Build Membership Value with Low Cost Methods By Doug Devitre

Current Communication

Current Positions from Survey

Participation of Membership

Creating Value

Marketing

Blogging www.WordPress.com www.ActiveRain.com www.RealTownBlogs.com

Southern California CRS Blog

Steps to Creating Blog

Multiple Authors President President Elect Immediate Past President Treasurer Education Membership

President

President Elect

Immediate Past President

Treasurer

Education

Membership

Do you have time to blog?

Set Recurring Appointment in Outlook

Time Release Entry

Power of Video Chapter presentations Guest speakers Installation banquets Charity events CRS Testimonials Marketing ideas

Chapter presentations

Guest speakers

Installation banquets

Charity events

CRS Testimonials

Marketing ideas

Video Testimonials Referrals from other members Networking opportunities Education from courses

Referrals from other members

Networking opportunities

Education from courses

Video Recording Devices Flip Video www.flipvideo.com Logitech Quick Cam Pro www.logitech.com

Flip Video

www.flipvideo.com

Create a YouTube Account

Video Upload Step 1 of 2

Video Upload Step 2 of 2

Marketing Using YouTube

Embed YouTube Video WordPress Insert Code

Windows Movie Maker

Online Social Networking www.LinkedIn.com www.Facebook.com www.Twitter.com

LinkedIn Group

Discussions in LinkedIn Groups

Improve LinkedIn Group Invite members Ask members to follow you Post RSS link to all websites Post events to profile Add badge to profiles Post link on other websites

Invite members

Ask members to follow you

Post RSS link to all websites

Post events to profile

Add badge to profiles

Post link on other websites

Facebook Group

Improve your Facebook Group Invite friends to join group Add photos of events Add videos of events Enable the discussion board Schedule events and invite members Add badge to profiles Post link on other websites

Invite friends to join group

Add photos of events

Add videos of events

Enable the discussion board

Schedule events and invite members

Add badge to profiles

Post link on other websites

Improve Your Twitter Follow your members Ask members to follow you Post RSS link to all websites Post events to profile Add badge to profiles Post link on other websites

Follow your members

Ask members to follow you

Post RSS link to all websites

Post events to profile

Add badge to profiles

Post link on other websites

www.Twitter.com

Photo Sharing www.Flickr.com www.Slide.com

Which Photos to Share?

www.Flickr.com

www.Slide.com

Add Images from Flickr

Google Docs http://Docs.Google.com

Benefits of Google Docs FREE Access documents from online connection Save time emailing documents Restrict access by invitation only Collaborate on documents in real time FREE

FREE

Access documents from online connection

Save time emailing documents

Restrict access by invitation only

Collaborate on documents in real time

FREE

What Documents to Share

Set up a FREE Google Account

Add Google Docs to your applications

Google Docs Types 3 Types of Documents

Upload Files

Google Docs Folders

Each Document = Web Page

Publish document to URL

Publish document to URL

Communication

RSS www.FeedBurner.com www.WidgetBox.com www.FeedDemon.com

Why RSS?

Reader vs. Publisher

Ways to View RSS Feed

www.FeedDemon.com

Create RSS Feeds for:

Feeds Posted to:

Membership Podcast www.FreeConferenceCall.com http://Audacity.SourceForge.Net www.HipCast.com

Tele-seminar Example

Whom to Interview Top CRS agents in local market Regional Chamber of Commerce Local public figures Chapter Presidents

Top CRS agents in local market

Regional Chamber of Commerce

Local public figures

Chapter Presidents

Podcast

Download from iTunes

Social Bookmarking http://Del.icio.us

Why Share Favorite Websites Position CRS Chapter as source of info Resource for members RSS syndication in blog

Position CRS Chapter as source of info

Resource for members

RSS syndication in blog

Del.icio.us

http://del.icio.us/dougdevitre

www.Google.com/Calendar

How to Use Google Calendar

Advertise Class Schedule Online

Updates Outlook, RSS feed, and your website automatically

Invite others to attend Set reminders

Google Calendar Settings 1. 2.

Calendar Integration

Google Calendar on Your Blog RSS Feed

Add Google Calendar to Outlook

Google Calendar on a Website

Google Calendar on Your Website

Embed Code to Website

Promotion Ideas

Contests Best CRS video testimonial Best marketing idea Best LinkedIn discussion Best Flickr photos Best audio interview Best blog post

Best CRS video testimonial

Best marketing idea

Best LinkedIn discussion

Best Flickr photos

Best audio interview

Best blog post

Give Winners FREE lunch FREE CRS class Gift certificate at the CRS store Trip to Sell-a-bration 2009

FREE lunch

FREE CRS class

Gift certificate at the CRS store

Trip to Sell-a-bration 2009

Contest Pays for Marketing expenses Interaction among members Testimonials for CRS

Marketing expenses

Interaction among members

Testimonials for CRS

Sponsorships

What is the value proposition? I will give you_______ if you give me _______?

I will give you_______

if you give me _______?

I will give you… EXPOSURE List of members Time to present at events Mentioned in marketing and communication: Blog Podcast Social networks Website eMarketing

EXPOSURE

List of members

Time to present at events

Mentioned in marketing and communication:

Blog

Podcast

Social networks

Website

eMarketing

If you give me…

Your Return on Investment

Exposure to Transactions

Make it a Win-Win

Sponsorship Letter

Organization Checklist Open checklist Identify action items Assign role Assign completion deadline

Open checklist

Identify action items

Assign role

Assign completion deadline

Quick Recap

Social Media To Do List