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CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods
 

CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods

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This workshop was for the CRS Chapter Leadership and RVP's. to save money, save time, and add value to their local, state and regional CRS chapter in minutes. This high energy - high tech session ...

This workshop was for the CRS Chapter Leadership and RVP's. to save money, save time, and add value to their local, state and regional CRS chapter in minutes. This high energy - high tech session will help them market their activities, member benefits, and create excitement using FREE to low cost technologies. Topics covered were blogging, podcasting, social online networking, Google Docs, and other FREE tools that will boost exposure and communication to members. Retool leadership with cutting edge technology that is easy to use and implement right away. Raise money from sponsorships, classroom attendance, and vendor relationships by allowing them to contribute to the bottom line.

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CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods Presentation Transcript

  • Build Membership Value with Low Cost Methods By Doug Devitre
  •  
  •  
  • Current Communication
  • Current Positions from Survey
  • Participation of Membership
  •  
  • Creating Value
  • Marketing
  • Blogging www.WordPress.com www.ActiveRain.com www.RealTownBlogs.com
  • Southern California CRS Blog
  •  
  • Steps to Creating Blog
  • Multiple Authors
    • President
    • President Elect
    • Immediate Past President
    • Treasurer
    • Education
    • Membership
  • Do you have time to blog?
  • Set Recurring Appointment in Outlook
  •  
  • Time Release Entry
  •  
  • Power of Video
    • Chapter presentations
    • Guest speakers
    • Installation banquets
    • Charity events
    • CRS Testimonials
    • Marketing ideas
  • Video Testimonials
    • Referrals from other members
    • Networking opportunities
    • Education from courses
  • Video Recording Devices
    • Flip Video
    • www.flipvideo.com
    Logitech Quick Cam Pro www.logitech.com
  • Create a YouTube Account
  • Video Upload Step 1 of 2
  • Video Upload Step 2 of 2
  • Marketing Using YouTube
  • Embed YouTube Video WordPress Insert Code
  • Windows Movie Maker
  • Online Social Networking www.LinkedIn.com www.Facebook.com www.Twitter.com
  • LinkedIn Group
  • Discussions in LinkedIn Groups
  • Improve LinkedIn Group
    • Invite members
    • Ask members to follow you
    • Post RSS link to all websites
    • Post events to profile
    • Add badge to profiles
    • Post link on other websites
  • Facebook Group
  •  
  • Improve your Facebook Group
    • Invite friends to join group
    • Add photos of events
    • Add videos of events
    • Enable the discussion board
    • Schedule events and invite members
    • Add badge to profiles
    • Post link on other websites
  • Improve Your Twitter
    • Follow your members
    • Ask members to follow you
    • Post RSS link to all websites
    • Post events to profile
    • Add badge to profiles
    • Post link on other websites
  • www.Twitter.com
  • Photo Sharing www.Flickr.com www.Slide.com
  •  
  • Which Photos to Share?
  • www.Flickr.com
  • www.Slide.com
  • Add Images from Flickr
  • Google Docs http://Docs.Google.com
  • Benefits of Google Docs
    • FREE
    • Access documents from online connection
    • Save time emailing documents
    • Restrict access by invitation only
    • Collaborate on documents in real time
    • FREE
  • What Documents to Share
  • Set up a FREE Google Account
  •  
  • Add Google Docs to your applications
  • Google Docs Types 3 Types of Documents
  • Upload Files
  • Google Docs Folders
  • Each Document = Web Page
  • Publish document to URL
  • Publish document to URL
  • Communication
  • RSS www.FeedBurner.com www.WidgetBox.com www.FeedDemon.com
  •  
  • Why RSS?
  • Reader vs. Publisher
  • Ways to View RSS Feed
  • www.FeedDemon.com
  • Create RSS Feeds for:
  • Feeds Posted to:
  •  
  • Membership Podcast www.FreeConferenceCall.com http://Audacity.SourceForge.Net www.HipCast.com
  • Tele-seminar Example
  • Whom to Interview
    • Top CRS agents in local market
    • Regional Chamber of Commerce
    • Local public figures
    • Chapter Presidents
  • Podcast
  •  
  •  
  •  
  •  
  •  
  • Download from iTunes
  • Social Bookmarking http://Del.icio.us
  • Why Share Favorite Websites
    • Position CRS Chapter as source of info
    • Resource for members
    • RSS syndication in blog
  • Del.icio.us
  • http://del.icio.us/dougdevitre
  • www.Google.com/Calendar
  • How to Use Google Calendar
  • Advertise Class Schedule Online
  • Updates Outlook, RSS feed, and your website automatically
  • Invite others to attend Set reminders
  • Google Calendar Settings 1. 2.
  • Calendar Integration
  • Google Calendar on Your Blog RSS Feed
  • Add Google Calendar to Outlook
  • Google Calendar on a Website
  • Google Calendar on Your Website
  • Embed Code to Website
  • Promotion Ideas
  • Contests
    • Best CRS video testimonial
    • Best marketing idea
    • Best LinkedIn discussion
    • Best Flickr photos
    • Best audio interview
    • Best blog post
  • Give Winners
    • FREE lunch
    • FREE CRS class
    • Gift certificate at the CRS store
    • Trip to Sell-a-bration 2009
  • Contest Pays for
    • Marketing expenses
    • Interaction among members
    • Testimonials for CRS
  • Sponsorships
  • What is the value proposition?
    • I will give you_______
    • if you give me _______?
  • I will give you…
    • EXPOSURE
    • List of members
    • Time to present at events
    • Mentioned in marketing and communication:
      • Blog
      • Podcast
      • Social networks
      • Website
      • eMarketing
  • If you give me…
  • Your Return on Investment
  • Exposure to Transactions
  • Make it a Win-Win
  • Sponsorship Letter
  • Organization Checklist
    • Open checklist
    • Identify action items
    • Assign role
    • Assign completion deadline
  • Quick Recap
  • Social Media To Do List