
Pictures
What Pictures to Take?

• Tourism
• Lifestyle
• Neighborhoods
• Activities
• Community
• Events
Kodak EasyShare M580




 http://store.kodak.com/store/ekconsus/en_US/pd/
   M580_Digital_Camera/productID.169771600
Flickr
Upload Photos
Photostream
SlideShow Share


•   Picture 9
http://animoto.com/
      realestate
2. Online Documents




Online Documents
PDF Documents

•   Broker disclosure form

•   Buyer agreement

•   Sales contract

•   Buyer relocation package

•   Inve...
Excel Documents

• Financing alternatives
• Investment analysis
• Rent vs. own analysis
• Principle - Interest - Taxes - I...
Categories of Clients
• Buyers
• Sellers
• Investors
• Land owners
• Builders
• Relocation
What % of
your email is
SPAM ?
Do you ASK for permission before you
     send out email marketing?
Revised Email Signature
     • Name, company, licensed
         in __________.
     • Contact information
     • Hyperlink...
Which email software
    do you use?
http://MailChimp.com
Lists, Forms, and Code
Email Lists

• Email newsletter
• Past clients
• Out of town agents
• Interested buyers
• Interested sellers
Enrollment Process
Adios
Sign Up Forms
MailChimp Plugin
made for Wordpress
that creates a widget
RSS Email Campaign
• RSS feed
• List
• Subject line
• Reply address
• Tracking
• HTML email
• Plain text email
360 Analytics WordPress Plugin
MailChmp iPhone App
http://budurl.com/delegatethehow
Agent Responsibilities
• Build relationships
• Speak/consult
• Write articles
• Capture pictures
• Capture videos
• Bookma...
Admin Responsibilities
• Create accounts
• Optimize profile
• Create toolbar
• Integrate RSS feeds
• Edit raw content
• Opt...
thanks
Email and Web Marketing on Steriods v2
Email and Web Marketing on Steriods v2
Email and Web Marketing on Steriods v2
Email and Web Marketing on Steriods v2
Email and Web Marketing on Steriods v2
Email and Web Marketing on Steriods v2
Email and Web Marketing on Steriods v2
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Email and Web Marketing on Steriods v2

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This workshop discusses what to put into an email, how specific forms of content create links to include, and how to distribute your expertise using a variety of methods online.

Published in: Real Estate
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  • To upload photos to your Flickr profile you follow these steps:

    Start from the home page
    Click upload photos on the right side of the page
    A list of steps will now be displayed
    Click under step 1 Choose Photos
    A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage.
    Once the photos have been selected choose the privacy settings and select Upload Photos
    At the bottom of the screen a check mark will appear and to the right click on the link Add a Description

  • The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.






























  • Transcript of "Email and Web Marketing on Steriods v2"

    1. 1. Increase Profits Via Web/Email Marketing by @DougDevitre
    2. 2. When you update your website who knows about it?
    3. 3. What % of your time is spent on the phone/ email answering the same questions?
    4. 4. 4
    5. 5. Communication Process
    6. 6. Frequently Asked Questions
    7. 7. Blog http://DougDevitre.com
    8. 8. 12 Steps to Build a Blog
    9. 9. http://www.slideshare.net/dougdevitre/six- ways-to-build-your-online-brand-fo-REALTORS
    10. 10. 7. RSS Feed
    11. 11. Where does it go? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email • Friendfeed
    12. 12. Every Piece of Content is a Hyperlink
    13. 13. Example Hyperlinks • Blog post • Category of blog posts CTRL + K • YouTube video • SlideShare presentation • Email subscription link Click Here • RSS feed
    14. 14. Video
    15. 15. Kodak Zi8 Pocket Video Camera • HD 1080 • SD Card • Mic jack • Still pictures http://store.kodak.com/store/ekconsus/en_US/pd/ Zi8_Pocket_Video_Camera/productID.156585800
    16. 16. Categories of Videos • Video tours • Neighborhood videos • Video testimonials • Live events • Video screen capture
    17. 17. http://www.youtube.com/ movewithdoug
    18. 18. YouTube Hyperlinks • YouTube channel • YouTube video outside channel • YouTube video inside channel • YouTube playlists • YouTube favorites • Grid view vs. normal view
    19. 19. YouTube Playlists • Neighborhood tour • Property tour • Video testimonials • Screen capture videos • Live events • Mobile uploads • Personal
    20. 20. Playlist Views Grid View vs. Player View http://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/p Every playlist is assigned its own hyperlink.
    21. 21. YouTube Favorites
    22. 22. YouTube Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 23
    23. 23. PowerPoint
    24. 24. http://SlideShare.net
    25. 25. Types of Presentations List Process Presentation 22 Ways to 12 Steps to Maximize Your Renting a Investor Investment Multi-family 8 Steps to Get 56 Problems Pre-approved for Buyer Inspectors Will Find a Home Loan
    26. 26. http://www.slideshare.net/pacificlots/why- relocate-to-costa-rica-an-expats-guide
    27. 27. http://www.slideshare.net/ dougdevitre/presentations
    28. 28. SlideShare Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 29
    29. 29. Pictures
    30. 30. What Pictures to Take? • Tourism • Lifestyle • Neighborhoods • Activities • Community • Events
    31. 31. Kodak EasyShare M580 http://store.kodak.com/store/ekconsus/en_US/pd/ M580_Digital_Camera/productID.169771600
    32. 32. Flickr
    33. 33. Upload Photos
    34. 34. Photostream
    35. 35. SlideShow Share • Picture 9
    36. 36. http://animoto.com/ realestate
    37. 37. 2. Online Documents Online Documents
    38. 38. PDF Documents • Broker disclosure form • Buyer agreement • Sales contract • Buyer relocation package • Investment property guide Password • Loan approval documentation protect?
    39. 39. Excel Documents • Financing alternatives • Investment analysis • Rent vs. own analysis • Principle - Interest - Taxes - Insurance • Monthly budget for living in country
    40. 40. Categories of Clients • Buyers • Sellers • Investors • Land owners • Builders • Relocation
    41. 41. What % of your email is SPAM ?
    42. 42. Do you ASK for permission before you send out email marketing?
    43. 43. Revised Email Signature • Name, company, licensed in __________. • Contact information • Hyperlinks to content • Hyperlinks to social media profiles http://dougdevitre.com/2010/06/revise-your-email-signature-for-social-media/
    44. 44. Which email software do you use?
    45. 45. http://MailChimp.com
    46. 46. Lists, Forms, and Code
    47. 47. Email Lists • Email newsletter • Past clients • Out of town agents • Interested buyers • Interested sellers
    48. 48. Enrollment Process
    49. 49. Adios
    50. 50. Sign Up Forms
    51. 51. MailChimp Plugin made for Wordpress that creates a widget
    52. 52. RSS Email Campaign • RSS feed • List • Subject line • Reply address • Tracking • HTML email • Plain text email
    53. 53. 360 Analytics WordPress Plugin
    54. 54. MailChmp iPhone App
    55. 55. http://budurl.com/delegatethehow
    56. 56. Agent Responsibilities • Build relationships • Speak/consult • Write articles • Capture pictures • Capture videos • Bookmark sites • Produce PowerPoint/Keynote/Prezi
    57. 57. Admin Responsibilities • Create accounts • Optimize profile • Create toolbar • Integrate RSS feeds • Edit raw content • Optimize and upload content
    58. 58. thanks

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