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Social Media Policies

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  • 1. Social Media Policies:
    Crafting a Uniform Policy Across your Organization and Enforcing It
    September 30, 2010
  • 2. http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg
  • 3.
  • 4. By Ludwig Gatzkehttp://flickr.com/photos/stabilo-boss
  • 5. Communication:
    Networking:
    Collaboration:
    User-Generated:
    Types of Social Media
  • 6. Social Media Risks and Rewards
    6
    Block and Deter
    Neutral
    Actively Engage
  • 7. http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html
  • 8. Ability to Damage
  • 9. Office Gossip
  • 10. Regulatory Frameworks
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Public Companies
  • 16.
  • 17.
  • 18. Industry Specific
  • 19.
  • 20.
    • Advertisement
    • 21. Sales Literature
    • 22. Correspondence
    • 23. Institutional Sales Material
    • 24. Public Appearances
  • Recommendations
  • 25.
  • 26.
  • 27. Monitoring
  • 28.
  • 29.
  • 30. Facebook
  • 31. Insert twitter picture
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. History
  • 38. When
    Who
    What
  • 39. RSS
  • 40. Monitoring Social Media
    Register blogs
    Register Twitter
    Comments on your blog
    Comments on other blogs
    Wikipedia
    Google Searches
    Third party Vendors
  • 41. Creating a Policy
  • 42. Basic Policy
    Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
    - Jay Shepherd
    http://www.gruntledemployees.com/gruntled_employees/2009/03/a-tweetable-twitter-policy.html
  • 43. 186 Examples
    in a
    variety of
    industries
  • 44. Social Media Risks and Rewards
    41
    Block and Deter
    Neutral
    Actively Engage
  • 45. Blocking, Alone, is Not Effective
  • 46.
  • 47. Guidelines for Web 2.0
    Maintain Confidentiality
    Securities laws 
    Financial Performance
    Identify yourself
    Disclaimers
    Be respectful
    Anonymous Contributions
    Use of logos or service marks
    Copyright
  • 48. Where to Find Doug
    • ComplianceBuilding.com
    • 49. LinkedIn.com/in/dougcornelius
    • 50. Twitter.com/DougCornelius