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6 Ways to Build Your Online Brand By Doug Devitre ABR®, CRS
How did they find the house? 1997 2007 Source: NAR
How did they find the house? 1997 2007 Source: NAR 50% 34% 29% 2%
 
6 Ways to Build Your Online Brand
 
Why Building Relationships Online? <ul><li>FREE </li></ul><ul><li>Does not rely on email </li></ul><ul><li>Fully exposed p...
 
Social Online Networking www.LinkedIn.com www.FaceBook.com www.MySpace.com
Demographics of Social Networks
LinkedIn Green Once
Search for Business Connections Green Repeat
Upload Contacts to LinkedIn Red Once
LinkedIn Question and Answer Green Repeat
My Questions and Answers Green Repeat
Green Repeat
Facebook Green Once
Red Once
MySpace Red Once
Blogging
 
 
12 Steps to Creating the Blog
Create a WordPress Account http://www.WordPress.com  Green Once
5.  Set Schedule for Entries Green Once
Time Release Entry Green Repeat
5.  Creating entries <ul><li>Hot topics </li></ul><ul><li>New courses </li></ul><ul><li>New laws </li></ul><ul><li>Student...
Embed YouTube Video Insert Link 1. 2. Yellow Repeat
Managing Posts Green Repeat
 
Why RSS?
Reader vs. Publisher
Why Read Blogs? <ul><li>Be the first in the know </li></ul><ul><li>Learn and analyze new statistics quickly </li></ul><ul>...
Real Estate Subscriptions <ul><li>Readers can subscribe to: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcast...
Ways to View RSS Feed
How to Subscribe Subscribe by Email Subscribe in Reader Subscribe in Reader Green Once
Subscribe by Email Green Once
Google RSS Reader Green Once
Yahoo RSS Reader Green Once
 
Mobile RSS Reader Green Once
Feed for Entries and Comments <ul><li>Located at the bottom of the screen of blog </li></ul>Green Once
 
www.FeedBurner.com   Red Once http://retechtraining.wordpress.com/feed/
7.  Handling Comments <ul><li>Must REQUIRE approval prior to publishing </li></ul><ul><li>Who is allowed to publish commen...
8.  Categories <ul><li>Entries Categorized by: </li></ul><ul><ul><li>Market Statistics </li></ul></ul><ul><ul><li>Listings...
9.  Favorite Links Green Once
10.  Adding Widgets <ul><li>Widgets can be </li></ul><ul><ul><li>Text </li></ul></ul><ul><ul><li>Communication </li></ul><...
11.  Managing Risk <ul><li>Owner assumes responsibility </li></ul><ul><li>Other instructors assume responsibility </li></u...
12.  Marketing the Blog <ul><li>Link from website </li></ul><ul><li>Email marketing </li></ul><ul><li>Online social networ...
Blog Stats Green Repeat
More Blog Stats <ul><li>Top referrers </li></ul><ul><li>Top posts and pages </li></ul><ul><li>Search engine terms </li></u...
 
Why Podcast? <ul><li>Build the brand </li></ul><ul><li>Increase audience reach </li></ul><ul><li>Target new consumers </li...
Prepare <ul><li>Select a name for the show </li></ul><ul><li>Episode schedule </li></ul><ul><li>List topics for each episo...
Production <ul><li>Choose Location </li></ul><ul><li>Record episode </li></ul><ul><li>Adjust Audio Quality </li></ul><ul><...
Record Episode
 
Video Recording Devices <ul><li>Flip Video </li></ul><ul><li>www.flipvideo.com  </li></ul>Logitech Quick Cam Pro www.logit...
Create a YouTube Account
Video Upload Step 1 of 2
Video Upload Step 2 of 2
Marketing Using YouTube
Embed YouTube Video WordPress Insert Code
 
Windows Movie Maker
<ul><li>www.Plugoo.com </li></ul><ul><li>www.Meebo.com </li></ul><ul><li>www.Fring.com </li></ul><ul><li>www.WidgetBox.com...
 
 
 
 
<ul><li>Need a Volunteer to Email </li></ul><ul><li>[email_address] </li></ul><ul><li>SprintPCS.com </li></ul><ul><li>Rais...
www.Jott.com
www.Jott.com
Jott to Self
Favorite Links <ul><li>www.Jott.com </li></ul><ul><li>www.MyPodcast.com </li></ul><ul><li>http://audacity.sourceforge.net ...
<ul><li>FREE Resources </li></ul><ul><li>http://ReTechTraining.WordPress.com </li></ul><ul><li>www.ReTechTraining.com </li...
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6 Ways To Build Your Online Brand3

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This course was sponsored by Continental Mortgage on Long Island. It will help you to build your own personal online brand to differnentiate yourself from other realtors.

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  • Transcript of "6 Ways To Build Your Online Brand3"

    1. 1. 6 Ways to Build Your Online Brand By Doug Devitre ABR®, CRS
    2. 2. How did they find the house? 1997 2007 Source: NAR
    3. 3. How did they find the house? 1997 2007 Source: NAR 50% 34% 29% 2%
    4. 5. 6 Ways to Build Your Online Brand
    5. 7. Why Building Relationships Online? <ul><li>FREE </li></ul><ul><li>Does not rely on email </li></ul><ul><li>Fully exposed profile </li></ul><ul><li>Searchable databases </li></ul><ul><li>Recommendations from past clients </li></ul><ul><li>View personal and professional info </li></ul>
    6. 9. Social Online Networking www.LinkedIn.com www.FaceBook.com www.MySpace.com
    7. 10. Demographics of Social Networks
    8. 11. LinkedIn Green Once
    9. 12. Search for Business Connections Green Repeat
    10. 13. Upload Contacts to LinkedIn Red Once
    11. 14. LinkedIn Question and Answer Green Repeat
    12. 15. My Questions and Answers Green Repeat
    13. 16. Green Repeat
    14. 17. Facebook Green Once
    15. 18. Red Once
    16. 19. MySpace Red Once
    17. 20. Blogging
    18. 23. 12 Steps to Creating the Blog
    19. 24. Create a WordPress Account http://www.WordPress.com Green Once
    20. 25. 5. Set Schedule for Entries Green Once
    21. 26. Time Release Entry Green Repeat
    22. 27. 5. Creating entries <ul><li>Hot topics </li></ul><ul><li>New courses </li></ul><ul><li>New laws </li></ul><ul><li>Student tips </li></ul><ul><li>Recent events </li></ul><ul><li>Event recaps </li></ul>Green Repeat
    23. 28. Embed YouTube Video Insert Link 1. 2. Yellow Repeat
    24. 29. Managing Posts Green Repeat
    25. 31. Why RSS?
    26. 32. Reader vs. Publisher
    27. 33. Why Read Blogs? <ul><li>Be the first in the know </li></ul><ul><li>Learn and analyze new statistics quickly </li></ul><ul><li>Make decisions faster than the competition </li></ul><ul><li>Respond to hot topics quickly </li></ul><ul><li>Receive information anywhere </li></ul>
    28. 34. Real Estate Subscriptions <ul><li>Readers can subscribe to: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Calendar updates </li></ul></ul>
    29. 35. Ways to View RSS Feed
    30. 36. How to Subscribe Subscribe by Email Subscribe in Reader Subscribe in Reader Green Once
    31. 37. Subscribe by Email Green Once
    32. 38. Google RSS Reader Green Once
    33. 39. Yahoo RSS Reader Green Once
    34. 41. Mobile RSS Reader Green Once
    35. 42. Feed for Entries and Comments <ul><li>Located at the bottom of the screen of blog </li></ul>Green Once
    36. 44. www.FeedBurner.com Red Once http://retechtraining.wordpress.com/feed/
    37. 45. 7. Handling Comments <ul><li>Must REQUIRE approval prior to publishing </li></ul><ul><li>Who is allowed to publish comments? </li></ul><ul><li>How often will publish comments? </li></ul>Green Repeat
    38. 46. 8. Categories <ul><li>Entries Categorized by: </li></ul><ul><ul><li>Market Statistics </li></ul></ul><ul><ul><li>Listings </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Neighborhoods </li></ul></ul><ul><ul><li>Opinions </li></ul></ul>Green Once
    39. 47. 9. Favorite Links Green Once
    40. 48. 10. Adding Widgets <ul><li>Widgets can be </li></ul><ul><ul><li>Text </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Shared documents </li></ul></ul><ul><ul><li>Calendar </li></ul></ul><ul><ul><li>Archives </li></ul></ul><ul><ul><li>Statistics </li></ul></ul>Red Once
    41. 49. 11. Managing Risk <ul><li>Owner assumes responsibility </li></ul><ul><li>Other instructors assume responsibility </li></ul><ul><li>Code of Ethics </li></ul><ul><li>Active student monitoring </li></ul><ul><li>Employees view comments only </li></ul>Yellow Repeat
    42. 50. 12. Marketing the Blog <ul><li>Link from website </li></ul><ul><li>Email marketing </li></ul><ul><li>Online social networking </li></ul><ul><li>Podcasting </li></ul><ul><li>Direct mail </li></ul><ul><li>Flyers </li></ul>Yellow Repeat
    43. 51. Blog Stats Green Repeat
    44. 52. More Blog Stats <ul><li>Top referrers </li></ul><ul><li>Top posts and pages </li></ul><ul><li>Search engine terms </li></ul>Green Repeat
    45. 54. Why Podcast? <ul><li>Build the brand </li></ul><ul><li>Increase audience reach </li></ul><ul><li>Target new consumers </li></ul><ul><li>Differentiate from the competition </li></ul>
    46. 55. Prepare <ul><li>Select a name for the show </li></ul><ul><li>Episode schedule </li></ul><ul><li>List topics for each episode </li></ul><ul><li>Create a script </li></ul><ul><li>Arrange equipment </li></ul><ul><li>Choosing team </li></ul><ul><li>Episode length </li></ul><ul><li>Royalty free music </li></ul>
    47. 56. Production <ul><li>Choose Location </li></ul><ul><li>Record episode </li></ul><ul><li>Adjust Audio Quality </li></ul><ul><li>Edit episode using software </li></ul><ul><li>Insert tags </li></ul><ul><li>Produce final .MP3 file </li></ul>
    48. 57. Record Episode
    49. 59. Video Recording Devices <ul><li>Flip Video </li></ul><ul><li>www.flipvideo.com </li></ul>Logitech Quick Cam Pro www.logitech.com
    50. 60. Create a YouTube Account
    51. 61. Video Upload Step 1 of 2
    52. 62. Video Upload Step 2 of 2
    53. 63. Marketing Using YouTube
    54. 64. Embed YouTube Video WordPress Insert Code
    55. 66. Windows Movie Maker
    56. 67. <ul><li>www.Plugoo.com </li></ul><ul><li>www.Meebo.com </li></ul><ul><li>www.Fring.com </li></ul><ul><li>www.WidgetBox.com </li></ul><ul><li>www.SpringWidgets.com </li></ul><ul><li>www.FeedBurner.com </li></ul>Widgets  
    57. 72. <ul><li>Need a Volunteer to Email </li></ul><ul><li>[email_address] </li></ul><ul><li>SprintPCS.com </li></ul><ul><li>Raise your hand after it is sent. </li></ul>
    58. 73. www.Jott.com
    59. 74. www.Jott.com
    60. 75. Jott to Self
    61. 76. Favorite Links <ul><li>www.Jott.com </li></ul><ul><li>www.MyPodcast.com </li></ul><ul><li>http://audacity.sourceforge.net </li></ul><ul><li>www.Flickr.com </li></ul><ul><li>www.WordPress.com </li></ul><ul><li>www.FlipVideo.com </li></ul><ul><li>www.Facebook.com </li></ul><ul><li>www.LinkedIn.com </li></ul><ul><li>www.GoogleGroups.com </li></ul><ul><li>http://docs.google.com/ </li></ul><ul><li>www.YouTube.com </li></ul><ul><li>http://del.ico.us </li></ul><ul><li>www.Plugoo.com </li></ul>
    62. 77. <ul><li>FREE Resources </li></ul><ul><li>http://ReTechTraining.WordPress.com </li></ul><ul><li>www.ReTechTraining.com </li></ul>

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