The Day
Content Production
 
Should I upgrade to PPT 2007?
Steps to Creating a PowerPoint
www.CrystalGraphics.com
 
Ctrl + A Select All
Ctrl + C Copy
Ctrl + X Cut
Ctrl + V Paste
Ctrl + Z Undo
Ctrl + K Create a Hyperlink
Before Smart Art <ul><li>Accredited Buyer’s Representative </li></ul><ul><ul><li>Less than 10% hold the designation </li><...
Smart Art
Smart Art
Smart Art Design
Smart Art Design
After Smart Art Q&A
 
Which is More Appealing to the  Eye? http://www.realtor.org/cipshome.nsf/pages/education   or
PowerPoint Links to <ul><li>Webpage </li></ul><ul><li>Blog post </li></ul><ul><li>PDF </li></ul><ul><li>Word document </li...
Publish PowerPoint Presentations
Save PowerPoint as .PPT 97-2003 file
Create a Profile
Upload Presentations 1. 2. 3.
Share PowerPoint 1. 2. 3.
PowerPoint Hyperlink http://www.slideshare.net/dougdevitre/improving-the-transparency-of-realtor-associations-presentation...
 
Types of Pictures
Inserting Pictures
Inserting Clip Art
Clip Art vs. Royalty Free vs.
Royalty Free Pictures <ul><li>What is everyone  </li></ul><ul><li>else using? </li></ul>
Royalty Free Photos <ul><li>Photos.com </li></ul><ul><li>CrystalGraphics.com </li></ul><ul><li>123RF.com </li></ul><ul><li...
Screen Capture
Snag It <ul><li>Cursor will mark corners of screen capture. </li></ul>
Output (Screen Capture)
Edge Effects
Highlighting Effects
Adding Arrows
Resizing Pictures
www.Flickr.com  <ul><li>Create a profile </li></ul><ul><li>Upload photos </li></ul><ul><li>Titles, descriptions, and tags ...
 
Audio Recording Devices <ul><li>Plantronics Audio 920 Bluetooth with USB Adapter Skype-Certified </li></ul>Logitech QuickC...
Video Recording Devices <ul><li>Flip Video </li></ul><ul><li>www.FlipVideo.com   </li></ul>Logitech QuickCam Pro 9000 www....
 
Synchronous Delivery
PowerPoint Presentation View Shortcuts 37
Presentation View Shortcuts  <ul><li>F5 </li></ul><ul><li>ESC </li></ul><ul><li>Black and white screen </li></ul><ul><li>A...
 
Inserting Video Video file types:  Includes:  .avi, .mpeg, .mov, .wmv, .gif Does not include: .flv or .mp4
Inserting Video Select One
Inserting Video Right click on the video file
Inserting Video Choose Effect Options
Inserting Video Q&A
 
Animations -> Advance Slide Automatically after ____
 
Webinars
WebEx <ul><li>Own website  http://YourCompany.WebEx.com   </li></ul><ul><li>VOIP </li></ul><ul><li>Polling </li></ul><ul><...
GoToWebinar <ul><li>Online registration </li></ul><ul><li>Online reporting </li></ul><ul><li>Teleconferencing </li></ul><u...
http://docs.google.com/
 
Publishing PowerPoint
Insert a Video in PowerPoint
Print PDF Slides
FREE Webinar Idea Advance Slides Print Slides SMS Viewers PowerPoint URL
 
Asynchronous Delivery
Videos
 
Camtasia <ul><li>Software will: </li></ul><ul><ul><li>Record the screen with audio and video </li></ul></ul><ul><ul><li>Re...
Create Movie of PowerPoint With Camtasia
Camtasia Recording Screen <ul><li>Create “how to” videos of websites </li></ul><ul><li>Explain which links do what </li></...
Video Tutorial Using Camtasia
Camtasia Screen Capture Choose Audio 1.
Camtasia Screen Capture Test  Volume 2.
Camtasia Screen Capture Finish 3. Camtasia controls 4.
www.ScreenCast.com
www.TubeMogul.com
www.YouTube.com  <ul><li>Create profile </li></ul><ul><li>Design the Channel </li></ul><ul><li>Upload video </li></ul><ul>...
Create a YouTube profile <ul><li>Select username </li></ul><ul><li>Enter password </li></ul>It so EASY
Upload Video
Marketing Videos
Link to Email Message Link to  http://www.youtube.com/watch?v=pT7XslW5F8s
Post to Blog Entry HTML Editor
 
Teleseminar Example
Podcast
 
 
 
 
 
Download from iTunes
 
Why Social Media? <ul><li>FREE </li></ul><ul><li>Be found on internet </li></ul><ul><li>Growing numbers </li></ul><ul><li>...
Social Media Applications <ul><li>Blog </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </l...
Blog
 
12 Steps to Creating the Blog
Blog Features
Why Create a Blog Post? <ul><li>Every post about a class is its own web page </li></ul><ul><li>Web pages can be inserted a...
Create a WordPress Account http://www.WordPress.com
5.  Set Schedule for Entries
Time Release Entry
6.  Creating entries <ul><li>Hot topics </li></ul><ul><li>New courses </li></ul><ul><li>New laws </li></ul><ul><li>Student...
Embed YouTube Video Insert Link 1. 2.
Managing Posts
RSS Feeds <ul><li>RSS feed </li></ul><ul><li>RSS widget </li></ul><ul><li>RSS reader </li></ul>
RSS Example
7.  Handling Comments <ul><li>Must REQUIRE approval prior to publishing </li></ul><ul><li>Who is allowed to publish commen...
8.  Categories <ul><li>Entries Categorized by: </li></ul><ul><ul><li>Classroom </li></ul></ul><ul><ul><li>New courses </li...
9.  Favorite Links
10.  Widgets
11.  Managing Risk <ul><li>Owner assumes responsibility </li></ul><ul><li>Other instructors assume responsibility </li></u...
12.  Marketing the Blog <ul><li>Link from website </li></ul><ul><li>Email marketing </li></ul><ul><li>Online social networ...
Blog Stats
More Blog Stats <ul><li>Top referrers </li></ul><ul><li>Top posts and pages </li></ul><ul><li>Search engine terms </li></ul>
www.DougDevitre.com
FREE Blogging ToolKit
Online Social Networking
http://news.cnet.com/8301-13577_3-10160850-36.html
Online Profiles to Create <ul><li>www.Facebook.com   </li></ul><ul><li>www.YouTube.com   </li></ul><ul><li>www.LinkedIn.co...
Creating Online Profiles <ul><li>Create profile template </li></ul><ul><li>Visit website </li></ul><ul><li>Click join or s...
Social Media Template
www.LinkedIn.com <ul><li>Professional social network </li></ul><ul><li>Links to favorite websites </li></ul><ul><li>Search...
Create LinkedIn Profile <ul><li>Name, title, industry </li></ul><ul><li>Current position </li></ul><ul><li>Past employment...
 
Add Connections
Upload Contacts to LinkedIn
Recommendations
Add Applications <ul><li>www.WordPress.com   </li></ul><ul><li>www.Box.net </li></ul><ul><li>www.SlideShare.Net </li></ul>...
www.Facebook.com <ul><li>Largest online social network </li></ul><ul><li>Share videos </li></ul><ul><li>Share pictures </l...
Create a Facebook Profile
Facebook Status Updates
Facebook Photos
Facebook Videos
 
Personalization Increases  LinkedIn Conversion Rate <ul><li>Add a contact you know </li></ul><ul><li>Add a contact you don...
Personalization Increases  Facebook Conversion Rate <ul><li>Add a friend you know </li></ul><ul><li>Add a friend you don’t...
Prospecting <ul><li>REALTOR® Associations </li></ul><ul><li>Content providers </li></ul><ul><li>Vendors </li></ul><ul><li>...
Prospecting on LinkedIn
Prospecting on Facebook
www.Twitter.com  <ul><li>Create a Profile </li></ul><ul><li>Follow People </li></ul><ul><li>Followers </li></ul><ul><li>Tw...
Create a Profile <ul><li>Name </li></ul><ul><li>Username </li></ul><ul><li>Picture </li></ul><ul><li>Website </li></ul><ul...
Follow People <ul><li>Find people on Twitter </li></ul><ul><li>Click on Follow </li></ul>
Followers
Ten Twitter Tools to Real Estate Twang http://dougdevitredelivers.com/?p=2050
 
Social Media Plan of Action
Setup <ul><li>Choose networks </li></ul><ul><li>Find help </li></ul><ul><li>Customize profiles </li></ul><ul><li>Create ne...
Maintenance <ul><li>Uploading content </li></ul><ul><li>Managing profiles and comments </li></ul><ul><li>Titles, tags, and...
Marketing
Making Hyperlinks
 
Why RSS?
Example RSS Feeds <ul><li>Blog </li></ul><ul><li>Comments from blog </li></ul><ul><li>YouTube videos </li></ul><ul><li>Lin...
Reader vs. Publisher
Ways to View RSS Feed
 
PDF Marketing
http://sourceforge.net/projects/pdfcreator /   1. 2.
Print Document as PDF 1. 2. 3.
www.Box.net
 
Make Hyperlink 1. 2.
http://www.blockposters.com
 
How to Use Google Calendar
Advertise Class Schedule Online
Updates Outlook, RSS feed, and your website automatically
Invite others to attend Set reminders
Google Calendar Settings 1. 2.
Calendar Integration
Google Calendar on Your Blog RSS Feed
Embed Code to Website
Google Calendar on Your Outlook
Google Calendar on a Website
Google Calendar on Your Website
Notifications by Email/SMS Email reminders Text reminders
Calendar Notifications by SMS
Google Docs
Set up a FREE Google Account
 
Add Google Docs to your applications
Benefits of Google Docs <ul><li>FREE </li></ul><ul><li>Access documents from online connection </li></ul><ul><li>Save time...
What Documents to Share
Google Docs Types 4 Types of Documents
Upload Files
Google Docs Folders
Each Document = Web Page
Publish document to a unique URL (website)
Publish document to a unique URL (website)
 
Questions to Ask <ul><li>Text fields </li></ul><ul><li>Paragraph text </li></ul><ul><li>Checklists </li></ul><ul><li>Multi...
Spreadsheet of Answers
Edit Form
Form Embedded into Website
Form Results
Email Marketing Campaign
Problem #1 Junk Email [34,543,345]
Problem #2 Email Messages We Send
Problem #3 Email Server <ul><li>Server says SPAM </li></ul><ul><li>Wrong email address </li></ul><ul><li>Server time out <...
Problem #4 Too Many Emails (45,323,534,322,243)
Problem #5 Unsubscribe
The Ultimate Email Marketing Piece
The Ultimate Email Marketing Piece YouTube video Course flyer Registration Additional Resources
 
Tracking Online Behavior
Favorite Hyperlinks
 
Your Return on Investment
Budget Item Resource Set up Fee/mths. Snag-It www.TechSmith.com $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSn...
Snag-It
Camtasia
Fujitsu ScanSnap
Adobe Acrobat Professional
Self-Hosted WordPress blog
Digital Video Camera
Podcast
USB video camera
Resources <ul><li>RSS subscriptions </li></ul><ul><li>eBooks </li></ul><ul><li>PowerPoint presentations </li></ul><ul><li>...
 
 
 
SlideShare Presentations
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Alabama Real Estate Educators Association AREEA - Doug Devitre

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Doug Devitre presents to the Alabama Real Estate Educators Association AREEA 2009 meeting on how to create communication outside the classroom.

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  • Alabama Real Estate Educators Association AREEA - Doug Devitre

    1. 2. The Day
    2. 3. Content Production
    3. 5. Should I upgrade to PPT 2007?
    4. 6. Steps to Creating a PowerPoint
    5. 7. www.CrystalGraphics.com
    6. 9. Ctrl + A Select All
    7. 10. Ctrl + C Copy
    8. 11. Ctrl + X Cut
    9. 12. Ctrl + V Paste
    10. 13. Ctrl + Z Undo
    11. 14. Ctrl + K Create a Hyperlink
    12. 15. Before Smart Art <ul><li>Accredited Buyer’s Representative </li></ul><ul><ul><li>Less than 10% hold the designation </li></ul></ul><ul><ul><li>Specialize in serving buyer’s needs </li></ul></ul><ul><li>Senior Real Estate Specialist </li></ul><ul><ul><li>Specialize in serving the 55+ market </li></ul></ul><ul><ul><li>Building business skills to better serve 55+ market </li></ul></ul><ul><li>Certified International Property Specialist </li></ul><ul><ul><li>Learn analysis of the international real estate business environment, capital flow, currencies, and cultures. </li></ul></ul>
    13. 16. Smart Art
    14. 17. Smart Art
    15. 18. Smart Art Design
    16. 19. Smart Art Design
    17. 20. After Smart Art Q&A
    18. 22. Which is More Appealing to the Eye? http://www.realtor.org/cipshome.nsf/pages/education or
    19. 23. PowerPoint Links to <ul><li>Webpage </li></ul><ul><li>Blog post </li></ul><ul><li>PDF </li></ul><ul><li>Word document </li></ul><ul><li>Excel document </li></ul><ul><li>Any other program file which is installed on computer </li></ul>
    20. 24. Publish PowerPoint Presentations
    21. 25. Save PowerPoint as .PPT 97-2003 file
    22. 26. Create a Profile
    23. 27. Upload Presentations 1. 2. 3.
    24. 28. Share PowerPoint 1. 2. 3.
    25. 29. PowerPoint Hyperlink http://www.slideshare.net/dougdevitre/improving-the-transparency-of-realtor-associations-presentation Copy Hyperlink
    26. 31. Types of Pictures
    27. 32. Inserting Pictures
    28. 33. Inserting Clip Art
    29. 34. Clip Art vs. Royalty Free vs.
    30. 35. Royalty Free Pictures <ul><li>What is everyone </li></ul><ul><li>else using? </li></ul>
    31. 36. Royalty Free Photos <ul><li>Photos.com </li></ul><ul><li>CrystalGraphics.com </li></ul><ul><li>123RF.com </li></ul><ul><li>What are you using? </li></ul>
    32. 37. Screen Capture
    33. 38. Snag It <ul><li>Cursor will mark corners of screen capture. </li></ul>
    34. 39. Output (Screen Capture)
    35. 40. Edge Effects
    36. 41. Highlighting Effects
    37. 42. Adding Arrows
    38. 43. Resizing Pictures
    39. 44. www.Flickr.com <ul><li>Create a profile </li></ul><ul><li>Upload photos </li></ul><ul><li>Titles, descriptions, and tags </li></ul><ul><li>Photostream </li></ul><ul><li>Create photo sets </li></ul><ul><li>Batch and organize photos </li></ul>
    40. 46. Audio Recording Devices <ul><li>Plantronics Audio 920 Bluetooth with USB Adapter Skype-Certified </li></ul>Logitech QuickCam Pro 9000
    41. 47. Video Recording Devices <ul><li>Flip Video </li></ul><ul><li>www.FlipVideo.com </li></ul>Logitech QuickCam Pro 9000 www.Logitech.com
    42. 49. Synchronous Delivery
    43. 50. PowerPoint Presentation View Shortcuts 37
    44. 51. Presentation View Shortcuts <ul><li>F5 </li></ul><ul><li>ESC </li></ul><ul><li>Black and white screen </li></ul><ul><li>Alt + Tab </li></ul><ul><li>Page # + Enter </li></ul><ul><li>CTRL + P </li></ul>
    45. 53. Inserting Video Video file types: Includes: .avi, .mpeg, .mov, .wmv, .gif Does not include: .flv or .mp4
    46. 54. Inserting Video Select One
    47. 55. Inserting Video Right click on the video file
    48. 56. Inserting Video Choose Effect Options
    49. 57. Inserting Video Q&A
    50. 59. Animations -> Advance Slide Automatically after ____
    51. 61. Webinars
    52. 62. WebEx <ul><li>Own website http://YourCompany.WebEx.com </li></ul><ul><li>VOIP </li></ul><ul><li>Polling </li></ul><ul><li>Video recording </li></ul><ul><li>Online registration </li></ul><ul><li>Screen sharing </li></ul><ul><li>Share documents </li></ul><ul><li>Whiteboards </li></ul><ul><li>Breakout sessions </li></ul><ul><li>Online reports </li></ul><ul><li>Online testing </li></ul><ul><li>Payment gateway </li></ul>
    53. 63. GoToWebinar <ul><li>Online registration </li></ul><ul><li>Online reporting </li></ul><ul><li>Teleconferencing </li></ul><ul><li>Screen sharing </li></ul>
    54. 64. http://docs.google.com/
    55. 66. Publishing PowerPoint
    56. 67. Insert a Video in PowerPoint
    57. 68. Print PDF Slides
    58. 69. FREE Webinar Idea Advance Slides Print Slides SMS Viewers PowerPoint URL
    59. 71. Asynchronous Delivery
    60. 72. Videos
    61. 74. Camtasia <ul><li>Software will: </li></ul><ul><ul><li>Record the screen with audio and video </li></ul></ul><ul><ul><li>Record a narrated PowerPoint presentation </li></ul></ul><ul><ul><li>Edit audio recordings </li></ul></ul><ul><ul><li>Edit video recordings </li></ul></ul>
    62. 75. Create Movie of PowerPoint With Camtasia
    63. 76. Camtasia Recording Screen <ul><li>Create “how to” videos of websites </li></ul><ul><li>Explain which links do what </li></ul><ul><li>Show how to log on to the website </li></ul>
    64. 77. Video Tutorial Using Camtasia
    65. 78. Camtasia Screen Capture Choose Audio 1.
    66. 79. Camtasia Screen Capture Test Volume 2.
    67. 80. Camtasia Screen Capture Finish 3. Camtasia controls 4.
    68. 81. www.ScreenCast.com
    69. 82. www.TubeMogul.com
    70. 83. www.YouTube.com <ul><li>Create profile </li></ul><ul><li>Design the Channel </li></ul><ul><li>Upload video </li></ul><ul><li>Marketing videos </li></ul><ul><li>Playlists </li></ul><ul><li>Favorites </li></ul><ul><li>Subscriptions </li></ul><ul><li>Custom video players </li></ul>
    71. 84. Create a YouTube profile <ul><li>Select username </li></ul><ul><li>Enter password </li></ul>It so EASY
    72. 85. Upload Video
    73. 86. Marketing Videos
    74. 87. Link to Email Message Link to http://www.youtube.com/watch?v=pT7XslW5F8s
    75. 88. Post to Blog Entry HTML Editor
    76. 90. Teleseminar Example
    77. 91. Podcast
    78. 97. Download from iTunes
    79. 99. Why Social Media? <ul><li>FREE </li></ul><ul><li>Be found on internet </li></ul><ul><li>Growing numbers </li></ul><ul><li>Outsourced </li></ul><ul><li>Answer frequently asked questions </li></ul><ul><li>Decision makers participate </li></ul>
    80. 100. Social Media Applications <ul><li>Blog </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Podcast </li></ul><ul><li>SlideShare </li></ul>
    81. 101. Blog
    82. 103. 12 Steps to Creating the Blog
    83. 104. Blog Features
    84. 105. Why Create a Blog Post? <ul><li>Every post about a class is its own web page </li></ul><ul><li>Web pages can be inserted as hyperlinks </li></ul><ul><li>Video, audio, PowerPoint, pictures, and forms </li></ul><ul><li>Receive updates by RSS reader or email </li></ul>
    85. 106. Create a WordPress Account http://www.WordPress.com
    86. 107. 5. Set Schedule for Entries
    87. 108. Time Release Entry
    88. 109. 6. Creating entries <ul><li>Hot topics </li></ul><ul><li>New courses </li></ul><ul><li>New laws </li></ul><ul><li>Student tips </li></ul><ul><li>Recent events </li></ul><ul><li>Event recaps </li></ul>
    89. 110. Embed YouTube Video Insert Link 1. 2.
    90. 111. Managing Posts
    91. 112. RSS Feeds <ul><li>RSS feed </li></ul><ul><li>RSS widget </li></ul><ul><li>RSS reader </li></ul>
    92. 113. RSS Example
    93. 114. 7. Handling Comments <ul><li>Must REQUIRE approval prior to publishing </li></ul><ul><li>Who is allowed to publish comments? </li></ul><ul><li>How often will publish comments? </li></ul>
    94. 115. 8. Categories <ul><li>Entries Categorized by: </li></ul><ul><ul><li>Classroom </li></ul></ul><ul><ul><li>New courses </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>For Brokers </li></ul></ul><ul><ul><li>For Real Estate Professionals </li></ul></ul>
    95. 116. 9. Favorite Links
    96. 117. 10. Widgets
    97. 118. 11. Managing Risk <ul><li>Owner assumes responsibility </li></ul><ul><li>Other instructors assume responsibility </li></ul><ul><li>Code of Ethics </li></ul><ul><li>Active student monitoring </li></ul><ul><li>Employees view comments only </li></ul>
    98. 119. 12. Marketing the Blog <ul><li>Link from website </li></ul><ul><li>Email marketing </li></ul><ul><li>Online social networking </li></ul><ul><li>Podcasting </li></ul><ul><li>Direct mail </li></ul><ul><li>Flyers </li></ul>
    99. 120. Blog Stats
    100. 121. More Blog Stats <ul><li>Top referrers </li></ul><ul><li>Top posts and pages </li></ul><ul><li>Search engine terms </li></ul>
    101. 122. www.DougDevitre.com
    102. 123. FREE Blogging ToolKit
    103. 124. Online Social Networking
    104. 125. http://news.cnet.com/8301-13577_3-10160850-36.html
    105. 126. Online Profiles to Create <ul><li>www.Facebook.com </li></ul><ul><li>www.YouTube.com </li></ul><ul><li>www.LinkedIn.com </li></ul><ul><li>www.Flickr.com </li></ul><ul><li>www.Box.Net </li></ul><ul><li>www.SlideShare.net </li></ul><ul><li>www.Twitter.com </li></ul><ul><li>www.FriendFeed.com </li></ul><ul><li>www.Amazon.com </li></ul><ul><li>www.WidgetBox.com </li></ul><ul><li>www.Feedburner.com </li></ul><ul><li>http://Calendar.Google.com </li></ul>Email - Username -Password
    106. 127. Creating Online Profiles <ul><li>Create profile template </li></ul><ul><li>Visit website </li></ul><ul><li>Click join or sign up </li></ul><ul><li>Enter in username and create password </li></ul><ul><li>Add professional details </li></ul><ul><li>Check email for subscription link </li></ul><ul><li>Visit site and enter in username and password </li></ul><ul><li>Copy and paste from template into fields </li></ul>
    107. 128. Social Media Template
    108. 129. www.LinkedIn.com <ul><li>Professional social network </li></ul><ul><li>Links to favorite websites </li></ul><ul><li>Searchable database of contacts </li></ul><ul><li>Ask and answer questions and answers </li></ul><ul><li>Recommendations from past clients </li></ul><ul><li>Past work and education experience </li></ul>
    109. 130. Create LinkedIn Profile <ul><li>Name, title, industry </li></ul><ul><li>Current position </li></ul><ul><li>Past employment </li></ul><ul><li>Education </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Public profile </li></ul><ul><li>Key word heavy </li></ul>
    110. 132. Add Connections
    111. 133. Upload Contacts to LinkedIn
    112. 134. Recommendations
    113. 135. Add Applications <ul><li>www.WordPress.com </li></ul><ul><li>www.Box.net </li></ul><ul><li>www.SlideShare.Net </li></ul><ul><li>www.Amazon.com </li></ul>
    114. 136. www.Facebook.com <ul><li>Largest online social network </li></ul><ul><li>Share videos </li></ul><ul><li>Share pictures </li></ul><ul><li>Share blog entries </li></ul><ul><li>Share what you are doing </li></ul>
    115. 137. Create a Facebook Profile
    116. 138. Facebook Status Updates
    117. 139. Facebook Photos
    118. 140. Facebook Videos
    119. 142. Personalization Increases LinkedIn Conversion Rate <ul><li>Add a contact you know </li></ul><ul><li>Add a contact you don’t know </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Someone joins your network </li></ul><ul><li>Someone comments on your discussion </li></ul><ul><li>You comment on someone else’s discussion </li></ul>
    120. 143. Personalization Increases Facebook Conversion Rate <ul><li>Add a friend you know </li></ul><ul><li>Add a friend you don’t know </li></ul><ul><li>Someone suggested you add a friend </li></ul><ul><li>Someone posted on your wall </li></ul><ul><li>Send someone a message with a hyperlink </li></ul><ul><li>Someone joins your group </li></ul><ul><li>Someone comments on your status update </li></ul>
    121. 144. Prospecting <ul><li>REALTOR® Associations </li></ul><ul><li>Content providers </li></ul><ul><li>Vendors </li></ul><ul><li>Brokers </li></ul><ul><li>Agents </li></ul>
    122. 145. Prospecting on LinkedIn
    123. 146. Prospecting on Facebook
    124. 147. www.Twitter.com <ul><li>Create a Profile </li></ul><ul><li>Follow People </li></ul><ul><li>Followers </li></ul><ul><li>Twitter Feed </li></ul><ul><li>Publishing your Twitter feed </li></ul>
    125. 148. Create a Profile <ul><li>Name </li></ul><ul><li>Username </li></ul><ul><li>Picture </li></ul><ul><li>Website </li></ul><ul><li>Online bio </li></ul><ul><li>Location </li></ul><ul><li>Background </li></ul>
    126. 149. Follow People <ul><li>Find people on Twitter </li></ul><ul><li>Click on Follow </li></ul>
    127. 150. Followers
    128. 151. Ten Twitter Tools to Real Estate Twang http://dougdevitredelivers.com/?p=2050
    129. 153. Social Media Plan of Action
    130. 154. Setup <ul><li>Choose networks </li></ul><ul><li>Find help </li></ul><ul><li>Customize profiles </li></ul><ul><li>Create network of contacts </li></ul><ul><li>Automate RSS feeds </li></ul>
    131. 155. Maintenance <ul><li>Uploading content </li></ul><ul><li>Managing profiles and comments </li></ul><ul><li>Titles, tags, and descriptions </li></ul><ul><li>Status updates </li></ul><ul><li>Managing connections </li></ul>
    132. 156. Marketing
    133. 157. Making Hyperlinks
    134. 159. Why RSS?
    135. 160. Example RSS Feeds <ul><li>Blog </li></ul><ul><li>Comments from blog </li></ul><ul><li>YouTube videos </li></ul><ul><li>LinkedIn network update </li></ul><ul><li>Twitter status update feed </li></ul><ul><li>Slideshare of new presentations </li></ul><ul><li>Flickr photostream of new photos </li></ul><ul><li>FriendFeed of status updates </li></ul><ul><li>Google Calendar of new events </li></ul><ul><li>Facebook status update </li></ul>
    136. 161. Reader vs. Publisher
    137. 162. Ways to View RSS Feed
    138. 164. PDF Marketing
    139. 165. http://sourceforge.net/projects/pdfcreator / 1. 2.
    140. 166. Print Document as PDF 1. 2. 3.
    141. 167. www.Box.net
    142. 169. Make Hyperlink 1. 2.
    143. 170. http://www.blockposters.com
    144. 172. How to Use Google Calendar
    145. 173. Advertise Class Schedule Online
    146. 174. Updates Outlook, RSS feed, and your website automatically
    147. 175. Invite others to attend Set reminders
    148. 176. Google Calendar Settings 1. 2.
    149. 177. Calendar Integration
    150. 178. Google Calendar on Your Blog RSS Feed
    151. 179. Embed Code to Website
    152. 180. Google Calendar on Your Outlook
    153. 181. Google Calendar on a Website
    154. 182. Google Calendar on Your Website
    155. 183. Notifications by Email/SMS Email reminders Text reminders
    156. 184. Calendar Notifications by SMS
    157. 185. Google Docs
    158. 186. Set up a FREE Google Account
    159. 188. Add Google Docs to your applications
    160. 189. Benefits of Google Docs <ul><li>FREE </li></ul><ul><li>Access documents from online connection </li></ul><ul><li>Save time emailing documents </li></ul><ul><li>Restrict access by invitation only </li></ul><ul><li>Collaborate on documents in real time </li></ul><ul><li>FREE </li></ul>
    161. 190. What Documents to Share
    162. 191. Google Docs Types 4 Types of Documents
    163. 192. Upload Files
    164. 193. Google Docs Folders
    165. 194. Each Document = Web Page
    166. 195. Publish document to a unique URL (website)
    167. 196. Publish document to a unique URL (website)
    168. 198. Questions to Ask <ul><li>Text fields </li></ul><ul><li>Paragraph text </li></ul><ul><li>Checklists </li></ul><ul><li>Multiple choice </li></ul><ul><li>List box </li></ul>
    169. 199. Spreadsheet of Answers
    170. 200. Edit Form
    171. 201. Form Embedded into Website
    172. 202. Form Results
    173. 203. Email Marketing Campaign
    174. 204. Problem #1 Junk Email [34,543,345]
    175. 205. Problem #2 Email Messages We Send
    176. 206. Problem #3 Email Server <ul><li>Server says SPAM </li></ul><ul><li>Wrong email address </li></ul><ul><li>Server time out </li></ul><ul><li>Software says SPAM </li></ul><ul><li>Filtered to junk mail </li></ul><ul><li>User never opened </li></ul>
    177. 207. Problem #4 Too Many Emails (45,323,534,322,243)
    178. 208. Problem #5 Unsubscribe
    179. 209. The Ultimate Email Marketing Piece
    180. 210. The Ultimate Email Marketing Piece YouTube video Course flyer Registration Additional Resources
    181. 212. Tracking Online Behavior
    182. 213. Favorite Hyperlinks
    183. 215. Your Return on Investment
    184. 216. Budget Item Resource Set up Fee/mths. Snag-It www.TechSmith.com $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSnap Adobe professional www.NewEgg.com $450 Included N/A N/A Efax www.Efax.com $0 $15 Self-Hosted WordPress blog www.GoDaddy.com $80 $5 Digital video camera www.FlipVideo.com $199 N/A Podcast www.Hipcast.com $0 $10 Digital Camera www.NewEgg.com $300 N/A USB video camera www.Logitech.com $100 $0 Total $1477 $40
    185. 217. Snag-It
    186. 218. Camtasia
    187. 219. Fujitsu ScanSnap
    188. 220. Adobe Acrobat Professional
    189. 221. Self-Hosted WordPress blog
    190. 222. Digital Video Camera
    191. 223. Podcast
    192. 224. USB video camera
    193. 225. Resources <ul><li>RSS subscriptions </li></ul><ul><li>eBooks </li></ul><ul><li>PowerPoint presentations </li></ul><ul><li>www.SlideShowCoach.com </li></ul><ul><li>www.DougDevitre.com </li></ul>
    194. 229. SlideShare Presentations
    195. 230. 非常感謝 , どうも , shukrān, tak, Merci, danke, ευχαριστώ , mahalo, grazie, Dzięki, спасибо , gracias, Thank you! http://www.DougDevitre.com

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