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Communicating Effectively And Minimizing Risk Using Social Media
 

Communicating Effectively And Minimizing Risk Using Social Media

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Doug Devitre presents Communicating Effectively And Minimizing Risk Using Social Media to the Nebraska Association of REALTORS 2009 Fall Meetings.

Doug Devitre presents Communicating Effectively And Minimizing Risk Using Social Media to the Nebraska Association of REALTORS 2009 Fall Meetings.

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  • Hi Doug, Congratulations for your presentation; my name is antonio fontanini and I am an associate professor at EOI Business School (Madrid); I would like to have your pdf/ptt presentation in order to send it to my students at the Global MBA 2009 edition.
    In case you would help us, please send it to my address at EOI: antoniofontanini@eoi.es
    Thanks in advance for your colaboration.
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    Communicating Effectively And Minimizing Risk Using Social Media Communicating Effectively And Minimizing Risk Using Social Media Presentation Transcript

    • Communicating Effectively and Minimizing Risk Using Social Media By Doug Devitre
    • Current Responsibilities
    • Current Responsibilities Manage accounting
    • Current Responsibilities Manage accounting Sell
    • Current Responsibilities Manage accounting Personal life Sell
    • Current Responsibilities Manage accounting Personal life Sell Attend classes
    • Current Responsibilities Manage accounting Personal life Sell Volunteer Attend classes
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Search for homes
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Delegate
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Write my ads Delegate
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate
    • Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
    • Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
    • Current Responsibilities Negotiate inspections Show property Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
    • You expect me to do this too!
    • Why Social Media? • FREE • Be found on internet • Answer frequently asked questions • Growing numbers • Decision makers participate • Outsourced
    • Top 10 Mistakes Agents make Using Social Media 6
    • 10. Insignificant Status Updates 7
    • 9. Double Check Speeling 8
    • 8. Breaching Confidentiality 9
    • 7. Accepting Your Mom as a Friend 10
    • 6. Promote Other Businesses 11
    • 5. Accept Everyones’ Invitation and Offer 12
    • 4. Do What Everyone else is Doing 13
    • 3. Update Status All of the Time 14
    • 2. Know how to do EVERYTHING 15
    • 1. Try to do it ALL 16
    • Effective Communication
    • How do YOU Know What is Effective? 18
    • Signals People Take Action • They call you • They email you • Click on links in an email • Comment on what you say • Fill out a form on a website • Download resources • Refer and recommend to others 19
    • They Call You • How did you find me? • What made you pick up the phone and call? • Do you have other preferred methods of communication? 20
    • They Email You • They: – Asking for more information – Need clarification – Want to remain anonymous – Want permission to follow up 21
    • Click Links in an Email • Can you track? – how many sent – how many opens – how many links clicked – how many unsubscribed 22
    • Comment on What You Say • Comment on a blog post • Comment on your comment • Comment on a photo • Comment on a video • Comment on PowerPoint 23
    • Fill out Form on Website • Calls to action • Lead generation • Special reports • Subscribe to RSS • Develop your list of questions • Auto-responders 24
    • Download Resources • PDF as link on blog • PDF as link in email • PDF as link in auto- responder • Folder of downloadable documents by link • Folder of docs embedded into website 25
    • Refer and Recommend to Others
    • by the Numbers 27
    • “In August of 2009, LinkedIn reached 45 million registered users.” Techcrunch.com http://www.techcrunch.com/ 2009/08/12/linkedin-reaches-45-
    • “YouTube is the #1 video site on the web, with 300 million visitors each month.” Clean Cut Media (2009) http://www.thatagency.com/design-studio- blog/2009/07/social-media-statistics- for-2009/
    • “47% of YouTube’s users have annual incomes of over $75,000.” http://www.gstatic.com/youtube/ engagement/platform/autoplay/ advertise/downloads/ YouTube_InTheKnow.pdf
    • “In 2008, 32% of REALTORS® used social media sites. In 2009, the number rose to 84%.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/ 54d719804f2807aca5f1e74e813808c1/2009+Tech +Report+-+v1.pdf? MOD=AJPERES&CACHEID=54d719804f2807aca5f1e74e8 13808c1
    • “By 2010 Gen Y will outnumber Baby Boomers, 96% of them have joined a social network .” Grunwald Associates National Study http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
    • Facebook added 100 million users in less than 9 months. United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
    • “The fastest growing demographic on Facebook is females aged 55-65.” Inside Facebook Blog http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
    • “Daily use of social media by adults rose from 8% in 2005 to 35% in 2009.” http://ateblog.com/social-media-for- realtors-should-you-really-care-about-it- absolutely-yes/
    • “66% of LinkedIn users are decision makers or have influence in the purchase decisions at their companies.” http://socialmediastatistics.wikidot.com/ linkedin/
    • “44% of Inc. 500 companies consider social media technologies ‘very important’ for their business/marketing strategy.” http://www.umassd.edu/cmr/ studiesresearch/blogstudy5.pdf
    • What is Your Clients’ Preferred Communication • Face to face • Text message • Mail • Facebook • Twitter • Direct mail • Linkedin • Phone • YouTube • Fax • SlideShare • Hand written note • RSS 38
    • Text Message • 140 characters or less • Text message templates • Text message signatures • Email to text message • Text notification from lead sources • Multimedia SMS 39
    • Create the Perfect Profile
    • Create these accounts • Google Accounts • www.FaceBook.com • www.Twitter.com • www.Linkedin.com • http://Ping.fm • www.SlideShare.net • www.WordPress.com • www.YouTube.com • www.Conduit.com • www.FeedBurner.com • www.WidgetBox.com • www.Flickr.com • www.Box.net • www.FriendFeed.com
    • Creating Online Profiles • Create profile template • Visit website • Click join or sign up • Enter in username and create password • Add professional details • Check email for subscription link • Visit site and enter in username and password • Copy and paste from template into fields
    • Social Media Template You Summary Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
    • Every Social Media Account Needs a Brand • Locate login url • Select username • Select password • Choose hyperlink • Locate RSS feed
    • Create Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com DougDevitre@ Link1234 http:// Gmail.com www.linkedin.com/in/ dougdevitre Facebook.com DougDevitre@ Face1234 http:// Gmail.com www.facebook.com/ DougDevitre Twitter.com DougDevitre Twit1234 http://twitter.com/ dougdevitre
    • Facebook • Status update • Poke • Post to wall • Share multimedia • Facebook email message • Comment on photos & videos • RSS import 47
    • Create a Facebook Profile
    • Facebook Status Updates
    • Facebook Friends
    • Personalization Increases Facebook Conversion Rate • Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend • Someone posted on your wall • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
    • Facebook Photos
    • Facebook Videos
    • Facebook Wall
    • Facebook Fan Pages
    • Facebook Pages
    • Tips for Fan Pages • Create yourself • Name the page the product of your service • Comment on your comments • Import Friendfeed RSS feed 57
    • Import RSS Feed 58
    • Import RSS Feed 58
    • Facebook Comments
    • Twitter • 140 characters or less • www.TweetDeck.com • www.TwitPic.com • www.GeoChirp.com • www.Twellow.com • http://Twittermail.com • www.Tweetbeep.com • http://Ping.fm 60
    • Create a Profile • Name • Username • Picture • Website • Online bio • Location • Background
    • Follow People • Find people on Twitter • Click on Follow
    • Followers
    • TweetDeck 64
    • • RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice
    • 66
    • www.GeoChirp.com 67
    • www.TweetBeep.com 68
    • www.LinkedIn.com • Professional social network • Links to favorite websites • Searchable database of contacts • Ask and answer questions and answers • Recommendations from past clients • Past work and education experience
    • 70
    • 70
    • Create LinkedIn Profile • Name, title, industry • Current position • Past employment • Education • Summary • Specialties • Public profile • Key word heavy
    • Choose Websites
    • Add Connections
    • Upload Contacts to LinkedIn
    • Personalization Increases LinkedIn Conversion Rate • Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
    • Group Discussions
    • Q&A
    • Add Applications
    • Blog in Linkedin 79
    • PowerPoint in Linkedin 80
    • Documents on Linkedin 81
    • www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
    • Create YouTube Profile • Select username • Enter password
    • Design the Channel • Channel info • Channel design • Organize videos • Performer info
    • Upload Video
    • Marketing videos
    • Embed HTML Source Code Source Code selected Paste CTRL-V
    • Create a Background
    • Create a Background
    • Playlists
    • Custom Video Players
    • www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
    • Create a Profile
    • Upload Presentations
    • My Slideshows
    • Share Presentations
    • Create a Slideshow Presentation Pack
    • www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
    • Create a Profile
    • Upload Photos
    • Titles, Descriptions, and Tags • Titles • Descriptions • Tags
    • Photostream
    • www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
    • Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy Buyer presentation Listing contract Postcard templates manual Buyer agency Listing PowerPoint Referral agreement presentation templates agreements Loan application Homeowner Business card Training exercises Sample sales contract warranty template Company roster Homeowner warranty Condo Social media Company logos Sellers forwarding supplement template Press releases address MLS listing sheet List of suppliers Title and survey Lock box Signs and riders authorization authorization Custom design Inspection notice Flood letter Moving checklist Moving checklist Utility transfer Utility transfer Vendor list Vendor list Relocation package Relocation package
    • Box.net Folders • Embed folder into blog • Share documents by hyperlink • Share folders by hyperlink • Folders contain more documents
    • Sharing Documents
    • Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/ flash/box_explorer.swf? widgetHash=2t04hfpk40 &cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
    • RSS
    • Example RSS Feeds • Blog • Blog comments • YouTube • Twitter • Slideshare • Flickr • FriendFeed • Del.icio.us • Google Calendar
    • Handling Comments • Types of comments – SPAM – Acknowledgements – Clarification questions – Disagree – Negative or hurtful 109
    • Ethical Issues and Risk Reduction • Fair housing • Diversity • Code of Ethics 110
    • Copyright Infringement • Photos • Videos • Audio • Quotes • Articles 111
    • Misinterpretation • I didn’t mean to say that • No one will see this • Negative comments • Overstated opinions 112
    • Abandonment • Last blog post was 2 years ago • No response to comments • Not a worthy resource for others to return. 113
    • Types of Content • Announcements • Stating facts • Opinions 114
    • Auto-Approve • What comments would you auto-approve to your social media accounts? • Who would you approve to automatically publish comments? 115
    • Require Approval • Blog posts • Political issues • Hot topics 116
    • Risks of Using Social Media • Immediacy of published content • Others may use content • Others tag you • Broker responsibility • Hijacked profile • Fair housing • MLS violations • Code of ethics
    • Social Media Plan of Action Setup Maintenance
    • Setup • Choose networks • Find help • Customize profiles • Create network of contacts • Automate RSS feeds
    • Maintenance • Uploading content • Managing profiles and comments • Titles, tags, and descriptions • Status updates • Managing connections
    • Share Not Sell • Share your experiences • Share your photos • Share your videos • Share your business • Share your personal life 121
    • Social Media Strategy • What is the content? • What is the right tool? • Where does it go? 122
    • What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 123
    • What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 124
    • Where does it go? • Facebook • Linkedin • Blog • Website • Email • RSS reader • Friendfeed • Widgetbox 125
    • $19.95/ month VIP Membership $199/ year • 5 videos weekly that explain how to use tools you already own specific to real estate. • Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. • Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. • Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. • Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 126