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Social Media and Compliance

by Doug Cornelius on May 20, 2009

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Ethics Point Presentation May 2009 on social media for compliance professionals.

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Social Media and Compliance Presentation Transcript

Social Media and Compliance Doug Cornelius Chief Compliance Officer Beacon Capital Partners,

Topics • What is Social Media? • Why Should You Care? • Benefits To You • Cautions for Your Company • Inside the Enterprise

Social Media

Blogs

User Generated

Social Networking

Mainstream Media

Social Media Themes •Notifications •Interactivity

Web 1.0

Web 2.0

Really Simple Syndicati on

Blogs

Social Networking

• 40 million members • Growing at a rate of more than one million new members a month • A new member joins every second

• Real-time short messaging service • “What are you doing?” • 140 characters • Over 4 million twitterers

• Samuel Morse tapped out this historic message upon inventing the telegraph: What hath God wrought? 22 characters long. • Alexander Graham Bell's first words on a telephone: Mr. Watson, come here, I want to see you. 41 characters. • Neil Armstrong upon walking onto the moon: That's one small step for man, one giant leap for mankind.

• 200+ million members • They can’t all be college students • They are your employees

4 Ps online

Image by John Spooner under creative commons license. http://www.flickr.com/photos/johnspooner/2304341915/

Policies and Risks

Don’t Ignore

Blocking is Bad Policy

Workday Consumption

Blocking is Not Effectiv

Ability to Damage

Governance Executives who agree that reputational risk and social networking should be a board room issue __%? 58% Those that are treating it as a board room issue? 15%

Guidelines for Web 2.0 • Maintain Confidentiality • Securities laws • Financial Performance • Identify yourself • Disclaimers • Be respectful • Anonymous Contributions • Use of logos or service marks • Copyright

Guidelines for Web 2.0 • Register blogs • Register Twitter • Comments on your blog • Comments on other blogs • Company name and logo

Enterprise 2.0 • What happens when you bring these tools inside the organization?

How to Find Doug • ComplianceBuilding.com • LinkedIn.com/in/dougcornelius • Twitter.com/DougCornelius • Doug Cornelius.com • flickr.com/photos/dougcornelius • LibraryThing.com/catalog/dougcorneli us • delicious.com/dougcornelius

Ed Haskin, Financial Services Project Manager at RealityPM Great presentation. I shared it with the local big brother big sisters organization who is thinking about developing their own social networking campaign. 3 years ago

Are you sure you want to

Camella the presentation is very nice and gives a brief idea about the social media concepts.It also gave a new meaning to the 4P's. 3 years ago

asdxiao you no doubt have job security - especially when the 74% from slide #70 becomes frustrated!
http://www.menzhen.net/ 3 years ago

guestdd0498 Doug- You are the true champion for B2B SMM and the only one pushing the need for policy and compliance. According to slide #71, you no doubt have job security - especially when the 74% from slide #70 becomes frustrated! 3 years ago

Matt Groves, Strategic Consultant at Trinity Expert Systems Ltd good messages. I liked the '4 P's'. 3 years ago