Communicating Effectively And Minimizing Risk Using Social Media

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Doug Devitre presents Communicating Effectively And Minimizing Risk Using Social Media to the Nebraska Association of REALTORS 2009 Fall Meetings.

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  • Hi Doug, Congratulations for your presentation; my name is antonio fontanini and I am an associate professor at EOI Business School (Madrid); I would like to have your pdf/ptt presentation in order to send it to my students at the Global MBA 2009 edition.
    In case you would help us, please send it to my address at EOI: antoniofontanini@eoi.es
    Thanks in advance for your colaboration.
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Communicating Effectively And Minimizing Risk Using Social Media

  1. Communicating Effectively and Minimizing Risk Using Social Media By Doug Devitre
  2. Current Responsibilities
  3. Current Responsibilities Manage accounting
  4. Current Responsibilities Manage accounting Sell
  5. Current Responsibilities Manage accounting Personal life Sell
  6. Current Responsibilities Manage accounting Personal life Sell Attend classes
  7. Current Responsibilities Manage accounting Personal life Sell Volunteer Attend classes
  8. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes
  9. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Search for homes
  10. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes
  11. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Delegate
  12. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Write my ads Delegate
  13. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate
  14. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  15. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  16. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  17. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Delegate Prospecting
  18. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Delegate Prospecting
  19. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  20. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  21. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  22. Current Responsibilities Negotiate inspections Show property Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  23. You expect me to do this too!
  24. Why Social Media? • FREE • Be found on internet • Answer frequently asked questions • Growing numbers • Decision makers participate • Outsourced
  25. Top 10 Mistakes Agents make Using Social Media 6
  26. 10. Insignificant Status Updates 7
  27. 9. Double Check Speeling 8
  28. 8. Breaching Confidentiality 9
  29. 7. Accepting Your Mom as a Friend 10
  30. 6. Promote Other Businesses 11
  31. 5. Accept Everyones’ Invitation and Offer 12
  32. 4. Do What Everyone else is Doing 13
  33. 3. Update Status All of the Time 14
  34. 2. Know how to do EVERYTHING 15
  35. 1. Try to do it ALL 16
  36. Effective Communication
  37. How do YOU Know What is Effective? 18
  38. Signals People Take Action • They call you • They email you • Click on links in an email • Comment on what you say • Fill out a form on a website • Download resources • Refer and recommend to others 19
  39. They Call You • How did you find me? • What made you pick up the phone and call? • Do you have other preferred methods of communication? 20
  40. They Email You • They: – Asking for more information – Need clarification – Want to remain anonymous – Want permission to follow up 21
  41. Click Links in an Email • Can you track? – how many sent – how many opens – how many links clicked – how many unsubscribed 22
  42. Comment on What You Say • Comment on a blog post • Comment on your comment • Comment on a photo • Comment on a video • Comment on PowerPoint 23
  43. Fill out Form on Website • Calls to action • Lead generation • Special reports • Subscribe to RSS • Develop your list of questions • Auto-responders 24
  44. Download Resources • PDF as link on blog • PDF as link in email • PDF as link in auto- responder • Folder of downloadable documents by link • Folder of docs embedded into website 25
  45. Refer and Recommend to Others
  46. by the Numbers 27
  47. “In August of 2009, LinkedIn reached 45 million registered users.” Techcrunch.com http://www.techcrunch.com/ 2009/08/12/linkedin-reaches-45-
  48. “YouTube is the #1 video site on the web, with 300 million visitors each month.” Clean Cut Media (2009) http://www.thatagency.com/design-studio- blog/2009/07/social-media-statistics- for-2009/
  49. “47% of YouTube’s users have annual incomes of over $75,000.” http://www.gstatic.com/youtube/ engagement/platform/autoplay/ advertise/downloads/ YouTube_InTheKnow.pdf
  50. “In 2008, 32% of REALTORS® used social media sites. In 2009, the number rose to 84%.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/ 54d719804f2807aca5f1e74e813808c1/2009+Tech +Report+-+v1.pdf? MOD=AJPERES&CACHEID=54d719804f2807aca5f1e74e8 13808c1
  51. “By 2010 Gen Y will outnumber Baby Boomers, 96% of them have joined a social network .” Grunwald Associates National Study http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
  52. Facebook added 100 million users in less than 9 months. United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
  53. “The fastest growing demographic on Facebook is females aged 55-65.” Inside Facebook Blog http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
  54. “Daily use of social media by adults rose from 8% in 2005 to 35% in 2009.” http://ateblog.com/social-media-for- realtors-should-you-really-care-about-it- absolutely-yes/
  55. “66% of LinkedIn users are decision makers or have influence in the purchase decisions at their companies.” http://socialmediastatistics.wikidot.com/ linkedin/
  56. “44% of Inc. 500 companies consider social media technologies ‘very important’ for their business/marketing strategy.” http://www.umassd.edu/cmr/ studiesresearch/blogstudy5.pdf
  57. What is Your Clients’ Preferred Communication • Face to face • Text message • Mail • Facebook • Twitter • Direct mail • Linkedin • Phone • YouTube • Fax • SlideShare • Hand written note • RSS 38
  58. Text Message • 140 characters or less • Text message templates • Text message signatures • Email to text message • Text notification from lead sources • Multimedia SMS 39
  59. Create the Perfect Profile
  60. Create these accounts • Google Accounts • www.FaceBook.com • www.Twitter.com • www.Linkedin.com • http://Ping.fm • www.SlideShare.net • www.WordPress.com • www.YouTube.com • www.Conduit.com • www.FeedBurner.com • www.WidgetBox.com • www.Flickr.com • www.Box.net • www.FriendFeed.com
  61. Creating Online Profiles • Create profile template • Visit website • Click join or sign up • Enter in username and create password • Add professional details • Check email for subscription link • Visit site and enter in username and password • Copy and paste from template into fields
  62. Social Media Template You Summary Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
  63. Every Social Media Account Needs a Brand • Locate login url • Select username • Select password • Choose hyperlink • Locate RSS feed
  64. Create Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com DougDevitre@ Link1234 http:// Gmail.com www.linkedin.com/in/ dougdevitre Facebook.com DougDevitre@ Face1234 http:// Gmail.com www.facebook.com/ DougDevitre Twitter.com DougDevitre Twit1234 http://twitter.com/ dougdevitre
  65. Facebook • Status update • Poke • Post to wall • Share multimedia • Facebook email message • Comment on photos & videos • RSS import 47
  66. Create a Facebook Profile
  67. Facebook Status Updates
  68. Facebook Friends
  69. Personalization Increases Facebook Conversion Rate • Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend • Someone posted on your wall • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
  70. Facebook Photos
  71. Facebook Videos
  72. Facebook Wall
  73. Facebook Fan Pages
  74. Facebook Pages
  75. Tips for Fan Pages • Create yourself • Name the page the product of your service • Comment on your comments • Import Friendfeed RSS feed 57
  76. Import RSS Feed 58
  77. Import RSS Feed 58
  78. Facebook Comments
  79. Twitter • 140 characters or less • www.TweetDeck.com • www.TwitPic.com • www.GeoChirp.com • www.Twellow.com • http://Twittermail.com • www.Tweetbeep.com • http://Ping.fm 60
  80. Create a Profile • Name • Username • Picture • Website • Online bio • Location • Background
  81. Follow People • Find people on Twitter • Click on Follow
  82. Followers
  83. TweetDeck 64
  84. • RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice
  85. 66
  86. www.GeoChirp.com 67
  87. www.TweetBeep.com 68
  88. www.LinkedIn.com • Professional social network • Links to favorite websites • Searchable database of contacts • Ask and answer questions and answers • Recommendations from past clients • Past work and education experience
  89. 70
  90. 70
  91. Create LinkedIn Profile • Name, title, industry • Current position • Past employment • Education • Summary • Specialties • Public profile • Key word heavy
  92. Choose Websites
  93. Add Connections
  94. Upload Contacts to LinkedIn
  95. Personalization Increases LinkedIn Conversion Rate • Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
  96. Group Discussions
  97. Q&A
  98. Add Applications
  99. Blog in Linkedin 79
  100. PowerPoint in Linkedin 80
  101. Documents on Linkedin 81
  102. www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
  103. Create YouTube Profile • Select username • Enter password
  104. Design the Channel • Channel info • Channel design • Organize videos • Performer info
  105. Upload Video
  106. Marketing videos
  107. Embed HTML Source Code Source Code selected Paste CTRL-V
  108. Create a Background
  109. Create a Background
  110. Playlists
  111. Custom Video Players
  112. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
  113. Create a Profile
  114. Upload Presentations
  115. My Slideshows
  116. Share Presentations
  117. Create a Slideshow Presentation Pack
  118. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
  119. Create a Profile
  120. Upload Photos
  121. Titles, Descriptions, and Tags • Titles • Descriptions • Tags
  122. Photostream
  123. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
  124. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy Buyer presentation Listing contract Postcard templates manual Buyer agency Listing PowerPoint Referral agreement presentation templates agreements Loan application Homeowner Business card Training exercises Sample sales contract warranty template Company roster Homeowner warranty Condo Social media Company logos Sellers forwarding supplement template Press releases address MLS listing sheet List of suppliers Title and survey Lock box Signs and riders authorization authorization Custom design Inspection notice Flood letter Moving checklist Moving checklist Utility transfer Utility transfer Vendor list Vendor list Relocation package Relocation package
  125. Box.net Folders • Embed folder into blog • Share documents by hyperlink • Share folders by hyperlink • Folders contain more documents
  126. Sharing Documents
  127. Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/ flash/box_explorer.swf? widgetHash=2t04hfpk40 &cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
  128. RSS
  129. Example RSS Feeds • Blog • Blog comments • YouTube • Twitter • Slideshare • Flickr • FriendFeed • Del.icio.us • Google Calendar
  130. Handling Comments • Types of comments – SPAM – Acknowledgements – Clarification questions – Disagree – Negative or hurtful 109
  131. Ethical Issues and Risk Reduction • Fair housing • Diversity • Code of Ethics 110
  132. Copyright Infringement • Photos • Videos • Audio • Quotes • Articles 111
  133. Misinterpretation • I didn’t mean to say that • No one will see this • Negative comments • Overstated opinions 112
  134. Abandonment • Last blog post was 2 years ago • No response to comments • Not a worthy resource for others to return. 113
  135. Types of Content • Announcements • Stating facts • Opinions 114
  136. Auto-Approve • What comments would you auto-approve to your social media accounts? • Who would you approve to automatically publish comments? 115
  137. Require Approval • Blog posts • Political issues • Hot topics 116
  138. Risks of Using Social Media • Immediacy of published content • Others may use content • Others tag you • Broker responsibility • Hijacked profile • Fair housing • MLS violations • Code of ethics
  139. Social Media Plan of Action Setup Maintenance
  140. Setup • Choose networks • Find help • Customize profiles • Create network of contacts • Automate RSS feeds
  141. Maintenance • Uploading content • Managing profiles and comments • Titles, tags, and descriptions • Status updates • Managing connections
  142. Share Not Sell • Share your experiences • Share your photos • Share your videos • Share your business • Share your personal life 121
  143. Social Media Strategy • What is the content? • What is the right tool? • Where does it go? 122
  144. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 123
  145. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 124
  146. Where does it go? • Facebook • Linkedin • Blog • Website • Email • RSS reader • Friendfeed • Widgetbox 125
  147. $19.95/ month VIP Membership $199/ year • 5 videos weekly that explain how to use tools you already own specific to real estate. • Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. • Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. • Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. • Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 126

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