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CEBAA Social Networking Strategies

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    Favorites, Groups & Events

    CEBAA Social Networking Strategies - Presentation Transcript

    1.  
    2. Relationship Marketing
      • Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactions.
      • Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.
      http://en.wikipedia.org/wiki/Relationship_marketing
    3. Share not Sell
      • Share who you are
      • Share what you are doing
      • Share your life
      • Share your business
      • Share your thoughts
    4. Why Building Relationships Online?
      • FREE
      • Does not rely on email
      • Fully exposed profile
      • Searchable databases
      • Recommendations from past clients
      • View personal and professional info
    5.  
    6.  
    7.  
    8. Use of Social Network Web Sites by Age Source National Association of REALTORS® 2007 Profile of Home Buyers and Sellers
    9.  
    10.  
    11.  
    12. http://news.cnet.com/8301-13577_3-10160850-36.html
    13. CEBAA Media Plan of Action
    14. CEBAA Budget 2.0
    15. Your Return on Investment
    16. Budget Item Resource Set up Fee/mths. Snag-It www.TechSmith.com $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSnap Adobe professional www.NewEgg.com $450 Included N/A N/A Efax www.Efax.com $0 $15 Self-Hosted WordPress blog www.GoDaddy.com $80 $5 Digital video camera www.FlipVideo.com $199 N/A Podcast www.Hipcast.com $0 $10 Digital Camera www.NewEgg.com $300 N/A USB video camera www.Logitech.com $100 N/A IDX solution www.Wolfnet.com $700 $150 Total $2177 $180
    17. Snag-It
    18. Camtasia
    19. Fujitsu ScanSnap
    20. Adobe Acrobat Professional
    21. Self-Hosted WordPress blog
    22. Digital Video Camera
    23. Podcast
    24. USB video camera
    25. Create Social Media Accounts
    26. Create these accounts
      • Google Accounts
      • www.WordPress.com
      • www.FeedBurner.com
      • www.WidgetBox.com
      • www.Linkedin.com
      • www.Twitter.com
      • www.Flickr.com
      • www.Box.net
      • www.FaceBook.com
      • www.FriendFeed.com
      • www.SlideShare.net
      • www.Plugoo.com
      • www.YouTube.com
      • http://Del.icio.us
      • www.MyBlogLog.com
    27. Create Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com [email_address] Link1234 http://www.linkedin.com/in/dougdevitre Facebook.com [email_address] Face1234 http://www.facebook.com/people/Doug-Devitre/628201438 Twitter.com DougDevitre Twit1234 http://twitter.com/dougdevitre
    28. Every Social Media Account Needs a Brand
      • Locate login url
      • Select username
      • Select password
      • Choose hyperlink
      • Locate RSS feed
    29. Appendix A – Social Media Template
    30. Google Accounts
      • www.Gmail.com
      • http://Docs.Google.com
      • http://Calendar.Google.com
      • http://www.google.com/reader
      • http://GoogleAnalytics.com
    31. Why www.Gmail.com
      • Dedicate one email address to all social media sites
      • Use for
        • Registrations
        • Passwords
        • Notifications
        • Google alerts
        • Blog comment approval
    32. Why http://Docs.Google.com
      • Collaborate on management documents in real time
      • Publish documents to the web
      • Registration forms and surveys
      • Budgeting
      • Contact lists
      • Maps
    33. Why http://Calendar.Google.com
      • Embed into website
      • Invite guests
      • RSS feed
      • Types of calendars
        • Office schedule
        • Training
        • Company events
        • Birthdays
    34. Why http://www.google.com/reader
      • Supervise online activity by subscribing to your own feeds and categorize feeds into folders.
    35. Why http://GoogleAnalytics.com
      • Does your site track statistics?
        • Monthly unique visitors
        • Favorite links clicked
        • Referring URLs
        • SEO keywords
    36.  
    37.  
    38.  
    39. Why RSS?
    40. Reader vs. Publisher
    41. Ways to View RSS Feed
    42. Steps to Creating Blog
    43. Do you have time to blog?
    44.  
    45. Multiple Authors
      • Broker owner
      • Managing broker
      • Buyer specialist
      • Transaction coordinator
      • Marketing coordinator
      • Administrator
      • Relocation
      • Agents
    46. Managing Broker Authoring
      • Motivational quotes 
      • New policy change
      • Recruiting messages
      • Industry news
    47. Agent Authoring
      • Upcoming office events
      • Open houses
      • Market statistics
    48. Staff Authoring
      • Service provider changes
      • Contracts and forms
      • Marketing manager
      • Relocation
    49. Set Recurring Appointment in Outlook
    50.  
    51. Time Release Entry
    52. Why www.WordPress.com
      • Create self hosted blog
      • 100% customizable
      • Embeddable widgets and IDX feed
      • Built in RSS feed
      • Pages, posts, and multimedia
      • Authorized users upload content
      • Easy to use
    53.  
    54. Advantages of FeedBurner
      • Readers subscribe to feed by email
      • Readers subscribe in RSS reader
      • Track subscriber count
      • Track multiple feeds within profile
      • Optimize feed using other social media sites
    55. www.LinkedIn.com
      • Create profile
      • Finding contacts
      • Add connections
      • Choose websites
      • Recommendations
      • Group discussions
      • Q&A
      • Add applications
      • RSS
    56. Create LinkedIn Profile
      • Name, title, industry
      • Current position
      • Past employment
      • Education
      • Summary
      • Specialties
      • Public profile
      • Key word heavy
    57. Add Connections
    58. Finding Contacts on LinkedIn
    59. Choose Websites
    60. Recommendations
    61. Group Discussions
    62. Q&A
    63. Add Applications
      • www.WordPress.com
      • www.Box.net
      • www.SlideShare.Net
      • www.Amazon.com
    64. Read Network Updates Using RSS
    65. www.Twitter.com
    66. www.Twitter.com
      • Create a Profile
      • Follow People
      • Followers
      • Twitter Feed
      • Publishing your Twitter feed
    67. Create a Profile
      • Name
      • Username
      • Picture
      • Website
      • Online bio
      • Location
      • Background
    68. Follow People
      • Find people on Twitter
      • Click on Follow
    69. Followers
    70. www.Flickr.com
      • Create a profile
      • Upload photos
      • Titles, descriptions, and tags
      • Photostream
      • Create photo sets
      • Batch and organize photos
    71. Create a Profile
    72. Upload Photos
    73. Titles, Descriptions, and Tags
      • Titles
      • Descriptions
      • Tags
    74. Photostream
    75. www.Box.Net
      • Create a profile
      • Create folders
      • Upload files
      • Sharing documents by email and hyperlinks
      • Embed widget to blog or website
    76. Documents by Folder
    77. Box.net Folders
      • Share documents by hyperlink
      • Share folders by hyperlink
      • Embed folder into blog
      • Folders contain more documents
    78. Sharing Documents
    79. Embed Widget to a Blog or Website
      • <embed src=&quot;http://www.box.net/static/flash/box_explorer.swf?widgetHash=2t04hfpk40&cl=0&quot; width=&quot;460&quot; height=&quot;345&quot; wmode=&quot;transparent&quot; type=&quot;application/x-shockwave-flash&quot;></embed>
    80. Facebook Pages for and Groups By Doug Devitre http://www.DougDevitre.com
    81. Why Use Facebook for Broker?
      • FREE
      • Works with email, instant messaging, and RSS
      • 10% of agents using FB as communication tool
      • Multimedia and extra applications available
      • Marketing and advertising company benefits
      • Increase the transparency of company
      • Young leader participation in brokerage
    82. Facebook Page vs. Group
      • Facebook Page
      • Members join as fans
      • Fan pages are visible to unregistered people
      • Better for long term relationships
      • Add extra applications
      • Visitor statistics
      • Message delivered to status update, not emails
      • Unlimited number of fans
      • Facebook Group
      • Members join as members
      • Better for group discussions
      • Officers to facilitate and regulate discussion
      • Cannot add extra applications
      • Limited to 3,000 members
      • No visitor statistics
      • Message delivered to FB message inbox
    83.  
    84. Create a Facebook Page
      • Choose applications at bottom left
      • Select Ads and Pages
      • Create Page
    85. Create a Facebook Page
      • Choose Professional Service
      • Create Page
    86. Edit Page
      • Profile picture
      • Basic info
      • Detailed info
      • Discussion Boards
      • Events
      • Notes
      • Photos
      • Videos
      • Wall
      • More applications
      • Settings
      Set up preferences for each section
    87. Facebook Page Tools Information Event Calendar Discussions Wall Reviews Videos Notes Photos
    88. Benefits of Events
      • Advertise upcoming schedule
      • Promote registration website
      • See who is vs. who’s not attending
      • Share photos, videos, notes, and links of upcoming events
    89. Events: Step 1 Event Info
      • Event Name
      • Tagline
      • Event type
      • Description
      • Start and end time
      • Location provides map
      • Contact information
    90. Events: Step 2 Customize Class
      • Picture for event
      • Bring friends?
      • Show guest list?
      • Enable Wall
      • Photo settings
      • Video settings
      • Posted items?
      • Publicize in search
    91. Events: Step 3 Guest List
      • Invite from:
        • Outlook
        • Palm Desktop
        • .csv
        • LinkedIn
    92. Benefits of Notes
      • Post links from other websites
      • Import RSS feeds into Facebook
      • Status updates automatic
    93. Import a Blog Using RSS
      • Blog feed
      • Google Calendar feed
      • Twitter feed
      • Each entry appears on status updates
      • Links back to content site
        • (blog, calendar, etc.)
      Insert blog feed
    94. RSS feed for Posted Notes
      • Users can subscribe to any posted Facebook notes using published RSS feed.
    95.  
    96. Learning Objectives
    97. Create account at www.FriendFeed.com
    98. Add Social Media Profiles
    99. Available Social Websites
      • Choose frequently used
    100.  
    101. www.SlideShare.net
      • Create a profile
      • Upload presentations
      • My Slideshows
      • Share presentations
      • Create a slideshow Presentation Pack
    102. Create a Profile
    103. Upload Presentations
    104. My Slideshows
    105. Share Presentations
    106. www.YouTube.com
      • Create profile
      • Design the Channel
      • Upload video
      • Marketing videos
      • Playlists
      • Favorites
      • Subscriptions
      • Custom video players
    107. Create a YouTube profile
      • Select username
      • Enter password
    108. Design the Channel
      • Channel info
      • Channel design
      • Organize videos
      • Performer info
    109. Upload Video
    110. Marketing videos
    111. Embed HTML Source Code Paste CTRL-V Source Code selected
    112. Create a Background
    113. Playlists
    114. Set Up Playlists
    115. Favorites
    116. Subscriptions
    117. Custom Video Players
    118. www.DougDevitre.com
    119. Integrate RSS Feeds
    120. Integrate RSS Feeds
      • Identify feeds from multiple social networks
      • Subscribe to RSS feeds
      • Organize feeds into folders
      • Cross publish feeds
    121. Example RSS Feeds
      • Blog
      • Blog comments
      • YouTube
      • Twitter
      • Slideshare
      • Flickr
      • FriendFeed
      • Del.icio.us
      • Google Calendar
    122. Blog
      • http://feeds2.feedburner.com/lkwoodrealestate
    123. Locate Twitter RSS Feed http://twitter.com/statuses/user_timeline/23900486.rss
    124. Locate SlideShare RSS Feed http://www.slideshare.net/rss/user/lkwoodrealestate
    125. Locate Flickr RSS Feed http://api.flickr.com/services/feeds/photos_public.gne?id=36274634@N06&lang=en-us&format=rss_200
    126. Locate FriendFeed RSS Feed http://friendfeed.com/lkwoodrealestate?format=atom
    127. Locate Del.icio.us Feed http://feeds.delicious.com/v2/rss/lkwoodrealestate?count=15
    128. Google Calendar http://www.google.com/calendar/feeds/lkwoodrealestate%40gmail.com/public/basic 1. 2. 3.
    129. www.WidgetBox.com 1. 2. Choose Blog Feed Paste feed link location
    130. Edit Widget Box Properties Edit Layout 2. 1.
    131. Get Widget Box 1. 2. Publish feed to website using HTML source code
    132. Paste to Blog HTML Editor 4. 5. Open up Widgets Tab Paste HTML source code
    133. Assign responsibilities
    134. Assign Responsibilities
    135. Responsibilities by Action
    136. Videos
    137. Pictures
    138. Events
    139. Blog Entries
    140. Listings
    141. Badges/Widgets
    142. Tracking Performance
    143. Tracking Performance
    144. Blog Statistics
    145. YouTube
    146. Slideshare Views
    147. Twitter Counter
    148. Facebook Fans
    149. Broker Manual Policy
    150. Broker Manual Policy
    151. Choose Which Profiles Agents Can Use
      • Each site has its own purpose
      • Discuss imputed knowledge
      • Copyright and trademark violations of logo
      • Mandatory vs. optional connection to broker
    152. Social Media Time Management
      • Identify common time wasters
      • Time saving strategies
      • Publish feeds to deliver content
      • Personalizing messages
      • Increase conversion rate
      • Prospecting
      • Renewing referrals
    153. Broker Waiver of Liability
      • Each agent must sign a broker waiver of liability that states agents participation is not mandatory and that they assume the liability for all statements, pictures, and multimedia.
      • Broker must seek legal counsel for drafting this document and final approval of broker policy manual.
    154. Disclosure of Participation
      • States that brokers participate in a listed directory of social media sites and how the agents can upload, share, and deliver these services to benefit the clients.
    155. Risk Reduction
      • Identify common areas of concern and list the ways to prevent them in the future.
      • These include:
        • Code of Ethics
        • Fair housing
        • Copyright
        • Trademark
        • Legal
    156. CEBAA Media Plan of Action
    157. 非常感謝 , どうも , shukrān, tak, Merci, danke, ευχαριστώ , mahalo, grazie, Dzięki, спасибо , gracias, Thank you! http://www.DougDevitre.com
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