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6 Ways To Build Your Online Brand3

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    6 Ways To Build Your Online Brand3 - Presentation Transcript

    1. 6 Ways to Build Your Online Brand By Doug Devitre ABR®, CRS
    2. How did they find the house? 1997 2007 Source: NAR
    3. How did they find the house? 1997 2007 Source: NAR 50% 34% 29% 2%
    4.  
    5. 6 Ways to Build Your Online Brand
    6.  
    7. Why Building Relationships Online?
      • FREE
      • Does not rely on email
      • Fully exposed profile
      • Searchable databases
      • Recommendations from past clients
      • View personal and professional info
    8.  
    9. Social Online Networking www.LinkedIn.com www.FaceBook.com www.MySpace.com
    10. Demographics of Social Networks
    11. LinkedIn Green Once
    12. Search for Business Connections Green Repeat
    13. Upload Contacts to LinkedIn Red Once
    14. LinkedIn Question and Answer Green Repeat
    15. My Questions and Answers Green Repeat
    16. Green Repeat
    17. Facebook Green Once
    18. Red Once
    19. MySpace Red Once
    20. Blogging
    21.  
    22.  
    23. 12 Steps to Creating the Blog
    24. Create a WordPress Account http://www.WordPress.com Green Once
    25. 5. Set Schedule for Entries Green Once
    26. Time Release Entry Green Repeat
    27. 5. Creating entries
      • Hot topics
      • New courses
      • New laws
      • Student tips
      • Recent events
      • Event recaps
      Green Repeat
    28. Embed YouTube Video Insert Link 1. 2. Yellow Repeat
    29. Managing Posts Green Repeat
    30.  
    31. Why RSS?
    32. Reader vs. Publisher
    33. Why Read Blogs?
      • Be the first in the know
      • Learn and analyze new statistics quickly
      • Make decisions faster than the competition
      • Respond to hot topics quickly
      • Receive information anywhere
    34. Real Estate Subscriptions
      • Readers can subscribe to:
        • Blogs
        • Podcasts
        • Status updates
        • Calendar updates
    35. Ways to View RSS Feed
    36. How to Subscribe Subscribe by Email Subscribe in Reader Subscribe in Reader Green Once
    37. Subscribe by Email Green Once
    38. Google RSS Reader Green Once
    39. Yahoo RSS Reader Green Once
    40.  
    41. Mobile RSS Reader Green Once
    42. Feed for Entries and Comments
      • Located at the bottom of the screen of blog
      Green Once
    43.  
    44. www.FeedBurner.com Red Once http://retechtraining.wordpress.com/feed/
    45. 7. Handling Comments
      • Must REQUIRE approval prior to publishing
      • Who is allowed to publish comments?
      • How often will publish comments?
      Green Repeat
    46. 8. Categories
      • Entries Categorized by:
        • Market Statistics
        • Listings
        • Testimonials
        • Neighborhoods
        • Opinions
      Green Once
    47. 9. Favorite Links Green Once
    48. 10. Adding Widgets
      • Widgets can be
        • Text
        • Communication
        • RSS
        • Shared documents
        • Calendar
        • Archives
        • Statistics
      Red Once
    49. 11. Managing Risk
      • Owner assumes responsibility
      • Other instructors assume responsibility
      • Code of Ethics
      • Active student monitoring
      • Employees view comments only
      Yellow Repeat
    50. 12. Marketing the Blog
      • Link from website
      • Email marketing
      • Online social networking
      • Podcasting
      • Direct mail
      • Flyers
      Yellow Repeat
    51. Blog Stats Green Repeat
    52. More Blog Stats
      • Top referrers
      • Top posts and pages
      • Search engine terms
      Green Repeat
    53.  
    54. Why Podcast?
      • Build the brand
      • Increase audience reach
      • Target new consumers
      • Differentiate from the competition
    55. Prepare
      • Select a name for the show
      • Episode schedule
      • List topics for each episode
      • Create a script
      • Arrange equipment
      • Choosing team
      • Episode length
      • Royalty free music
    56. Production
      • Choose Location
      • Record episode
      • Adjust Audio Quality
      • Edit episode using software
      • Insert tags
      • Produce final .MP3 file
    57. Record Episode
    58.  
    59. Video Recording Devices
      • Flip Video
      • www.flipvideo.com
      Logitech Quick Cam Pro www.logitech.com
    60. Create a YouTube Account
    61. Video Upload Step 1 of 2
    62. Video Upload Step 2 of 2
    63. Marketing Using YouTube
    64. Embed YouTube Video WordPress Insert Code
    65.  
    66. Windows Movie Maker
      • www.Plugoo.com
      • www.Meebo.com
      • www.Fring.com
      • www.WidgetBox.com
      • www.SpringWidgets.com
      • www.FeedBurner.com
      Widgets  
    68.  
    69.  
    70.  
    71.  
      • Need a Volunteer to Email
      • [email_address]
      • SprintPCS.com
      • Raise your hand after it is sent.
    73. www.Jott.com
    74. www.Jott.com
    75. Jott to Self
    76. Favorite Links
      • www.Jott.com
      • www.MyPodcast.com
      • http://audacity.sourceforge.net
      • www.Flickr.com
      • www.WordPress.com
      • www.FlipVideo.com
      • www.Facebook.com
      • www.LinkedIn.com
      • www.GoogleGroups.com
      • http://docs.google.com/
      • www.YouTube.com
      • http://del.ico.us
      • www.Plugoo.com
      • FREE Resources
      • http://ReTechTraining.WordPress.com
      • www.ReTechTraining.com

    + Doug DevitreDoug Devitre, 2 years ago

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