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Commercial Real Estate and Social Media - National Association of REALTORS Commercial Signature Series

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The National Association of REALTORS Commercial Signature Series brings Doug Devitre to present Commercial Real Estate and Social Media for its members. …

The National Association of REALTORS Commercial Signature Series brings Doug Devitre to present Commercial Real Estate and Social Media for its members.

The examples are specific to how commercial real estate professionals can use social media in their business to serve their clients, market their services, and remain relevant in the industry.

The Signature Series Speakers Bureau offers commercial overlay boards and state and local associations access to expert speakers and trainers that have dramatically reduced their fees for REALTORS®. Our goal is to assist in providing affordable, quality education for members at the state and local level. Speakers can also design a program to meet the specific needs of your audience.

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Transcript

  • 1. ! by @Doug Devitrehttp://DougDevitre.com/Commercial National Association of REALTORS® Commercial Signature Speaker Series
  • 2. About the presenter• Licensed REALTOR® in 2004• Hired to speak in 33 states• National Association of REALTORS® REBAC Hall of Fame 2010• 10 professional designations/ certifications• Sushi chef/snowboarder/gridskipper http://DougDevitre.com/Commercial
  • 3. foundation
  • 4. Principles• Trusted online relationships• Listen effectively online• Education based marketing• Communication architecture
  • 5. Trusted online relationships
  • 6. Linkedin• Create and optimize profile• Add applications• Build online connections• Participate in discussions
  • 7. Create and Optimize Profile• Permalink to profile• Key word heavy by niche• Bulleted lists• Recommendations• Industry groups
  • 8. Add Applications• Blog• SlideShare• Box.net
  • 9. Commercial Real Estate Networking Groups• (CCIM) Certified Commercial Investment Member• (BOMA) Building Owners and Managers Association• (NAIOP) National Association of Industrial & Office Properties• (SIOR) Society of Industrial and Office REALTORS®• (CRE) Counselors of Real Estate• Appraisal Institute• (ULI) Urban Land Institute
  • 10. Build Online Connections
  • 11. Add Connections
  • 12. Participate in Discussions
  • 13. http://www.twellow.com/category_users/cat_id/1019
  • 14. ListenEffectively Online
  • 15. Commercial Real Estate Information Sources• LoopNet• CoStar In-House Research• CCIMNet• RCA/NAR• CommercialSource.com• Local news• Regional news
  • 16. Searching for News
  • 17. Searching for News +
  • 18. Searching for News +Daily
  • 19. Searching for News + =Daily
  • 20. Searching for News + =Daily
  • 21. http://www.costar.com/news/rss/
  • 22. http://blog.loopnet.com/
  • 23. http://Google.com/Reader
  • 24. http://Google.com/Alerts• Your name• Your company name• Your clients• Niche key words• Your competition
  • 25. Email Notifications
  • 26. Email Notifications
  • 27. Email Notifications X
  • 28. Email Notifications X100 more per day
  • 29. Email Notifications X =100 more per day
  • 30. Email Notifications X =100 more per day
  • 31. http://Search.Twitter.com
  • 32. EducationBased Marketing
  • 33. How do we evaluate this property?
  • 34. How do we analyze this site for our clients?
  • 35. How does visibility help marketability?
  • 36. http://blog.ruggieriteam.com/
  • 37. http://blog.ruggieriteam.com/2010/10/sperry-van-ness-to-offer-renewable.html
  • 38. http://www.slideshare.net/dougdevitre/six-ways- to-build-your-online-brand-fo-REALTORS
  • 39. Video Interviews
  • 40. Video Listingshttp://www.youtube.com/watch?v=91yMW8ZcKkE
  • 41. Video Screen Capture http://Camtasia.com Text
  • 42. http://www.slideshare.net/Ravi_Karandeekar/ tata-housings-inora-park-undri-pune-india
  • 43. Online Document Storage
  • 44. Communication Architecture
  • 45. 3 Questions• What is the content?• What is the right tool?• Where does it go?
  • 46. What is the content?• Articles• Pictures• Videos• Favorite websites• Audio• PowerPoint presentations• Online documents• Status update 45
  • 47. What is the right tool?• Blog• Flickr• YouTube• Delicious• Hipcast• SlideShare• Box.net• Ping.fm
  • 48. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
  • 49. http://budurl.com/delegatethehow
  • 50. Hire Doug for 2011• List of 2011 Topics for Signature Series• Past PowerPoint presentations• Book Doug for 2011• More FREE Resources• Private consulting available
  • 51. Special Thanks to theNAR Commercial Signature Serieshttp://REALTOR.org/Commercial