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Social Networking

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A presentation by Doug Cornelius, Bob Ambrogi and Jenn Steele for an ILTA lunch

A presentation by Doug Cornelius, Bob Ambrogi and Jenn Steele for an ILTA lunch

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  • Good information! The 'Networks for Counsel' study (2008) that you reference in the deck (Leader/LexisNexis) can be downloaded at http://www.leadernetworks.com

    thanks for mentioning it.
    Vanessa DiMauro
    CEO
    Leader Networks
       Reply 
    Are you sure you want to  Yes  No
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  • Transcript

    • 1. Social Networking
    • 2. Agenda <ul><li>Introductions </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Policies and Risks </li></ul><ul><li>Blogging </li></ul><ul><li>Twitter </li></ul><ul><li>Legal OnRamp </li></ul><ul><li>Martindale Connected </li></ul>
    • 3. KMspace.blogspot.com
    • 4. LeadingGeeks.blogspot.com
    • 5. www.legaline.com/lawsites.html
    • 6. Robert J. Ambrogi Esq. www.legaline.com In the beginning, there was MySpace …
    • 7. Robert J. Ambrogi Esq. www.legaline.com … and it begat:
    • 8. Robert J. Ambrogi Esq. www.legaline.com Today we’ll try to make some sense of it all. Social Professional Lawyer to Lawyer
    • 9. Robert J. Ambrogi Esq. www.legaline.com The questions we’ll explore today: <ul><li>What benefits might people expect to see? </li></ul><ul><li>How much time and effort should they invest? </li></ul><ul><li>Which are the best sites for lawyers? For the rest of us? </li></ul><ul><li>How can you maximize the return? </li></ul>What value does online networking offer?
    • 10. Robert J. Ambrogi Esq. www.legaline.com <ul><li>Survey of 541 top executives in North America, Europe and Asia-Pacific: </li></ul><ul><li>Social media have the potential to transform the way companies build and manage relationships with their customers. </li></ul><ul><li>Apathy, fear and uncertainty – more than costs – are preventing companies from formally adopting social media. </li></ul><ul><li>Social media are invading the workplace by stealth . Companies know this, but most have no formal plan to manage them. </li></ul>Survey: Avanade.com, September 2008
    • 11. Robert J. Ambrogi Esq. www.legaline.com <ul><li>Among global businesses that were early adopters of social media: </li></ul><ul><li>Two-thirds see improved customer satisfaction from the adoption of social media. </li></ul><ul><li>64 percent report an improved reputation in the marketplace. </li></ul><ul><li>2 in 5 companies can directly associate an increase in sales with the move to new forms of media. </li></ul>Survey: Avanade.com, September 2008
    • 12. Robert J. Ambrogi Esq. www.legaline.com Survey: ABA Legal Technology Survey Report, August 2008
    • 13. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    • 14. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    • 15. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    • 16. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    • 17. <ul><li>25 million members </li></ul><ul><li>growing at a rate of more than one million new members a month </li></ul><ul><li>(one every two seconds) </li></ul>
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. <ul><li>100+ million members </li></ul><ul><li>They can’t all be college students </li></ul>
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28. Policies and Risks
    • 29. Blogging
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37. <ul><li>Real-time short messaging service </li></ul><ul><li>“ What are you doing?” </li></ul><ul><li>140 characters </li></ul><ul><li>Over 3 million twitterers </li></ul>
    • 38. <ul><li>Samuel Morse tapped out this historic message upon inventing the telegraph: What hath God wrought ? 22 characters long. </li></ul><ul><li>Alexander Graham Bell's first words on a telephone: Mr. Watson, come here, I want to see you. 41 characters. </li></ul><ul><li>Neil Armstrong upon walking onto the moon: That's one small step for man, one giant leap for mankind. 58 characters. </li></ul>
    • 39.  
    • 40.  
    • 41.  
    • 42. <ul><li>5,000+ </li></ul><ul><li>In-House Counsel and Law Firms </li></ul><ul><li>Social Network + Substantive Legal Content </li></ul>

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