• Save
6 Ways To Build Your Online Brand3
 

6 Ways To Build Your Online Brand3

on

  • 2,758 views

This course was sponsored by Continental Mortgage on Long Island. It will help you to build your own personal online brand to differnentiate yourself from other realtors.

This course was sponsored by Continental Mortgage on Long Island. It will help you to build your own personal online brand to differnentiate yourself from other realtors.

Statistics

Views

Total Views
2,758
Views on SlideShare
2,714
Embed Views
44

Actions

Likes
10
Downloads
0
Comments
1

4 Embeds 44

http://retechtraining.wordpress.com 33
http://www.slideshare.net 7
http://www.retechtraining.com 3
http://dougdevitredelivers.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

6 Ways To Build Your Online Brand3 6 Ways To Build Your Online Brand3 Presentation Transcript

  • 6 Ways to Build Your Online Brand By Doug Devitre ABR®, CRS
  • How did they find the house? 1997 2007 Source: NAR
  • How did they find the house? 1997 2007 Source: NAR 50% 34% 29% 2%
  •  
  • 6 Ways to Build Your Online Brand
  •  
  • Why Building Relationships Online?
    • FREE
    • Does not rely on email
    • Fully exposed profile
    • Searchable databases
    • Recommendations from past clients
    • View personal and professional info
  •  
  • Social Online Networking www.LinkedIn.com www.FaceBook.com www.MySpace.com
  • Demographics of Social Networks
  • LinkedIn Green Once
  • Search for Business Connections Green Repeat
  • Upload Contacts to LinkedIn Red Once
  • LinkedIn Question and Answer Green Repeat
  • My Questions and Answers Green Repeat
  • Green Repeat
  • Facebook Green Once
  • Red Once
  • MySpace Red Once
  • Blogging
  •  
  •  
  • 12 Steps to Creating the Blog
  • Create a WordPress Account http://www.WordPress.com Green Once
  • 5. Set Schedule for Entries Green Once
  • Time Release Entry Green Repeat
  • 5. Creating entries
    • Hot topics
    • New courses
    • New laws
    • Student tips
    • Recent events
    • Event recaps
    Green Repeat
  • Embed YouTube Video Insert Link 1. 2. Yellow Repeat
  • Managing Posts Green Repeat
  •  
  • Why RSS?
  • Reader vs. Publisher
  • Why Read Blogs?
    • Be the first in the know
    • Learn and analyze new statistics quickly
    • Make decisions faster than the competition
    • Respond to hot topics quickly
    • Receive information anywhere
  • Real Estate Subscriptions
    • Readers can subscribe to:
      • Blogs
      • Podcasts
      • Status updates
      • Calendar updates
  • Ways to View RSS Feed
  • How to Subscribe Subscribe by Email Subscribe in Reader Subscribe in Reader Green Once
  • Subscribe by Email Green Once
  • Google RSS Reader Green Once
  • Yahoo RSS Reader Green Once
  •  
  • Mobile RSS Reader Green Once
  • Feed for Entries and Comments
    • Located at the bottom of the screen of blog
    Green Once
  •  
  • www.FeedBurner.com Red Once http://retechtraining.wordpress.com/feed/
  • 7. Handling Comments
    • Must REQUIRE approval prior to publishing
    • Who is allowed to publish comments?
    • How often will publish comments?
    Green Repeat
  • 8. Categories
    • Entries Categorized by:
      • Market Statistics
      • Listings
      • Testimonials
      • Neighborhoods
      • Opinions
    Green Once
  • 9. Favorite Links Green Once
  • 10. Adding Widgets
    • Widgets can be
      • Text
      • Communication
      • RSS
      • Shared documents
      • Calendar
      • Archives
      • Statistics
    Red Once
  • 11. Managing Risk
    • Owner assumes responsibility
    • Other instructors assume responsibility
    • Code of Ethics
    • Active student monitoring
    • Employees view comments only
    Yellow Repeat
  • 12. Marketing the Blog
    • Link from website
    • Email marketing
    • Online social networking
    • Podcasting
    • Direct mail
    • Flyers
    Yellow Repeat
  • Blog Stats Green Repeat
  • More Blog Stats
    • Top referrers
    • Top posts and pages
    • Search engine terms
    Green Repeat
  •  
  • Why Podcast?
    • Build the brand
    • Increase audience reach
    • Target new consumers
    • Differentiate from the competition
  • Prepare
    • Select a name for the show
    • Episode schedule
    • List topics for each episode
    • Create a script
    • Arrange equipment
    • Choosing team
    • Episode length
    • Royalty free music
  • Production
    • Choose Location
    • Record episode
    • Adjust Audio Quality
    • Edit episode using software
    • Insert tags
    • Produce final .MP3 file
  • Record Episode
  •  
  • Video Recording Devices
    • Flip Video
    • www.flipvideo.com
    Logitech Quick Cam Pro www.logitech.com
  • Create a YouTube Account
  • Video Upload Step 1 of 2
  • Video Upload Step 2 of 2
  • Marketing Using YouTube
  • Embed YouTube Video WordPress Insert Code
  •  
  • Windows Movie Maker
    • www.Plugoo.com
    • www.Meebo.com
    • www.Fring.com
    • www.WidgetBox.com
    • www.SpringWidgets.com
    • www.FeedBurner.com
    Widgets  
  •  
  •  
  •  
  •  
    • Need a Volunteer to Email
    • [email_address]
    • SprintPCS.com
    • Raise your hand after it is sent.
  • www.Jott.com
  • www.Jott.com
  • Jott to Self
  • Favorite Links
    • www.Jott.com
    • www.MyPodcast.com
    • http://audacity.sourceforge.net
    • www.Flickr.com
    • www.WordPress.com
    • www.FlipVideo.com
    • www.Facebook.com
    • www.LinkedIn.com
    • www.GoogleGroups.com
    • http://docs.google.com/
    • www.YouTube.com
    • http://del.ico.us
    • www.Plugoo.com
    • FREE Resources
    • http://ReTechTraining.WordPress.com
    • www.ReTechTraining.com