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Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry  Doug Cornelius February 2, 2010
 
 
What Is Social Media? <ul><li>  </li></ul>Image Care of PixelPipe October 28, 2009
Audience Poll
What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you ...
Types of Web Outposts Communication Social Networking Collaboration User-Generated
Why Social Media? <ul><ul><ul><ul><li>1.    Build a  Web Presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2.    Monit...
   
 
 
 
307 Million 350 Million active users 1,176 Million 1,335 Million
 
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law fir...
Why Not Social Media?
&quot;I don’t know what social media is. It’s kind of scary.&quot; <ul><li>Educate yourself </li></ul>
&quot;There is too much information out there to wrap my head around.&quot; <ul><li>Discover Efficiency Tools </li></ul>
&quot;There is so much drivel on line. I have real work to do.&quot; <ul><li>Filter Out The Noise </li></ul>
&quot;I don’t have time to contribute.&quot; <ul><li>Automate </li></ul>
&quot;My clients aren’t using the stuff so why should I?&quot; Take a look at some facts ...
1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, twee...
&quot;If I stay away, I won't risk brand damage.&quot; <ul><li>Can you risk anonymity? </li></ul>
   
&quot;Traditional media has a bigger audience. I should spend resources there.&quot; <ul><li>Traditional media is moving o...
&quot;Management isn't interested.&quot; Firm-Controlled, Low-Cost,  Self-Directed.
&quot;Do these sites have staying power?&quot;  <ul><li>Connections transcend platform </li></ul>
&quot;It's all so confusing. Maybe I should just avoid it.&quot; <ul><li>Learn. Plan. Do. </li></ul>
&quot;Flashy Web strategies are for Coca Cola & Best Buy.&quot;  <ul><li>The Web is the (Near) Future For All Goods & Serv...
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law fir...
 
Bar Rules <ul><li>Lawyers are a regulated industry and need to comply with those restrictions.  </li></ul>
RULE 7.1 Communications Concerning a Lawyer's Services <ul><li>A lawyer shall not make a  false or misleading  communicati...
RULE 7.2 Advertising <ul><li>(a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public m...
RULE 7.3 Solicitation <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit profe...
RULE 7.4 Fields of Practice <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fi...
 
Questions? ? ? ? ? ? ? ? ? ? ? ? ?
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Beyond Linked In Advanced Social Media For Law

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Martha Sperry, OneBeacon Insurance Group Ltd., and Doug Cornelius will lead a brown-bag lunch discussion for lawyers who are familiar with the various forms of social media but want to take their use to the next level. Would you like to make better use of social media in your practice? Are you interested in starting a blog or Twittering about legal issues but concerned about ethical restrictions or other pitfalls? Martha will discuss the latest technologies and how to use them most effectively and efficiently in marketing and online brand development. Doug will discuss security and ethical issues and online best practices.

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  • Transcript of "Beyond Linked In Advanced Social Media For Law"

    1. 1. Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
    2. 4. What Is Social Media? <ul><li>  </li></ul>Image Care of PixelPipe October 28, 2009
    3. 5. Audience Poll
    4. 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
    5. 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated
    6. 8. Why Social Media? <ul><ul><ul><ul><li>1.    Build a Web Presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2.    Monitor and Guard your Brand /    Reputation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3.    Connect with Peers and Clients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>4.    Gain Knowledge </li></ul></ul></ul></ul>
    7. 9.    
    8. 13. 307 Million 350 Million active users 1,176 Million 1,335 Million
    9. 15. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
    10. 16. Why Not Social Media?
    11. 17. &quot;I don’t know what social media is. It’s kind of scary.&quot; <ul><li>Educate yourself </li></ul>
    12. 18. &quot;There is too much information out there to wrap my head around.&quot; <ul><li>Discover Efficiency Tools </li></ul>
    13. 19. &quot;There is so much drivel on line. I have real work to do.&quot; <ul><li>Filter Out The Noise </li></ul>
    14. 20. &quot;I don’t have time to contribute.&quot; <ul><li>Automate </li></ul>
    15. 21. &quot;My clients aren’t using the stuff so why should I?&quot; Take a look at some facts ...
    16. 22. 1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets & watch online video. <ul><li>In 12/09, unique Facebook visitors doubled from   </li></ul><ul><li>54.4M to 112M </li></ul>53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
    17. 23. &quot;If I stay away, I won't risk brand damage.&quot; <ul><li>Can you risk anonymity? </li></ul>
    18. 24.    
    19. 25. &quot;Traditional media has a bigger audience. I should spend resources there.&quot; <ul><li>Traditional media is moving on-line.   </li></ul>
    20. 26. &quot;Management isn't interested.&quot; Firm-Controlled, Low-Cost,  Self-Directed.
    21. 27. &quot;Do these sites have staying power?&quot;  <ul><li>Connections transcend platform </li></ul>
    22. 28. &quot;It's all so confusing. Maybe I should just avoid it.&quot; <ul><li>Learn. Plan. Do. </li></ul>
    23. 29. &quot;Flashy Web strategies are for Coca Cola & Best Buy.&quot; <ul><li>The Web is the (Near) Future For All Goods & Services </li></ul>
    24. 30. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
    25. 32. Bar Rules <ul><li>Lawyers are a regulated industry and need to comply with those restrictions. </li></ul>
    26. 33. RULE 7.1 Communications Concerning a Lawyer's Services <ul><li>A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading. </li></ul>
    27. 34. RULE 7.2 Advertising <ul><li>(a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a telephone directory, legal directory including an electronic or computer-accessed directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication not involving solicitation prohibited in Rule 7.3. </li></ul><ul><li>(b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used. </li></ul><ul><li>(c) A lawyer shall not give anything of value to a person for recommending the lawyer's services, except that a lawyer may: .... </li></ul>
    28. 35. RULE 7.3 Solicitation <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client. </li></ul>
    29. 36. RULE 7.4 Fields of Practice <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication.... </li></ul><ul><li>  </li></ul><ul><li>(b) Lawyers who hold themselves out as &quot;certified&quot; in a particular service, field, or area of law must name the certifying organization... </li></ul><ul><li>(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area..... </li></ul>
    30. 38. Questions? ? ? ? ? ? ? ? ? ? ? ? ?
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