Do or Delegating in a Virtual World For Real Estate Brokers, Owners, and Managers

Do Or Delegatingin a Virtual World Tweet with @DougDevitre

http://www.crb.com/ resources/reb/mar-

Outline for Presentation• Identify weaknesses and opportunities in your marketing plan to increase the trafﬁc and online conversion from your website.• Create video job descriptions that save time explaining how to perform tasks according to speciﬁc software and requirements.• Crowdsource search engine optimization, video creation, and social media marketing for $5 per task.

Are your agents usingoutdated technology?

How do you knowwhat you are doing

Equal housing opportunity

Customers have

Website/Blog• Have you used ClickTale to see how customers navigate your website?• Have you used MarketingGrader to determine the effectiveness of your online sales funnel?• Have you used WordTracker to identify which keywords that you want to rank high on search engines like Google?• Is your website mobile friendly?• Does your company have a legal section, terms of use, or privacy policy drafted by an attorney? Is this easily found the footer of the website?• Is your business address easily found and does it link to a Google Map?

http://www.clicktale.com/

http://marketing.grader.com/

Search results for "columbus mls" • On Google… About 4,100,000 results • On YouTube… About 2,550 results

Wordtracker Keyword Tool

http://mofuse.com/

http://www.bravenewcode.com/ store/plugins/wptouch-pro/

http://www.google.com/ policies/privacy/

Video• How many video sales letters have you created to increase online conversion rates?• Do you answer your frequently asked questions using video on your website?• Do you video screen capture to educate consumers, train employees to use software, or give market reports?• How many video testimonials do you have? Are they easily found on your website and YouTube channel?• Have you created video job descriptions for new agents, new employees, and virtual assistants?• Are you skilled in hosting virtual meetings using GoToMeeting, GoToWebinar or Skype?

http://ﬁverr.com/categories/video/ order/rating/pages/1

Email Marketing• Do you collect email addresses from your online sales funnels?• How many email auto-responders do you use to build list rapport over the life of the buying cycle?• Do you follow the 2003 Can SPAM Act rules and regulations?• Do you disclose how often an email subscriber will receive messages?• Do you ask for the email subscriber to double opt-in?• Do you use RSS email campaigns to segment messages from blog categories to segmented email lists?• Have you optimized your email signature with links to call to actions, link to address, and social media proﬁles?

http://Feedburner.com• mere

Social Media Marketing• Do you have a REALTOR® Broker Social Media Policy?• Do you have a social media accountability plan?• Do you have a spreadsheet of social media proﬁles each with a unique password for the company?• Do you engage local, regional or national media outlets using social media?• Have you made a list of desired media outlets and begin to develop a trusted relationship with them?• Have you inserted royalty free social media icons on the website template that link directly to your Linkedin company,YouTube channel, Facebook page, and Twitter account?

http://www.realtor.org/ letterlw.nsf/pages/

http://surveymonkey.com/

http://budurl.com/ trackproﬁles

http://www.iconshock.com/

Fiverr Social Marketing Gigs

How should abroker/owner/manager spend their time?

Create the Content• Write articles• Record videos• Create presentations• Outline procedures• Prioritize tasks

Video Job Descriptions

One Tech Tip a Day Keeps Your Extinction Away http:// 365tec hnolog ytips.c http://365TechnologyTips.com

Customer Service for REALTORS

Do or Delegating in a Virtual World For Real Estate Brokers, Owners, and Managers

by Doug Devitre

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 41

Statistics