Social Networking 101

Social Networking 101
Doug CorneliusChief Compliance OfficerBeacon Capital Partners, LLC

Topics
What is Social Networking?
Why Should You Care?
Benefits To You
Benefits to Your Firm

Social Networking

Who is Doug

http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg

Web 2.0 Sites

Blogs

User Generated

Social Networking

Mainstream Media

Adoption Curve

Web 2.0 Themes
Notifications
Interactivity

Web 1.0

Web 2.0

Really Simple
Syndication

Blogs

Workday Consumption

State of the AmLaw 200 BlogosphereJune 2009
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/

Adoption Curve

Social Networking

43 million members
Growing at a rate of more than one million new members a month
A new member joins every second

Adoption Curve

Real-time short messaging service
“What are you doing?”
140 characters
Over 4 million twitterers

Samuel Morse tapped out this historic message upon inventing the telegraph: What hath God wrought?22 characters long.
Alexander Graham Bell's first words on a telephone:Mr. Watson, come here, I want to see you.41 characters.
Neil Armstrong upon walking onto the moon: That's one small step for man, one giant leap for mankind.58 characters.

Adoption Curve

250+ million members
They can’t all be college students
They are your employees

Adoption Curve

4 Ps online

Image by John Spooner under creative commons license.
http://www.flickr.com/photos/johnspooner/2304341915/

Doug Cornelius

Social Networking 201