!         by @Doug Devitrehttp://DougDevitre.com/Commercial   National Association of REALTORS®   Commercial Signature Spe...
About the presenter•   Licensed REALTOR® in 2004•   Hired to speak in 33 states•   National Association of REALTORS®    RE...
foundation
Principles• Trusted online relationships• Listen effectively online• Education based marketing• Communication architecture
Trusted online relationships
Linkedin• Create and optimize profile• Add applications• Build online connections• Participate in discussions
Create and Optimize Profile• Permalink to profile• Key word heavy by niche• Bulleted lists• Recommendations• Industry groups
Add Applications• Blog• SlideShare• Box.net
Commercial Real Estate      Networking Groups•   (CCIM) Certified Commercial Investment Member•   (BOMA) Building Owners an...
Build Online Connections
Add Connections
Participate in Discussions
http://www.twellow.com/category_users/cat_id/1019
ListenEffectively    Online
Commercial Real Estate Information Sources• LoopNet• CoStar In-House Research• CCIMNet• RCA/NAR• CommercialSource.com• Loc...
Searching for News
Searching for News  +
Searching for News +Daily
Searching for News +      =Daily
Searching for News +      =Daily
http://www.costar.com/news/rss/
http://blog.loopnet.com/
http://Google.com/Reader
http://Google.com/Alerts• Your name• Your company name• Your clients• Niche key words• Your competition
Email Notifications
Email Notifications
Email Notifications  X
Email Notifications     X100 more per day
Email Notifications     X        =100 more per day
Email Notifications     X        =100 more per day
http://Search.Twitter.com
EducationBased Marketing
How do we evaluate  this property?
How do we analyze this site for our clients?
How does visibility help   marketability?
http://blog.ruggieriteam.com/
http://blog.ruggieriteam.com/2010/10/sperry-van-ness-to-offer-renewable.html
http://www.slideshare.net/dougdevitre/six-ways-   to-build-your-online-brand-fo-REALTORS
Video Interviews
Video Listingshttp://www.youtube.com/watch?v=91yMW8ZcKkE
Video Screen Capture     http://Camtasia.com            Text
http://www.slideshare.net/Ravi_Karandeekar/  tata-housings-inora-park-undri-pune-india
Online Document Storage
Communication Architecture
3 Questions• What is the content?• What is the right tool?• Where does it go?
What is the content?• Articles• Pictures• Videos• Favorite websites• Audio• PowerPoint presentations• Online documents• St...
What is the right tool?• Blog• Flickr• YouTube• Delicious• Hipcast• SlideShare• Box.net• Ping.fm
Where does it go?          • Facebook          • Linkedin          • Twitter          • Blog          • Email          • R...
http://budurl.com/delegatethehow
Hire Doug for 2011• List of 2011 Topics for Signature Series• Past PowerPoint presentations• Book Doug for 2011• More FREE...
Special Thanks to theNAR Commercial Signature Serieshttp://REALTOR.org/Commercial
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series
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Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series

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The National Association of REALTORS Commercial Signature Series brings Doug Devitre to present Commercial Real Estate and Social Media for its members.

The examples are specific to how commercial real estate professionals can use social media in their business to serve their clients, market their services, and remain relevant in the industry.

The Signature Series Speakers Bureau offers commercial overlay boards and state and local associations access to expert speakers and trainers that have dramatically reduced their fees for REALTORS®. Our goal is to assist in providing affordable, quality education for members at the state and local level. Speakers can also design a program to meet the specific needs of your audience.

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  • Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series

    1. 1. ! by @Doug Devitrehttp://DougDevitre.com/Commercial National Association of REALTORS® Commercial Signature Speaker Series
    2. 2. About the presenter• Licensed REALTOR® in 2004• Hired to speak in 33 states• National Association of REALTORS® REBAC Hall of Fame 2010• 10 professional designations/ certifications• Sushi chef/snowboarder/gridskipper http://DougDevitre.com/Commercial
    3. 3. foundation
    4. 4. Principles• Trusted online relationships• Listen effectively online• Education based marketing• Communication architecture
    5. 5. Trusted online relationships
    6. 6. Linkedin• Create and optimize profile• Add applications• Build online connections• Participate in discussions
    7. 7. Create and Optimize Profile• Permalink to profile• Key word heavy by niche• Bulleted lists• Recommendations• Industry groups
    8. 8. Add Applications• Blog• SlideShare• Box.net
    9. 9. Commercial Real Estate Networking Groups• (CCIM) Certified Commercial Investment Member• (BOMA) Building Owners and Managers Association• (NAIOP) National Association of Industrial & Office Properties• (SIOR) Society of Industrial and Office REALTORS®• (CRE) Counselors of Real Estate• Appraisal Institute• (ULI) Urban Land Institute
    10. 10. Build Online Connections
    11. 11. Add Connections
    12. 12. Participate in Discussions
    13. 13. http://www.twellow.com/category_users/cat_id/1019
    14. 14. ListenEffectively Online
    15. 15. Commercial Real Estate Information Sources• LoopNet• CoStar In-House Research• CCIMNet• RCA/NAR• CommercialSource.com• Local news• Regional news
    16. 16. Searching for News
    17. 17. Searching for News +
    18. 18. Searching for News +Daily
    19. 19. Searching for News + =Daily
    20. 20. Searching for News + =Daily
    21. 21. http://www.costar.com/news/rss/
    22. 22. http://blog.loopnet.com/
    23. 23. http://Google.com/Reader
    24. 24. http://Google.com/Alerts• Your name• Your company name• Your clients• Niche key words• Your competition
    25. 25. Email Notifications
    26. 26. Email Notifications
    27. 27. Email Notifications X
    28. 28. Email Notifications X100 more per day
    29. 29. Email Notifications X =100 more per day
    30. 30. Email Notifications X =100 more per day
    31. 31. http://Search.Twitter.com
    32. 32. EducationBased Marketing
    33. 33. How do we evaluate this property?
    34. 34. How do we analyze this site for our clients?
    35. 35. How does visibility help marketability?
    36. 36. http://blog.ruggieriteam.com/
    37. 37. http://blog.ruggieriteam.com/2010/10/sperry-van-ness-to-offer-renewable.html
    38. 38. http://www.slideshare.net/dougdevitre/six-ways- to-build-your-online-brand-fo-REALTORS
    39. 39. Video Interviews
    40. 40. Video Listingshttp://www.youtube.com/watch?v=91yMW8ZcKkE
    41. 41. Video Screen Capture http://Camtasia.com Text
    42. 42. http://www.slideshare.net/Ravi_Karandeekar/ tata-housings-inora-park-undri-pune-india
    43. 43. Online Document Storage
    44. 44. Communication Architecture
    45. 45. 3 Questions• What is the content?• What is the right tool?• Where does it go?
    46. 46. What is the content?• Articles• Pictures• Videos• Favorite websites• Audio• PowerPoint presentations• Online documents• Status update 45
    47. 47. What is the right tool?• Blog• Flickr• YouTube• Delicious• Hipcast• SlideShare• Box.net• Ping.fm
    48. 48. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
    49. 49. http://budurl.com/delegatethehow
    50. 50. Hire Doug for 2011• List of 2011 Topics for Signature Series• Past PowerPoint presentations• Book Doug for 2011• More FREE Resources• Private consulting available
    51. 51. Special Thanks to theNAR Commercial Signature Serieshttp://REALTOR.org/Commercial

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