Do’s andDon’ts of EmailMarketing     @DougDevitre http://DougDevitre.com
http://www.wcr.org/Events/LiveWebinars/ EmailMarketing/tabid/593/Default.aspx
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
Don’ts
Pay someone to SPAM for you
(45,323,534,322,243)
[34,543,345]
Email Signature Too LongDoug Devitre e-PRO, CRS, GRI, ABR, MRE, PMNPrudential Alliance REALTORS®1588 South Lindbergh Blvd....
Email Signature Page 2TERMS & CONDITIONS This offer is valid only when applied to new registrations, and    cannot be appl...
Path of the Email           Email
Server                      Email
Server           Email
So3ware                     Ema...
Path of the Email                Email
Server                 Email
Server1. Server
says
SPAM             Email
So3ware   ...
Path of the Email                Email
Server                       Email
Server1. Server
says
SPAM             Email
So3w...
Where’s the link?
Thank God I have an Aunt in China
Thank God I have an Aunt in China
Finally a cure…
Finally a cure…  Brain
Now you are speaking my language
Motivational
I Have ProblemsWith Technology
Dos
Email to Text Messagehttp://www.livejournal.com/tools/textmessage.bml?mode=details
High Quality Links• Link to website blog• Link to blog entry• Subscribe to blog RSS feed• Link to PowerPoint presentation•...
http:/REassociations.OurToolbar.com
YouTube Playlists• Video testimonials• Neighborhood tour• Property tour• Screen capture videos• Live events• Mobile upload...
http://www.slideshare.net/NARResearch/    mortgage-delinquencies-by-state
DropBox
www.Box.net
Documents by FolderBuyers                       Sellers                 Marke2ng                 CompanyBroker
disclosure ...
Links and Folders• Every document is a link• Every folder is a link• Links and folders can be public• Links and folders ca...
Email Signaturewww.DougDevitreDelivers.comDoug@DougDevitre.com3144965973@txt.att.net314.496.5973 cell314.754.8302 fax1213 ...
Steps to Creating an        Email Sig• Start on a Microsoft  Word document• Adjust formating• Insert hyperlinks• Copy to c...
Multiple Email Signatures• Thank you for contacting me• Should I follow up with you?• Thanks for visiting my open house• P...
http://MailChimp.com
MailChimp Videos
Every Blog Has A   RSS Feed
Example RSS Feeds•   Blog•   Category of blog posts•   YouTube videos•   SlideShare presentations•   Podcast audio files•  ...
RSS Email Campaign• RSS feed• List• Subject line• Reply address• Tracking• HTML email• Plain text email
Campaign Builder
Campaign Builder
Categories of Posts• Individual neighborhood• 1st Time Home Buyers• Investors• Commercial• Community Events
Example Blog Category Links•   http://dougdevitre.com/category/event-recaps/•   http://dougdevitre.com/category/agents/•  ...
Every Category of Blog Posts Has a RSS Feed•   http://dougdevitre.com/category/event-recaps/feed•   http://dougdevitre.com...
RSS Merge Tags
Feedburner
Lists, Forms, and Code
Email Lists• Email newsletter• Past clients• Out of town agents• Interested buyers• Interested sellers
Enrollment Process
Adios
Sign Up Forms
MailChimp Pluginmade for Wordpressthat creates a widget
360 Analytics WordPress Plugin
MailChmp iPhone App
More Resources•   http://BudURL.com/DougsSecret•   http://feeds.feedburner.com/dougdevitredelivers/•   http://www.facebook...
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
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Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar

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E-mail is still the preferred method of communication and a cost effective approach to reaching your clients. However, it doesn't seem to work for some businesses.

In this webinar, we will take a systematic approach to creating value-driven e-mail campaigns designed specifically for your target audiences, while minimizing the probability of your efforts ending up in a spam folder. Doug will provide you with tips for remaining relevant in your clients' e-mail in-boxes so that you can focus on building your company's brand and services.

In this webinar you will be able to:

* List the reasons why e-mail does not get delivered to recipients and learn how to overcome those obstacles.
* List the steps to creating value-driven e-mail campaigns to which others will want to subscribe and receive on a predetermined schedule.
* Define RSS e-mail campaigns and how to automate the sending of a monthly e-mail newsletter pulled from articles in your blog.

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  • Transcript of "Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar"

    1. 1. Do’s andDon’ts of EmailMarketing @DougDevitre http://DougDevitre.com
    2. 2. http://www.wcr.org/Events/LiveWebinars/ EmailMarketing/tabid/593/Default.aspx
    3. 3. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
    4. 4. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
    5. 5. Don’ts
    6. 6. Pay someone to SPAM for you
    7. 7. (45,323,534,322,243)
    8. 8. [34,543,345]
    9. 9. Email Signature Too LongDoug Devitre e-PRO, CRS, GRI, ABR, MRE, PMNPrudential Alliance REALTORS®1588 South Lindbergh Blvd. Ste.210Ladue, MO 63131 314.496.5973 Cell314.754.8302 eFax314.997.7600 Officewww.MoveWithDoug.com Search for all available homes for sale.www.StLouisLoftSource.com The first ever video blog in the Downtown St. Louis Metropolitan areawww.STLpodcast.com The first ever real estate podcast in the St. Louis areawww.VirtualOpens.com The first ever virtual open house in the S. Louis areawww.DougDevitre.com Search for all available homes in the St. Louis areawww.ReTechTraining.com Real Estate consulting and technology services for associations, companies and brokerswww.PrudentialAlliance.com Search for area homes for sale in the St. Louis areawww.BuyingSTL.com Search for more homes in the St. Louis areawww.MyVoteForDoug.com while you are at Vote for Dougwww.STLpulse.com I don’t know what this means but I am sure it will take you somewhere on the webwww.EmailSignatureTooLong.com Okay I think you get the point about long email signaturesDesignationse-PRO – Certified internet marketing specialistMRE – Master of Real EstateCRS – Council of Residential SpecialistGRI – Graduate of the REALTOR® InstituteABR® - Accredited Buyer RepresentativePMN – Performance Management NetworkTRC – Transnational Referral CertifiedCHNS – Certified New Home SpecialistSRS – Sellers Representative Specialist
    10. 10. Email Signature Page 2TERMS & CONDITIONS This offer is valid only when applied to new registrations, and cannot be applied to transfers or cancellations. Offer expires May 31, 2008 and cannot be combined with any other promotional offer. Use offer code LA1V. Attendance at the seminar must occur by October 31, 2008. Books will be shipped upon receipt of payment.E-MAIL AND PRIVACY POLICY You are subscribed as spam@morespammer.com To unsubscribe from receiving future AMA e-mail, please modify your e-mail preferences. To view our privacy policy, click here.This e-mail message is intended solely for the person to whom it is addressed and may contain confidential and/or privileged information. If you have received this e-mail in error, but are affiliated with the person to whom it is addressed, please notify the addressee that the e-mail has been received (otherwise delete it). Any review, dissemination, copying or printing or other use of this e-mail message by persons other than the addressee is prohibited.
    11. 11. Path of the Email Email
Server Email
Server Email
So3ware Email
So3wareOutlook Gmail Outlook Gmail
    12. 12. Path of the Email Email
Server Email
Server1. Server
says
SPAM Email
So3ware Email
So3ware2. Wrong
email
 address3. Outlook Server
Eme
out Gmail Outlook Gmail
    13. 13. Path of the Email Email
Server Email
Server1. Server
says
SPAM Email
So3ware Email
So3ware2. Wrong
email
 1. So3ware
says
SPAM address 2. Filtered
to
junk
mail3. Outlook Server
Eme
out Gmail 3. User
never
opened Gmail Outlook
    14. 14. Where’s the link?
    15. 15. Thank God I have an Aunt in China
    16. 16. Thank God I have an Aunt in China
    17. 17. Finally a cure…
    18. 18. Finally a cure… Brain
    19. 19. Now you are speaking my language
    20. 20. Motivational
    21. 21. I Have ProblemsWith Technology
    22. 22. Dos
    23. 23. Email to Text Messagehttp://www.livejournal.com/tools/textmessage.bml?mode=details
    24. 24. High Quality Links• Link to website blog• Link to blog entry• Subscribe to blog RSS feed• Link to PowerPoint presentation• Link to online documents• Link social media accounts• Link to call to action.
    25. 25. http:/REassociations.OurToolbar.com
    26. 26. YouTube Playlists• Video testimonials• Neighborhood tour• Property tour• Screen capture videos• Live events• Mobile uploads• Personal
    27. 27. http://www.slideshare.net/NARResearch/ mortgage-delinquencies-by-state
    28. 28. DropBox
    29. 29. www.Box.net
    30. 30. Documents by FolderBuyers Sellers Marke2ng CompanyBroker
disclosure Broker
disclosure Flyer
templates Broker
policy
manualBuyer
presentaEon LisEng
contract Postcard
templates Referral
agreementsBuyer
agency
agreement LisEng
presentaEon PowerPoint
templates Training
exercisesLoan
applicaEon Homeowner
warranty Business
card
template Company
rosterSample
sales
contract Condo
supplement Social
media
template Company
logosHomeowner
warranty MLS
lisEng
sheet List
of
suppliers Press
releasesSellers
forwarding
address Lock
box
authorizaEon Signs
and
ridersTitle
and
survey
 Flood
leXer Custom
designauthorizaEon Moving
checklistInspecEon
noEce UElity
transferMoving
checklist Vendor
listUElity
transfer RelocaEon
packageVendor
listRelocaEon
package
    31. 31. Links and Folders• Every document is a link• Every folder is a link• Links and folders can be public• Links and folders can be private
    32. 32. Email Signaturewww.DougDevitreDelivers.comDoug@DougDevitre.com3144965973@txt.att.net314.496.5973 cell314.754.8302 fax1213 Oakleaf DriveSt. Louis, MO 63119Join my network on LinkedIn: http://www.linkedin.com/in/dougdevitreBe my friend on Facebook http://www.Facebook.com/dougdevitreFollow me on Twitter http://twitter.com/dougdevitre
    33. 33. Steps to Creating an Email Sig• Start on a Microsoft Word document• Adjust formating• Insert hyperlinks• Copy to clipboard• Paste into email software
    34. 34. Multiple Email Signatures• Thank you for contacting me• Should I follow up with you?• Thanks for visiting my open house• Personal• Representing another organization• Email signature with vCard
    35. 35. http://MailChimp.com
    36. 36. MailChimp Videos
    37. 37. Every Blog Has A RSS Feed
    38. 38. Example RSS Feeds• Blog• Category of blog posts• YouTube videos• SlideShare presentations• Podcast audio files• Favorite websites on Delicious• Twitter stream• Flickr photos
    39. 39. RSS Email Campaign• RSS feed• List• Subject line• Reply address• Tracking• HTML email• Plain text email
    40. 40. Campaign Builder
    41. 41. Campaign Builder
    42. 42. Categories of Posts• Individual neighborhood• 1st Time Home Buyers• Investors• Commercial• Community Events
    43. 43. Example Blog Category Links• http://dougdevitre.com/category/event-recaps/• http://dougdevitre.com/category/agents/• http://dougdevitre.com/category/instructors/• http://dougdevitre.com/category/realtor-associations/• http://dougdevitre.com/category/brokers/ “Categories help you micro-niche your blog.”
    44. 44. Every Category of Blog Posts Has a RSS Feed• http://dougdevitre.com/category/event-recaps/feed• http://dougdevitre.com/category/instructors/feed• http://dougdevitre.com/category/realtor-associations/feed• http://dougdevitre.com/category/agents/feed• http://dougdevitre.com/category/brokers/feed
    45. 45. RSS Merge Tags
    46. 46. Feedburner
    47. 47. Lists, Forms, and Code
    48. 48. Email Lists• Email newsletter• Past clients• Out of town agents• Interested buyers• Interested sellers
    49. 49. Enrollment Process
    50. 50. Adios
    51. 51. Sign Up Forms
    52. 52. MailChimp Pluginmade for Wordpressthat creates a widget
    53. 53. 360 Analytics WordPress Plugin
    54. 54. MailChmp iPhone App
    55. 55. More Resources• http://BudURL.com/DougsSecret• http://feeds.feedburner.com/dougdevitredelivers/• http://www.facebook.com/DougDevitreDelivers• http://twitter.com/dougdevitre• http://www.linkedin.com/in/dougdevitre• http://delicious.com/dougdevitre• http://www.flickr.com/photos/dougdevitre/• http://SlideShare.net/DougDevitre/Presentations

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