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Alabama Real Estate Educators Association AREEA - Doug Devitre
 

Alabama Real Estate Educators Association AREEA - Doug Devitre

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Doug Devitre presents to the Alabama Real Estate Educators Association AREEA 2009 meeting on how to create communication outside the classroom.

Doug Devitre presents to the Alabama Real Estate Educators Association AREEA 2009 meeting on how to create communication outside the classroom.

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Alabama Real Estate Educators Association AREEA - Doug Devitre Alabama Real Estate Educators Association AREEA - Doug Devitre Presentation Transcript

  •  
  • The Day
  • Content Production
  •  
  • Should I upgrade to PPT 2007?
  • Steps to Creating a PowerPoint
  • www.CrystalGraphics.com
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  • Ctrl + A Select All
  • Ctrl + C Copy
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  • Ctrl + K Create a Hyperlink
  • Before Smart Art
    • Accredited Buyer’s Representative
      • Less than 10% hold the designation
      • Specialize in serving buyer’s needs
    • Senior Real Estate Specialist
      • Specialize in serving the 55+ market
      • Building business skills to better serve 55+ market
    • Certified International Property Specialist
      • Learn analysis of the international real estate business environment, capital flow, currencies, and cultures.
  • Smart Art
  • Smart Art
  • Smart Art Design
  • Smart Art Design
  • After Smart Art Q&A
  •  
  • Which is More Appealing to the Eye? http://www.realtor.org/cipshome.nsf/pages/education or
  • PowerPoint Links to
    • Webpage
    • Blog post
    • PDF
    • Word document
    • Excel document
    • Any other program file which is installed on computer
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  • Save PowerPoint as .PPT 97-2003 file
  • Create a Profile
  • Upload Presentations 1. 2. 3.
  • Share PowerPoint 1. 2. 3.
  • PowerPoint Hyperlink http://www.slideshare.net/dougdevitre/improving-the-transparency-of-realtor-associations-presentation Copy Hyperlink
  •  
  • Types of Pictures
  • Inserting Pictures
  • Inserting Clip Art
  • Clip Art vs. Royalty Free vs.
  • Royalty Free Pictures
    • What is everyone
    • else using?
  • Royalty Free Photos
    • Photos.com
    • CrystalGraphics.com
    • 123RF.com
    • What are you using?
  • Screen Capture
  • Snag It
    • Cursor will mark corners of screen capture.
  • Output (Screen Capture)
  • Edge Effects
  • Highlighting Effects
  • Adding Arrows
  • Resizing Pictures
  • www.Flickr.com
    • Create a profile
    • Upload photos
    • Titles, descriptions, and tags
    • Photostream
    • Create photo sets
    • Batch and organize photos
  •  
  • Audio Recording Devices
    • Plantronics Audio 920 Bluetooth with USB Adapter Skype-Certified
    Logitech QuickCam Pro 9000
  • Video Recording Devices
    • Flip Video
    • www.FlipVideo.com
    Logitech QuickCam Pro 9000 www.Logitech.com
  •  
  • Synchronous Delivery
  • PowerPoint Presentation View Shortcuts 37
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  • Inserting Video Video file types: Includes: .avi, .mpeg, .mov, .wmv, .gif Does not include: .flv or .mp4
  • Inserting Video Select One
  • Inserting Video Right click on the video file
  • Inserting Video Choose Effect Options
  • Inserting Video Q&A
  •  
  • Animations -> Advance Slide Automatically after ____
  •  
  • Webinars
  • WebEx
    • Own website http://YourCompany.WebEx.com
    • VOIP
    • Polling
    • Video recording
    • Online registration
    • Screen sharing
    • Share documents
    • Whiteboards
    • Breakout sessions
    • Online reports
    • Online testing
    • Payment gateway
  • GoToWebinar
    • Online registration
    • Online reporting
    • Teleconferencing
    • Screen sharing
  • http://docs.google.com/
  •  
  • Publishing PowerPoint
  • Insert a Video in PowerPoint
  • Print PDF Slides
  • FREE Webinar Idea Advance Slides Print Slides SMS Viewers PowerPoint URL
  •  
  • Asynchronous Delivery
  • Videos
  •  
  • Camtasia
    • Software will:
      • Record the screen with audio and video
      • Record a narrated PowerPoint presentation
      • Edit audio recordings
      • Edit video recordings
  • Create Movie of PowerPoint With Camtasia
  • Camtasia Recording Screen
    • Create “how to” videos of websites
    • Explain which links do what
    • Show how to log on to the website
  • Video Tutorial Using Camtasia
  • Camtasia Screen Capture Choose Audio 1.
  • Camtasia Screen Capture Test Volume 2.
  • Camtasia Screen Capture Finish 3. Camtasia controls 4.
  • www.ScreenCast.com
  • www.TubeMogul.com
  • www.YouTube.com
    • Create profile
    • Design the Channel
    • Upload video
    • Marketing videos
    • Playlists
    • Favorites
    • Subscriptions
    • Custom video players
  • Create a YouTube profile
    • Select username
    • Enter password
    It so EASY
  • Upload Video
  • Marketing Videos
  • Link to Email Message Link to http://www.youtube.com/watch?v=pT7XslW5F8s
  • Post to Blog Entry HTML Editor
  •  
  • Teleseminar Example
  • Podcast
  •  
  •  
  •  
  •  
  •  
  • Download from iTunes
  •  
  • Why Social Media?
    • FREE
    • Be found on internet
    • Growing numbers
    • Outsourced
    • Answer frequently asked questions
    • Decision makers participate
  • Social Media Applications
    • Blog
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube
    • Podcast
    • SlideShare
  • Blog
  •  
  • 12 Steps to Creating the Blog
  • Blog Features
  • Why Create a Blog Post?
    • Every post about a class is its own web page
    • Web pages can be inserted as hyperlinks
    • Video, audio, PowerPoint, pictures, and forms
    • Receive updates by RSS reader or email
  • Create a WordPress Account http://www.WordPress.com
  • 5. Set Schedule for Entries
  • Time Release Entry
  • 6. Creating entries
    • Hot topics
    • New courses
    • New laws
    • Student tips
    • Recent events
    • Event recaps
  • Embed YouTube Video Insert Link 1. 2.
  • Managing Posts
  • RSS Feeds
    • RSS feed
    • RSS widget
    • RSS reader
  • RSS Example
  • 7. Handling Comments
    • Must REQUIRE approval prior to publishing
    • Who is allowed to publish comments?
    • How often will publish comments?
  • 8. Categories
    • Entries Categorized by:
      • Classroom
      • New courses
      • Testimonials
      • For Brokers
      • For Real Estate Professionals
  • 9. Favorite Links
  • 10. Widgets
  • 11. Managing Risk
    • Owner assumes responsibility
    • Other instructors assume responsibility
    • Code of Ethics
    • Active student monitoring
    • Employees view comments only
  • 12. Marketing the Blog
    • Link from website
    • Email marketing
    • Online social networking
    • Podcasting
    • Direct mail
    • Flyers
  • Blog Stats
  • More Blog Stats
    • Top referrers
    • Top posts and pages
    • Search engine terms
  • www.DougDevitre.com
  • FREE Blogging ToolKit
  • Online Social Networking
  • http://news.cnet.com/8301-13577_3-10160850-36.html
  • Online Profiles to Create
    • www.Facebook.com
    • www.YouTube.com
    • www.LinkedIn.com
    • www.Flickr.com
    • www.Box.Net
    • www.SlideShare.net
    • www.Twitter.com
    • www.FriendFeed.com
    • www.Amazon.com
    • www.WidgetBox.com
    • www.Feedburner.com
    • http://Calendar.Google.com
    Email - Username -Password
  • Creating Online Profiles
    • Create profile template
    • Visit website
    • Click join or sign up
    • Enter in username and create password
    • Add professional details
    • Check email for subscription link
    • Visit site and enter in username and password
    • Copy and paste from template into fields
  • Social Media Template
  • www.LinkedIn.com
    • Professional social network
    • Links to favorite websites
    • Searchable database of contacts
    • Ask and answer questions and answers
    • Recommendations from past clients
    • Past work and education experience
  • Create LinkedIn Profile
    • Name, title, industry
    • Current position
    • Past employment
    • Education
    • Summary
    • Specialties
    • Public profile
    • Key word heavy
  •  
  • Add Connections
  • Upload Contacts to LinkedIn
  • Recommendations
  • Add Applications
    • www.WordPress.com
    • www.Box.net
    • www.SlideShare.Net
    • www.Amazon.com
  • www.Facebook.com
    • Largest online social network
    • Share videos
    • Share pictures
    • Share blog entries
    • Share what you are doing
  • Create a Facebook Profile
  • Facebook Status Updates
  • Facebook Photos
  • Facebook Videos
  •  
  • Personalization Increases LinkedIn Conversion Rate
    • Add a contact you know
    • Add a contact you don’t know
    • Ask for recommendations
    • Someone joins your network
    • Someone comments on your discussion
    • You comment on someone else’s discussion
  • Personalization Increases Facebook Conversion Rate
    • Add a friend you know
    • Add a friend you don’t know
    • Someone suggested you add a friend
    • Someone posted on your wall
    • Send someone a message with a hyperlink
    • Someone joins your group
    • Someone comments on your status update
  • Prospecting
    • REALTOR® Associations
    • Content providers
    • Vendors
    • Brokers
    • Agents
  • Prospecting on LinkedIn
  • Prospecting on Facebook
  • www.Twitter.com
    • Create a Profile
    • Follow People
    • Followers
    • Twitter Feed
    • Publishing your Twitter feed
  • Create a Profile
    • Name
    • Username
    • Picture
    • Website
    • Online bio
    • Location
    • Background
  • Follow People
    • Find people on Twitter
    • Click on Follow
  • Followers
  • Ten Twitter Tools to Real Estate Twang http://dougdevitredelivers.com/?p=2050
  •  
  • Social Media Plan of Action
  • Setup
    • Choose networks
    • Find help
    • Customize profiles
    • Create network of contacts
    • Automate RSS feeds
  • Maintenance
    • Uploading content
    • Managing profiles and comments
    • Titles, tags, and descriptions
    • Status updates
    • Managing connections
  • Marketing
  • Making Hyperlinks
  •  
  • Why RSS?
  • Example RSS Feeds
    • Blog
    • Comments from blog
    • YouTube videos
    • LinkedIn network update
    • Twitter status update feed
    • Slideshare of new presentations
    • Flickr photostream of new photos
    • FriendFeed of status updates
    • Google Calendar of new events
    • Facebook status update
  • Reader vs. Publisher
  • Ways to View RSS Feed
  •  
  • PDF Marketing
  • http://sourceforge.net/projects/pdfcreator / 1. 2.
  • Print Document as PDF 1. 2. 3.
  • www.Box.net
  •  
  • Make Hyperlink 1. 2.
  • http://www.blockposters.com
  •  
  • How to Use Google Calendar
  • Advertise Class Schedule Online
  • Updates Outlook, RSS feed, and your website automatically
  • Invite others to attend Set reminders
  • Google Calendar Settings 1. 2.
  • Calendar Integration
  • Google Calendar on Your Blog RSS Feed
  • Embed Code to Website
  • Google Calendar on Your Outlook
  • Google Calendar on a Website
  • Google Calendar on Your Website
  • Notifications by Email/SMS Email reminders Text reminders
  • Calendar Notifications by SMS
  • Google Docs
  • Set up a FREE Google Account
  •  
  • Add Google Docs to your applications
  • Benefits of Google Docs
    • FREE
    • Access documents from online connection
    • Save time emailing documents
    • Restrict access by invitation only
    • Collaborate on documents in real time
    • FREE
  • What Documents to Share
  • Google Docs Types 4 Types of Documents
  • Upload Files
  • Google Docs Folders
  • Each Document = Web Page
  • Publish document to a unique URL (website)
  • Publish document to a unique URL (website)
  •  
  • Questions to Ask
    • Text fields
    • Paragraph text
    • Checklists
    • Multiple choice
    • List box
  • Spreadsheet of Answers
  • Edit Form
  • Form Embedded into Website
  • Form Results
  • Email Marketing Campaign
  • Problem #1 Junk Email [34,543,345]
  • Problem #2 Email Messages We Send
  • Problem #3 Email Server
    • Server says SPAM
    • Wrong email address
    • Server time out
    • Software says SPAM
    • Filtered to junk mail
    • User never opened
  • Problem #4 Too Many Emails (45,323,534,322,243)
  • Problem #5 Unsubscribe
  • The Ultimate Email Marketing Piece
  • The Ultimate Email Marketing Piece YouTube video Course flyer Registration Additional Resources
  •  
  • Tracking Online Behavior
  • Favorite Hyperlinks
  •  
  • Your Return on Investment
  • Budget Item Resource Set up Fee/mths. Snag-It www.TechSmith.com $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSnap Adobe professional www.NewEgg.com $450 Included N/A N/A Efax www.Efax.com $0 $15 Self-Hosted WordPress blog www.GoDaddy.com $80 $5 Digital video camera www.FlipVideo.com $199 N/A Podcast www.Hipcast.com $0 $10 Digital Camera www.NewEgg.com $300 N/A USB video camera www.Logitech.com $100 $0 Total $1477 $40
  • Snag-It
  • Camtasia
  • Fujitsu ScanSnap
  • Adobe Acrobat Professional
  • Self-Hosted WordPress blog
  • Digital Video Camera
  • Podcast
  • USB video camera
  • Resources
    • RSS subscriptions
    • eBooks
    • PowerPoint presentations
    • www.SlideShowCoach.com
    • www.DougDevitre.com
  •  
  •  
  •  
  • SlideShare Presentations
  • 非常感謝 , どうも , shukrān, tak, Merci, danke, ευχαριστώ , mahalo, grazie, Dzięki, спасибо , gracias, Thank you! http://www.DougDevitre.com