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Do or Delegating in a Virtual World For Real Estate Brokers, Owners, and Managers
 

Do or Delegating in a Virtual World For Real Estate Brokers, Owners, and Managers

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Do you own or manage a company and have more to do than you have time for?

Companies are expected to serve their customers online and have no clue where to start. You can manage the moving parts yourself if you know the right questions to ask the right specialists and can hold them accountable to meet deadlines. Join Doug Devitre for this fast paced session that will give you the reasons why you should delegate and how to get the results you want to achieve.

As a result you will be able to:

Identify weaknesses and opportunities in your marketing plan to increase the traffic and online conversion from your website.
Create video job descriptions that save time explaining how to perform tasks according to specific software and requirements.
Crowdsource search engine optimization, video creation, and social media marketing for $5 per task.

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Do or Delegating in a Virtual World For Real Estate Brokers, Owners, and Managers Do or Delegating in a Virtual World For Real Estate Brokers, Owners, and Managers Presentation Transcript

  • Do Or Delegatingin a Virtual World Tweet with @DougDevitre
  • http://www.crb.com/ resources/reb/mar-
  • Outline for Presentation• Identify weaknesses and opportunities in your marketing plan to increase the traffic and online conversion from your website.• Create video job descriptions that save time explaining how to perform tasks according to specific software and requirements.• Crowdsource search engine optimization, video creation, and social media marketing for $5 per task.
  • Are your agents usingoutdated technology?
  • How do you knowwhat you are doing
  • Equal housing opportunity
  • Customers have
  • Website/Blog• Have you used ClickTale to see how customers navigate your website?• Have you used MarketingGrader to determine the effectiveness of your online sales funnel?• Have you used WordTracker to identify which keywords that you want to rank high on search engines like Google?• Is your website mobile friendly?• Does your company have a legal section, terms of use, or privacy policy drafted by an attorney? Is this easily found the footer of the website?• Is your business address easily found and does it link to a Google Map?
  • http://www.clicktale.com/
  • http://marketing.grader.com/
  • Search results for "columbus mls" • On Google… About 4,100,000 results • On YouTube… About 2,550 results
  • Wordtracker Keyword Tool
  • http://mofuse.com/
  • http://www.bravenewcode.com/ store/plugins/wptouch-pro/
  • http://www.google.com/ policies/privacy/
  • Video• How many video sales letters have you created to increase online conversion rates?• Do you answer your frequently asked questions using video on your website?• Do you video screen capture to educate consumers, train employees to use software, or give market reports?• How many video testimonials do you have? Are they easily found on your website and YouTube channel?• Have you created video job descriptions for new agents, new employees, and virtual assistants?• Are you skilled in hosting virtual meetings using GoToMeeting, GoToWebinar or Skype?
  • http://fiverr.com/categories/video/ order/rating/pages/1
  • Email Marketing• Do you collect email addresses from your online sales funnels?• How many email auto-responders do you use to build list rapport over the life of the buying cycle?• Do you follow the 2003 Can SPAM Act rules and regulations?• Do you disclose how often an email subscriber will receive messages?• Do you ask for the email subscriber to double opt-in?• Do you use RSS email campaigns to segment messages from blog categories to segmented email lists?• Have you optimized your email signature with links to call to actions, link to address, and social media profiles?
  • http://Feedburner.com• mere
  • Social Media Marketing• Do you have a REALTOR® Broker Social Media Policy?• Do you have a social media accountability plan?• Do you have a spreadsheet of social media profiles each with a unique password for the company?• Do you engage local, regional or national media outlets using social media?• Have you made a list of desired media outlets and begin to develop a trusted relationship with them?• Have you inserted royalty free social media icons on the website template that link directly to your Linkedin company,YouTube channel, Facebook page, and Twitter account?
  • http://www.realtor.org/ letterlw.nsf/pages/
  • http://surveymonkey.com/
  • http://budurl.com/ trackprofiles
  • http://www.iconshock.com/
  • Fiverr Social Marketing Gigs
  • How should abroker/owner/manager spend their time?
  • Create the Content• Write articles• Record videos• Create presentations• Outline procedures• Prioritize tasks
  • Video Job Descriptions
  • One Tech Tip a Day Keeps Your Extinction Away http:// 365tec hnolog ytips.c http://365TechnologyTips.com
  • Customer Service for REALTORS