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Alabama Real Estate Educators Association AREEA - Doug Devitre

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    Alabama Real Estate Educators Association AREEA - Doug Devitre - Presentation Transcript

    1.  
    2. The Day
    3. Content Production
    4.  
    5. Should I upgrade to PPT 2007?
    6. Steps to Creating a PowerPoint
    7. www.CrystalGraphics.com
    8.  
    9. Ctrl + A Select All
    10. Ctrl + C Copy
    11. Ctrl + X Cut
    12. Ctrl + V Paste
    13. Ctrl + Z Undo
    14. Ctrl + K Create a Hyperlink
    15. Before Smart Art
      • Accredited Buyer’s Representative
        • Less than 10% hold the designation
        • Specialize in serving buyer’s needs
      • Senior Real Estate Specialist
        • Specialize in serving the 55+ market
        • Building business skills to better serve 55+ market
      • Certified International Property Specialist
        • Learn analysis of the international real estate business environment, capital flow, currencies, and cultures.
    16. Smart Art
    17. Smart Art
    18. Smart Art Design
    19. Smart Art Design
    20. After Smart Art Q&A
    21.  
    22. Which is More Appealing to the Eye? http://www.realtor.org/cipshome.nsf/pages/education or
    23. PowerPoint Links to
      • Webpage
      • Blog post
      • PDF
      • Word document
      • Excel document
      • Any other program file which is installed on computer
    24. Publish PowerPoint Presentations
    25. Save PowerPoint as .PPT 97-2003 file
    26. Create a Profile
    27. Upload Presentations 1. 2. 3.
    28. Share PowerPoint 1. 2. 3.
    29. PowerPoint Hyperlink http://www.slideshare.net/dougdevitre/improving-the-transparency-of-realtor-associations-presentation Copy Hyperlink
    30.  
    31. Types of Pictures
    32. Inserting Pictures
    33. Inserting Clip Art
    34. Clip Art vs. Royalty Free vs.
    35. Royalty Free Pictures
      • What is everyone
      • else using?
    36. Royalty Free Photos
      • Photos.com
      • CrystalGraphics.com
      • 123RF.com
      • What are you using?
    37. Screen Capture
    38. Snag It
      • Cursor will mark corners of screen capture.
    39. Output (Screen Capture)
    40. Edge Effects
    41. Highlighting Effects
    42. Adding Arrows
    43. Resizing Pictures
    44. www.Flickr.com
      • Create a profile
      • Upload photos
      • Titles, descriptions, and tags
      • Photostream
      • Create photo sets
      • Batch and organize photos
    45.  
    46. Audio Recording Devices
      • Plantronics Audio 920 Bluetooth with USB Adapter Skype-Certified
      Logitech QuickCam Pro 9000
    47. Video Recording Devices
      • Flip Video
      • www.FlipVideo.com
      Logitech QuickCam Pro 9000 www.Logitech.com
    48.  
    49. Synchronous Delivery
    50. PowerPoint Presentation View Shortcuts 37
    51. Presentation View Shortcuts
      • F5
      • ESC
      • Black and white screen
      • Alt + Tab
      • Page # + Enter
      • CTRL + P
    52.  
    53. Inserting Video Video file types: Includes: .avi, .mpeg, .mov, .wmv, .gif Does not include: .flv or .mp4
    54. Inserting Video Select One
    55. Inserting Video Right click on the video file
    56. Inserting Video Choose Effect Options
    57. Inserting Video Q&A
    58.  
    59. Animations -> Advance Slide Automatically after ____
    60.  
    61. Webinars
    62. WebEx
      • Own website http://YourCompany.WebEx.com
      • VOIP
      • Polling
      • Video recording
      • Online registration
      • Screen sharing
      • Share documents
      • Whiteboards
      • Breakout sessions
      • Online reports
      • Online testing
      • Payment gateway
    63. GoToWebinar
      • Online registration
      • Online reporting
      • Teleconferencing
      • Screen sharing
    64. http://docs.google.com/
    65.  
    66. Publishing PowerPoint
    67. Insert a Video in PowerPoint
    68. Print PDF Slides
    69. FREE Webinar Idea Advance Slides Print Slides SMS Viewers PowerPoint URL
    70.  
    71. Asynchronous Delivery
    72. Videos
    73.  
    74. Camtasia
      • Software will:
        • Record the screen with audio and video
        • Record a narrated PowerPoint presentation
        • Edit audio recordings
        • Edit video recordings
    75. Create Movie of PowerPoint With Camtasia
    76. Camtasia Recording Screen
      • Create “how to” videos of websites
      • Explain which links do what
      • Show how to log on to the website
    77. Video Tutorial Using Camtasia
    78. Camtasia Screen Capture Choose Audio 1.
    79. Camtasia Screen Capture Test Volume 2.
    80. Camtasia Screen Capture Finish 3. Camtasia controls 4.
    81. www.ScreenCast.com
    82. www.TubeMogul.com
    83. www.YouTube.com
      • Create profile
      • Design the Channel
      • Upload video
      • Marketing videos
      • Playlists
      • Favorites
      • Subscriptions
      • Custom video players
    84. Create a YouTube profile
      • Select username
      • Enter password
      It so EASY
    85. Upload Video
    86. Marketing Videos
    87. Link to Email Message Link to http://www.youtube.com/watch?v=pT7XslW5F8s
    88. Post to Blog Entry HTML Editor
    89.  
    90. Teleseminar Example
    91. Podcast
    92.  
    93.  
    94.  
    95.  
    96.  
    97. Download from iTunes
    98.  
    99. Why Social Media?
      • FREE
      • Be found on internet
      • Growing numbers
      • Outsourced
      • Answer frequently asked questions
      • Decision makers participate
    100. Social Media Applications
      • Blog
      • LinkedIn
      • Facebook
      • Twitter
      • YouTube
      • Podcast
      • SlideShare
    101. Blog
    102.  
    103. 12 Steps to Creating the Blog
    104. Blog Features
    105. Why Create a Blog Post?
      • Every post about a class is its own web page
      • Web pages can be inserted as hyperlinks
      • Video, audio, PowerPoint, pictures, and forms
      • Receive updates by RSS reader or email
    106. Create a WordPress Account http://www.WordPress.com
    107. 5. Set Schedule for Entries
    108. Time Release Entry
    109. 6. Creating entries
      • Hot topics
      • New courses
      • New laws
      • Student tips
      • Recent events
      • Event recaps
    110. Embed YouTube Video Insert Link 1. 2.
    111. Managing Posts
    112. RSS Feeds
      • RSS feed
      • RSS widget
      • RSS reader
    113. RSS Example
    114. 7. Handling Comments
      • Must REQUIRE approval prior to publishing
      • Who is allowed to publish comments?
      • How often will publish comments?
    115. 8. Categories
      • Entries Categorized by:
        • Classroom
        • New courses
        • Testimonials
        • For Brokers
        • For Real Estate Professionals
    116. 9. Favorite Links
    117. 10. Widgets
    118. 11. Managing Risk
      • Owner assumes responsibility
      • Other instructors assume responsibility
      • Code of Ethics
      • Active student monitoring
      • Employees view comments only
    119. 12. Marketing the Blog
      • Link from website
      • Email marketing
      • Online social networking
      • Podcasting
      • Direct mail
      • Flyers
    120. Blog Stats
    121. More Blog Stats
      • Top referrers
      • Top posts and pages
      • Search engine terms
    122. www.DougDevitre.com
    123. FREE Blogging ToolKit
    124. Online Social Networking
    125. http://news.cnet.com/8301-13577_3-10160850-36.html
    126. Online Profiles to Create
      • www.Facebook.com
      • www.YouTube.com
      • www.LinkedIn.com
      • www.Flickr.com
      • www.Box.Net
      • www.SlideShare.net
      • www.Twitter.com
      • www.FriendFeed.com
      • www.Amazon.com
      • www.WidgetBox.com
      • www.Feedburner.com
      • http://Calendar.Google.com
      Email - Username -Password
    127. Creating Online Profiles
      • Create profile template
      • Visit website
      • Click join or sign up
      • Enter in username and create password
      • Add professional details
      • Check email for subscription link
      • Visit site and enter in username and password
      • Copy and paste from template into fields
    128. Social Media Template
    129. www.LinkedIn.com
      • Professional social network
      • Links to favorite websites
      • Searchable database of contacts
      • Ask and answer questions and answers
      • Recommendations from past clients
      • Past work and education experience
    130. Create LinkedIn Profile
      • Name, title, industry
      • Current position
      • Past employment
      • Education
      • Summary
      • Specialties
      • Public profile
      • Key word heavy
    131.  
    132. Add Connections
    133. Upload Contacts to LinkedIn
    134. Recommendations
    135. Add Applications
      • www.WordPress.com
      • www.Box.net
      • www.SlideShare.Net
      • www.Amazon.com
    136. www.Facebook.com
      • Largest online social network
      • Share videos
      • Share pictures
      • Share blog entries
      • Share what you are doing
    137. Create a Facebook Profile
    138. Facebook Status Updates
    139. Facebook Photos
    140. Facebook Videos
    141.  
    142. Personalization Increases LinkedIn Conversion Rate
      • Add a contact you know
      • Add a contact you don’t know
      • Ask for recommendations
      • Someone joins your network
      • Someone comments on your discussion
      • You comment on someone else’s discussion
    143. Personalization Increases Facebook Conversion Rate
      • Add a friend you know
      • Add a friend you don’t know
      • Someone suggested you add a friend
      • Someone posted on your wall
      • Send someone a message with a hyperlink
      • Someone joins your group
      • Someone comments on your status update
    144. Prospecting
      • REALTOR® Associations
      • Content providers
      • Vendors
      • Brokers
      • Agents
    145. Prospecting on LinkedIn
    146. Prospecting on Facebook
    147. www.Twitter.com
      • Create a Profile
      • Follow People
      • Followers
      • Twitter Feed
      • Publishing your Twitter feed
    148. Create a Profile
      • Name
      • Username
      • Picture
      • Website
      • Online bio
      • Location
      • Background
    149. Follow People
      • Find people on Twitter
      • Click on Follow
    150. Followers
    151. Ten Twitter Tools to Real Estate Twang http://dougdevitredelivers.com/?p=2050
    152.  
    153. Social Media Plan of Action
    154. Setup
      • Choose networks
      • Find help
      • Customize profiles
      • Create network of contacts
      • Automate RSS feeds
    155. Maintenance
      • Uploading content
      • Managing profiles and comments
      • Titles, tags, and descriptions
      • Status updates
      • Managing connections
    156. Marketing
    157. Making Hyperlinks
    158.  
    159. Why RSS?
    160. Example RSS Feeds
      • Blog
      • Comments from blog
      • YouTube videos
      • LinkedIn network update
      • Twitter status update feed
      • Slideshare of new presentations
      • Flickr photostream of new photos
      • FriendFeed of status updates
      • Google Calendar of new events
      • Facebook status update
    161. Reader vs. Publisher
    162. Ways to View RSS Feed
    163.  
    164. PDF Marketing
    165. http://sourceforge.net/projects/pdfcreator / 1. 2.
    166. Print Document as PDF 1. 2. 3.
    167. www.Box.net
    168.  
    169. Make Hyperlink 1. 2.
    170. http://www.blockposters.com
    171.  
    172. How to Use Google Calendar
    173. Advertise Class Schedule Online
    174. Updates Outlook, RSS feed, and your website automatically
    175. Invite others to attend Set reminders
    176. Google Calendar Settings 1. 2.
    177. Calendar Integration
    178. Google Calendar on Your Blog RSS Feed
    179. Embed Code to Website
    180. Google Calendar on Your Outlook
    181. Google Calendar on a Website
    182. Google Calendar on Your Website
    183. Notifications by Email/SMS Email reminders Text reminders
    184. Calendar Notifications by SMS
    185. Google Docs
    186. Set up a FREE Google Account
    187.  
    188. Add Google Docs to your applications
    189. Benefits of Google Docs
      • FREE
      • Access documents from online connection
      • Save time emailing documents
      • Restrict access by invitation only
      • Collaborate on documents in real time
      • FREE
    190. What Documents to Share
    191. Google Docs Types 4 Types of Documents
    192. Upload Files
    193. Google Docs Folders
    194. Each Document = Web Page
    195. Publish document to a unique URL (website)
    196. Publish document to a unique URL (website)
    197.  
    198. Questions to Ask
      • Text fields
      • Paragraph text
      • Checklists
      • Multiple choice
      • List box
    199. Spreadsheet of Answers
    200. Edit Form
    201. Form Embedded into Website
    202. Form Results
    203. Email Marketing Campaign
    204. Problem #1 Junk Email [34,543,345]
    205. Problem #2 Email Messages We Send
    206. Problem #3 Email Server
      • Server says SPAM
      • Wrong email address
      • Server time out
      • Software says SPAM
      • Filtered to junk mail
      • User never opened
    207. Problem #4 Too Many Emails (45,323,534,322,243)
    208. Problem #5 Unsubscribe
    209. The Ultimate Email Marketing Piece
    210. The Ultimate Email Marketing Piece YouTube video Course flyer Registration Additional Resources
    211.  
    212. Tracking Online Behavior
    213. Favorite Hyperlinks
    214.  
    215. Your Return on Investment
    216. Budget Item Resource Set up Fee/mths. Snag-It www.TechSmith.com $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSnap Adobe professional www.NewEgg.com $450 Included N/A N/A Efax www.Efax.com $0 $15 Self-Hosted WordPress blog www.GoDaddy.com $80 $5 Digital video camera www.FlipVideo.com $199 N/A Podcast www.Hipcast.com $0 $10 Digital Camera www.NewEgg.com $300 N/A USB video camera www.Logitech.com $100 $0 Total $1477 $40
    217. Snag-It
    218. Camtasia
    219. Fujitsu ScanSnap
    220. Adobe Acrobat Professional
    221. Self-Hosted WordPress blog
    222. Digital Video Camera
    223. Podcast
    224. USB video camera
    225. Resources
      • RSS subscriptions
      • eBooks
      • PowerPoint presentations
      • www.SlideShowCoach.com
      • www.DougDevitre.com
    226.  
    227.  
    228.  
    229. SlideShare Presentations
    230. 非常感謝 , どうも , shukrān, tak, Merci, danke, ευχαριστώ , mahalo, grazie, Dzięki, спасибо , gracias, Thank you! http://www.DougDevitre.com
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